Head of Client Strategy @ Kurogo | We create thought leaders through personal branding | Award-winning Imperial College London alumnus

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you're anything like our clients, you're an expert in your field. One of the best.

But you just don't seem to have the reputation you deserve.

You want to be the go-to authority in your industry and become an opportunity magnet.

That way you could...
- Generate inbound leads consistently
- Win clients and customers with ease
- Attract media features
- Attract top talent
- Speak on stage

The list is endless.

We help our clients do just that through the power of personal branding, by:

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROl

And having built 300+ personal brands, we've got quite good at it, achieving results like these in the process:

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Olie added £50K of inbound revenue to his pipeline Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller Tom generated 5M views in 3 months

Your reputation is your biggest asset.

Take control of it!

If you want to see how we could help you build your personal brand, shoot me a dm saying 'Personal Brand'

If you're not quite ready yet, I post content on here showing you how to do it yourself.

Satwik S.

The GPS never says "you made a mistake". It says "recalculating route". 
That's what ambition should look like. 

Last year, I had to slow down and take detours.

But it was ok because I knew I was still moving.

(And move I did- literally)

I made the extremely difficult decision of moving back to my home country after:

- securing that elusive work visa
- achieving an Imperial College Master's 
- running 2 successful solo consulting businesses 
- spending 8 years alone, 4,000 miles away from home

When I came to the UK aged 18, I-

Wanted to "make a man" of myself. 
Wanted to grow, challenge and improve. 
Wanted to achieve financial stability and independence. 

I learned from some incredibly successful people, sometimes far younger yet far 'bigger' than me. 

I worked and hammered YESs to every opportunity, just so brilliant people would keep me around and allow me to learn. 

So here I am, checking in my suitcases full of their work ethic, demeanour, tenacity and skill.

For sure, moving back means un-doing some things I worked hard towards,

But in the grand scheme of things, it's all still in the spirit of ambition and growth.

Taking a step back so I can leap forwards. 

Recalculating route.

Head of Strategy and Content @Kurogo | We create thought leaders through personal branding | 300+ Personal Brands Built

The time we had to fire a client…(not clickbait)

Here’s the backstory:

- Client comes on wanting to create a personal brand
- Objective: “win my new business leads”
- Outcome: 4 months in, no results 

And don’t get me wrong:

The work was top-notch. 
The delivery was perfect. 
The client was buzzing. 

There were 0 complaints, pushbacks, problems. 

But we still put our foot down. Why?

Their business was too early in its journey. 

Barely a functioning website. 
Several re-brands along the way.
Multiple changes to the strategy and content. 

The business didn’t know what it wanted to be yet- and I didn’t see that changing soon. 

So I texted Sam I wanted to put down the rabid dog.

We did the right thing and let them go.

Marketing can’t fix or create a business. 
Content alone won’t bring you your first customer. 
Sometimes, the best action you can take is none at all. 

Now, we thoroughly assess prospect readiness before kicking off campaigns. 

Because the last thing we want to do is make a quick buck at the cost of a new business’ precious capital.

When you create something new, you remove yourself from the competition.
You become the only choice - not just another option.

And that's what positioning is:

1. Create something that does not exist
2. Claim it as your own

Most people try to compete in a crowded room. A "Red Ocean".

They see what is working for others, copy it, and hope to stand out.

Bad move.

Here is the real playbook:

→ Find a niche that is empty or underserved.
→ Frame it in your own words. Give it a name. Make it yours.
→ Claim it by sharing your unique point of view again and again.

Now you are not in the “better” race. 
You are in the “different” race. 
(Hint: different always wins.)

Want to become irreplaceable? 

Stop talking about how you are better. 
Start showing how you are different.

Btw, you don’t need a fancy framework. You need:

→ A clear promise that says what you offer.
→ A source of proof that you are credible.
→ A unique mechanism, POV or personality.

Remember: the most valuable brands are not the best at what everyone else does. 

They are the best at what only they do. A category of One.

This week, have a think about what your category is. 
My DMs are open!

building founder’s & Executive’s brands on Linkedin

Most coaches, consultants, and small B2B founders are stuck on LinkedIn.

They’re posting.
DMing.
Commenting.

Trying to be everywhere, but still not seeing steady leads.

The truth?
They’re putting in hours without a system that turns it into sales.

What usually follows:

- Chasing DMs that never go anywhere
- Posting more just to avoid being forgotten
- Paying ghostwriters or agencies who keep the audience and results when they leave
- A pipeline that dies the second you stop showing up

It’s exhausting. No time to sell. No space to scale.

There’s a simpler way.

I build AI-powered LinkedIn sales systems for coaches, consultants, and small B2B founders.
They run in under 30 minutes/day, work in your voice, and stay inside your business after setup.

In the last 2 years, I’ve helped 50+ clients:

- Add 3–7 extra sales calls/month
- Generate $40M+ in new opportunities
- Grow an engaged audience that actually converts

Recent results:

- Career coach → 10 qualified leads in the first week after launch
- SaaS founder → $300K in new opportunities in 6 months
- Agency owner → Six figures in the first year

If you want a LinkedIn system that brings in leads without living on LinkedIn, send me a message with “AI” and I’ll walk you through it.

Yashvardhan .

I used to think corporate meeting culture was bullshit.

Then the last 3 months happened.

And I realised I was wrong about something important.

October through December was chaos for me. The kind where you're moving so fast you forget to breathe.

I invested in 2 early-stage startups (still figuring out if that was smart or stupid).

Closed 20 new clients for Parox Media

Offboarded a few who weren't the right fit anymore.

Lost some important things in my personal life that I'm still processing.

And somewhere in all of that noise, I had a crisis,

Am I a LinkedIn ghostwriter? 
Or am I building a video production company? 

What the hell am I actually doing?
Classic founder identity crisis.

But what changed my mind about meetings, 

When everything feels like it's spinning out of control, structure becomes oxygen.

Those 30-minute client calls, forced me to slow down and actually listen.

Those internal team syncs,  reminded me I'm not building this alone.

Those uncomfortable offboarding conversations, taught me that clarity is kindness.

I'm not saying I love hour long meetings with no agenda, still hate those.

But I've started to appreciate the ritual of showing up for people.

Of blocking time to think together instead of just reacting alone.
Of using conversation to cut through the noise in my own head.

Maybe that's what corporate meeting culture was always supposed to be.

Just humans trying to figure shit out together.
Anyway, that's where I'm at.

Still messy. Still figuring it out. Still building.

But at least now I show up to my calendar invites without resentment.

building founder’s & Executive’s brands on Linkedin | Founder PAROX MEDIA

The client who ghosted you in 2025 just referred three people to you.

That's the compound interest of treating people well.

Most professionals track closing rates, revenue per client, quarterly targets.

But they miss the one metric that actually scales, how people feel after working with you.

I've watched this pattern repeat for years.

The founder who responds thoughtfully to every message even from people who can't afford their services builds a reputation that attracts inbound leads forever.

The consultant who goes silent after the contract ends? 
Always hunting for the next client.

Here's what treating people well actually means,

Responding to messages when there's no immediate opportunity. 

Sharing credit publicly. 

Delivering more than you promised. 

Being honest when something isn't working. 

Following up on people, not just deals.

It's not about being nice for the sake of it.

It's about understanding that every interaction is building or eroding your long-term reputation.

The investment compounds in ways you can't predict,

Referrals from people you worked with 3 years ago. 

Opportunities from someone who saw how you handled a difficult situation.

Trust that shortens sales cycles because people already know your character.

You can't fake this. You can't treat people well"as a tactic.

But when it's genuine it becomes the unfair advantage no competitor can replicate.

Most people never get past Level 1 with AI.

They throw in Write me a post and wonder why the output feels robotic.

Here's what actually separates amateur prompts from professional results,

Level 1: The Commander 

→ Write me a post.
→ You get speed, but zero substance. 
→ The AI is guessing what you want.

Level 2: The Architect 

→ Act as a content strategist. Build a LinkedIn post using this brief, audience, and tone.

→ Now you're adding structure. 
→ Quality jumps immediately because context exists.

Level 3: The Strategist 

→ Here's the audience, style, and examples. 
Build three options, critique them, and improve the best one. 

This is where iteration happens. 
You're not accepting first drafts, you're refining until it's right.

Level 4: The Master 

You are my Growth Engineer. Use context from Notion, Google Drive, and previous brand frameworks to draft this week's content plan. 

AI becomes part of your workflow. 
It learns your voice, references your data, and scales your output.

The difference between these levels?

Context.

Most people treat AI like a vending machine, input request, get output.

But the real power unlocks when you treat it like a collaborator who needs briefing.

Give it your:

Brand voice examples
Target audience details
Desired outcomes
Past work to reference

The ladder isn't about using fancier tools.

It's about how much context you're willing to provide.

What level are you operating at?

Image credits : Chris Donnely

Ideas don't fail because they're wrong, they fail because founders can't execute fast enough.

You're sitting on something that could work, overthinking every detail, waiting for the perfect moment that doesn't exist.

Meanwhile someone else ships a worse version and takes the entire market while you're still in planning mode.

The market rewards speed, not perfection. 

Your customers don't need your product to be flawless, they need it to solve their problem right now.

Every day you wait is another day your competition gets ahead, learns from real users, and builds momentum you'll never catch.

Stop treating execution like it's optional, stop hiding behind strategy when you're just scared to ship something imperfect.

The founders who win aren't the ones with the best ideas, they're the ones who move fastest and fix problems in real time instead of trying to predict everything upfront.

Ship now, iterate later, or watch someone else do it first.

taplio

The Battle

Satwik S.

Yashvardhan .

Followers

Posts

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Performance ScoreSatwik S.'s LinkedIn Performance

Performance ScoreYashvardhan .'s LinkedIn Performance

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taplio

The Battle

Satwik S.

Yashvardhan .

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Satwik S.'s LinkedIn Performance

Performance ScoreYashvardhan .'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSatwik S.'s LinkedIn Performance