ScaleCrush

Think about the last time you bought something. 

Why did you buy?

I'll tell you: because it helped you do something. It solved a problem for you.

We help B2B software brands reconnect their products to the problems they solve.

Most brands market on features and benefits.

This is the business equivalent of going on a date and saying "I'm so beautiful and muscular. And I can do a handstand. Marry me."

How good is your dating game? Mine is terrible, but it sure is better than that.

The traditional approach to content starts with keyword research and ends with regurgitated, fluffy content that no one wants to read but somehow ends up ranking.

We flip that on its head.

We start with the end: what do people need?

What problems do you solve?

And don't hit me with: "We help people save time, effort and money" because that's not good enough.

Our framework is easy: 

- Audit
- Build
- Scale

Audit your market, your customers, your existing assets to determine the best course of action.

Build a strategy based on your existing content, the new content you need and how it needs to be delivered.

Scale your content production with quality content instilled with your expertise and your narrative.

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What problems do WE solve?

We help B2B software companies turn a necessary evil into their greatest marketing asset.

CEO, Founder

Self-Employed

SEO Consultant - Top Rated Superstar

GreenGalileo Media

SEO Consultant

I help tech leaders figure out what marketing should look like ╏ Evidence-Based-Marketing Advocate ╏ Cargo Bike Enthusiast

5 pm on what's becoming a tedious and rainy Thursday night.

You're sitting at your desk, anxiously looking at yet another reporting dashboard.

As you parse all the jargon-filled graphs, you are once again grabbed by that feeling of despair: "if that's not working, what should we do?"

"What's our next move?"

You feel like you've tried it all: LinkedIn, Product Hunt, G2/Capterra, Slack Communities, Demand Generation.

Heck, you even hired that 10k/mo LinkedIn Ads agency last summer, thinking they'd bring you the growth you needed.

When you take into account the 30k that you paid them, it's all even.

With a bit of shame, you remember that 4k/mo cold outreach agency that did the same the summer before.

"What's the key to all of this?", you ponder, "H come marketing seems so easy on LinkedIn, but so hard in reality?"

"Should we go harder on demand generation, or ramp up our paid spend even more? Maybe if we switch creative agencies our creative will convert better."

You don't know it yet, but now's the time for the hard-to-swallow pill.

As you reflect back on your last few months or even years, you get filled with fear, and an impending sense of doom: did you really do any marketing?

You did everything the LinkedIn gurus told you to do - is it time to stop listening to them?

"How do brands grow?"  
"Why do people buy?"
"Who should I trust?"

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I can answer those questions.

1 - Brands grow by being mentally and physically available.

In other words, memorable and easy to get.

2 - People buy because whatever you have to sell solves their problems.

If it doesn't, you'll have to create a problem for them or convince them that it does indeed solve a problem they already have.

3 - You shouldn't trust anyone on the internet who has something to sell - me included.

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But hear this out: you most likely haven't done any real marketing work to date.

What you've done is saw together a Frankenstein monster that you call marketing: part ads, part email outreach, part webdesign, part community building.

Now that monster is alive, and it's frightening.

Marketing isn't a collection of tactics - it has 3 parts: Diagnosis, Strategy, and Execution.

Most companies do #3 without ever thinking about #1 and #2.

This is what I help them do.

Check out our website to find out more :)

Vince Moreau

Supermove

Brand and Content Marketer

harisspahic.com

I created this "company" just to make my website more apparent on my profile.

ButterDocs

I was hired on a 3-month contract to post LinkedIn content on behalf of ButterDocs to engage their audiences, grow brand affinity, and spread their brand narratives.​

- Averaged 60 reactions and 32 comments per post, with the top-performing post reaching 202 reactions and 43 comments.

- Consulted and helped ButterDocs refine their upcoming brand campaigns.

- Received overwhelmingly positive feedback from ButterDocs' audiences and ICP (see image attached).

Brand Content Strategist (contract)

BrandOps

I was the only marketer at a 6-person MarTech startup in search of a PMF.​

- Generated $1.6M in marketing-sourced pipeline (through blog posts, webinars, and organic LinkedIn posts).

- Grew the company's organic LinkedIn following by 450%.

- Developed systems and automations that saved us ~10 hours/week on content creation and marketing reporting.

- Led the creation and promotion of webinars, which achieved our MQL targets.

- Worked with the CCO to establish content partnerships with industry thought leader companies and freelancers.

Marketing Coordinator

Constellate Consulting Firm

A brand consulting agency that helps small businesses and startups define their brands.

Freelance Brand Strategist

Freelance

Freelance Graphic Designer (Visual Identity Design)

I'm a content marketer with a brand marketer's mindset. Currently at Supermove.

Follow for random thoughts on B2B brand marketing, strategy, and content marketing - as well as for occasional shitposts. I'm treating LinkedIn a bit like 2020 Twitter these days.

(All views are my own, not my employer's.)

Learn more about me at harisspahic.com

Haris Spahić 🧈

I'm looking for researchers who can write. 👀 If that's you, we need help with enterprise Sales Enablement content.

You'd be writing Supermove articles for van lines, van line agents, and specific job titles depending on the article (e.g., Head of Ops, CEO, ...)

Example topics:
- Why [company type X] is purchasing Supermove
- What rolling out Supermove in your org looks like in the first [X] days
- The Hidden Costs of Staying on [Legacy Systems X and Y] for [Job Title Z]

We're a good fit if:

1. You've written sales enablement content for enterprise buyers before
2. You don't write in robotic "Whitepaperese" tone
3. You'd be willing to research our Gong calls and internal knowledge hubs to make your writing more persuasive and credible

Bonus (not required):
1. You've written technical content before and you understand things like integrations, data flows, etc.

This is NOT an SEO gig. Here's what "good writing" looks like to me:
- Being relatable to our buyers' problems and business realities
- Taking what SMEs give us + what you find in your research and speaking on it like an industry insider, not a marketer describing it
- More engaging writing than an LLM (not a high bar to clear)

Aside from giving you access to Gong to do your research - you’ll get SME interview recordings, a detailed brief, and all the critical details I’ve already pulled together for each topic. I'll work closely with you.

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𝗛𝗢𝗪 𝗧𝗢 𝗔𝗣𝗣𝗟𝗬: Send me just ONE best portfolio example of a sales enablement article you've written for an enterprise audience.

Please don't send a whole portfolio or a long pitch. It doesn't make it easier!

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*For those who applied to my other job posting, I've put together a shortlist of writers. That was strictly for TOFU content -- this is a separate program. Thanks!

taplio

The Battle

Vince Moreau

Haris Spahić 🧈

Followers

Posts

Engagements

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Performance ScoreHaris Spahić 🧈's LinkedIn Performance

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taplio

The Battle

Vince Moreau

Haris Spahić 🧈

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Haris Spahić 🧈's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHaris Spahić 🧈's LinkedIn Performance