S Brian Smith 🪜

I free founders from ops, sales, & management | Founder @ Strategy Ladders | Coached 1000s of B2B and Agency owners | Stop struggling, start enjoying business ownership 🏖️

Most founders of 7-figure B2B service companies reach a plateau where "strategy" isn't the problem—execution is. After years of consulting on the "how," my team and I shifted exclusively to building and running these high-growth engines for you.

Strategy is often used as a shield to avoid the hard, grinding work required to scale. Scaling to 8 figures requires two things: Great Lead Flow and an Excellent Team to execute it. Without these, your strategy is just a dream.

We have traded playbooks for performance, focusing on three specific levers:


➡️ Cold Email (B2B Labs) We deploy enterprise-grade outbound infrastructure that in-house teams can't match.

Scale: 10,000+ emails per week without risking sender reputation.

Performance: 40%+ open rates and $17.5M+ in revenue directly attributed to outbound.

Targeting: Hyper-targeted lists verified to ensure you only speak to high-intent prospects.


➡️ Google Ads (B2B Labs) Capture buyers actively searching for your solutions right now.

High Intent: Focus on decision-maker search targeting and aggressive negative keyword strategies.

Speed: Immediate visibility for high-intent keywords without waiting for SEO.

➡️ Modern Recruiting (Talent Labs) Hire faster and better without traditional placement fees or job-board spam.

Speed: We deliver an exceptional candidate shortlist in 7–14 days.

Vetting: Every candidate is screened for skill, motivation, and culture fit.

➡️ A Selective Approach to Consulting I still provide 1:1 consulting, but only for founders who can prove they have, or are able to build, the team and lead flow necessary to scale. People are no longer willing to pay for strategy without execution. And I’m no longer willing to provide it.

Build your engine: www.strategyladders.com

Founder & Head of Strategy

The Strategy Ladder Program delivers MASSIVE results to agencies, consultancies, and service businesses.

If your business is 25-85 employees, partially or fully remote, and you're stuck trying to "level-up," I will transform it with you.

The Strategy Ladder System will get you UNSTUCK. You'll develop a bullet-proof strategy that grows with your business, streamlines operations, scales your revenue, and sets your business up to continue to grow without you.

The Strategy Ladder System doesn't just change your business. It will transform YOU. You'll undergo a mental reset that frees you from the anxiety and beliefs that tie you to the day-to-day in your business. You're the leader of your business - if you don't change, your business never will.

The Strategy Ladder System has worked for over 400 entrepreneurs, delivering & implementing strategies that have:

💥 Scaled an agency from $150k to $4mil ARR in 10 months

💥 Increased a digital marketing agency’s productivity levels by over 450%, dramatically increasing profitability

💥 Streamlined a SaaS product’s roadmap, reducing development costs by 45% while increasing execution speed by over 25%.

💥 Developed and executing a repositioning strategy that landed a web development agency a long-term contract with a Fortune 100 company

💥 Repositioned of an app development agency that grew recurring revenue from 2% to over 50% of total revenue within three month

💥 Built a sales organization of 65 sales people in two years

💥 Orchestrated & executed a legal & and business strategy that lead to a sale of key assets of a SaaS platform for a significant premium over the market value of the company

Elon Musk Didn’t Build Tesla. He Built a Story.

🔹 2004: Musk invests in Tesla but isn’t a founder. In 2009, he sues the actual founders until they’re legally forced to call him one.

🔹 2013: He announces Hyperloop, claiming it will revolutionize transportation. Over a decade later, nothing exists. He later admits it was just a stunt to stop California’s high-speed rail project.

🔹 2016: He promises full self-driving Teslas by 2017. In 2019, he claims 1 million robotaxis will be on the road by 2020. It’s now 2025—still waiting.

🔹 2014: Tesla showcases battery swap technology, claiming it will allow instant recharging. Never happens—but they get millions in government subsidies anyway.

🔹 2020: Musk personally vows to fix the Flint water crisis. That didn’t happen either.

And yet, people still believe him.
Because story beats reality.

🚀 His companies miss deadlines by years (or forever), but investors stay excited.
 🚀 He fakes demos and sells visions, and people line up to give him money.
 🚀 He turns PR disasters into proof of his genius.

For founders, here’s the takeaway 👇

Execution matters, but narrative moves markets.

You can have the best delivery in the world, but if you don’t own the story, someone else will.

Story beats reality. Musk understands that better than anyone.

Now, the real question: do you?

Do you agree that story trumps reality? Or do you realize it's true but it makes you ick... 

Drop your take below. ⬇️


✌️🧡🌮

Plug & Play Growth Engines to get you to 8 Figures | Cold Email ($17.5M+ Generated) | Google Ads | Elite LATAM Recruiting (7-14 Day Shortlists). Strategy is dead ☠️ execution is everything 🚀

Most founders don’t validate offers. They decorate them.

Most founders “test” a new offer like this:

- Rewrite the website
- Post 12 times on LinkedIn
- Debate the pricing for 3 weeks
- Call it “market research”

That’s not testing.

That’s hiding.

If you're not actually getting in front of customers.
It's just a "wait and see" approach.

Cold email is one of the fastest ways to test a new offer in the real world.

New messaging. New ICP. New angle.
In-market feedback in days, not quarters.

Why cold email is the perfect offer test

Because it forces the only questions that matter:

- Do they care? (opens + replies)
- Do they understand it? (clarifying questions vs “sounds cool”)
- Do they want it now? (calls booked + urgency)
- Is the price insane? (pushback, negotiation, ghosting)

3 real examples

1) New ICP test (same service)
You run a dev shop. You want to shift from “anyone who needs code” to Series A B2B SaaS with messy onboarding.

Email 50 heads of product.

If 10 reply with “this is literally our problem” - you’ve got something.
If 0 reply - it’s not the ICP. Or your hook sucks. Either way you know fast.

2) New angle test (same ICP)
You sell paid media. You’re torn between:

“lower CAC”
“fix lead quality”
“speed to pipeline”

Run 3 mini-campaigns: same ICP, different promise, 100 prospects each.

Whichever gets the highest *positive reply rate* wins.
Not likes. Not vibes. Not your opinion.

3) New offer test (new packaging)
Instead of “retainer”, you pitch a 14-day Sprint:

Audit + plan
1 campaign shipped
KPI targets
fixed fee

If prospects say “love the sprint, what’s next?” you’ve got a wedge into the longer engagement.

How to test an offer in 7 days

Day 1: Pick ONE variable
Don’t change everything at once.
Choose one:

- ICP
- Pain
- Promise
- Offer format (sprint vs retainer)
- Price point

Day 2: Build a tight list (200-500 people)
Specific beats big.
Example:
“VP Ops at 50-300 person logistics companies using NetSuite”
not “ops leaders”

Day 3: Write 3 hooks
Each hook is one sharp “they care about this” claim.

Examples:

“Most agencies don’t have a lead problem. They have a follow-up + capacity problem.”
“Your funnel isn’t broken. You’re multiplying zero.”
“You’re one resignation away from chaos - and you feel it.”

Day 4-6: Send 50-150/day
Keep volume clean. Track replies manually if you have to.

Day 7: Read replies like a scientist
Categorize every reply into:

- Yes / interested
- Not now
- Wrong person
- We do this already
- Confused
- Hostile

Then adjust ONE thing and run it again.

What “good” looks like (simple scorecard)

- If you can’t get 1-3% positive replies, your offer isn’t landing (or your list is trash).
- If you get replies but no calls, your CTA or proof is weak.
- If you get calls but no closes, your offer/price/positioning needs tightening.

Cold email isn’t just lead gen.

It’s a lab.

You can find out what the market wants… while everyone else is “building the funnel.”


✌️🧡🌮

Mexico is a war zone... only if you believe the news.

I've lived in Mexico for 5+ years. I'm a US Citizen and permanent resident of Mexico.

It is 1450% safer here as a US citizen than ANY major US city (more below). The citizens & police are friendlier and more helpful.

Every single US citizen who visits me is shocked at how safe they feel here, walking the city, especially at night.

What you are seeing on the news = PROPAGANDA.

Mexican news sources and some of my well connected friends all confirmed the involvement of US special forces in the "removal" of El Mencho.

The US is involved.

The timing is not an accident.

Just take a look at the USD vs Mexican Peso graph.

The US has been losing purchasing power since January.

Mexico is preparing for the World Cup.

The US has a strong history of disrupting the economies to the south of them. 

Recall 1997... Cuba's hospitality industry was fast growing and Cuban "dissidents" (aka absolutely not CIA 🙄) launched a 💣 campaign against Cuban hotels.

What you're hearing about in Mexico is no different.

Mexico has taken a slower approach of disrupting the cartels.

Why?

If you cut off the head of the snake, many smaller ones appear.

But they aren't organized. What you're seeing now will disappate.

What the US news isn't telling you?

The cartel members are clearing out civilians before creating chaos.

It's well known - there are severe consequences for harming a civilian. It rarely happens.

Here's the stats that the US isn't telling you:

78% of firearms seized in Mexico come from the US.

Over 90% of the drugs that flow through Mexico are consumed by US consumers.

There's been a 75% reduction encounters with drug runners at the US boarder due to the crackdown in Mexico.

So what's the real problem?

It's not Mexico.

It's the US fueling the violence... violence that largely, if not entirely, spares civilians.

More stats:

< 0.1% - The percentage of tourists & expats who experience violent crime in Mexico.

1.45% - The percentage of people in the US who experience violent crime in the US.

You are statistically 14.5 times more likely to be a victim of violent crime as a US Citizen in the US.

Don't believe what you are reading or seeing in the news and social media.

Sensationalism draws eyeballs. The truth is far less interesting.

What you're witnessing is an attempted assassination... of the Mexican economy.

Come at me in the comments güey 👊

Viva 🇲🇽

If you think your $1,000/month “EA” is going to unlock your calendar and scale your business…

You’re LARPing as a CEO instead of leading.
You didn’t hire an Executive Assistant.

You hired a Virtual Assistant with a fancier title and a broken job description.

And now you’re wondering why you’re still stuck reviewing your own travel itinerary, juggling Slack messages, and chasing your tail in ops hell.

Let’s fix that.

🧠 First, understand the difference:

Virtual Assistant (VA):

• Task-taker
• Needs clear instructions
• Good at executing a known to-do list
• Will take 2–5x longer to do a task you could do in your sleep
• Great for clearing clutter
• A clone hire (not a growth one)

Executive Assistant (EA):

• Strategic partner
• Anticipates needs you didn’t vocalize yet
• Handles ambiguity
• Adapts to your working style and makes you sharper
• Enables you to operate in your zone of genius
• A force multiplier, not a checklist completer

If you’re hiring an EA and getting VA output…
That’s disappointment on a payroll. Don’t call it delegation.

Many founders fail at this because they’ve never had a real EA before.

🛠️ So how do you fix it?


Step 1️⃣ : Stop being vague.

Write a real role description.

→ Is this person handling your inbox or planning investor roadshows?
→ Do they need to coordinate between departments or just book travel?


Step 2️⃣: Hire for initiative, not obedience.

A good EA doesn’t wait for permission. They preempt chaos and build order.


Step 3️⃣: Pay what the role is worth.

You want a $100K partner to run point on your calendar, communications, and priorities?

Then don’t shop for bargain-bin help with champagne expectations.


Step 4️⃣: Give them context, not just commands.

Your EA needs to know your rhythm, your goals, your blind spots.
The best don’t just manage your tasks, they manage your attention.

Founders: You don’t need more hours.
You need more clarity.
And the right assistant is the unlock for both.

Start treating the EA role like a leadership hire not a tactical afterthought.


👉 Ready to hire an Executive Assistant who will transform your work and life?

We have pre-vetted, highly experienced, Executive Assistants ready to go. 

Our matching process delivers EA's that are primed for success in your organization and our on-going support and guarantee ensures you get results that matter to you.

DM me to get started.


✌️🧡🌮

I built a business I am proud of, but I stopped doing the work I was made to do: the work I love most and do best.

I have spent too much time building the machine and not enough time doing the work that lights me up.

For over a decade, I worked 1:1 with entrepreneurs and high performers to help them overcome the biggest challenges in their lives and businesses.

Mental blocks. 

The mindset shifts required to reach the next level.

Relationship challenges.

Understanding themselves more deeply and how that version of them can make the greatest impact in the world.

Developing and trusting intuition.

Learning how to stop playing checkers and start playing chess. In life and in business.

And, of course, business strategy.

I love that work.

And I am really, really damn good at it.

But truthfully, I got caught up in building Strategy Ladders.

I still run Strategy Ladders, and I am proud of what we have built.

But somewhere along the way, I hired consultants and coaches to work with clients, got a little too much ivory tower syndrome, and became overly focused on running the business instead of doing the work that truly lights me up.

It is time to change that.

I am taking on 3 private 1:1 clients for the next 3 months.

This work is about massively shifting your mindset, breaking through barriers, and putting you on a faster path toward the life and results you know you are capable of.

Nothing is off limits.

Business is always part of the conversation, but business is rarely the full story.

Your business is a mirror. It shows us where to look.

I have walked clients through partnership breakups, births, deaths, PR crises, divorces, business sales, and the mindset shifts required to navigate all of it powerfully.

If you are ready to face challenge with deeper energy, sharper thinking, and a new level of self-trust, now is the time.

DM me.

Or comment SHIFT below.


✌️💛🌮

If your leads doubled next month, would you grow or crash?

Most $2.5M to $25M service businesses are brittle in one of two ways.

They can sell, but delivery breaks.
Every new deal creates chaos, churn, and margin leaks.

Or they can deliver, but pipeline breaks.
The team gets quiet. The founder starts “testing ideas” again.

Scaling is not vibes.
It is boring math.

Predictable demand.
Execution capacity.

Quick doubling test:

Can you create 10 new sales conversations every week on purpose?
If your best operator quit tomorrow, do you still ship on time?

If either answer is no, that’s the bottleneck.
Not your website.
Not your brand.
Not your “strategy.”

What breaks first in your business if demand doubles in 30 days?

Most founders at $2.5M to $25M think they have a growth problem.

They're wrong.

They have a clarity problem.

They can’t answer 2 questions clearly:

1. What is our ONE growth constraint right now?
2. What is the next 30-day move that fixes it?

So they default to motion:

New web site.
New service line.
New hire.
New software.
New “strategy.”

None of that is strategy.

Here’s the fast diagnostic I use:

If you had to grow 30% in the next 90 days, what breaks first?

A) Demand (not enough qualified conversations)
B) Conversion (calls happen but they don’t close)
C) Delivery (you can sell it but can’t ship it cleanly)

Most teams are stuck because they try to solve all three at once.
That’s how you get expensive and average.

The play is boring and effective:

Pick the constraint.
Run one lever hard for 30 days.
Measure strictly.
Then stack the next lever.

👉 If you’re A (Demand):

Cold email is still the fastest way to manufacture qualified conversations on purpose.

👉 If you’re C (Delivery):

You need execution capacity and redundancy so growth doesn’t feel like a hostage situation.

A strong LATAM team is the highest value move I see for that.

Now the big one....

👉 If you’re B (Conversion):

You don’t have a lead problem. You have a “this isn’t an obvious yes” problem.

Two fastest fixes:
1. Increase lead intent

Paid ads can work here if you already know:

who you serve
what you sell
what you charge
what “good fit” looks like

Not because ads are magic.
Because they let you buy attention from people already searching.

2. Improve the offer and positioning

Most founders try to “sell harder” on calls.
The real win is making the offer easier to buy.

The tell:
If prospects say “sounds good, I need to think” you have ambiguity, not objections.

My favorite way to fix this fast:
Use cold email as a positioning lab.

Test:

niche language
pain language
outcome language
proof angles
pricing anchors

Until replies and booked calls spike.

👉 What’s your main constraint right now (A / B / C)? 


(don't worry, Shark got some steak 🥩)



✌️🧡🌮

A bee does not waste its time trying to convince a fly that honey is better than 💩💩💩.

🔥 On A Mission To Help Busy, Professional Dads Over 40 Drop 30lbs in 12 Weeks & Fall in Love With Their Body 365 Days of The Year. Results GUARANTEED or Be Coached for Free 🔥

One client dropped 62lbs AND added muscle in 12 weeks.

Even crazier?

He DIDN'T:

Give up his favourite foods or social dinners
Spend 5+ hours a week in the gym
Or meal prep like a bodybuilder

He controlled his intake, hit his protein targets, increased his step counts, and lifted twice a week.

The result?

Leaner, stronger, more mobile. Wild

My clients lose 20-40 lbs of fat on average, build muscle, and reclaim their athletic performance in 90 days, all without living on chicken and broccoli or sacrificing time with their families.

I want to show you how.

Hi, I'm Gav Gillibrand.

For 17+ years, I've helped 750+ execs, business owners, and high-achieving dads in their 40s+ transform their bodies through The Fat Loss Code™, my proven 4-pillar system built for elite men with packed schedules.

The truth is…

To build muscle, drop 30 lbs of fat, and move like an athlete again, you DON'T need:

❌ Hours of cardio
❌ Restrictive diets
❌ Or a complicated plan

You just need a simple, proven system that actually works.

That's why I created The Fat Loss Code™ Email Course: A 5-day, no-BS email series that shows busy professionals exactly how to build muscle, lose 20–60lbs, and reclaim elite performance without giving up their lifestyle.

It's the same system that helped:

🔥 Martin (Operations Supervisor, 40): Lost 35 lbs, added muscle, strength through the roof—12 weeks

🔥 Ian (Senior Manager, 40s): Down 60 lbs, completely transformed physique—9 months

🔥 Neil (Executive, 53): Shed 34 lbs while still enjoying business dinners—9 months

🔥 Kevin (Consultant, 60s): Lost 32.8 lbs, feeling stronger than his 40s—12 weeks

🔥 Dan (Senior Director, 40s): Lost 41 lbs through knee surgery and Christmas—12 weeks

🔥 James (Professional, 30s): Shed 32 lbs, energy to fish and move again—12 weeks

🔥 Luke (Business Owner, 40s): Lost 34 lbs during Christmas parties—12 weeks

🔥 Leon (Senior Professional, 51): Shed 35 lbs without giving up nights out—12 weeks

And TONS more: https://gavgillibrand.com/testimonials/

Inside, you'll discover:

📧 Day 1: Why building muscle and losing fat as a busy pro is absolutely possible
📧 Day 2: The 3 false beliefs keeping most men stuck
📧 Day 3: How to eat out 2–3x and still transform your body every week
📧 Day 4: How to enjoy weddings, work drinks, and holidays without derailing
📧 Day 5: The system that makes body transformation automatic (and saves you £3,984/year)

Look I won't promise magic.

But if you follow what I teach and take action, results are inevitable.

Check it out in the featured section.

Talk soon,

Gav 👊

Gav Gillibrand

Family shenanigans with my no 1 Alex Gillibrand ❤️


I know you can all relate to this one. 

😂😂😂

The Osbournes at The Brits. We can all see it, can’t we?


GLP1’s are here to stay and the abuse is rife. 

It’s a very hard trap to escape, even more so if you’re in the public eye and are judged on a daily basis. 

So many celebs have suddenly “cracked it” when they previously struggled with their weight. 

It’s so seductive, isn’t it. 

Effortless weight loss. 

No hunger. 

But it’s not nice to see someone like this, whoever they are. 

These guys and many others need help. 

And they won’t find that in Hollyweird. 

What’s your take? 👇🏼

What does 41lbs gone in 12 weeks look like?


Dan came to me stressed, tired, and fed up.

12 weeks later he's sleeping better, performing better at work, and his wife says he's a different man.

I've got 3 spots open in March for men who want the same.

DM me "MARCH."

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I Help Leadership Coaches Sign Leader Clients through LinkedIn.

As a leadership coach.

You might face these problems on LinkedIn:

• Very few leaders visit your profile let alone becoming clients.
• Your content doesn't attract any of them even though you tried to post consistently.
• Most of the leaders you found on LinkedIn are "inactive" - it's so hard to contact them.

I used to be like you.

Frustrated and overwhelmed.

After months and months, I finally cracked the code of finding clients on LinkedIn.

Here's how you can do the same:

• Write content that speaks directly to what's in leaders' minds.
• Optimize your LinkedIn profile to position yourself as the perfect solution they're seeking.
• Warm outreach to leaders who engage with your posts.
• Send 100 connections a week to your ideal leaders.
• Network with people who have the same audience.

I give all of this for free.

Package in the free 5 Days Become an Leader Magnet email course.

Feel free to sign up and enjoy the value.

Ryan.

Free LinkedIn Crash Course for Leadership Coaches

Book a free consulting call

Frank Wilson

200g fillet, triple-cooked chips, peppercorn sauce…


…and a glass or red.  

Name a better dinner. 

I’ll wait 😉

No alternative text description for this image

Messi has 8 Ballon d'Ors. Ronaldo has nearly 1000 goals. Maradona is still the greatest footballer who ever lived.


And I'll die on that hill.

Most people confuse achievements with ability.

Messi played his entire prime in the greatest club side ever assembled. 

Ronaldo played in teams built specifically around him with unlimited budgets.

Maradona dragged Napoli, who were a mid-table Serie A side, to two league titles.

In the most brutal, violent, defensive league in football history.

Where defenders could legally assault you.

Where the pitches looked like ploughed fields.

Where organised crime ran the city, cocaine nearly killed him and he still dominated.

And he did it almost single-handedly.

Then he took an average Argentina squad to a World Cup.

And scored THAT two goal against England, dribbling past an entire team like they were training cones.

With a heavier ball. 
On a worse pitch. 

Against defenders who could two-foot you without a yellow card.

Put Messi or Ronaldo in that era. 

With those teammates. 

On those pitches. 

Against those defenders. 

With zero sports science. 

Zero recovery protocols. 

Zero protection from referees.

They don't do what Diego did.

Nobody does.

But this is the truth:

Your GOAT is whoever you grew up watching.

Ask my dad? George Best or Cruyff. 

Ask a 20 year old? Messi or Ronaldo. 

My 8 year old son? Mbappé is the best player ever. Obviously. 😂

Every generation thinks theirs is the one.

But if you strip away the era, the teams, the stats, the trophies and just judge pure, raw, god-given ability?

Diego Armando Maradona.

There's never been anyone close.

Come at me. 👇

Getting old sucks. But you know what sucks more?


Not getting old.

I'm 52 now, and I'm grateful for every single year.

Because not everyone gets this many trips around the sun.

Mates I went to school with didn't.

People who had dreams, families, plans for the future, they didn't get to see them through.

But I'm still here.
Still get to be a father.
Still get to chase my goals.
Still get to wake up next to Alex.
Still get to make a difference.

Yes, the lower back aches when I get out of bed each morning.

The hips and shoulders niggle in the gym most weeks, but I'm still here.

^^^ That's just the cost of admission.

The alternative is not being here at all.

Every grey hair is earned.

Every weight lifted, every lesson learned, every moment with my kids, all of it is borrowed time that I refuse to waste.

Getting old isn't the enemy.

It's the privilege.

LFG!

Gav

Smart, funny, caring and sexy af...


...but enough about me.

Today is all about my wife, Alex.

Amazing wife, even better mum to the troops and someone I can rely on 100%, regardless of what life throws at us.

In any relationship there are ups and downs, but after 14 years together, the ups far outweigh the downs.

And I'd choose her again every single time.

Happy Valentine's Day ❤️

Gav :)

PS. I know, she's punching...

I love a Q&A on Instagram. 



If you’re gonna rude to me, you’d better come correct.

😉🤡🤪

Dan came to me stressed, tired, and fed up. 12 weeks later...



...he's sleeping better, performing better at work, and his wife says he's a different man.

"Life changing, Gav, thank you!"

I've got 3 spots open in March for men who want the same.

DM me "MARCH."

Unpopular opinion, but still a fact:

Alcohol doesn't make you fat.

Eating too many calories makes you fat.

Alcohol has calories.

Just like bread.
Just like pasta.
Just like everything else you eat.

Fit those calories into your daily target?

You'll maintain your weight.

Go over your daily target?

You won't.

I've been proving this for 17 years.

750+ clients.
20-60lbs lost each.
Most still drinking a few times per week.

The fitness industry makes it complicated because complicated sells programs.

But it's not complicated.

So I made a cheat sheet that shows you exactly how to do it.

The Social Drinker's Fat Loss Cheat Sheet includes:

→ The simple calorie formula for drinking
→ Best vs worst drinks ranked
→ Smart swaps saving 500+ calories weekly
→ Calorie Banking for events & dinners
→ Restaurant survival strategies
→ 7-day action plan

Don't be scared of drinks.

Be scared of the people telling you to quit them entirely.

Want free access?

1️⃣ Like this post
2️⃣ Comment "TRUTH"
3️⃣ Connect with me (so I can send it)

And I'll send it over.

P.S.

Why free?

Simple:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

I celebrated my 52nd birthday at Roka in London just before Christmas...

3 margaritas.
Tasting menu.
Half an edible.

Absolutely banging night.

Zero guilt.
Zero stress.
Zero weight gain.

Why?

Because 90% of the time, I'm making great choices.

Hitting my protein.
Walking my steps.
Training twice a week.
Managing my calories.

That 10%?

That's living.

And I refuse to give that up.

Neither should you.

I've helped 750+ men drop 20-60lbs using this exact approach.

So I packaged everything into The Social Drinker's Fat Loss Cheat Sheet.

Inside:

→ The 5-7 drinks per week formula
→ Every drink ranked by calories
→ Smart swaps saving 100+ cal per drink
→ Calorie Banking for big nights
→ Restaurant & client dinner strategies
→ 7-day quick-start plan

This isn't about restriction.

It's about strategy.

Want free access?

1️⃣ Like this post
2️⃣ Comment "ROKA"
3️⃣ Connect with me (so I can send it)
4️⃣ Repost to get secret bonuses (optional)

And I'll send it over.

P.S.

Why free?

Simple:

Your comment pushes this post to my potential clients.

In return, you get free value.

Win-win.

Gav :)

PPS. The edible was a mistake. Ruined my black cod...

The world is kinda messed up, isn’t it?



Take me back to the 90’s please 😂

Who’s in?

Someone told me that fat loss has nothing to do with calories...



😂 😂 😂 😂

"There's no way you only train twice a week."
Someone commented on my IG last week



I get this a lot.

Here's what people don't understand:

I'm 52. I've been lifting since I was 15. 

That's 37 years of building my physique.

Maintaining muscle is a completely different game to building it.

Once you've built it, it takes a fraction of the effort to keep it.

You see, most blokes think more is better.

More sessions. 
More sets. 
More volume.

And they wonder why at 40+ they're burnt out, banged up, and still don't look like they train.

Two hard sessions a week. 

Proper intensity. 
Proper recovery.

That's it.

I don't need to prove anything to my ego in the gym anymore.

I need to perform in my business, be present with my family, and still look like I know what I'm doing with my shirt off.

That requires training smarter, not harder.

You don't need 5 days in the gym.

You need the right programme, the right effort, and the maturity to let recovery do its job.

If you're over 40 and want to get in the best shape of your life without living in the gym, drop me a DM or click the link in the comments below.

I'll show you exactly how to train smarter, not harder.

Gav :)

I fucked up this weekend. Do I need to starve myself now?"
No, you weapon.


You need to go back to eating normally.

Not 1200 calories of sadness. 

Not fasted cardio at 5am. 

No crying into your salad.

Just... 

...Tuesday. Wednesday. Thursday. 

Like you were doing before Saturday happened.

Your body doesn't keep a moral scorecard. 

It responds to patterns, not individual meals.

Four days of solid eating beats seven days of chaos every single time.

The coaches selling you 6-week shreds and detoxes WANT you to think one weekend ruined everything.

It didn't.

Get back to basics. 

Stop being dramatic.

Capiche?

It’s really very simple. You simply eat too much food. 





The end. 

Hope this helps?

Gav 😉

I just bought a pair of football boots.
My first pair in 32 years.


I'm 52.

My heart still thinks I'm Gazza at Italia '90. 

My head and my hamstrings know the truth.

But my son brought me home.

Hit play. 

This one's personal.

Gav :)

What does 38lbs gone in 12 weeks look like?


Darren came to me stressed, sleeping terribly and just walking downstairs in the morning gave him terrible pain in his hips and knees. 

Tying his shoelaces was difficult!

12 weeks later he's sleeping better, performing better at work, and his life has changed immeasurably. 

I've got 3 spots open in March for men who want the same.

DM me "MARCH."

What does 36lbs gone in 12 weeks look like?


It looks like Paddy.

No extreme diet. 
No living in the gym. 

Just a system that works around his actual life.

I'm taking on 3 men in March who want the same.

DM me "MARCH" for the details.

Gav :)

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Gav Gillibrand

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The Battle

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Gav Gillibrand

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