Dynamic director of multi-channel brand, marketing and ecommerce, focused on digital demand with a great story of growing a company 250% in revenue from $40 million to $106 million while maintaining profitability, with 98% of all leads coming from the digital integration programs.  I am proficient at increasing revenue, sales and profits. Proven experience and expertise with traditional & digital demand generation for B2B & B2C. 

Skilled at managing P&L budgets of more than $15 million and revenue goals up in the $100’s of millions. Expert at managing global communications, managing brands, building social awareness, launching new products, managing field & online sales and facilitating demand generation through integrated account based marketing campaigns. 

Solid expertise expanding market share, cross-channel-merchandising, insight analysis, metrics & analytics, SEM / PPC, SEO, Social, ABM, marketing automation, campaign & funnel management, managing global website presence, and the teams’ necessary to make it all happen. Have led distributed teams with employees located in multiple US, European and Asian cities.

Leadership Accomplishments: 
* Marketing  Operations 
* Ecommerce Online Sales 
* Marketing Automation 
* Digital Marketing
* Integrated Marketing
* Social Media Marketing
* Account Based Marketing
* Demand Center Development
* Business Process Management
* Project Management 
* Strategic Planning
* Continuous Improvement - Kaizen
* Profit & Loss Management
* Website Management
* Leadership & Mentoring
* Strategic Partnerships


Scott Byhre

Scaling Businesses on Facebook and TikTok Leveraging Ai and Automation | 100k Followers on TikTok | $150 MM Ad Spend on Paid Social | 10+ Years in Paid Media | Automation and Ai | Creative Strategist

With over $150 million in ad spend on social platforms under my belt, I am a seasoned professional with a proven track record of success in paid social advertising, going from zero to eight figures in annual ad spend 2018-2022. Most recently as the Director of Paid Social at Fluent, Inc, I led a team of senior media buyers and content creators, responsible for acquiring customers for a range of businesses across content, rewarded discovery and recruiting businesses in multiple international markets. Last year I was responsible for driving 250% YoY growth in paid social with my killer team of media buyers, leveraging automation, process efficiency and creative optimization to reach aggressive goals.

I nerd out on automation and AI and how I can use it to improve efficiencies. In the last year I have been teaching myself to code in order to build tools that scale. Outside of "work", I play drums in a rock band "Daphne" (check us out on Spotify!) and love traveling/camping through the PNW in my renovated 1969 vintage camper trailer, Apollo. 

I'm a creative who loves to build things, whether that's remodeling my garage, building an at home recording studio, releasing new music with my band Daphne, or creating a new automation to save my team time in their day to day! I live life curiously, always looking to discover something new about myself and the world around me. I desire to continuously learn and grow.

Caleb Kruse

I really shouldn't be giving this away but it's too good not to. 

Last week I finally dove into N8N and built something i've been dreaming about for the last year. 

An automation to run autonomously in the background and build ads from your google drive. 

The majority of media buyers I talk to use the same settings between builds and cycle through pretty much the exact same 5 variations of ad copy. 

This system allows you to map google drive folders to template ads and have new ads launched with everything exactly the same as your template, except swapping out the new image or video. 

The automation should only take you 20 minutes to get fully dialed in but will save you hours each week. 

Comment "Automate" and i'll send you the templates along with the entire set up video for free.

Caleb Kruse - Mr. Paid Social

I just figured out how to generate cinematic level ads with ai using one sentence. 

This is so simple, literally anyone can do it. 

- no complex prompts
- no bouncing around a million different tools 
- no editing required 
- only takes minutes to get a final video 

To get ads that look this good you would have to pay for: 

- film crew 
- actors 
- producers 
- editors 
- location

It could easily cost thousands. 

For those of you who don't think Ai is disrupting the ad creative landscape, watch this video. 

I just made a deep dive of the whole process. 

Comment "Cinematic" and i'll send you the link to check out the full deep dive.

The difference between media buying teams with 10-20 media buyers and 1-2 is automation. 

So much of a Media Buyer's job these days in essential just button pressing. 

This system solves for that. 

Businesses are already cutting their ad launch time by 90% so they can focus on the one lever that matters the most in 2026, ad creative. 

Image if you could just have your creative team drop new creatives into a folder and have the ads built in Meta automatically. 

That's what this automation does.

This workflow allows you to map specific google drive folders to target ad accounts, ad sets and ad templates. 

Once it is all set up it is literally set it and forget it.  

Comment "automate" and i'll send you this entire system for free along with the walkthrough to get it all set up yourself.

taplio

The Battle

Scott Byhre

Caleb Kruse

Followers

Posts

Engagements

Likes

Performance ScoreCaleb Kruse's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Scott Byhre

Caleb Kruse

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Caleb Kruse's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCaleb Kruse's LinkedIn Performance