Mind Map Media LLC

Streamline Your Online Sales with Our Proven Strategies
Learn to "Do It Yourself." We help you by setting the foundation and begin building the framework, then letting you take over. If that sounds like something you want, ask us how it works.

We "Do It For You!" Contact us via the Free Consultation form and we will reach out to discuss our Complete Customized Consulting Packages.

President

Faithlife

Mentor B2B & B2C marketing & digital demand teams that develop the strategy to drive revenue, through Affiliates, SEM, SEO, Mobile Apps, eCommerce and email segmentation including campaign nurture sequencing, to education prospects, develop trust & drive customer conversions.

SR. Director CP+BSP Revenue, Marketing & Digital Demand

Nintex

Serve as the Global Director tasked with operationalizing systems, processes and staff skills that will be required to plan, execute and refine global marketing with lead generation campaigns. Accountable for strategic plans, marketing, resource allocation and operational execution to convert the significant demand generation portion of the marketing budgets through funnel management, into real impacts on leads, pipeline acceleration and sales orders.

Director Multi-Channel Marketing Operations & Digital Demand

Fluke Corporation

Leader of Fluke's B2B global digital marketing demand strategic plans including; eCommerce, SEO, SEM, Social, Analytics, marketing automation, sales funnel development. Leading global web & digital analytics, managing brand & content effectiveness, go-to-market strategy, demand lead generation, end-user and distributor marketing development.

Sr. Global Web & Digital Marketing Manager

ISSI Business Solutions

Responsible for $15.6 million P&L online e-business; digital marketing, purchasing, vendor relations, and the customer service team. 
Managing the online e-commerce sales, marketing, merchandising, and operational web development teams providing search engine marketing & optimization, P4P, PPC advertising, Web analytics, price comparison engines, email & direct marketing strategies and campaigns.

Director Online Marketing, e-Commerce, & CRM 

RAMSEYGEMS 

Responsible for developing and managing a $4.5 million eCommerce P&L, web content & development team, increasing sales by 563%, web traffic by 1027%.
Anticipated and responded with innovative digital marketing positioning to a changing e-commerce market condition by the creation of an Internet alliance with ShopNBC.com. Developed & marketed the first merchandise auction kiosk on ShopNBC's website achieving a 14% share of ShopNBC sales including driving visitors during live programming increased TV sales by 13%.

Director Marketing, eCommerce & Operations

Danielsmith

Built, managed and directed retail sales, call center sales, catalog sales, catalog design, marketing, merchandising, manufacturing, purchasing and web development for a $24 million P&L with multiple channels of business; wholesale, retail stores, catalog & e-commerce.

Responsible for revenue operations and P&L for retail stores, catalog & web e-commerce. Sales increased by 10.3% and profits by 51%. Developed retail merchandising, collateral, packaging, sales tools, print, media and web advertising, direct mail, promotions, literature, catalog fulfillment programs, educational classes and trade shows. I managed national accounts, Universities & Colleges while directing, coaching, training and mentoring the sales, marketing, retail, telemarketing, catalog, retail stores, e-commerce and community personnel.

Director Marketing, Sales & Operations 

Hills Pet Nutrition

Managed and directed retail sales for 7 states, Veterinary Doctors that sold to the veterinary channel, retail sales teams, delivery driver sales, in-store marketing & merchandising, call center sales, manufacturing forecasting, for a $48 million P&L. Incremental responsibility for developing & communicating western zone marketing & merchandising programs.

I directed regional sales teams & zone wide trade promotion implementation strategies with national accounts, product marketing programs, in-store merchandising initiatives. I managed 44 reps, forged national partnership with Vet Hospitals, regional retailers, local mom & pop shops, and farm & feed outlets.

Western Zone Trade Promotion & Regional Sales Manager 

Dynamic director of multi-channel brand, marketing and ecommerce, focused on digital demand with a great story of growing a company 250% in revenue from $40 million to $106 million while maintaining profitability, with 98% of all leads coming from the digital integration programs.  I am proficient at increasing revenue, sales and profits. Proven experience and expertise with traditional & digital demand generation for B2B & B2C. 

Skilled at managing P&L budgets of more than $15 million and revenue goals up in the $100’s of millions. Expert at managing global communications, managing brands, building social awareness, launching new products, managing field & online sales and facilitating demand generation through integrated account based marketing campaigns. 

Solid expertise expanding market share, cross-channel-merchandising, insight analysis, metrics & analytics, SEM / PPC, SEO, Social, ABM, marketing automation, campaign & funnel management, managing global website presence, and the teams’ necessary to make it all happen. Have led distributed teams with employees located in multiple US, European and Asian cities.

Leadership Accomplishments: 
* Marketing  Operations 
* Ecommerce Online Sales 
* Marketing Automation 
* Digital Marketing
* Integrated Marketing
* Social Media Marketing
* Account Based Marketing
* Demand Center Development
* Business Process Management
* Project Management 
* Strategic Planning
* Continuous Improvement - Kaizen
* Profit & Loss Management
* Website Management
* Leadership & Mentoring
* Strategic Partnerships


Scott Byhre

happybrush GmbH

Head of Marketing D2C

yfood Labs

– Responsible for the Content Procurement Strategy (in-house creation and agency coordination)
– Drive the project to build the in-house content production for Performance Ads 
– Design and implementation of Paid Social Content Testing Strategy
– Coordinate budget, media and campaign plans based on the internal attribution model
– Collaborate with international teams to localize home-grown concepts into their respective markets (focus: UK, FR, NL, PL)
– Drive cross-functional projects

Strategic Lead Performance Marketing

– Responsible for all Performance Marketing Channels (Meta, Tiktok, Google, YouTube) in terms of media and campaign planning
– Marketing mix and Go To Market strategy definition for yfood France
– Create, roll out and optimize the online performance campaigns 
– A/B test, validation and optimization of the campaign setup and creative 
–  Test, roll out and optimize new channels
– Management of interns and supporting function for junior team members

Senior Performance Marketing Manager

Online Performance Marketing Manager

FlixBus

– Align Affiliate channel development with company's strategy and internationalization
– Prospect, negotiate and set up new direct affiliate partnerships
– Monitor performance to spot optimization opportunities and act according to the customer journey
– Take care of AdTech related tasks (tracking, feed, tag management, attribution modelling)
– Hack growth potential, test new ideas and/or coordinating their development cross-functionally (app UA, discount offer after CRM-database check...)
– Determine display advertising strategy for and roll out campaigns
– Prove incrementality of display campaigns via A/B tests and ensure new customer acquisition
– Train and ensure growth of newcomers in the team

Online Partnerships Manager

– Creating, monitoring and optimizing campaigns in 20+ markets
– Recruiting and maintaining relationships with key accounts
– Setting up and managing affiliate programs (TradeTracker, Affilinet, TradeDoubler, CJ,…) 
– Launching affiliate activities for all new markets
– Adjusting strategy and actions to local markets
– Executing Retargeting, Native and Direct Email Marketing campaigns

FlixBus is a young long-distance mobility provider active in 25+ markets. Since its creation in 2013, it has been offering an alternative, modern and sustainable way to travel, which suits every budget. Thanks to smart network planning, its technology focus and strong regional bus partners, the green FlixBuses have developed a fast-growing route network and transported millions of customers every year.
www.flixbus.com

Junior Online Partnerships (Affiliate) Manager

– Developing affiliate marketing strategies for the French market
– Acquiring all relevant partners in France and DACH
– Supporting other departments with issues related to the French market
– Monitoring performance KPIs and taking action accordingly
– Creating and optimizing advertising material
– Managing and optimizing partners’ portfolio in the DACH region

FlixBus is a young long-distance mobility provider active in 25+ markets. Since its creation in 2013, it has been offering an alternative, modern and sustainable way to travel, which suits every budget. Thanks to smart network planning, its technology focus and strong regional bus partners, the green FlixBuses have developed a fast-growing route network and transported millions of customers every year.
www.flixbus.com

International Affiliate Marketing Intern

A design UG - Agency for Advertising and Brand Design

This internship helped me confirm that I wanted to do my Master's degree in marketing and reinforced my willingness to work abroad. 

Tasks:
- Analyzing the business opportunities in the near French region
- Prospecting for new French customers via email and phone
- Translating websites content, press releases, product descriptions and advertising materials into French

Communication and Marketing Intern

Médiathèque Intercommunale du Warndt

This first professional experience allowed me to create and carry out my own projects, on top of the initially planned tasks. 

Tasks & projects:
- Providing users with services: welcoming, check in/out of material, material localization, referencing and processing new subscriptions
- Maintaining new library materials
- Executing summer activities for kids
- Preparing the event programm for the next season and developing new activities (concerts, exhibitions, artists & readers meetups...)
- Creating a better user experience with a new internal organization (school books near study rooms, hidden kid corner...)

Assistant Librarian

Curious and passion-driven young professional always ready for new challenges. Team play is essential to me. Looking for an online (affiliate) marketeer used to international expansions, performance marketing and managing diverse activities? Contact me here or via richter.cyrielle@gmail.com.

taplio

The Battle

Scott Byhre

Cyrielle Richter

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