BaptistCare

BaptistCare is a non profit that provides aged care services across Australia. Working specifically with Baptistcare's home care services, my role is to coordinate marketing activities to support the Head of Marketing and other stakeholders to assist in transforming the lives of seniors needing support.

Marketing Coordinator

Blossom Thru Marketing

I started Blossom Thru Marketing so I could gain marketing experience through part time work and projects while I finished studying at university. I typically help value-based businesses start implementing and growing their digital marketing activities that align with their purpose. As a freelancer, I offer marketing strategy, copywriting, content creation & social media management services.

Freelance

Diamond Women

Diamond Women is a non-for-profit organisation that assists women with unexpected pregnancies by providing education and support. In this role I've worked doing digital marketing as well as a range of  physical campaigns, PR and fundraising activities.

Digital Marketing Specialist

SCALABRINI VILLAGE LTD

Scalabrini is a Catholic non-for-profit aged care organisation with multiple village locations over NSW, Australia. Scalabrini specialises in looking after the elderly with high care needs like those needing dementia and palliative care. At Scalabrini my primary job is to create content for their website blog and social media. I have researched and written numerous blog posts about industry information and services as well as creating posts for their Facebook and LinkedIn pages. I have also provided general marketing support as required

Marketing Support

All Aces Cleaning & Restoration

I completed a paid internship at AllAces Cleaning & Restoration which created the foundations for my marketing career

Digital Marketer

Beecroft Physiotherapy

In my first few years at university, I worked as a receptionist and learnt a lot of general customer service skills as well as about how a business works

Receptionist

Hi! I’m Sara (pronounced sah-rah) 👋🏼

I’m an eager and dynamic marketing professional with over 18 months of experience.

I’m passionate about:
🤍 Understanding and connecting with people
🚀 Creating a positive social impact
🏘️ Building community

With a heart fuelled by a passion for marketing and a mind steeped in the principles of psychology, I've made it my mission to always work for businesses with strong values and ethics.

Sara van Velze 🌸

Hashtag 89

•  Supervise and oversee the editorial production, from idea generation to publication.
•  Edit all content before publication to ensure written materials provide the most impact or views.
•  Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
•  Develop a content strategy that conforms to and sets out to achieve business goals.
•  Carefully and strategically developed content that aims to inform, entertain, inspire and engage potential customers.
•  Creating specifications and content appropriate for the brand's customer personas.
•  Strategizing content pillars and sub pillars.
•  Planning the editorial calendar and content proposition.
•  Ensuring the timely scheduling of all content.

Lead Content Strategist and Editorial Supervisor

•	Lead a team of writers for blogs and other short-term assignments.
•	Edit, proofread, and improve content created by other team members.
•	Ensure timely publishing of all the promotional material.
•	Coordinate with design teams for publications.
•	Generate ideas around industry-related trending topics and nurture brand awareness.
•	Engage with internal and external stakeholders while generating innovative ideas to transform and put the company at the forefront of progress. 
•	Researching and staying up to date on the latest developments in terms of search engine optimization, content trends, and consumer behaviour.
•	Updating older content to meet new content standards.
•	Ensuring consistency across all content, from websites to social media channels and videos.
•	Maintaining a calendar of project deadlines and content launch dates.
•	Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
•	Analyzing content marketing data to identify trends and anticipate consumer needs.
•	Performing content audits to assess how well existing content is performing.
•	Performing content gap analyses to determine what type of content is missing and what is needed.

Lead Content Strategist

Ipsos

•	Managing specific research projects from the client brief to the final product.
•	Manage several internal service providers.
•	Participate in project briefing meetings, both internal and external.
•	Coordinate with internal departments to develop timelines and project briefings.
•	Create and proofread research instruments such as questionnaires and sampling frames.
•	Integrate and validate research data to ensure accuracy.
•	Conduct quality control checks on deliverables to clients.
•	Maintaining regular contact with the client.
•	Administration of general project files for clients.
•	Creating login details for new account users on the client portal.

Research Assistant

•	Extensive exposure to the full research process (Quant and Qual).
•	Providing support to Research Executives in compiling drafts of reports.
•	Participating in all aspects of the research, such as briefings (project and interviewer/moderator), desk research, screening and design, sampling, analysis plans, data processing, data coding, report design, and insights.
•	Implementing research basics and disciplines, such as logic checks, checklists, task instructions, document standards, and policies and procedures.
•	Identify the project background and objectives and understand the proposal and costing process.

Research Assistant Intern

∙	Conduct customer satisfaction surveys for various companies to determine how they can improve and better serve their clients.
∙	Maintain quality standards and productivity targets.
∙	Ensure fast turnaround, regular progress updates, and high data quality.

Call Center Agent

The Creative Counsel

∙	Assisting walk-in customers with specific branded items.
∙	Demonstrating and presenting products.

Brand Ambassador

My passion for research comes from my experience as a Psychology Honours academic, working through material to get a better and more nuanced perspective. This exciting journey also stems from my dynamic experience as a market researcher, which enabled me to appreciate the complexity of learning, absorbing knowledge, and utilizing it innovatively.

Currently, I am the lead content strategist and editorial supervisor at Hashtag 89, an innovative content marketing and digital representation company. In this role, I compile content for social media platforms, being heavily involved in the research process, compiling and curating to publishing on the platforms. My role is multi-faceted as it includes writing articles, social media posts, community management, business-to-business marketing strategy, focus, project leadership, and the understanding of industry forces to create compelling and engaging content. 

I am an analytical, creative, diligent, one-of-a-kind’ professional who brings immense passion, a strategic disposition, and a flair for seeing a business thrive that is rarely paralleled by peers.

Fun fact about me: I've had the pleasure of working in the mystery shopping department which measures clients' performance in fulfilling the promises they make to their customers across every touchpoint, channel, and market. Within this department, I was responsible for impactful and global accounts such as KIA, while compiling reports for Shoprite, Nissan, and Ford; I also supported projects with multinationals such as Caltex, Daimler, Shell, and Old Mutual.

taplio

The Battle

Sara van Velze 🌸

Paballo Kota

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