Mind Map Media LLC

Streamline Your Online Sales with Our Proven Strategies
Learn to "Do It Yourself." We help you by setting the foundation and begin building the framework, then letting you take over. If that sounds like something you want, ask us how it works.

We "Do It For You!" Contact us via the Free Consultation form and we will reach out to discuss our Complete Customized Consulting Packages.

President

Faithlife

Mentor B2B & B2C marketing & digital demand teams that develop the strategy to drive revenue, through Affiliates, SEM, SEO, Mobile Apps, eCommerce and email segmentation including campaign nurture sequencing, to education prospects, develop trust & drive customer conversions.

SR. Director CP+BSP Revenue, Marketing & Digital Demand

Nintex

Serve as the Global Director tasked with operationalizing systems, processes and staff skills that will be required to plan, execute and refine global marketing with lead generation campaigns. Accountable for strategic plans, marketing, resource allocation and operational execution to convert the significant demand generation portion of the marketing budgets through funnel management, into real impacts on leads, pipeline acceleration and sales orders.

Director Multi-Channel Marketing Operations & Digital Demand

Fluke Corporation

Leader of Fluke's B2B global digital marketing demand strategic plans including; eCommerce, SEO, SEM, Social, Analytics, marketing automation, sales funnel development. Leading global web & digital analytics, managing brand & content effectiveness, go-to-market strategy, demand lead generation, end-user and distributor marketing development.

Sr. Global Web & Digital Marketing Manager

ISSI Business Solutions

Responsible for $15.6 million P&L online e-business; digital marketing, purchasing, vendor relations, and the customer service team. 
Managing the online e-commerce sales, marketing, merchandising, and operational web development teams providing search engine marketing & optimization, P4P, PPC advertising, Web analytics, price comparison engines, email & direct marketing strategies and campaigns.

Director Online Marketing, e-Commerce, & CRM 

RAMSEYGEMS 

Responsible for developing and managing a $4.5 million eCommerce P&L, web content & development team, increasing sales by 563%, web traffic by 1027%.
Anticipated and responded with innovative digital marketing positioning to a changing e-commerce market condition by the creation of an Internet alliance with ShopNBC.com. Developed & marketed the first merchandise auction kiosk on ShopNBC's website achieving a 14% share of ShopNBC sales including driving visitors during live programming increased TV sales by 13%.

Director Marketing, eCommerce & Operations

Danielsmith

Built, managed and directed retail sales, call center sales, catalog sales, catalog design, marketing, merchandising, manufacturing, purchasing and web development for a $24 million P&L with multiple channels of business; wholesale, retail stores, catalog & e-commerce.

Responsible for revenue operations and P&L for retail stores, catalog & web e-commerce. Sales increased by 10.3% and profits by 51%. Developed retail merchandising, collateral, packaging, sales tools, print, media and web advertising, direct mail, promotions, literature, catalog fulfillment programs, educational classes and trade shows. I managed national accounts, Universities & Colleges while directing, coaching, training and mentoring the sales, marketing, retail, telemarketing, catalog, retail stores, e-commerce and community personnel.

Director Marketing, Sales & Operations 

Hills Pet Nutrition

Managed and directed retail sales for 7 states, Veterinary Doctors that sold to the veterinary channel, retail sales teams, delivery driver sales, in-store marketing & merchandising, call center sales, manufacturing forecasting, for a $48 million P&L. Incremental responsibility for developing & communicating western zone marketing & merchandising programs.

I directed regional sales teams & zone wide trade promotion implementation strategies with national accounts, product marketing programs, in-store merchandising initiatives. I managed 44 reps, forged national partnership with Vet Hospitals, regional retailers, local mom & pop shops, and farm & feed outlets.

Western Zone Trade Promotion & Regional Sales Manager 

Dynamic director of multi-channel brand, marketing and ecommerce, focused on digital demand with a great story of growing a company 250% in revenue from $40 million to $106 million while maintaining profitability, with 98% of all leads coming from the digital integration programs.  I am proficient at increasing revenue, sales and profits. Proven experience and expertise with traditional & digital demand generation for B2B & B2C. 

Skilled at managing P&L budgets of more than $15 million and revenue goals up in the $100’s of millions. Expert at managing global communications, managing brands, building social awareness, launching new products, managing field & online sales and facilitating demand generation through integrated account based marketing campaigns. 

Solid expertise expanding market share, cross-channel-merchandising, insight analysis, metrics & analytics, SEM / PPC, SEO, Social, ABM, marketing automation, campaign & funnel management, managing global website presence, and the teams’ necessary to make it all happen. Have led distributed teams with employees located in multiple US, European and Asian cities.

Leadership Accomplishments: 
* Marketing  Operations 
* Ecommerce Online Sales 
* Marketing Automation 
* Digital Marketing
* Integrated Marketing
* Social Media Marketing
* Account Based Marketing
* Demand Center Development
* Business Process Management
* Project Management 
* Strategic Planning
* Continuous Improvement - Kaizen
* Profit & Loss Management
* Website Management
* Leadership & Mentoring
* Strategic Partnerships


Scott Byhre

Kruse Media LLC

-Content Creator + Educator: 200k+ followers on across tiktok, instagram, YouTube @mr.paidsocial
-Advertising Consultant 
-Paid Social Media Buying 
-Creative Strategist 
-Automation and Ai Consulting
-Advertising Education www.mrpaidsocialacademy.com

Owner

Fluent, Inc

I lead a team of senior level media buyers and content creators to buy media across Facebook, Instagram, Google, YouTube, TikTok, Pinterest and Snapchat across multiple business units across international markets. 

250% YOY growth 2021 to 2022 

-Develop processes for scale using automation, AI and creative optimization technology
- Build automated reporting systems to accommodate the growing needs of our team and stakeholders 
-Consistently hit very aggressive growth goals YoY 
-Build relationships with platform reps and facilitate beta testing and partnership growth 
- Manage and mentor a growing team of media buyers 
- Investigate and test emerging media platforms (part of Snapchat and TikTok beta) 
-Currently learning to code and build automations in Kitchn.io!

Fluent empowers brands to acquire and retain customers across the entire omnichannel marketing experience. Our owned and operated digital media portfolio is designed to help consumers discover relevant offers from the world's leading brands. We capture first-party insights and leverage our proprietary data science and technology to match consumers with the right offers based on their needs. Partners can easily scale their customer acquisition strategy with targeted campaigns guaranteed to convert with our performance model pricing.

Director - Paid Social

Head of Paid Social

Fluent is the industry leader in customer acquisition. The company’s proprietary ad serving technology and its extensive publisher network enables marketers to acquire their best customers, with precision, at a massive scale. Leveraging big data and real-time interaction with consumers, Fluent has powered billions of profitable marketing opt-ins on behalf of more than 500 leading brands since its inception.

Currently I work for Fluent remotely out of Seattle. I lead a team of media buyers for a product called The Smart Wallet (thesmartwallet.com). The Smart Wallet is a content site that connects users to products and services that help them improve their financial health. Whether it's a new banking app that helps someone budget or a cash back app that saves them money, our job is to build relationships between our partners and their target audiences at scale. 

Some of my duties and responsibilities include the following:

-Build ads at scale for social (Facebook, Instagram, Snapchat, Pinterest) 400% Growth YoY

-Act as liaison between content, account managers and the media buying team.

-Communicate performance, strategy and hurdles to the team at large.

-Investigate and launch emerging media platforms

-Work to constantly improve our creative and buying processes so we can move/learn faster

-Work with BI team to insure reporting meets our needs

-Work with a team of designers to come up with compelling ads to drive traffic at the lowest possible cost. 

-Brainstorm copy to test across multiple platforms. 

-Constantly report, analyze and iterate best performing ads. 

-Implemented buying methodology that has lead to tremendous scale. 

-Test new and emerging media and learn the best way to communicate with our audience on those mediums.

Senior Media Buyer

Lifescript

I was the first employee hired to implement Facebook strategy to maximize ROI and increase media channel distribution. 
Purchase media on Facebook, Pinterest, Instagram, Snapchat, and Live Intent for desktop and mobile. 
Manage multiple business properties with entirely different strategies from lead generation to e-commerce. 
Monitor campaigns and optimize for highest ROI and GM.
Constantly A/B test new landing pages, copy, images, funnels, etc. 
Accurately report on and analyze ads to optimize performance. 
Build out complex bulk creation/editing templates to use with thousands of ads.
Implement link structure using UTM parameters allowing revenue to be properly attributed to ad spend.
Responsible over seven figure media spending budgets.
Implement a complex advertising methodology from the ground up.
Edit landing pages to optimize UX and improve user progression. 
Aggressively research and test new advertising channels and methods as they become available. 
Photograph, edit, crop and rename product images for ads.
Produce and edit video for online advertising. 
Manage and organize creative asset library.
Experience with Cake, Stitcher Ads, Google Analytics, Power Editor, Programmatic, Adobe Suite, Excel Pivot Tables, iMacros, Vlookups, 4C, Unbounce, Live Intent

Kruse Marketing

Services Offered

Social Media 
 * Strategy/Planning
 * Implementation 
 * Contests 
 * Conversations/Engagement 
 * Customer Service 
 * Postings
 * Social Advertising (CPC, CPM, etc.) 

Content Creation
 * Graphic Design 
     - Adobe Suite 
 * Video Creation 
     - Final Cut Pro 
 * Creative Writing 
 * Blogging 
 * Photography 

Website Management 
 * Web design 
 * Adobe Muse 
 * Wordpress 
 * SEO 
 * Google Analytics 
 * Google Adwords 

Market Research 
 * Surveys 
 * Analytics 
 * Market Trends 

Email Marketing 
 * Template Design
 * Tracking 
 * Implementation

SimpleWare

I periodically freelance for a startup company called SimpleWare. SimpleWare has designed a revolutionary new perforated cutting board system called FLOW™ which is meant to help take the mess out of the kitchen. 

My responsibilities for SimpleWare have included: 

-Create content and mange all social media platforms including Facebook, Twitter, Google +, Instagram, YouTube and Pinterest 
-Develop an online marketing campaign to help drive sales through the online store 
-Audit current website and online materials 
-Design marketing materials for trade shows and online marketing efforts 
-Write marketing content for online use 
-Manage all paid online advertising
-Create and manage simplehouseware.com website and online web store 
-Act as sales rep for WA State
-Assist in sales efforts worldwide

Marketing Coordinator

Synch

Synch is a startup company that has developed a mobile application along with a web dashboard to help companies better manage their inventory, customer and sales force information.  

I served as a marketing contractor for this startup. 

Some of my duties included:

-Develop an integrated marketing communications plan 
-Create content for and manage all social media platforms including Facebook, Twitter, Google +, YouTube, and LinkedIn
-Design marketing materials through the adobe suite
-Create promotional videos as part of the marketing mix with Final Cut Pro
-Lead e-mail marketing campaigns to drive traffic through the sales pipeline 
-Design www.synchbi.com and update the site with content
-Run direct mail marketing campaign to reach out to potential customers 
-Handle all PR for the company by writing and distributing press releases, submitting awards and reaching out to applicable media
-Optimize all online materials for SEO 
-Create and manage paid online advertising
-Keep track of all KPIs and report to CEO

Marketing and PR Coordinator

The Fearey Group

-Drafted basic public relations materials including media pitches, news releases, media alerts, fact sheets, client meeting summaries, status reports and other materials.
-Assisted in the creation and management of clients’ social media accounts.
-Acted as lead graphic designer for multiple projects on various accounts.
-Assisted in media pitching, follow-up, coverage tracking, news clipping and summary reports.
-Developed and updated media lists and other databases.
-Updated a weekly blog with engaging and thought provoking content. 
-Assisted with the management of newspaper and periodical inventories for easy access.
-Carried out special and media event planning activities and arrangements.
- Worked on various accounts including Talking Rain, Centurylink, Swedish Medical, USC Events and more.
-Responded to all administrative duties and activities as assigned.

Production Assistant Intern

Whitworth University

-Scheduled concerts and events for the entire student body ranging from large scale concerts to comedians, coffee house shows, and movies.
-Consistently kept in contact with booking agents and potential performers.
-Advertised events effectively through social media and print advertisements.
-Kept account of resources and held responsibility over significant activities budget.
-Created targeted Facebook advertisements with positive quantitative results.
-Ensured talent's needs were taken care of as requested via hospitality and tech riders.
-Was able to multitask on many projects/events at once to ensure timelines were kept.
-Formulated engaging e-mail campaigns for upcoming events on campus.
-Created a Facebook fan page for promoting events and showcasing Whitworth musicians called The Pirate Playlist (facebook.com/thepirateplaylist).
-Collaborated with other coordinators to execute a diverse array of events.
-Served as a member of student government (ASWU) and acted as a voice for the students I was representing.
-Surveyed students frequently via Survey Monkey to meet their needs/wants effectively.
-Purchased performance rights for current and pre-release films to show on campus for students and various clubs.
-Acted as a buyer for Whitworth University at the 2012 NACA West conference.
-Worked to enhance student perception of ASWU by using survey results to see what students knew about the organization and what could be done better.

ASWU Activities Coordinator

-Set up and ran sound, staging, and visual production for events ranging from large scale concerts with national acts(Fun, Mat Kearney, Allen Stone, The Classic Crime), club events, conferences and more.
-Trained new employees to use various spaces, rooms, and technology on campus.
-Troubleshooted at events to ensure smooth execution to clients.
-Provided excellent customer service through clear communication at all stages of event production.

Event Technician

Scaling Businesses on Facebook and TikTok Leveraging Ai and Automation | 100k Followers on TikTok | $150 MM Ad Spend on Paid Social | 10+ Years in Paid Media | Automation and Ai | Creative Strategist

With over $150 million in ad spend on social platforms under my belt, I am a seasoned professional with a proven track record of success in paid social advertising, going from zero to eight figures in annual ad spend 2018-2022. Most recently as the Director of Paid Social at Fluent, Inc, I led a team of senior media buyers and content creators, responsible for acquiring customers for a range of businesses across content, rewarded discovery and recruiting businesses in multiple international markets. Last year I was responsible for driving 250% YoY growth in paid social with my killer team of media buyers, leveraging automation, process efficiency and creative optimization to reach aggressive goals.

I nerd out on automation and AI and how I can use it to improve efficiencies. In the last year I have been teaching myself to code in order to build tools that scale. Outside of "work", I play drums in a rock band "Daphne" (check us out on Spotify!) and love traveling/camping through the PNW in my renovated 1969 vintage camper trailer, Apollo. 

I'm a creative who loves to build things, whether that's remodeling my garage, building an at home recording studio, releasing new music with my band Daphne, or creating a new automation to save my team time in their day to day! I live life curiously, always looking to discover something new about myself and the world around me. I desire to continuously learn and grow.

Caleb Kruse

I'm burnt TF out. 

I'm writing this post after 7 days in Hawaii and a lovely holiday with the fam. 

So you know it's bad. 

In the last year I have: 

Welcomed my newborn son into the world 
Launched a Skool community 
Built and launched a SAAS 
Partnered with brands
Made content on Tiktok, Instagram, Youtube and LinkedIn 
Chased every new damn Ai update 
Taken consulting calls 
Taken on consulting automation projects 
Ran affiliate offers 
Bought and fixed up a Cabin in the woods 
Released a new EP with my band 
+ a million more things 

I'm doing way too much 

...and i'm considering moving back to a full time gig

My mental health cannot sustain the the million thoughts that come with entrepreneurship. 

Here's where I feel torn though... my personal brand, my business i'm building feels right on the cusp of something big. 

I don't know if that's just entrepreneurial denial or if it's real. 

I did just welcome 82 new members to my private community after my BFCM push.

Maybe everyone feels this way right now, regardless of if you're an entrepreneur or not? 

While i was on vacation one thing became clear to me. 

The way i've been operating is not sustainable. 

I either need to focus on getting help in my business, or move into something more "stable". 

Don't get me wrong. I LOVE what I do right now. 

I get to tinker with cool shit and make fun videos. 

But the reality is that there's only so many hours in the day. 

My family has to come first. I want to be a present father for my son and a supportive partner to my wife. 

Entrepreneurship was meant to be the solution for that but my work/life balance feels worse than ever. 

I feel completely torn and maybe that's ok. 

Maybe this isn't a decision I have to make right now. 

If you're still reading this, do you feel similar? 

Also if you're seeing this and have an in house role in the Ai/advertising space, i'm open to hearing about it. 

Sincerely, 

A burnt out content creator

Caleb Kruse - Mr. Paid Social

I don’t normally promote my own stuff on LinkedIn but tis the season 🎁

Last year I launched a Meta Ads course and it went super well. I had hundreds of people take it and the feedback has been amazing. 

But a one and done course felt…limiting. 

There’s constant changes happening with Ai and advertising. It feels impossible to keep up. 

So, this summer I launched The Ai Ad Alchemists. 

A group for Media Buyers, Founders, Entrepreneurs and Ai Enthusiasts. 

We’re sitting 300+ members strong right now and growing every month. 

This group has enabled me to pour even more value to my community. 

More consistent updates
More robust systems
More face time 

And I’ve got big plans for this group for 2026. 

I’ll get to the point. 

From now until Monday I’m dropping my price 74% off to $299 for a year of access. 

My course alone was priced at $1200. 

This is the best deal I’ve ever offered. 

If you've ever been curious about my private group, this is the time to join. 

If you want the link to get access, comment “Black Friday” and I’ll make sure you get it.

taplio

The Battle

Scott Byhre

Caleb Kruse

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taplio

The Battle

Scott Byhre

Caleb Kruse

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Caleb Kruse's LinkedIn Performance

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