Dynamic director of multi-channel brand, marketing and ecommerce, focused on digital demand with a great story of growing a company 250% in revenue from $40 million to $106 million while maintaining profitability, with 98% of all leads coming from the digital integration programs.  I am proficient at increasing revenue, sales and profits. Proven experience and expertise with traditional & digital demand generation for B2B & B2C. 

Skilled at managing P&L budgets of more than $15 million and revenue goals up in the $100’s of millions. Expert at managing global communications, managing brands, building social awareness, launching new products, managing field & online sales and facilitating demand generation through integrated account based marketing campaigns. 

Solid expertise expanding market share, cross-channel-merchandising, insight analysis, metrics & analytics, SEM / PPC, SEO, Social, ABM, marketing automation, campaign & funnel management, managing global website presence, and the teams’ necessary to make it all happen. Have led distributed teams with employees located in multiple US, European and Asian cities.

Leadership Accomplishments: 
* Marketing  Operations 
* Ecommerce Online Sales 
* Marketing Automation 
* Digital Marketing
* Integrated Marketing
* Social Media Marketing
* Account Based Marketing
* Demand Center Development
* Business Process Management
* Project Management 
* Strategic Planning
* Continuous Improvement - Kaizen
* Profit & Loss Management
* Website Management
* Leadership & Mentoring
* Strategic Partnerships


Scott Byhre

HARMAN International

Amazon Search & DSP Advertising for JBL
- Creating and managing ad campaigns on Amazon Search & DSP  
- Optimizing performance through data-driven strategies  
- Audience targeting and retargeting for maximum ROI  (AMC)
- Monitoring KPIs and continuously improving ad efficiency  

Merchandising 
- Supporting brand store design and optimization  
- Enhancing brand visibility and customer experience  

AI-Powered Advertising Solutions 
- Leveraging AI for automated creative generation  
- Developing data-driven campaign strategies  
- Staying ahead of trends in programmatic advertising

Advertising & Merchandising Specialist Pure Players - EMEA - JBL

Aether

Launched e-commerce stores on shopify for jewellery, electronics, beauty, sports and fitness brands.

Developed and executed successful Meta global campaigns, resulting in a 25% increase in leads.

Successfully delivered a 15% (ROAS) by strategically managing 1.2 million budget and optimized global campaigns with a keen focus on budget allocation and revenue generation.

A/B tested global campaigns and consistently analyzed the KPIs to optimize overall performance.

Performance Marketer / Paid Social Specialist

VIP Response BV

Planned global marketing strategies and consulted with over 50 affiliate accounts on how to drive traffic and increased conversions on their campaigns.

Managed multi-channel campaigns across Paid Search, Paid Social, Display, sms and reached monthly targets.

Represented VIP on the biggest affiliate marketing conferences in EU and non-EU, and successfully recruited more affiliate accounts and advertisers.

Analysed the sales traffic and program metrics, prepare and submit reports to improve sales methods and upscale the product sales.

Senior Performance Marketing Manager

Responsible for recruiting affiliates, tracking sales from affiliate sites, managing 50+ affiliates account and expanding the retailer's network.

Building awareness through omni-channels (Social media, events ,etc)

Meeting the needs of the consumer by exposing them to the right campaigns 

Implementing commercial strategies for our different verticals.

Analysing the sales traffic and program metrics, prepare and submit reports to improve sales methods and upscale the product sales.

Managing, planning & controlling a project of 10 million.

Performance Marketing Manager

2DAYSMOOD

Redesign the website through Wordpress and enhanced user experience, achieving a 15% increase in page views and a 10% decrease in bounce rate.

Developed and executed successful B2B LinkedIn and Google Ad campaigns, resulting in a 10% increase in leads. 

Analyzed SEO and developed strategies to drive online traffic to the website.

Content creation for the weekly newsletters and email marketing through mailchimp.

Digital Marketing Specialist

Concentrix

Managed EU accounts through Salesforce and provided product demonstrations to consumers and suppliers .

Contributed to a 5% e-commerce sales increase for the market I was assigned to. Achieved to ranked ‘Top 15 Employee’ on the Nike.com Team.

Effectively managed the end-to-end process of invoicing and refunds, showcasing attention to financial transactions and ensuring seamless financial operations.

Supported and trained in their day to day challenges the new hires for the EU markets.

Account Manager for Nike.com

Humble Minded

Conduct research to analyse market trends, customer behaviour, and competitive landscape, and prepare reports by collecting, analysing, and summarising data.

Creating email marketing campaigns through mail-chimp under the supervision of Zar Lasahiro.

Communicate campaign objectives, timelines, and deliverables to the sales team, and provide instructions for use or promotion.

Digital Marketing Intern

Ethnikos Kirikas & The National Herald Inc.

Wrote and produced articles in Greek targeting Greeks living in New York, covering social issues.
- Reviewed and edited articles
- Fact-checking
-Interviews
-Translate articles from English to Greek
-Attending press conferences
-Attending a range of events

Journalist Intern

KMS Productions IKE

Planning & Executing PR campaigns and events (Digital Universe) 

Managing Greek youtube game influencers

Planning B2B content for events

Build long-term relationships with influencers and key stakeholders 

Creating marketing strategies
Achieved 200% of the target (5000) guests in an event

Influencer Marketing Specialist

I'm a results-driven digital marketer with 5+ years of experience, specializing in paid social campaigns across the entire marketing funnel. I consistently hit KPIs and boost ROI by leveraging data, strategy, and creativity.

🔹 Amazon Ads Expert at JBL– Creating, optimizing & scaling Search + DSP campaigns for top ROI
🔹 Merchandising Specialist – Crafting high-converting brand stores & creatives that sell
🔹 Data-Driven Strategist – Deep expertise in Facebook Business Manager, TikTok & Google Analytics
🔹 AI & Automation Enthusiast – Using cutting-edge AI tools to supercharge ad performance
🔹 Collaboration & Optimization – Working cross-functionally to refine campaigns and maximize impact

I'm passionate about continuous learning and staying ahead of the latest digital marketing & social media trends. Let’s make your campaigns stand out! 🚀

taplio

The Battle

Scott Byhre

Chara Kotsai

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