ScaleCrush

Think about the last time you bought something. 

Why did you buy?

I'll tell you: because it helped you do something. It solved a problem for you.

We help B2B software brands reconnect their products to the problems they solve.

Most brands market on features and benefits.

This is the business equivalent of going on a date and saying "I'm so beautiful and muscular. And I can do a handstand. Marry me."

How good is your dating game? Mine is terrible, but it sure is better than that.

The traditional approach to content starts with keyword research and ends with regurgitated, fluffy content that no one wants to read but somehow ends up ranking.

We flip that on its head.

We start with the end: what do people need?

What problems do you solve?

And don't hit me with: "We help people save time, effort and money" because that's not good enough.

Our framework is easy: 

- Audit
- Build
- Scale

Audit your market, your customers, your existing assets to determine the best course of action.

Build a strategy based on your existing content, the new content you need and how it needs to be delivered.

Scale your content production with quality content instilled with your expertise and your narrative.

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What problems do WE solve?

We help B2B software companies turn a necessary evil into their greatest marketing asset.

CEO, Founder

Self-Employed

SEO Consultant - Top Rated Superstar

GreenGalileo Media

SEO Consultant

I help tech leaders figure out what marketing should look like ╏ Evidence-Based-Marketing Advocate ╏ Cargo Bike Enthusiast

5 pm on what's becoming a tedious and rainy Thursday night.

You're sitting at your desk, anxiously looking at yet another reporting dashboard.

As you parse all the jargon-filled graphs, you are once again grabbed by that feeling of despair: "if that's not working, what should we do?"

"What's our next move?"

You feel like you've tried it all: LinkedIn, Product Hunt, G2/Capterra, Slack Communities, Demand Generation.

Heck, you even hired that 10k/mo LinkedIn Ads agency last summer, thinking they'd bring you the growth you needed.

When you take into account the 30k that you paid them, it's all even.

With a bit of shame, you remember that 4k/mo cold outreach agency that did the same the summer before.

"What's the key to all of this?", you ponder, "H come marketing seems so easy on LinkedIn, but so hard in reality?"

"Should we go harder on demand generation, or ramp up our paid spend even more? Maybe if we switch creative agencies our creative will convert better."

You don't know it yet, but now's the time for the hard-to-swallow pill.

As you reflect back on your last few months or even years, you get filled with fear, and an impending sense of doom: did you really do any marketing?

You did everything the LinkedIn gurus told you to do - is it time to stop listening to them?

"How do brands grow?"  
"Why do people buy?"
"Who should I trust?"

---

I can answer those questions.

1 - Brands grow by being mentally and physically available.

In other words, memorable and easy to get.

2 - People buy because whatever you have to sell solves their problems.

If it doesn't, you'll have to create a problem for them or convince them that it does indeed solve a problem they already have.

3 - You shouldn't trust anyone on the internet who has something to sell - me included.

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But hear this out: you most likely haven't done any real marketing work to date.

What you've done is saw together a Frankenstein monster that you call marketing: part ads, part email outreach, part webdesign, part community building.

Now that monster is alive, and it's frightening.

Marketing isn't a collection of tactics - it has 3 parts: Diagnosis, Strategy, and Execution.

Most companies do #3 without ever thinking about #1 and #2.

This is what I help them do.

Check out our website to find out more :)

Vince Moreau

Chemaxon

Intland Software

Head Of Marketing

ThalesNano Energy

Head of Marketing

Beyond Band of Brothers Tour

Brand Manager

Vodafone

Leading and building a team of digital experts (SEO, Marketing Automation, Front End Developement, UX Design, UI Design) and creative minds (Design, Copywriting, Multimedia) to provide Vodafone  with state of the art marketing services.

Junior Manager - Vodafone Marketing Services

Marketing Team Leader

Creating EDM and nurture campaigns for various Vodafone entities using a Eloqua marketing automation platform.

Marketing Automation Specialist

ThalesNano Inc.

Responsible for monthly and yearly planning and budgeting
Measuring marketing performance through CRM system
Execution of operative marketing tasks
Handling webpage CMS
Handling company page on LinkedIn
Managing ad campaigns (online and print)
Assessing webpage performance via Google Analytics
Organizing laboratory demonstrations
Organizing company participation at scientific conferences
Managing design and production of printed marketing material
Managing html massmail system

Marketing Manager

Assisting in monthly and yearly planning
Assisting in monthly budgeting
Execution of operative marketing tasks
Handling webpage CMS
Assessing webpage via Google Analytics
Organizing company participation at scientific conferences
Managing design and production of printed marketing material
Managing html massmail system

Marketing Specialist

Assisting in the everyday tasks of the sales and marketing department.

Part Time Sales and Marketing Assistant

CMO at Chemaxon

Your strategy can only be as strong as your operational execution II Luck is what happens when preparation meets opportunity

B2B Marketing - Content Marketing - Account Based Marketing

Love to nurture Leads to MQLs and Team Members to Superstars - Digital marketing is my passion - Building efficient and effective commercial operations with my friends in sales and product

taplio

The Battle

Vince Moreau

Gábor Engel

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