Brian Ouellette

9:07 AM Tuesday. Two advisors. Same message from a top client: “Told a friend about you.” One had an ODP™ link. One did not. 1:18 PM Friday. One closed dream client. The other? Crickets. Why’d one win?👇Click below

"The best clients come from referrals, there is no exception."

Brian Ouellette, a University of Washington graduate, began his career on the Chicago Board of Trade (CBOT) as a runner before returning to Seattle to build his private client practice at PaineWebber. In 2000, he became the Market Commentator for Q13 FOX News This Morning, reporting live daily for over 3 ½ years and making more than 3,000 live TV appearances during one of the most significant boom-and-bust cycles in stock market history.

In 2004, he sold his book of business and founded Shoewallet Active Gear, a product featured on NBC's Today Show, CNN, NY1, and over 250 radio stations, as well as in publications like Shape and Runner's World. Shoewallet produced private label versions for Boeing, the Department of Defense, Skechers, and more across the U.S. and Canada.

In 2010, after reading Sports Illustrated’s "How & Why Athletes Go Broke," Brian recognized the urgent need for athletes to have better advisors. This led him to create Pro Athlete Direct™, an education-based marketing service for advisors to help athletes manage their finances, taxes, legal matters, and real estate needs. His experience helped him develop a system that allowed advisors to build strong connections with sports agents and their athlete clients, guiding them in making strategic financial decisions.

Brian has coached a range of trusted advisors across the U.S. and internationally, including former pro athletes, Barron's Top 100 advisors, Forbes Top Wealth Advisors, and top-producing realtors.

After over 20,000 hours of coaching and R&D, the AskMyAdvisor® referral app was born. This software provides trusted advisors—financial advisors, attorneys, realtors—with a simple way for their top clients to connect them with the people in their lives, making recurring referrals effortless.

“Let’s get straight to the point. After a career as a financial advisor and a coach to the industry’s best, I turned to software for one reason: I discovered how to increase referrals by 800%. The secret? Strip away the complexities that kill referrals. Focus on one thing—a single, exclusive pathway for referrals, accessible only by the top 20% of your client and COI relationships. This approach isn’t just a shift from the old way; it’s revolutionary. And it led directly to the creation of the AskMyAdvisor® Method & OS. Once you see it, you won’t just use it—you’ll wonder how you ever managed without it.” – Brian Ouellette

Learn more at tip.askmyadvisor.co/webinar

Founder

After 10 years & +20,000 hours of R&D, we have built the first Q&A app for you (accountants, attorneys, financial advisors, realtors) to share with your top 25 clients to strengthen those relationships & tap into new ones, quickly. 

How does it work? AskMyAdvisor Referral Method Software provides client-facing accountants, attorneys, financial advisors, realtors, venture capitalists, and other trusted advisors with a frictionless method of retaining and growing their best clients. By using the software, they can avoid tech overwhelm, resulting in 5-10 times more referrals on a recurring basis, while working only with clients they love.

It's a simple solution to the problem, "Oh, you've got to call my guy!" Or,  "My financial advisor's great, email her." 

Instead you just share your dedicated URL (format follows: askmyadvisor.app/YOURNAMEOFCHOICE) as a dedicated channel to Q&A where your top clients & the people in their lives can easily ask their questions, get second opinions, etc. 

Members also receive the Phone App (for instant notifications allowing our members to reply to questions within minutes) & get access to The Network. 

This is our private community of our advisor members, who are elite accountants, attorneys, financial advisors, realtors from the US & abroad, to come together. 

This is a private think tank.

Think of it as a Facebook Group  on steroids (BTW, it's our community built from the ground up, so no FB login).

America made 911 a standard in 1968. That standard has changed lives. Advisor referrals? Still running like it's 1967.

Founder, AskMyAdvisor®. 90% of clients would refer their advisor. 80% still don’t. One link. Bottleneck gone.

View newsletter: The AskMyAdvisor Newsletter

Picture this. A building is in flames, and someone is still figuring out who to contact. Referrals shouldn’t work this way, but they do. The building 

Open article: 🚨 If 911 Emergency Calls Worked Like Advisor* Referrals, People Would Die by Brian Ouellette • 5 min read

🚨 If 911 Emergency Calls Worked Like Advisor* Referrals, People Would Die

+5.6M US advisors* accept the complexity of intros (aka referrals) as normal. It's not. Nor it is complicated.

Ask yourself this... Why is a referral ever needed? 

Someone has a question (tax, legal, financial, real estate).
Advisors are experts who can answer. That's it.

Advisors spend +$50B/yr. (avg. of $9k per advisor) putting lipstick on a pig with marketing/sales hacks, tips, etc. 

A few are doing this...
Make it simpler to ask them questions.

That is all.
*Advisors who are accountants, attorneys, consultants, financial advisors, realtors, and other trusted advisors.

𝐓𝐡𝐞 𝐓𝐡𝐫𝐞𝐞 𝐕𝐢𝐥𝐥𝐚𝐢𝐧𝐬 𝐨𝐟 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬:
𝐓𝐡𝐞 𝐀𝐬𝐤 "The greatest gift you can give me is ten referrals..."
𝐓𝐡𝐞 𝐁𝐫𝐢𝐛𝐞 "Send three referrals that become clients, get your choice of toaster ovens"
𝐓𝐡𝐞 𝐌𝐢𝐧𝐠𝐥𝐞 Networking events where everyone pretends to like each other

𝐀𝐬 𝐚𝐝𝐯𝐢𝐬𝐨𝐫𝐬, 𝐰𝐞 𝐰𝐞𝐫𝐞 𝐭𝐚𝐮𝐠𝐡𝐭 𝐭𝐡𝐫𝐞𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐚𝐛𝐨𝐮𝐭 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬.
𝐓𝐡𝐞 𝐀𝐬𝐤. "The greatest gift you can give me is ten referrals..." 
(Said to the client who already pays you.)

𝐓𝐡𝐞 𝐁𝐫𝐢𝐛𝐞. "Send three referrals that become clients, get your choice of toaster ovens." 
(No joke. These were real.)

𝐓𝐡𝐞 𝐌𝐢𝐧𝐠𝐥𝐞. Networking events where everyone pretends to enjoy standing in a hotel ballroom eating cold shrimp and exchanging cards they'll never look at again.

𝐍𝐨𝐧𝐞 𝐨𝐟 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬.
Ok. That's dramatic. It sometimes works.

And because it sometimes works, over 5.6M accountants, attorneys, financial advisors, realtors, and trusted advisors in the US... accept it.

𝐁𝐮𝐭 𝐡𝐞𝐫𝐞 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐚 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐰𝐨𝐫𝐤𝐬.
Two people are talking. One (referral) has a question. 

The other knows someone (advisor) who can answer it.

That's it. That's a referral.

It was never about you asking. It was always about them having a question.

Stop asking. Stop bribing. Stop mingling.

Start making it easy for the question to reach you.

We have a simple one page blueprint. 
For the ones who want a clearer picture what I am talking about. And how to fix it, while the other 5.6M advisors stay satisfied with sometimes.

Enter the secret password in the comments below:
𝐁𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭

CEO and Founder at Huecco Incubator | Making international growth seamless for E-commerce brands 🚀 | +11,500,000 $ generated for brands all around the world | 🌍 Ecommerce | Growth Hacking | Entrepreneurship

I used to help E-commerce brands manage their social media

But I realized they don't care about likes or impressions

They care about the real numbers: revenue and profits.

So in 2021, I decided to leave everything behind to start Huecco Incubator

An agency that focuses solely on getting real results

After making brands over 20.000.000$ in revenue, testing over 5000 creatives and +1000 landing pages

I had a new discovery.

DTC brands can cut the cost of their marketing campaigns by over 50% simply by expanding internationally.

Since then, we have scaled brands in over 30 countries and are currently operating across 4 continents.

In the upcoming years we aim help more brand realise their true potential through international expansion of their marketing efforts

If you’re a DTC brand looking to scale to 8 figures and want to learn more book in quick call using this link:

https://calendly.com/huecoagency/consultation-call

Eugenio Zabell

I turned Claude into an AI creative strategist with 6 years of my own testing.

Not a copywriter. Not a Canva template generator.

An actual ad creative operator trained on:
• 1200+ ad creatives tested
• $30M+ in paid social spend
• 300+ winning hooks
• Every failed angle that burned budget

Here’s what it does inside a brand’s creative pipeline:

1. Breaks down winning ads into hook / pattern interrupt / payoff structures
2. Detects which creative angles are driving blended MER
3. Predicts creative fatigue based on frequency velocity
4. Generates new hooks based on proven category patterns
5. Identifies when performance drops are creative vs auction related
6. Maps creative types to funnel stages (cold / warm / retargeting)
7. Designs weekly creative testing roadmaps
8. Identifies when offers need to change vs when messaging should
9. Analyzes competitors’ winning ad patterns
10. Prioritizes which concepts should actually be produced
11. Outputs a 30-day creative testing plan

It doesn’t “generate ads.”

It thinks like a performance creative strategist.

Comment "CREATIVE" and I’ll send the prompt behind it.

AI & Creative Strategy // Powering the next generation of E-commerce brands through viral creatives and new client acquisition.

I turned 9 years of marketing wins and mistakes into an AI fractional CMO.

Not a marketing assistant. Not a dashboard generator.

An actual marketing leadership operator trained on:
• $75M+ in managed marketing spend
• 1000+ campaigns analyzed
• 200+ failed scaling attempts
• Every expensive lesson from growth plateaus

Here’s what it does inside a company:

1. Identifies which growth levers will actually move revenue
2. Diagnoses why companies plateau after early traction
3. Maps marketing investments to profit instead of vanity metrics
4. Identifies when scaling breaks operational capacity
5. Prioritizes which marketing channels deserve focus
6. Designs cross-channel growth systems
7. Detects when messaging vs product vs offer is the constraint
8. Maps marketing strategy to company stage (0-1 / 1-10 / 10-100M)
9. Identifies which hires unlock the next stage of growth
10. Builds quarterly marketing roadmaps
11. Outputs a strategic growth plan for the company

It doesn’t “assist marketing.”

It thinks like a CMO.

Comment “CMO” and I’ll send the prompt.

I turned 7 years of DTC media buying losses into an AI performance director.

Not a chatbot. Not a copy generator.

An actual Meta ads operator trained on:
• 8-figure scaling accounts
• 1000+ failed creatives
• 300+ campaign restructures
• Every painful CPA spike I’ve ever paid for

Here’s what it does inside an ad account:

1. Rewrites weak hooks based on scroll-stopping pattern breaks, not “make this better” fluff
2. Detects when ASC is hiding inefficient prospecting spend
3. Calculates when to scale via cost stability, not ego ROAS
4. Identifies which creatives are carrying blended performance
5. Flags when retargeting is inflating attribution
6. Rebuilds campaign structure around contribution margin, not vanity metrics
7. Predicts creative fatigue based on frequency velocity
8. Designs testing matrices based on offer stage (cold / warm / hot)
9. Diagnoses CPM inflation causes (auction vs signal vs creative)
10. Maps budget allocation to inventory depth + cash flow
11. Outputs a full 90-day scaling roadmap

It doesn’t “write ads.”

It thinks like a performance team.

Comment “DIRECTOR” and I’ll send the prompt behind it.

I just fed $2B+ worth of Facebook Ads knowledge into Claude Opus 4.6

And the results are MIND-BLOWING 🤯 

This new Claude Project:

1. Writes high-converting primary text + hooks instantly
2. Identifies scaling bottlenecks inside your campaign structure
3. Recommends budget reallocation automatically
4. Diagnoses CPA volatility in real time
5. Flags audience overlap & budget cannibalization
6. Detects creative fatigue before performance drops
7. Provides scale triggers for profitable ad sets
8. Generates structured creative testing frameworks
9. Audits retargeting allocation logic
10. Identifies pixel + event tracking gaps
11. Builds complete Facebook Ads account blueprints

Comment “OPUS” and I’ll send you access to the system prompt.

I turned Claude into a $500/hour creative director.

(It roasts ads harder than any human I've worked with)

Most DTC brands find out their creative is broken after the money is already gone.

CPA climbs. CTR drops. You brief something new, wait two weeks, and hope the next one works.

There's a faster way to get the answer.

I documented the exact Claude setup - two prompts that tear any ad apart before it ever touches a live audience.

Here's what it breaks down:

→ The hook type being used and whether it's overplayed in your category 
→ The psychological trigger and whether it actually lands
→ What part of the ad is doing the real work 
→ What's going to fatigue first and why 
→ What the average scroller thinks in the first 2 seconds 
→ Five hook rewrites that fix the biggest problem found

The second prompt is for ads that were working and quietly stopped.

Plug in your frequency, CPM, CTR, and CPA trend. It tells you whether the drop is creative fatigue, audience saturation, or a landing page problem

And gives you three new angles to test immediately.

Real results from this setup:

Full ad diagnosis before spending a dollar
Hook rewrites that fix the actual problem, not the symptoms
Specific angles your category hasn't saturated yet

This is the exact setup I use on every ad before it goes live.

Comment "ROAST" and I'll send you both prompts.

(Must be connected for delivery.)

P.S. Ran this on a client's ad last week. It caught three fatigue triggers before the campaign went live.

I'm giving away the exact playbook behind one of our best client results

From $56K/month in ad spend → $1.16M in revenue in 2 months

Profitable the entire way.

Not a single dollar of external capital.

93% of brands in this position would have just increased budget and hoped the numbers held.

That's not what we did.

Here's exactly what the playbook covers:

→ The Creative Carry Ratio audit - 71% of revenue on 2 creatives about to fatigue 
→ How we proved ASC was harvesting warm demand, not new acquisition 
→ The 200+ review research process that built the next creative batch 
→ The exact kill and scale thresholds before touching budget 
→ The CPA stability test before every budget increase 
→ How we used organic order data to enter UK, Australia, and Canada 
→ Frequency velocity monitoring - the account's early warning system 
→ Why contribution margin replaced ROAS as the north star

Final numbers:

• $346K total spend → $1.16M revenue
• Ad spend scaled from $56K to $173K/month
• Blended ROAS: 3.35x

Every phase, every decision point, every threshold we were watching.

Comment "PLAYBOOK" and I'll send it to you.

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The Battle

Brian Ouellette

Eugenio Zabell

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The Battle

Brian Ouellette

Eugenio Zabell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Ouellette's LinkedIn Performance

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