S Brian Smith 🪜

I free founders from ops, sales, & management | Founder @ Strategy Ladders | Coached 1000s of B2B and Agency owners | Stop struggling, start enjoying business ownership 🏖️

Most founders of 7-figure B2B service companies reach a point where growth plateaus—and freedom remains a mirage.

They’re still in sales calls. Still solving client fires. Still holding the business together.

That’s where we come in.

At Strategy Ladders, we help founder-led B2B service businesses—agencies, development shops, consulting firms, and more—scale from $2M to $30M+ in annual revenue while removing the founder from daily operations.

We don’t do theory. We do results.

Every advisor on our team has built and scaled 8-figure businesses. We’ve been in your seat, broken through the same ceilings, and led teams to the next level.

What We Deliver:
Strategic clarity with a customized roadmap to scale

Execution firepower through world-class experts and operators

Freedom for founders through strong systems, teams, and leadership

We don’t stop at advice. We help you implement.

Whether it’s building out your sales infrastructure, overhauling project management, optimizing financials, or replacing yourself as CEO—our team has done it before and does it with you.

Services We Integrate Into Our Work:
LATAM recruiting (our secret weapon)

Full-stack B2B marketing through our in-house agency, B2B Labs

Project management systems & leadership

Financial management—without a bloated CFO title

HubSpot CRM buildouts & automation

And more—all tailored for service businesses

We’ve helped clients:
✅ Scale from $150k to $4M ARR in under a year
✅ Slash founder hours by over 40%
✅ Grow recurring revenue from 2% to 50%
✅ Land Fortune 100 clients
✅ Build 65-person teams in two years
✅ Exit profitably and on their terms

We're not a coaching business.

We're not your podcast hero.

We're the serious team for founders ready to win.

If you’re running a 7-figure business and ready to scale to 8+—without grinding yourself into the ground—we should talk.


🪜 www.strategyladders.com

Founder & Head of Strategy

The Strategy Ladder Program delivers MASSIVE results to agencies, consultancies, and service businesses.

If your business is 25-85 employees, partially or fully remote, and you're stuck trying to "level-up," I will transform it with you.

The Strategy Ladder System will get you UNSTUCK. You'll develop a bullet-proof strategy that grows with your business, streamlines operations, scales your revenue, and sets your business up to continue to grow without you.

The Strategy Ladder System doesn't just change your business. It will transform YOU. You'll undergo a mental reset that frees you from the anxiety and beliefs that tie you to the day-to-day in your business. You're the leader of your business - if you don't change, your business never will.

The Strategy Ladder System has worked for over 400 entrepreneurs, delivering & implementing strategies that have:

💥 Scaled an agency from $150k to $4mil ARR in 10 months

💥 Increased a digital marketing agency’s productivity levels by over 450%, dramatically increasing profitability

💥 Streamlined a SaaS product’s roadmap, reducing development costs by 45% while increasing execution speed by over 25%.

💥 Developed and executing a repositioning strategy that landed a web development agency a long-term contract with a Fortune 100 company

💥 Repositioned of an app development agency that grew recurring revenue from 2% to over 50% of total revenue within three month

💥 Built a sales organization of 65 sales people in two years

💥 Orchestrated & executed a legal & and business strategy that lead to a sale of key assets of a SaaS platform for a significant premium over the market value of the company

Most founders hit the same wall. (and how to break through it in 90 days  🚀)

Revenue’s up. Team’s bigger.
And somehow… you’re working more.

Every decision runs through you.
Your calendar is a hostage situation.
And that “vacation”? You spent half of it on Slack.

Here’s what I’ve learned after helping 400+ B2B service founders break the cycle:

The problem isn’t your team. It’s your operating system AND decision delegation.

One client had 80+ employees… and the founder was still spending 6–10 hours/week reviewing dashboards, reports, and funneling decisions through himself.

Not leading. Not strategizing.
Just… reviewing.

We rebuilt their operating rhythm & assigned decision ownership.

90 days later: the team runs the reviews.
The founder gets a 15-minute summary every day. That’s it.

Here’s what a real 90-day shift looks like:

✅ Days 1–30: Clarity

- Map every decision that “requires you”
- Install a simple rule: reversible decisions don’t climb to the founder
- Assign ONE owner per function (Sales, Delivery, Ops, Finance)

✅ Days 31–60: Cadence

- Weekly leadership rhythm (same agenda, every week)
- Scoreboard + priorities (no vibes, no rambling)
- Problems get solved by owners… not escalated to you

✅ Days 61–90: Accountability

- Public commitments
- Misses get fixed, not explained
- You stop rescuing — and become the strategic leader again

One client went from a $1M to $4.5M run rate during this transition.

Not because they worked harder.
Because they built a business that didn’t need them in every room.

The real question isn’t “Can my team handle it?”
It’s: “Have I given them the system to win without me?”

What’s one decision you made this week that your team should’ve owned?

But be careful with one-size-fits-all approaches. Every operating business starts with its own unique set of challenges.

If you’re serious about getting out of the middle, DM me “90 DAYS” and I’ll send you a business audit to see where you need to focus first.

✌️🧡🌮

40 Under 40 CPA Practice Advisor | Top 50 Women in Accounting | Helping B2A (Business to Accountant) companies and accounting firms increase their impact, influence, and income through leadership marketing. 👇

Desire to find and start conversations with your ideal clients? 
Grab my guide and get all the details: https://leaders-online.com/4cprocess/

Who am I?
Helping B2A (Business to accountant) companies and accounting firms increase their impact, influence, and income through leadership marketing. 
 ➤ Build a strong personal brand and grow a network of engaged followers. [Influence]
 ➤ Produce content that reaches the right people and positions you as an authority. [Impact]
 ➤ Gain access to leadership and business opportunities. [Income]

Outside of work, you'll catch me spending time outside or riding my horses. 🐎

Why become a thought leader?
 Now more than ever, an online presence is key to succeeding in business. Positioning yourself as a thought leader online enables you to gain access to the opportunities you desire while building trust with the people you serve. 

Who I work with:
✔ Accountants
✔ CPAs
✔ Coaches and consultants that serve the accounting industry
✔ R&D Tax Credit Firms
✔ SaaS companies that offer solutions to the accounting industry 

How I’m different.
Having spent the past 10 years working in marketing, sales, accounting, I have a unique perspective on the intersection between positioning, selling, and running profitable businesses. While working for one of the largest corporations in America, I saw firsthand how many firms missed out on business opportunities because of their lack of online presence, and I don’t want that to happen to you.

When it comes to thought leadership, there's not a one size fits all approach. I've built my online reputation from the ground up and know how to help you do the same.

Together, we’ll increase your influence, impact, and income. 

How it works.
1. Schedule a discovery session.
2. Together, we’ll build a plan that helps position you as a thought leader in your industry, sets you up to have access to the leadership opportunities you desire, and places you in front of your ideal clients. 
3. We’ll support your efforts. From coaching calls to helping you manage your ongoing efforts, we’re with you every step of the way.

Ready to get started? 

Make an appointment here: http://leaders-online.com/

Katie Thomas, CPA

One of the biggest complaints clients have about their accountants isn’t numbers or technical skill. 

It’s communication.

Not just “I sent an email and didn’t hear back.” That’s a problem too. 

But more often, it’s the silence during the work itself.

Clients want to know: Where are we in the process? What’s next? What should I expect?

Here’s the harsh truth: most accountants are overworked. They don’t have the bandwidth to communicate proactively. And without clear expectations set at the start, frustration is inevitable.

If you want to stand out as an accountant, communication isn’t optional. It’s how you turn overworked and invisible into trusted and indispensable.

#accountingandaccountants #business #smallbusiness

2025 Most Powerful Women in Accounting | 40 Under 40 | Top 50 Women in Accounting | Helping accounting firms increase their impact, influence, and income through leadership marketing. 👇

“I want this year to be bigger.”

More revenue.
Better clients.
A stronger brand.
More opportunity.

Have you said or thought any of the above? 

If so, I love that. 

But here is the truth I have learned in my own business and working with hundreds of firms.

A bigger year requires a bigger level of honesty.

You can't reach new goals with last year’s habits.
You can't attract better clients if you never show up where they are.
You can't grow your firm if you keep protecting your comfort zone.

And you can't outwork a broken system.

If you want a different year, you need a different rhythm.
One that is consistent.
One that builds authority.
One that helps the right people find you and the wrong ones filter out.

The firms that grow are the ones who stop hiding.
They post.
They follow up.
They tighten their offers.
They lead with their voice, not generic content.
They show up where their ideal clients are hanging out.
They spend time networking with the right people, not just prospects but people who inspire them.

And they say no more often.
To bad fits.
To chaos.
To things that take them away from what they are building.

If you want a bigger year, it’s absolutely possible, but it likely requires some changes. 

Which change will you focus on first?

#accountingandaccountants #business #smallbusiness

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Katie Thomas, CPA

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