S Brian Smith 🪜

Strategy Ladders

At Strategy Ladders, we specialize in driving explosive growth for agencies, consultancies, and B2B service businesses.

Our mission: help founders like you scale from 7 figures to 8 figures and beyond, unlocking your business's full potential.

We work with founders ready to accelerate growth, overcome operational bottlenecks, and build a business that can scale rapidly and sustainably. If your business isn’t achieving 200% year-over-year growth, it’s time to rethink your strategy.

The Strategy Ladder System is designed to do just that. It’s a proven framework that delivers a bulletproof strategy tailored to your business’s unique needs. Our system streamlines operations, drives revenue, and positions your business for sustained, long-term growth.

But we don’t just stop at strategy. We execute.

Our team of 8-figure founders and industry experts ensures every aspect of your business is optimized for scalability. From marketing and sales to operations and leadership, we cover it all—making sure your business is set to thrive as it grows.

Our results speak for themselves. We’ve helped over 1,000 entrepreneurs achieve remarkable success, including:

💥 Scaling an agency from $150k to $4M ARR in just 10 months

💥 Boosting a digital marketing agency’s productivity by 450%, dramatically increasing profitability

💥 Streamlining a SaaS product’s roadmap, reducing development costs by 45% while increasing execution speed by 25%

💥 Repositioning a web development agency to secure a long-term contract with a Fortune 100 company

💥 Growing an app development agency’s recurring revenue from 2% to over 50% of total revenue in three months

💥 Building a sales organization of 65 people in two years

💥 Orchestrating the sale of key SaaS platform assets at a significant premium over market value

If you’re serious about scaling to 8 figures and beyond, let’s connect. We’re here to provide the expertise and execution you need to achieve exponential growth.

Founder & CEO

I host Strategy Ladders, a no-nonsense podcast delivering real-world insights on scaling, optimizing, and thriving as a founder of an agency or B2B service company.

With 17+ years in the field, my team and I tackle core challenges in B2B sales, leadership, and business growth to help owners overcome bottlenecks and build high-performing teams. Think of it as having an outsourced co-founder in your corner, sharing tactical strategies on everything from digital marketing to operations—minus the fluff. Ready to put your business back to work for you? Follow us now!

Available on YouTube, Spotify, Apple Podcasts, Google Podcasts and Amazon 🎙️

Podcast Host

Trivr Eats, Inc

Advisor

S. Brian Smith Group, LLC

"Simply put, Brian has an innate ability to cut through all the bullshit/programming/stories and help one identify and achieve their goals. Working with him has made me more successful in business and has had an overwhelmingly positive impact on my personal life." - Serial Founder & Investor

"S. Brian Smith changed my perspective on life. In fact, he just changed my life - full stop. I’m a better person because of the work we’ve done and I will continue to grow because of the way he has taught me to think." - Entrepreneur, Founder, Executive

"Brian's ability to, not only think outside of the box, but to help me approach various situations from multiple angles is simply, genius. His approach is methodical, authentic, and most importantly, leads to tangible results." - Fortune 500 Executive

"S. Brian Smith is the best damn coach I have ever worked with." - Entrepreneur

Business & Mindset Super Coach to Entrepreneurs

Forbes Coaches Council

Founding Member

Institute of Coaching, McLean/Harvard Medical School

The Institute of Coaching, McLean/Harvard Medical School advances research and education in coaching by bringing together leaders in the field to accelerate research progress and disseminate coaching's best practices.

Fellow

Unicorn Puff

Unicorn Puff is a brain trust of experienced entrepreneurs who help B2B agencies grow. We work with B2B service agencies who are ready to grow. If you’re stuck in one of these spots, we’ll help you take your agency to the next level:
- Founders who are focused on sales, rather than building the business
- Revenue growth has stalled or plateaued
- Despite outbound efforts, most of your sales come from referrals

Chief Executive Officer

Have2Have.it

Chief Marketing Officer / Chief Strategy Officer

Soldsie

Social Kapture

Chief Strategy Officer (CSO)

The Founders Organization

Conceived, built, and operated a paid membership group with 1500 founders throughout North America. Responsible for organizing and executing events in 35 cities throughout North America and large activations at SXSW.

COO / Head of Strategy

I free founders from ops, sales, & management | Founder @ Strategy Ladders | Coached 1000s of B2B and Agency owners | Stop struggling, start enjoying business ownership 🏖️

Are you a founder of a B2B service business or agency generating $2.5 million to $25 million in revenue?

You've tasted success, but you know there's more potential.

You believe your business can reach 8 figures and beyond, but...

😒 You’re the primary strategist for clients.  
😧 You lack a high-level operations leader.  
😖 You’re the main revenue driver.  

You’re exactly who we help.

Imagine a business that thrives without you. A business where your team drives growth, not just maintains it. A business that gives you freedom—not more stress.

❌ Your team struggles to run the business without you.  
❌ Your growth isn’t on track to meet your goals.  
❌ Your team is solid but not equipped to scale to the next level.

It doesn’t have to be this way.

At Strategy Ladders, we’re not just another option—we’re the only serious option for founders ready to scale their 7-figure business to new heights. Our team is unparalleled—every strategy advisor is an 8-figure founder who’s been in your shoes, scaled their businesses, and knows how to help you achieve explosive growth.

Our program provides direct access to a handpicked team of world-class experts in marketing, sales, operations, project management, finance, HR, and more. These aren’t just consultants—they’re industry leaders who’ve built, scaled, and exited businesses like yours.

With Strategy Ladders, you’ll do more than scale from 7 figures to 8 figures—you’ll transform your role in the business. You’ll step out of the daily grind and into true business ownership, where your business works for you, not the other way around.

Here’s what we deliver:

✅ A growth system that injects rocket fuel into your business 🚀  
✅ Strategies that make your business work for you, not the other way around 💎  
✅ Freedom from being irreplaceable ⛓  
✅ A clear path to becoming an owner, not just an operator 💪  
✅ Maximizing the value of your business 💰

Our results speak for themselves:  
"Working with Strategy Ladders has transformed my business and my outlook on life. Their expertise and insight are unparalleled."

"Thanks to Strategy Ladders, I went from 60-hour workweeks to 40, with a clear plan to reduce further. Their guidance is worth every investment."

If you’re ready for exponential growth and a real transformation in your business and life, let’s talk.

One final note: We’re not here to make you corporate. We challenge the status quo, and we will challenge YOU to achieve greatness.

🪜 Visit www.strategyladders.com to schedule a call and discover how we can elevate your business to the next level.

Founder & Head of Strategy

The Strategy Ladder Program delivers MASSIVE results to agencies, consultancies, and service businesses.

If your business is 25-85 employees, partially or fully remote, and you're stuck trying to "level-up," I will transform it with you.

The Strategy Ladder System will get you UNSTUCK. You'll develop a bullet-proof strategy that grows with your business, streamlines operations, scales your revenue, and sets your business up to continue to grow without you.

The Strategy Ladder System doesn't just change your business. It will transform YOU. You'll undergo a mental reset that frees you from the anxiety and beliefs that tie you to the day-to-day in your business. You're the leader of your business - if you don't change, your business never will.

The Strategy Ladder System has worked for over 400 entrepreneurs, delivering & implementing strategies that have:

💥 Scaled an agency from $150k to $4mil ARR in 10 months

💥 Increased a digital marketing agency’s productivity levels by over 450%, dramatically increasing profitability

💥 Streamlined a SaaS product’s roadmap, reducing development costs by 45% while increasing execution speed by over 25%.

💥 Developed and executing a repositioning strategy that landed a web development agency a long-term contract with a Fortune 100 company

💥 Repositioned of an app development agency that grew recurring revenue from 2% to over 50% of total revenue within three month

💥 Built a sales organization of 65 sales people in two years

💥 Orchestrated & executed a legal & and business strategy that lead to a sale of key assets of a SaaS platform for a significant premium over the market value of the company

Lassie & Edward Zia's Business Community ❤️

Lassie & Edward Zia work together to create an International Community of Influencers to help everyone win big on LinkedIn and CONNECT with each other in style!

They help people grow on LinkedIn, become well known leaders and attract legendary opportunites.

Edward also loves Microsoft & LinkedIn and has worked directly with them for many years 🔥

To learn more, please reach out to Edward direct and also visit his website at www.edwardzia.com

LOVE YOUR WORK ❤️❤️❤️

Linkedin Certified International Master Coach & Community Leader

Meetup

Edward Zia is a Meetup City Orgraniser for Australia and honoured to work directly with the Meetup HQ New York Team.

In these times, it involves supporting the Mental Health of entrepreneurs and professionals on many levels. This is through helping people run online events and safe face to face events (where possible in these times).

It's an honour and please reach out to Ed if you'd love to talk.

Meetup Community Leader (Australia)

Teachable

Edward Zia is totally honoured to be a Creator & Leader with Teachable. He loves Teachable himself and also helps other people use Teachable to grow their global businesses and online communities. He loves their work so much!

Teachable Creator & Leader

Australian Marketing Institute

The Australian Marketing Institute ("AMI") is Australia's leading professional marketing association and it's been a core part of my Edward's life since he finished with the Australian Military.

He is a Facilitator, Educator and Fellow with the AMI. This includes educating Professionals, Students and the Community into Marketing Best Practice. 

Edward's Details are FAMI CPM 32302

Facilitator, Mentor, Fellow & Certified Practising Marketer (FAMI CPM 32302)

NSW Business Chamber

NSW Business Chamber is Australia's Leader in the space offering powerhouse events, services and opportunities to help businesses maximize their potential.

Edward Zia is Host & MC for the Chamber. This includes:

* Helping run key events with passion, energy and in accordance with the values of the Chamber.

* Promote the Chamber's many services, events and high end programs.

* On board and educate new members.

* Work with key government stakeholders and industry influences to support the Chamber and it's members.

* Support the NSW Business Awards to help it become as successful as it can be.

In this role, Edward has invited hundreds of people to visit the Chamber, delivered high energy experiences and helped many win big.

Host, Master of Ceremonies & Facilitator

4Networking.biz

In early 2006 Business Link filmed 4Networking as an example of a start-up using the internet at the heart of its operation. 4Networking was chosen from 24,000 businesses as one using modern values and technology to grow its network

4Networking Australia was established later down the track, as a relationship based Networking Organisation, which Edward Zia had the privilege to be part of the first 10 Members and was instrumental in the establishment of all of the original Networking groups.

50% Social / 50% Business / 100% Fun - it's was a great culture, Edward proudly promoted 4Networking and invited people to get involved with the Group. It's an inclusive, friendly "Can-Do" culture with people are their biggest edge.  

As part of Edward's involvement with the Organisation, he had the opportunity to visit the Original UK Chapter in 2014, and learnt from the Original Founder of 4networking in London, Brad Burton.

4Networking Australia Regional Leader

Wrest Point

Wrest Point Casino Hotel is the first Casino opened in Australia.

Within the Hobart landscape, it is a tourist icon and offers up to 4.5 Star Accommodation with a variety of Restaurants, Bars, Gaming and Entertainment facilities.

In this Executive role, I was responsible for the Casino’s marketing function.  The key was to maximise the value and output of the company’s marketing teams and provide specialist advice to directors and senior executives.

I built a very strong Marketing Team that delivered key outcomes including highly profitable Gaming Promotions, Driving Accommodation & Bookings, Improving Customer Satisfaction and Creation of a Customer Service Culture.  I also delivered a successful 10% cost-down in the Marketing Budget while achieving revenue targets.

Marketing Director

Banjo's Bakery Cafes

Banjo's Bakery is a National Bakery Cafe franchise with 35+ stores across Australia.

This was a "Retail Marketing Manager" role which had a Strategic & Operational element to it.  The focus was to ensure that the activities of the business were aligned to deliver maximum value and that marketing objectives were consistent with corporate objectives.

National Marketing Manager

Henkel

Henkel Australia and New Zealand (A/NZ) have approx. 1000 staff, 8 sites with a mix of manufacturing and office facilities and own brands such as Schwarzkopf, Loctite and Sellotape.

I worked in the industrial "Surface Technologies" division.  During my time there I increased the company’s sales within my territory by 10% which included achieving aggressive targets, expanding the company’s revenue base from existing accounts, securing new accounts, optimising prices to maintain margins and managing high profile accounts including Qantas, the RAAF, Boeing, Amcor and Visypak.

It was a great place to work post my Military & Policing experience and a big thank you to a great international company!

I learned about Sales and also started my journey into Marketing as while working full time, I started studying my Post Graduate in Marketing & Management. Makes lots of sense when I look back on it!

Key Account Manager

Australian Army

I joined the Australian Army when I was 19 years old and honoured to serve as a Sapper / Combat Engineer.

This involved lots of work with construction, explosives and also search. 

I worked in various deployments and was honoured to be offered a secondment to the Australian Federal Police (working in Drug Enforcement).

It was the time of my life and my career ended early due to an injury.

I totally loved it and highly recommend the Australian Army and the Australian Federal Police to anyone who wants to serve their country and have an exciting life.

Combat Engineer (Sapper/Private)

I LOVE LinkedIn & Microsoft ❤️ LinkedIn Certified 🌏🌍🌎 Meetup Community & Business Networking Leader 🥂 Speaker 🎤 Master Influencer & Sales Coach & Mentor 🧑‍🏫 Teachable Creator 🔫 Veteran ✝️ Christian 💍Lassie Zia

Edward Zia loves helping people become legendary LinkedIn Influencers and connecting everyone to likeminded winners. He's honoured to be married to the legendary Lassie Zia 💍

Ed also LOVES LinkedIn & Microsoft ❤️ so much!

He's Marketing Mentor Certified Practising Marketer (CPM) & International Master Coach and has mentored thousands of winners globally to help them get more clients, win top positions and become leading personal brands. As Master Grade Coach, Edward has exceeded the threshold of 10,000+ Personal Coaching Hours making him a leader in his field. He's helped individuals generate millions and millions of dollars and loves it so much ❤️

He's also proud Veteran who started in the Australian Army as a Combat Engineer and was honoured to be invited to work in the Federal Government on Drug Enforcement & Organised Crime taskforces.

Edward has lived many lives with incredible ups and downs from being at the bottom of society and doing it tough; walking the mean streets finding out information to protect the public, right through to managing teams of elite professionals and helping thousands build bigger businesses. 

Today Edward works with his clients and works directly with key organisations such as Microsoft, Teachable, Meetup, LinkedIn, Business Australia, the Australian Government and more to get the latest knowledge and support great people. Edward is also a proud Christian & Templar, working behind the scenes in various charities and political change to do his small part in fighting for justice and helping the world become a better place. 

He also has become an Australian Top Google Guide and has a side passion for discovering 5 star businesses and locations.

Reach out to Edward via LinkedIn and he loves connecting with like-minded winners.

Edward Zia

In 2017, retired 🇺🇲 Marine Staff Sergeant Jose Sanchez, who lost part of his left leg in Afghanistan, ran the entire Boston Marathon carrying the American flag ⭐️

Love this man! 🫡

I ❤️ Linkedin & Microsoft 💻 LinkedIn Certified Consultant ✈️ Meetup Business Network Community Leader 🎤 Master Influencer, Sales Coach & Mentor 🧑‍🏫 Teachable Creator 🔫 Army & Police Veteran ✝️ Christian

The time when Steve Jobs pulls a MacBook Air out of an envelope and made marketing history 😘❤️

Princess Diana 👑 cleverly wore the same gym outfit every day to outsmart the paparazzi—knowing they wouldn’t bother taking photos of her in the same look over and over.

She so rocked x

Love ⭐️ to share our LinkedIn Mastery Workshop with you ❤️@ https://lnkd.in/gGVY4rfB

10AM Sydney Time Saturday 29th November 2025 🔥

Book above and any questions, message me ✈️ 

Have a top weekend too x

Navy Seals Extreme Water Training 😱❤️

Join 🌿 our weekly Business Networking Zoom Monday 8PM Sydney Time ❤️😘✈️@ https://lnkd.in/gHYni5G

We aim to run the Zooms every Monday & Thursday 8PM Sydney Time and always use the same Zoom link. Please keep it with you so you can jump in and join us anytime! 

For security reasons too:

- Please make sure you have a Zoom Account when you log in and use your full name

- If it asks for a password, use:

IAMAWESOME

Guests are most welcome + like share comment + feel free to invite others!!!! 🟣 Love too also thank our legendary Community Leaders & More:

Helen Bauzon
Henry Wong 
Michael Sterling 
Ruth Ashford
Daniel G. Taylor
Felisa M. 
Karen Clark
Lara Arden 🏆 Awards Coach  
Abu Khan
Reena Strehle
Cristina Davy ❤️
Pjero Mardesic
Joshua Niven
Mary Scott
Amir Meshel
Dr. Alexander Westenberg 
Annette Jordan Ms. Mortgages ♥️
Mitch Toner 
Yoko Timbs
Danny A Shannon   
Sarah Kono 
Pratik Dave + Gail Dave
Bronwyn Penhaligon
Michelle Peel 
Ashish Malhotra 
Jess Tran Tavitian & Victor Tavitian
Joansy King 
Marlon De Cruz 
Narasimha Rao Peddada
Tony To   
Ivan Kaye 
Matthew Erwin   (SF FINSIA) 
Avrill Juriansz 
Annette Bacon 
Pramod Mudalagiri Gowda + Alaka Satapathy 
Penny Wang
& Lassie Zia 🇦🇺

and many friends! Thank you to LinkedIn for supporting us too!!

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The Battle

S Brian Smith 🪜

Edward Zia

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The Battle

S Brian Smith 🪜

Edward Zia

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Edward Zia's LinkedIn Performance

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