ScaleCrush

Think about the last time you bought something. 

Why did you buy?

I'll tell you: because it helped you do something. It solved a problem for you.

We help B2B software brands reconnect their products to the problems they solve.

Most brands market on features and benefits.

This is the business equivalent of going on a date and saying "I'm so beautiful and muscular. And I can do a handstand. Marry me."

How good is your dating game? Mine is terrible, but it sure is better than that.

The traditional approach to content starts with keyword research and ends with regurgitated, fluffy content that no one wants to read but somehow ends up ranking.

We flip that on its head.

We start with the end: what do people need?

What problems do you solve?

And don't hit me with: "We help people save time, effort and money" because that's not good enough.

Our framework is easy: 

- Audit
- Build
- Scale

Audit your market, your customers, your existing assets to determine the best course of action.

Build a strategy based on your existing content, the new content you need and how it needs to be delivered.

Scale your content production with quality content instilled with your expertise and your narrative.

----

What problems do WE solve?

We help B2B software companies turn a necessary evil into their greatest marketing asset.

CEO, Founder

Self-Employed

SEO Consultant - Top Rated Superstar

GreenGalileo Media

SEO Consultant

I help tech leaders figure out what marketing should look like ╏ Evidence-Based-Marketing Advocate ╏ Cargo Bike Enthusiast

5 pm on what's becoming a tedious and rainy Thursday night.

You're sitting at your desk, anxiously looking at yet another reporting dashboard.

As you parse all the jargon-filled graphs, you are once again grabbed by that feeling of despair: "if that's not working, what should we do?"

"What's our next move?"

You feel like you've tried it all: LinkedIn, Product Hunt, G2/Capterra, Slack Communities, Demand Generation.

Heck, you even hired that 10k/mo LinkedIn Ads agency last summer, thinking they'd bring you the growth you needed.

When you take into account the 30k that you paid them, it's all even.

With a bit of shame, you remember that 4k/mo cold outreach agency that did the same the summer before.

"What's the key to all of this?", you ponder, "H come marketing seems so easy on LinkedIn, but so hard in reality?"

"Should we go harder on demand generation, or ramp up our paid spend even more? Maybe if we switch creative agencies our creative will convert better."

You don't know it yet, but now's the time for the hard-to-swallow pill.

As you reflect back on your last few months or even years, you get filled with fear, and an impending sense of doom: did you really do any marketing?

You did everything the LinkedIn gurus told you to do - is it time to stop listening to them?

"How do brands grow?"  
"Why do people buy?"
"Who should I trust?"

---

I can answer those questions.

1 - Brands grow by being mentally and physically available.

In other words, memorable and easy to get.

2 - People buy because whatever you have to sell solves their problems.

If it doesn't, you'll have to create a problem for them or convince them that it does indeed solve a problem they already have.

3 - You shouldn't trust anyone on the internet who has something to sell - me included.

---

But hear this out: you most likely haven't done any real marketing work to date.

What you've done is saw together a Frankenstein monster that you call marketing: part ads, part email outreach, part webdesign, part community building.

Now that monster is alive, and it's frightening.

Marketing isn't a collection of tactics - it has 3 parts: Diagnosis, Strategy, and Execution.

Most companies do #3 without ever thinking about #1 and #2.

This is what I help them do.

Check out our website to find out more :)

Vince Moreau

NAOS (Bioderma - Institut Esthederm - Etat Pur)

- Lead SEO optimization of existing content and creation of new content aligned with international marketing campaigns
- Monitor and analyze KPIs for 50+ country sites (Google Analytics, Looker Studio, PowerBI)
- Conduct SEO audits using Google Search Console and Semrush
- Update product data and media in PIM systems
- Contribute articles and media for global website rollouts
- Support implementation of UGC integration on product pages using Join

Assistante Cheffe de Projet Marketing Digital International

Alexis Herrington

Freelance Content Writer

Check out my pieces on BS-free SaaS marketing 👇

SEO Content Manager

Jellysmack

Beauty Studio is a Jellysmack original channel featuring out-of-the-box tricks, rising trends, smart tutorials, and inspiring makeup artists.

Collectively, Beauty Studio and its sister channels like Crowned Ladies and Boys Do It Too have more than 74M followers and generate more than 2.5 billion monthly views across platforms.

My responsibilities included:

- Researching, writing, and ensuring the quality of scripts for beauty-related videos 
- Sourcing and directing voiceover artists
- Managing video projects
- Writing, editing, and optimizing taglines for TikTok, Instagram, Facebook, Snapchat, and YouTube
- Proofreading video subtitles
- Adding titles and steps to video content
- Translating text from French to American English
- Working with an international team of video editors, community managers, and content strategists to prepare content according to publishing deadlines

Social media content writer - Beauty Studio

Jellysmack is the global creator company that detects and develops the world’s most talented video creators.

Jellysmack's creator program works with influential creators like MrBeast, Bailey Sarian, Derek Deso, Brad Mondo, and so many more to optimize, operate, and distribute creator-made video content tailored to different social media platforms. 

As a copyeditor for the creator program, my role included: 

- Proofreading and editing video captions, titles, thumbnails, and taglines of videos created for Facebook, Instagram, TikTok, and Snapchat 
- Researching creators to ensure accuracy of language and cultural references in video content.

Copyeditor - Creator Program

MyFrenchLife™ - MaVieFrançaise® - MyFrenchLife.org - PAGE

MyFrenchLife™ - MaVieFrançaise® is a magazine & website with a global community of Francophiles both English and French speaking.

As an intern, I collaborated with a global team on editorial, publishing, and digital communication projects. 

Writing:
- Created online content focusing on French culture, current events, and travel.
-  Pitched, researched, and wrote articles for online magazine.
- Repurposed old content by reorganizing, reformatting, and writing updated introductions.

Editing:
- Formatted articles in WordPress. 
- Sourced relevant photos.
- Optimized content for search engines through keyword placement, relevant links, and readability of text. 

Social Media:
- Sourced content ideas by analyzing community Facebook groups. 
- Created and scheduled Instagram posts.
- Used Facebook, Twitter, and Instagram to build online community and boost reader engagement.

Editorial Intern and Content Writer

Université de Bordeaux

English Instructor

Ministère de l'Éducation nationale

English Language Assistant

Louisiana State University Center for Academic Success

French Tutor

Zoes Kitchen

Hostess and Server

International Digital Marketing Apprentice and Master's Student 
INSEEC Business School - EN/FR - Digital and Data 

Specializing in Digital Marketing and E-Business 
M1 coursework includes: 

- Digital Project Management 
- Digital Strategy and SEO Policy
- Decision Support Software
- Customer Relations Management
- Digital Communication
- Legal Environment of E-Commerce
- Business Intelligence and Data-Driven Marketing
- Social Media Strategy
- PAO Software
- Fundamentals of UX/UI Design
- Corporate Strategy & Business Plan
- Web Analytics
- Data Management & Online Business
- Budget Management & Dashboards
- International Negotiation

taplio

The Battle

Vince Moreau

Alexis Herrington

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