Mind Map Media LLC

Streamline Your Online Sales with Our Proven Strategies
Learn to "Do It Yourself." We help you by setting the foundation and begin building the framework, then letting you take over. If that sounds like something you want, ask us how it works.

We "Do It For You!" Contact us via the Free Consultation form and we will reach out to discuss our Complete Customized Consulting Packages.

President

Faithlife

Mentor B2B & B2C marketing & digital demand teams that develop the strategy to drive revenue, through Affiliates, SEM, SEO, Mobile Apps, eCommerce and email segmentation including campaign nurture sequencing, to education prospects, develop trust & drive customer conversions.

SR. Director CP+BSP Revenue, Marketing & Digital Demand

Nintex

Serve as the Global Director tasked with operationalizing systems, processes and staff skills that will be required to plan, execute and refine global marketing with lead generation campaigns. Accountable for strategic plans, marketing, resource allocation and operational execution to convert the significant demand generation portion of the marketing budgets through funnel management, into real impacts on leads, pipeline acceleration and sales orders.

Director Multi-Channel Marketing Operations & Digital Demand

Fluke Corporation

Leader of Fluke's B2B global digital marketing demand strategic plans including; eCommerce, SEO, SEM, Social, Analytics, marketing automation, sales funnel development. Leading global web & digital analytics, managing brand & content effectiveness, go-to-market strategy, demand lead generation, end-user and distributor marketing development.

Sr. Global Web & Digital Marketing Manager

ISSI Business Solutions

Responsible for $15.6 million P&L online e-business; digital marketing, purchasing, vendor relations, and the customer service team. 
Managing the online e-commerce sales, marketing, merchandising, and operational web development teams providing search engine marketing & optimization, P4P, PPC advertising, Web analytics, price comparison engines, email & direct marketing strategies and campaigns.

Director Online Marketing, e-Commerce, & CRM 

RAMSEYGEMS 

Responsible for developing and managing a $4.5 million eCommerce P&L, web content & development team, increasing sales by 563%, web traffic by 1027%.
Anticipated and responded with innovative digital marketing positioning to a changing e-commerce market condition by the creation of an Internet alliance with ShopNBC.com. Developed & marketed the first merchandise auction kiosk on ShopNBC's website achieving a 14% share of ShopNBC sales including driving visitors during live programming increased TV sales by 13%.

Director Marketing, eCommerce & Operations

Danielsmith

Built, managed and directed retail sales, call center sales, catalog sales, catalog design, marketing, merchandising, manufacturing, purchasing and web development for a $24 million P&L with multiple channels of business; wholesale, retail stores, catalog & e-commerce.

Responsible for revenue operations and P&L for retail stores, catalog & web e-commerce. Sales increased by 10.3% and profits by 51%. Developed retail merchandising, collateral, packaging, sales tools, print, media and web advertising, direct mail, promotions, literature, catalog fulfillment programs, educational classes and trade shows. I managed national accounts, Universities & Colleges while directing, coaching, training and mentoring the sales, marketing, retail, telemarketing, catalog, retail stores, e-commerce and community personnel.

Director Marketing, Sales & Operations 

Hills Pet Nutrition

Managed and directed retail sales for 7 states, Veterinary Doctors that sold to the veterinary channel, retail sales teams, delivery driver sales, in-store marketing & merchandising, call center sales, manufacturing forecasting, for a $48 million P&L. Incremental responsibility for developing & communicating western zone marketing & merchandising programs.

I directed regional sales teams & zone wide trade promotion implementation strategies with national accounts, product marketing programs, in-store merchandising initiatives. I managed 44 reps, forged national partnership with Vet Hospitals, regional retailers, local mom & pop shops, and farm & feed outlets.

Western Zone Trade Promotion & Regional Sales Manager 

Dynamic director of multi-channel brand, marketing and ecommerce, focused on digital demand with a great story of growing a company 250% in revenue from $40 million to $106 million while maintaining profitability, with 98% of all leads coming from the digital integration programs.  I am proficient at increasing revenue, sales and profits. Proven experience and expertise with traditional & digital demand generation for B2B & B2C. 

Skilled at managing P&L budgets of more than $15 million and revenue goals up in the $100’s of millions. Expert at managing global communications, managing brands, building social awareness, launching new products, managing field & online sales and facilitating demand generation through integrated account based marketing campaigns. 

Solid expertise expanding market share, cross-channel-merchandising, insight analysis, metrics & analytics, SEM / PPC, SEO, Social, ABM, marketing automation, campaign & funnel management, managing global website presence, and the teams’ necessary to make it all happen. Have led distributed teams with employees located in multiple US, European and Asian cities.

Leadership Accomplishments: 
* Marketing  Operations 
* Ecommerce Online Sales 
* Marketing Automation 
* Digital Marketing
* Integrated Marketing
* Social Media Marketing
* Account Based Marketing
* Demand Center Development
* Business Process Management
* Project Management 
* Strategic Planning
* Continuous Improvement - Kaizen
* Profit & Loss Management
* Website Management
* Leadership & Mentoring
* Strategic Partnerships


Scott Byhre

Business Unplugged with Arin

Business Unplugged aims at training individuals with the best of real and practical skillsets around Business & Finance.

Also, Business Unplugged aims at handholding Business Owners to positively transform their business and take it to the level the Business Owner aspire for.

Founder

Dun and Bradstreet

Led the investment banking team of D&B India which provides services to Banks and Corporates. 

We helped the Investment Banks in taking decisions as to whether they shall extend finance to / undertake financial restructuring of a particular company or project. 

We assisted the Corporates in their strategic decisions related to entry, growth, diversification and /or business restructuring. 

Was engaged in ensuring that a performance oriented, value driven culture is cascaded within this team of D&B India in sync with global ideology. Also, had been entrusted with the critical responsibility of managing change and business processes. 

In the past have been associated with a project of setting up a rating agency at Bangladesh i.e, Dun & Bradstreet Rating Agency Bangladesh.

Worked closely with the Senior Management for several confidential strategic initiatives for D&B India.


Achievements:

	Had ventured into consulting services for Banks and Corporates in D&B India that generated the highest revenue for the organization in a span of 5 years.
	Had led a team in Corporate Debt Restructuring for approx. INR 2.7 lac crores and had spearheaded 1500+ mandates across industries.
	Had played a critical role in setting up Dun & Bradstreet Rating Agency, Bangladesh. 

Rewards and Recognition :

	Awarded the most coveted global award of Dun & Bradstreet i.e, 'Winner Circle Award' for year 2014. 
	Awarded the ‘Best Performer Award’ for outstanding performance.

Leader

Development Credit Bank Limited

Was responsible to work as a Product manager entrusted with the responsibility of structuring out a scorecard based credit lending process for SMEs with the objective of reducing credit risk exposure and to lower TAT.

Also was responsible to coordinate with the different departments like credit operations, retail banking, recovery, treasury, human resources, IT, marketing, credit approval, risk management, inspection, estate management etc. in order to collate information and prepare decision based insights for the top management. 

Have designed business plans in order to achieve corporate goals on SME (Industrial and Commercial) credit. 

Undertaken credit appraisal for working capital and term loan facilities for companies across industries 

Achievements:

	Initiated and successfully launched the “SME Express Loan” product at DCB Bank. 
	Have been successful in ensuring that the TAT for credit appraisal has decreased to an average of 2-3 days time with the scorecard developed compared to 5-6 days average time required before.

Training:

Training on “SME Lending Strategies” – a joint collaborative programme conducted by National Institute of Bank Management and FSVC (USA).

Senior Product Manager

Bank of Baroda

Joined the CMD Secretariat in their Business Transformation Initiative i.e, ‘Project Parivartan’ where I was a part of a 5 member team entrusted with the responsibility of increasing the total business of the bank from INR 1.8 lac crores to INR 3 lac crores in a span of 3 years. Have spent a major time closely working with the McKinsey Team who was appointed as consultants in framing strategies for Retail Banking, SME Banking, Wholesale Banking, Wealth management, International Banking, Treasury, Performance Management etc.

Have spent a reasonable time in all the initiatives but was entrusted with the primary responsibility of launching and setting up the operations of ‘SME Loan Factories’ at 16 locations pan India.
Post the project was over; I was moved to Treasury department where I was trained on to be a dealer at Banker’s Training College (Reserve Bank of India) under their most coveted training program i.e, Bourse Course Training.

Have worked in the front office where I could expose myself to different desks i.e Forex, Bonds, Non-SLR, Derivatives, Bulk Deposits etc. and in the mid office for Value at Risk (VaR) activities.

Achievements:

	Strategized and started business operations in the form of SME Loan Factory at Bank of Baroda which had a disbursed loan of INR 17000 crores out of 16 SME Loan Factories that I was responsible to launch pan India. 
	Mentored by some of the stalwarts in the industry like Mr. Anil Khandelwal, ex-CMD of Bank of Baroda and Mr. S.S. Mundra , present Dy. Governor of Reserve Bank of India (RBI).

Trainings:

	Bourse Course Training for Forex Dealing from Banker’s Training College, Reserve Bank of India. 
	Green Belt (Six Sigma) from Benchmark Six Sigma. 
	General Banking training from Bank of Baroda Staff College.

Officer

CESC Ltd.

Was initially responsible for managing the client grievances when the power used to be disconnected on account of non payment.

Post confirmation, I was moved to the Warehouse, Purchase and Supply Chain department where I worked in 5 warehouses at different points of time, the largest being the one having more than 10000 bins working closely with the vendors ensuring optimum inventory of resources as this nature of services i.e, electricity is considered under ‘Critical Services’. 

Was responsible to see that the purchase orders are raised at the right time and the vendor payment process was smooth.

Achievements:

	Instrumental in bringing down the value of inventory level to Rs. 2 crores and inventory turnover ratio to 12 which were significant improvements over the earlier ones. 
	 Maximized the service level to over 90% reducing variation between forecasted and delivered quantum of selected material to below 10%. 
	Successfully reduced the purchase order lead time: 30 days for re-order items, 50 days for moving bin items through tenders and 90 days for purchase committee items.

Commercial Assistant

www.witharin.com II Senior  Level Professional with approx. 27 years of experience across diverse industries having extensive exposure across a gamut of areas including Corporate Strategy, Product Management, Business Development and Operations. Have worked in Commercial Banking, Research, Advisory, Consulting and Investment Banking. Proven competence lies in devising, implementing and driving business strategies in close collaboration with top management. Demonstrated excellence in conceptualizing and executing measures leading to revenue generation, process improvement, cost reduction, performance enhancement, improved retention and exceeding bottomline targets.Adept in leading teams and mentoring people. Gained strategic experience in taking critical decisions imperative to run crucial operations.

Expertise and passion has been around taking new initiatives around projects and products and taking them to a level that generates a sustained business in the organizations. 

	Had been an integral part of a 5 member team of “Project Parivartan” in Bank of Baroda where we were assigned the task to ensure that the business of the bank increases from INR 1.8 lac crores to INR 3 lac crores in a span of 3 years. 
	Been instrumental in strategizing and starting the business operations in the form of SME Loan Factory at Bank of Baroda which had a disbursed loan of INR 17000 crores out of 16 SME Loan Factories that I was responsible to launch pan India. 
	Had played a critical role in setting up Dun & Bradstreet Rating Agency, Bangladesh. 
	Had led a team in Restructuring for approx. INR 2.7 lac crores +, total transaction value of INR 5 lac crores+ and had spearheaded 1500+ consulting mandates.
	Had ventured into consulting services for Banks and Corporates in D&B India that generated the highest revenue for the organization in a span of 5 years.
	Had reported to Mr. Anil Khandelwal, ex-CMD of Bank of Baroda and Mr. S.S. Mundra , former Dy. Governor of Reserve Bank of India (RBI).

Feel free to reach at arin@businessunplug.com and visit the website : www.businessarin.com

taplio

The Battle

Scott Byhre

Dr. Arindam Chakraborty

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