Strategic Marketing Operations Leader hiring & growing marketing operations superstars @ Salesforce/Slack!

Sara McNamara

Vector 👻

Founding RevOps lead. Focused on marketing, sales, CS, GTM strategy, and product...creating dope things and growing Vector into a rocket ship...follow or connect to watch the journey :)

Founding Revenue Operations & GTM Strategy Lead

Marketing Ops Community

Community member

The Marketing Operations Strategist

I write a bi-weekly newsletter: The Marketing Operations Strategist with Sara McNamara 🐈‍⬛☕

Join 3,000+ marketing operations professionals who are supercharging their careers and GTM efforts by signing up for my newsletter 📈💰

Writer + Founder

Sara McNamara LLC

Aside from my digital marketing/marketing operations career, I've often consulted with startup companies on the side. I've done CRM, marketing automation, martech and salestech consulting; from day to day administration, to strategic roadmap creation and execution. I also work on more holistic strategies like lead scoring, price book implementation, attribution, reporting, and more.

Revenue Operations Consultant

Clay

Use this link to get 2,000 free Clay credits: https://clay.com/?via=294087

Help your RevOps & growth teams implement any outreach idea. First, maximize data coverage with 75+ enrichment tools & our AI agent with just your Clay account. Then, use AI to craft relevant outreach at scale.

Clay for Creators is a program that supports the next wave of go-to-market content creators.

Clay Creator + Content Partner

Zapier

As the leader in easy automation, Zapier empowers businesses to automate workflows and move data across 7,000+ apps. Zapier works with what you work with, across your apps and tech stack, so you can make magic happen.

I create content to showcase the power of Zapier. :)

Check it out and get a 2 week free trial here: https://try.zapier.com/8t2xe97oxmpj

Ambassador

Default

Default is the all-in-one platform.

Fast-growing GTM teams use Default's forms, scheduling, routing & enrichment to convert more leads into pipeline while automating revenue operations.

Automate inbound workflows that are killing your pipeline with Default.com.

Content Creator

Knak

Knak is a no code email and landing page creation platform for enterprise marketing teams. Discover the future of codeless email and landing page creation!

Pavilion

Run by high-growth leaders, for high-growth leaders.

Pavilion is fueled by an international community of sales, marketing, success, and RevOps leaders from the world’s fastest growing companies. Together, we teach new skills, forge meaningful connections, and help our companies grow.

Executive Member

Revenue Collective is a private membership organization for commercial growth operators.

Our Membership consists leaders from Sales, Marketing, and Operations.  We have chapters in New York, London, Denver, Boston, Toronto, Indianapolis, and Amsterdam and will be expanding to most cities in the world over the next 18-24 months.  

Our membership includes executives from companies such as Facebook, Greenhouse, CB Insights, Namely, Drift, Catalant, Vend, Rogers Communications, Lyft, Shopkeep, Intralinks, WeWork, and many more. 

Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality.  

Our Membership is invitation only.

Associate Member

Hyperscayle LLC

At Hyperscayle, I serve as a fractional Revenue Operations leader for clients. I am a strategic partner for clients, helping them build and tweak strategy while working with an internal team to execute on those strategies.

--

Hyperscayle is a revenue operations advisory and implementation firm.

We help companies grow and scale by streamlining how marketing and sales work together across the lead-to-cash lifecycle.

We enable growth by removing complexity to build true partnerships between traditionally siloed teams, supported by a solid foundation of data, processes and systems.

DM me if you’re interested in getting our help to accelerate your business. 💰💬

Director of Revenue Operations

Hi, I'm Sara. 👋

I work with Marketing, Sales, Revenue Ops, and CS leaders to:
1. Optimize GTM efforts as much as possible; promoting efficiency, productivity, and scalability
2. Help define strategy and "how we will get there" utilizing tools and processes
3. Recruit and mentor superstar teams of GTM professionals
4. Continuously look for new opportunities for innovation
5. Guide teams successfully through massive amounts of change
6. Clean up, standardize, and extract insights from data

I'm one of the leading voices in Marketing Operations and Revenue Operations...I love mentoring and teaching others what I have learned (and continue to learn) throughout my career. 📣

Whether it's working directly with C-suite executives to understand their strategy and how we can leverage tools (and more) to get there, consulting with everyday marketers to optimize their efforts, partnering with sales professionals to improve lead pass, or even making technical adjustments in a martech or salestech system...I can do it all! And this isn't a coincidence; it's by design. I love ongoing learning and am always taking courses or certifications to learn more and to expand my toolset so I can best help my customers. 🤓👩‍🎓

Follow me to learn more about marketing, marketing operations, sales operations, and revenue operations!

"{{firstName}}, check out this AI tool that can replace MOPs!"
"{{firstName}}, are you leveraging AI in the best way?"
"{{firstName}}, this bot will do your email QA for you -- "
"{{firstName}}, check it out, I replaced my entire ops team with AI for a week (startup has 3 people in it)"
"{{firstName}}, the future of MOPs is AI"
"{{firstName}}, AI will take your job"
"{{firstName}}, your MAP and ChatGPT can now directly integrate (can't seem to do anything but tell you what you already know about your data)"

THEN WHY IS IT STILL SO HARD TO DO BASIC OPS THINGS LIKE GET INTEGRATIONS TO RELIABLY WORK AND PERFORM DATA CLEANSING???? 🫠🤣 😭

👻 RevOps & GTM Strategy Lead @ Vector. Alum: SFMC Champion, Marketo Fearless50, LeanData OpsStar of the Year 🏆 Sharing everything I learn here + newsletter. ex-Cloudera, Slack

"Hey, we're about to have a strategy meeting -- can I invite you/your team?"

Ops professionals:

(P.S. Btw everyone in ops deserves a workplace like this -- it's already hard enough doing the job, you don't need a second job of convincing your boss that your job matters!)

If you @ me in Slack with a vague request… just know a bot is judging you before I ever see it. 👁️👄👁️

I got tired of having to constantly keep an eye out in the RevOps triage channel, so I built a little system to do the dirty work for me.

Now, anytime someone posts in #revops:

1️⃣ The bot reads the message and decides if it’s a real request, bug, feature ask, or ops issue

2️⃣ Responds asking for any other information needed (basically, if the requester is super vague — lol)

3️⃣ If it is ticket-worthy, the bot:
      • Assigns a priority
      • Creates a Linear ticket with relevant info filled in
      • Writes a proper title
      • Files it under the RevOps project
      • Assigns it to a human so it actually gets done

4️⃣ If the ticket is urgent, it tags me in the thread for awareness.

End result: No more staring at the queue, worrying about missing an urgent ticket, or having to manually follow up vague ticket-requesters. 😅

If you want the exact template + instructions, comment "REVOPS BOT" and I’ll send it over. I’m also open to ideas on how to improve it! For example, you can upload your specific documentation and have it be even smarter. :) Is your team doing anything like this? 👀

#ZapierPartner #sponsored #automation #revenueoperations

Brand partnership • 👻 RevOps & GTM Strategy Lead @ Vector. Alum: SFMC Champion, Marketo Fearless50, LeanData OpsStar of the Year 🏆 Sharing everything I learn here + newsletter. ex-Cloudera, Slack

ops professional to ops professional...put yourself first. learn fun stuff just to learn fun stuff. run little experiments that excite you. take breaks to take walks in the sunshine in the afternoon. put every compliment you get into a brag book, and look at it when you have tough days. join ops communities -- and complain and laugh together. get your nails done. keep up with your workout routine. find the humor in corporate politics.

turn on your dnd on slack and watch an episode of your favorite show or practice your favorite hobby during your lunch break. truly log off during PTO. during a regular work day, log off at 5, there will always be "more I could do." i repeat, THERE WILL ALWAYS BE MORE WORK THAT COULD BE DONE!!! don't let brown-nosers get you down. always find time to be silly -- or the seriousness of everything will wear you down.

do work that makes you proud, but, more importantly, live a LIFE that gives you joy and makes you proud. 🥲 

your career is a marathon, not a sprint. this is a job, not a life. the only way you'll not only survive, but thrive, is if you always make sure YOU are #1. 🫵 🥇

what are you doing to put yourself first these days? 👀 💅

the other day, I wanted to demo a Customer Success Platform...and the rep spent 20 of the 30 minutes showing me their "new CRM" (a random new product I hadn't inquired about)...even when I interrupted twice to try to redirect to the real purpose for the call 🫠🫠🫠🫠

IMO 3 of the worst things a sales rep can do:

- be too scripted/stiff (and unable/unwilling to deviate from the script)

- refuse to show the tool/show 1 million slides

- fail to read the room (you can usually see this easily on a recording -- a topic is brought up and an attendee has a quick micro-reaction, read those!!!)

but honestly, #2 is probably the worst, especially if you have an ops audience...you'll lose trust and attention so quickly 😬

has anything like this ever happened to you? still experiencing slide deck demos? 👀

Ops after surviving the 9th layoff cycle, 10th reorg, and 11th shiny object syndrome purchase and churn (*cough* ABM *cough*) in the last 5 years 🫠

MOPs reading all of these marketing leader anti-6sense/Demandbase posts after years of trying to convince leadership that a tool is not a strategy and it was a waste of time/money

Martech tools these days: imagine a simple to use, $40,000/year, flat-fee GTM tool 😀

Ops: heck yeah, that sounds so good 😍

Martech tools these days: oh sorry I forgot to mention, that’s just the base fee and we are credit-based per actual automation, so you’ll have to do a math equation EVERY time you create a new workflow or have to adjust one 😀 oh and there’s no way to set credit usage limits per workflow

Ops: 😭

If you've run a campaign ops team, you've shaved a few years off of your life. 🫩

ESPECIALLY if it was in the Enterprise world. It's so stressful:

The struggle to keep up with never-ending requests.

While also switching tools every 3-4 years.

While also keeping up with releases and updates.

While also having a good SLA with a team that is 2x-10x your size.

There's always that marketer who simply refuses to plan ahead, and always has an urgent ticket.

It seems like every time you turn around, Outlook is rejecting an email template, a marketer is trying to go rogue with unapproved images, and a marketer is upset that "they could do it more quickly on their own."

(Spoiler alert: they *wish*, LOL. 🫠)

For a while, the answer was decentralization...MOPs creates templates with guardrails, marketers can then go in and tinker text/images and submit for final approval.

This was a big step forward. But that also happened in what...2011? And it didn't get us out of the business of still taking on too much non-strategic work in campaign ops. 😬

Knak has a *huge* release coming out tomorrow that I'm stoked about. Finally, some new innovation in this space....register and attend tomorrow to find out the deets and how to get your hands on the amazing new release! You might see me there, too... 😉

info (.) knak (.) com / knak-ai-2025 to register 👀 

#KnakPartner #sponsored #email #ai

Friendly reminder to folks about legally required advertising disclosures here on LinkedIn (and across just about every other social media channel) 👀: 

1. Use Brand Partnership toggle at the top of the post ↖️ 

2. Use hashtags like #(Vendor)Partner #ad #sponsored. Usually you need at least 2 of these.

It isn't just the legally required thing to do...it's also just the *right* thing to do for your audience, who trusts you ❤️ 

((Seeing a lot of obviously sponsored posts (not in disclosure, in stiffness/lack of same voice) on here with ZERO disclosure 🫠 Come on y'all!))

What's the lore behind how you got into ops (marketing ops, revenue ops, sales ops)? 👀 

For me, I thought I wanted to go into journalism but worked PT at a local station and hated it. Then I switched to digital marketing, which I loved, but I found that I loved the technical/process side more....so I never went back to pure marketing. 😅

When you all DM me about burnout, I get it. I get it because, in a past role, I was running both campaign ops and technical ops. For both “running the business” and “changing the business." At an enterprise company. 😅

It was so rewarding, but so stressful. So so stressful.

When Knak gave me a preview of their new AI email building functionality, it sent me directly through memory lane. The late nights fixing email styling issues, the effort it took to get a new template up and running…even when I hired agency support, a lot of the work ended up coming back towards me, because it’s:

1. Hard work 😫
2. ...not the most fun work.

“But Sara, what does that have to do with AI?”

Knak sponsors The Marketing Operations Strategist newsletter, and I am so thankful to them for that. But this post Is about more than promoting a product.

It’s about where I think MOPs is going.

I think MOPs is careening towards 4 areas:

1. Consolidation into RevOps
2. Technical upskill into integration engineering/architecture
3. Extreme focus on understanding the whole business, ESPECIALLY the humans involved
4. Moving away from pure ops and into more creative opsy marketing roles

And any role or task that isn’t related to these 4 areas will start to vanish over time.

Why?

Because companies are consolidating wherever they can (think: getting rid of middle management), AI is still pretty terrible at understanding architecture and integration building management, and AI definitely cannot “read the room” and understand how to navigate the politics at a company.

SO. What do we do about it?

IMO, pick your lane. And pick it soon, at least directionally….so you can figure out what skills you need to build to get there.

When it comes to campaign ops, I think we will see less and less email building, and more and more focus on creative copy refinement…and I have to say, in the Enterprise space, I couldn’t be happier for MOPs teams. It’s been a real slog, having to manage everything manually…and mind-blowing to think that we won’t have do to that anymore. Check out Knak if you are in a large org and see what I’m talking about. 🤯

Is this the new campaign ops “team” (aside from some creative/tech managers)? Do you disagree? 👇

#KnakPartner #sponsored #marketingoperations #ai

Some buddies at Huntress are looking for a GTM Engineer to help them with Clay, Vector 👻, and more...they have a pretty dope GTM stack!

Who's looking for a new gig? You'd get to work with the amazing Aimee Schneider and Kimi Corrigan!!

LinkedIn is expensive because it's the only platform where you can actually target B2B buyers precisely — by job title, seniority, skills, company size. They charge a premium for that specificity.

But it's also a supply and demand marketplace. Fewer eyeballs + more ads = higher costs. At 1am, you might be paying a fortune to compete against nobody for nobody.

Our new Vector 👻  Bid Agent finds all these inefficiencies — the best time of day, best time of week, the right audiences — and automatically adjusts your bids to get you the most outcomes for your spend. It’s AI that’s…actually useful. 😅

Our early customers are seeing 25-60% more clicks, engagement, and website visits with the same budget. 😍

One customer spent $700/day to get 16 clicks on their best day of the campaign. 

With Bid Agent, they got 16 clicks for $300 — on their worst performing day. 🤯

Check it out at vector (dot) co/product/bid-agent 📈

Super proud of The Marketing Operations Strategist community on beehiiv in 2025 -- THANK YOU to so many of you for being a part of the journey! 
☕🐈‍⬛ 🙏 

P.S. While I have you, what do you want to learn about in 2026? 👀👂

The Marketing Operations Strategist -- Beehiiv Rewind 2025

Your website is actually generating way more pipeline than you think. 🖱️

You just can’t see it, score it, or act on it...so it dies quietly, unless you're super lucky and they just happen to convert on a CTA. 😅

That’s why Clay’s new Web Intent functionality is such a big deal — it finally gives GTM teams visibility into which *companies* are hitting your site and what they’re doing on the site. And it's a waterfall, which means you get good coverage. 🙌

BUT that’s only ONE part of the bigger picture. 👀

I added this new functionality to my full Clay for Marketing playbook that shows how to use Web Intent alongside the other high-impact marketing workflows inside Clay, including:

🌐 How to use the new Web Intent release to identify visiting companies and surface real buying signals

👯 How to find lookalike accounts that resemble your best customers and expand your TAM

🎼 How to run ICP matching + account scoring using enrichment, firmographics, tech stack, hiring signals, and more

🔍 How to identify buyers and decision-makers from any account list (not just website visitors)

📂 How to build smart ABM and outbound lists using Clay’s enrichment + filtering

💌 How to create automated outbound, nurture, and ABM workflows that require zero engineering

and more!

Web Intent is the newest functionality, but the guide is a full “start here” manual for building Clay-powered marketing workflows. 🩵

If you want the full guide, drop "ALGORITHM" (🤣😅) in the comments and I’ll send it over. 👇

#ClayPartner #sponsored #ABM #marketing

Hey! Is anyone aware of any guide to all of HubSpot's latest AI capabilities? 👀

Robyn Hatfield 📨

Adobe Marketo

Co-Leader of the Austin Marketo User Group. The purpose of our group is to provide both in-person and virtual networking for Marketing Operations professionals, build Marketing Operations and Marketo-specific skills, and promote individual growth.

Austin Marketo User Group Leader

UT Austin Boot Camps

•	Taught digital marketing to students at the University of Texas Digital Marketing Bootcamp. Topics included SEO, SEM, social media, content creation, website design, CRM, email marketing, marketing automation and more.
•	This was a part time contract position 2 nights per week and on Saturday.

Digital Marketing Instructor

Watermark

Director of Marketing Operations

Hileman Group

•	Researched and provided direction for purchase of CRM and Marketing Automation tools for healthcare companies and B2B companies in the healthcare industry.
•	Created strategic direction for Healthcare and B2B clients for email, marketing automation, and virtual events.
•	Executed marketing operations and automation campaigns
•	Integrated marketing automation platforms with different platforms including customer relationship management tools, webinar/virtual event software, event platforms and more.
•	Created marketing conversations with chatbots using Drift
•	Developed lead scoring models and executed the scoring system.
•	Developed lead routing operational programs.
•	Created attribution programs using marketing automation platforms.

Senior Strategist, Marketing Operations

Accruent

•	Received Marketer of the Year award in 2020.
•	Created customer journeys and built marketing campaigns for the life cycle of the customer. 
•	Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Integrated Marketo with different platforms including scheduling platforms, webinar platforms, SMS/text, and virtual event software.

Lifecycle Marketing | Marketing Operations | Marketing Automation

Follow Your Arrow Marketing

•	Responsible for end to end marketing as well as directing BDR follow up. 
•	Generated leads using offline and online marketing including networking, B2B selling, seminars, SEM, SEO, social media, social media marketing and advertising, and other digital and traditional marketing methods.
•	Created marketing strategies for clients in different industries including concierge medical practice, attorneys, financial advisors, restaurants, business coaches, consulting firms and more.  
•	Led teams of contractors for full marketing implementation including paid campaigns (Adwords and social PPC), search engine optimization (SEO), marketing operations and automation, email marketing, organic social media strategy and more.
•	Created email marketing campaigns and marketing automation for clients with different software platforms. Built out complete automation and funneling using logic-based action and triggers to automate the sales process.
•	Managed and monitored social media accounts for all types of companies.
•	Created conversational marketing with chatbots using Hubspot's chat function.
•	Created and maintained WordPress websites using the WordPress platform as well as basic HTML.

Director of Revenue

Adecco

•	Responsible for generating pipeline and revenue - successfully 6x revenue within a 3 year period
•	Created full marketing campaigns that included paid campaigns, organic social, landing pages, marketing automation, and more.
•	Sourced and recruited candidates using calling, networking, as well as a full online campaign including Google AdWords and social media ads.  We built social media channels as well as a fully automated follow up system to allow us to recruit massive volumes in a short period of time and to brand the workforce culture.
•	Managed one of the largest projects of hiring and screening candidates.  My team screened over 5000-6000 candidates every season (in a 4-month period) and interviewed, background checked and onboarded 2000-3500.

Senior Manager GTM - Marketing and Business Development

Marketing Operations | Marketo Champion | Lifecycle Marketer | Email Marketing | Marketing Automation | Author

I'm a GTM-focused marketing and revenue operations leader who drives scalable growth across B2B SaaS companies. With a deep background in marketing automation, revenue systems, and cross-functional alignment, I help organizations unlock faster pipeline creation, cleaner customer journeys, and smarter GTM strategies that drive measurable revenue impact.

Before moving into marketing and revenue leadership, I spent over a decade in sales and sales management — building pipelines, closing deals, and leading teams to outperform national rankings. I learned firsthand how smart GTM strategies, personalized marketing, and operational precision create real revenue because I used them to become one of the top-ranked salespeople in the country.

Now, I blend that frontline experience with operational scale to drive predictable, sustainable growth.

I’m also the author of the best-selling #1 ROI-Focused Email Marketing Guide — a straight-talking, data-backed playbook for marketers who care about pipeline, not just pretty templates.

- My strength? Bridging the gap between strategy and execution.
- I use data to answer the questions that actually matter. I use data insights to move the business forward.
- I build cross-functional alignment that helps big initiatives clear the finish line.
- I help teams unlock insights that lead to better decisions, stronger performance, and more revenue.

🛠️ Tools & Certs I’ve put to work

Marketo (MCE + Master Solutions Architect) | Salesforce Certified Admin | 6sense (Certified in Fundamentals of Next Gen Marketing) | LeanData | Bizible/Marketo Measure | Google Analytics | Google Ads | Paid & Organic Strategy | Email Marketing | Lifecycle Strategy | Uberflip | Slack | Teams | Confluence | You name it.

📬 robyn@robynhatfield.com
🔗 robynhatfield.com

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