Head of Client Strategy @ Kurogo | We create thought leaders through personal branding | Award-winning Imperial College London alumnus

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you're anything like our clients, you're an expert in your field. One of the best.

But you just don't seem to have the reputation you deserve.

You want to be the go-to authority in your industry and become an opportunity magnet.

That way you could...
- Generate inbound leads consistently
- Win clients and customers with ease
- Attract media features
- Attract top talent
- Speak on stage

The list is endless.

We help our clients do just that through the power of personal branding, by:

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROl

And having built 300+ personal brands, we've got quite good at it, achieving results like these in the process:

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Olie added £50K of inbound revenue to his pipeline Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller Tom generated 5M views in 3 months

Your reputation is your biggest asset.

Take control of it!

If you want to see how we could help you build your personal brand, shoot me a dm saying 'Personal Brand'

If you're not quite ready yet, I post content on here showing you how to do it yourself.

Satwik S.

The GPS never says "you made a mistake". It says "recalculating route". 
That's what ambition should look like. 

Last year, I had to slow down and take detours.

But it was ok because I knew I was still moving.

(And move I did- literally)

I made the extremely difficult decision of moving back to my home country after:

- securing that elusive work visa
- achieving an Imperial College Master's 
- running 2 successful solo consulting businesses 
- spending 8 years alone, 4,000 miles away from home

When I came to the UK aged 18, I-

Wanted to "make a man" of myself. 
Wanted to grow, challenge and improve. 
Wanted to achieve financial stability and independence. 

I learned from some incredibly successful people, sometimes far younger yet far 'bigger' than me. 

I worked and hammered YESs to every opportunity, just so brilliant people would keep me around and allow me to learn. 

So here I am, checking in my suitcases full of their work ethic, demeanour, tenacity and skill.

For sure, moving back means un-doing some things I worked hard towards,

But in the grand scheme of things, it's all still in the spirit of ambition and growth.

Taking a step back so I can leap forwards. 

Recalculating route.

Head of Strategy and Content @Kurogo | We create thought leaders through personal branding | 300+ Personal Brands Built

The time we had to fire a client…(not clickbait)

Here’s the backstory:

- Client comes on wanting to create a personal brand
- Objective: “win my new business leads”
- Outcome: 4 months in, no results 

And don’t get me wrong:

The work was top-notch. 
The delivery was perfect. 
The client was buzzing. 

There were 0 complaints, pushbacks, problems. 

But we still put our foot down. Why?

Their business was too early in its journey. 

Barely a functioning website. 
Several re-brands along the way.
Multiple changes to the strategy and content. 

The business didn’t know what it wanted to be yet- and I didn’t see that changing soon. 

So I texted Sam I wanted to put down the rabid dog.

We did the right thing and let them go.

Marketing can’t fix or create a business. 
Content alone won’t bring you your first customer. 
Sometimes, the best action you can take is none at all. 

Now, we thoroughly assess prospect readiness before kicking off campaigns. 

Because the last thing we want to do is make a quick buck at the cost of a new business’ precious capital.

When you create something new, you remove yourself from the competition.
You become the only choice - not just another option.

And that's what positioning is:

1. Create something that does not exist
2. Claim it as your own

Most people try to compete in a crowded room. A "Red Ocean".

They see what is working for others, copy it, and hope to stand out.

Bad move.

Here is the real playbook:

→ Find a niche that is empty or underserved.
→ Frame it in your own words. Give it a name. Make it yours.
→ Claim it by sharing your unique point of view again and again.

Now you are not in the “better” race. 
You are in the “different” race. 
(Hint: different always wins.)

Want to become irreplaceable? 

Stop talking about how you are better. 
Start showing how you are different.

Btw, you don’t need a fancy framework. You need:

→ A clear promise that says what you offer.
→ A source of proof that you are credible.
→ A unique mechanism, POV or personality.

Remember: the most valuable brands are not the best at what everyone else does. 

They are the best at what only they do. A category of One.

This week, have a think about what your category is. 
My DMs are open!

Oliver Duffy-Lee

Founder of Authority Agency & Komms | 800+ Agencies Mentored | Previous clients include Volvo, Porsche and Unilever

21six is a brand and purpose studio that believe the world needs Brands That Care. More than that, we know that genuinely caring isn't just a slogan, it's a commercial strategy – we call it The Care Advantage™. It’s our simple but powerful system for helping the world’s leading companies grow crowded markets by showing they care – not as a slogan, but as a living, breathing part of how they operate.

We’ve used The Care Advantage™ to help Johnson & Johnson, The North Face, and Philips with global projects, capture new audiences, and create work that actually matters. And we apply it to every brief, from rethinking a brand’s positioning to igniting movements people want to join.

The age of simply churning out campaigns is over. We’re here to transform the way brands connect with people; faster, smarter, and with more humanity than ever before.

Founder

Website: https://www.authorityagency.co.uk

Welcome to the age of Thought Leadership.

Most B2B brands are drowning in a Sea of Sameness, unable to differentiate themselves from their competition.

And so they spend their time:

- Scrapping for low quality opportunities
- Unable to build an audience
- Failing to fill their pipeline
- Struggling to sign new clients 
- Pricing their services too low
- Stagnating and not growing
- Struggling to make pay day

The problem isn’t caused by lead generation, marketing or sales…

It’s a positioning problem.

Strong positioning will:

✅ Differentiate the business
✅ Attract high quality leads
✅ Convert them into high paying clients
✅ Grow the business month on month

And the strongest way to position in 2024?

Build Authority.

If you want help becoming the Go-To Authority Thought Leader in your space, book a call below:

https://content.authorityagency.co.uk/

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The Battle

Satwik S.

Oliver Duffy-Lee

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The Battle

Satwik S.

Oliver Duffy-Lee

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Satwik S.'s LinkedIn Performance

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