I build and scale high-performance businesses in telecom, technology, and global operations.

With 20+ years leading growth across Canada, the U.S., LATAM, Europe, Africa and Asia, I specialize in transforming complex environments into predictable, scalable, revenue-driving engines.

Today, as President of Run-DLJ, I’m focused on making our company the #1 national provider of data and telecom hardware—IP phones, switches, routers, WiFi access points and accessories—trusted by hospitals, schools, universities, and enterprises across Canada.

Previously:
- Grew Mission’s network of vetted senior engineers from 350 to 5,000+ (+1300%)
- Signed 30+ global partnerships across 6 continents
- Built scalable sourcing, vetting and matching systems from scratch
- Drove international expansion across 25+ countries at Egencia (Expedia Group)
- Led teams of 40+ to 80+ employees across global operations

What I do best:
✔ Scale businesses from inception to hundreds of millions
✔ Build processes that bring clarity, predictability and efficiency
✔ Negotiate strategic partnerships worldwide
✔ Lead world-class, multicultural teams
✔ Deliver growth even in resource-constrained environments

If you’re looking to discuss telecom hardware needs, distribution partnerships, or scaling global operations — let’s connect.

Stéphane Bâlon

Founder & CEO @ Growth Lab. Legal Marketing. SEO. PPC. Sales. Personal Branding. Millennial. Currently launching Built for Brave men’s community. Happiness is a form of courage.

I'm part of a new breed of law firm digital marketing entrepreneurs utilizing technology and people to create the highest value case acquisition strategies for law firms. 

Our attorney clients are interested in scaling up revenue and dominating their local markets. No fluff. No BS. Just qualify client acquisition solutions that can be tracked effortlessly with high ROI.

Currently scaling Growth Lab (Legal Marketing SEO/PPC) from $0 to $10M ARR bootstrapped. Fully remote W2 workforce.

Founder of KyteStrings Digital and Co-Founder of Performance Content Partners.

— 

At my core, I identify as an artist.

I view business as a creative outlet that lets you stack infinite combinations of technology, people, and solutions together to deliver exponential value to our law firm clients.

I’m also passionate and curious about a bunch of stuff.

What I Believe in:

Building Community
Entrepreneurship
Sharing Success
Giving Back
Leadership
Positivity
Courage
Trust

As a lifelong learner, I am obsessed with the systems and tools you can leverage to create highly profitable businesses while also crafting the best versions of ourself.

To discover what we’re called to do. 

To fearlessly pursue our calling without fear of regret.

That’s why I’ve always said and firmly believe that:

Happiness is a form of courage.

So please follow along and join me on my journey of continued creation and discovery. 

I hope my stories have a positive impact.

Will Palmer

Why am I fortunate enough to have people knocking on our door to work at Growth Lab? 

It's not because of what you see in this video.

Although, our 2026 All Hands in Scottsdale WAS amazing.

It's because our team is in it for each other and our clients. 

It's obvious when you talk to someone that works here.

We're...

A team that feels valued
A team that trusts one another
A team that knows we each have a voice 
A team that is encouraged to speak up and share how to get better

That doesn't mean things are always easy. 

But it's a hell of a lot more fun when we all feel like friends that have each other's backs!

Chase Spencer
Rachel Giannini
Matthew Gonsior
Fanny Montes
Marce Lujan
Paul Poremski
Michael Strang
Sami Lujan
Katie Perkins
Autumn Parish
Melissa McDermott
Chris Miller
William White
Travis Brown
Jamie Katz
Michele Rice
Annia Zavala
Nora Valadez
Adam Healy
Fernanda Acevedo
Arturo Valverde
Valeria Flores

Founder, Growth Lab. My team grows law firms. SEO. AI. PPC. LSAs. Websites. Lead Management.

Here's what you learn when you throw 28,000+ minutes of recorded client calls into AI.

We wanted to answer the question: 

How do our law firm clients define success in marketing?

No assumptions. Just the data. Here's what it spit out.

The top 5 most frequent topics of conversation ranked in order:

1. Pricing and budget

This was a dominant topic on nearly every prospect call. What does your stuff cost? Not interested in dancing around the topic.

2. Results and ROI

Prospective clients wanted to know if the investment will pay off. Current clients want to see it paying off.

3. Simplicity and clarity

Our clients wanted to understand what we were doing and why we were doing it.

4. Speed to results

How quickly could they expect to see leads and new business?

5. Customization for their business

They wanted to know we understood their specific firm, their ideal client, and what sets them apart from their competitors.

--

Cool, but what can we do with all this info?

First, it means we never have to guess. 

Our sales process, onboarding, and client communication can hit on all the most important areas from day 1.

We can lead with transparent pricing. Clear expectations. No dancing around budgets.

We can tie every proposal directly to strategy and ROI versus meaningless vanity metrics. 

We can simplify dialogue and reporting so clients understand what's happening without needing a flippin' marketing degree.

We can push harder on discovery so every strategy is built around the firm, not a generic template.

So...

If you're selling professional services and sitting on years of call recordings, there's a goldmine of insight hiding in plain sight.

PS... we use Fathom for recording calls in case that's the next question I get.

taplio

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Stéphane Bâlon

Will Palmer

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The Battle

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Will Palmer

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Palmer's LinkedIn Performance

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