B2B marketer with a content DNA | Sr. Marketing manager @Adnovum | Content creator at 💖

I’ve spent the last decade building and scaling B2B marketing engines across sales-led and SaaS companies in cybersecurity, IT, MarTech, and venture building, blending organic growth, product marketing, positioning, and GTM strategy to drive actual pipeline, not just impressions. 

Along the way, I grew a community of 52,000+ business professionals who follow my practical takes on strategic marketing, AI workflows, and organic growth. 

My superpowers:
- Turning complex products into clear, compelling narratives.
- Building integrated campaigns that grow and engage audiences. 
- Thinking in systems, not silos. Picking up new skills with a ton of curiosity. 
- Mentoring and motivating teams. 

Today, I split my time writing and growing The Workflow (my newsletter on AI-powered marketing systems), partnering with MarTech and AI companies, and advising B2B teams on organic growth, product marketing, positioning, and GTM strategy. 

Open to contract work (consulting, advisory & content creation) and full-time opportunities where my skill set can make an impact.

If you want to discuss a collaboration: 📩 lattanzio.sara@gmail.com

Sara Stella Lattanzio

Holy moly, the last few years have been a complete 180 in content marketing, and it will never look the same.

→ Channels changed.
→ Algorithms changed.
→ Content operations changed twice over.

And now (content) marketing job descriptions are drafted in five minutes with an AI prompt and a rough idea.

Semrush just released a study analyzing 8,000 content marketing job listings in the 🇺🇸 (full dataset: https://bit.ly/3NcRPSB), and it got me thinking.

I've dissected the key findings and added my takeaways for each, because data without application is just more anxiety.

Three caveats before you read on, based on my own experience:

→ The US has always been ahead in content marketing maturity. Europe is moving in the same direction, just 12–24 months behind, so the data might be slightly geo-biased.

→ The "shrinking middle layer" finding applies mostly to larger organizations. Most small companies don't have a dedicated content leadership role, a direct consequence of lacking a mature marketing function.

→ Finding 4 is my favorite, and something I've been saying for a long time. Companies don't need AI architects. They need people who know how to do their job and use the best tools available to improve quality, efficiency, and cut costs.

🎢 Dear content marketers: fun times ahead!

#SemrushPartner

Brand partnership • B2B Marketing Leader & Advisor | Building GTM and product marketing systems for scaling B2B companies | University Lecturer

📝 What does the future content marketer look like? 📝

I help B2B tech companies with launches, website messaging, and go-to-market.

That's how we can work together:

- fractional marketing roles and advising
- projects (homepages, launches, LinkedIn, content) 
- consultation

WHAT MY CLIENTS SAY:
"We had the pleasure of working with Olena on our product marketing strategy, and her impact was clear from the start.
She has an impressive ability to break down complex market insights into actionable steps, helping us refine our positioning and reach the right audience more effectively.

On top of that, she's super human and it's really a pleasure to work with her. Would happily work with Olena again!"
Jeremy Boissinot
CEO/Co-founder @ Favikon

"We're very happy to work with Olena. She helped us with product marketing, messaging, and our go-to-market strategy. Olena is always responsive, proactive and always suggests new ideas. Will definitely work together again soon!"
Simone Lusenti 
Co-founder @ Bugpilot

"Olena is a consummate professional with exceptional skills in content writing and marketing consulting. Her strategic insights and innovative approaches were instrumental in increasing visits to our platform by an astounding 400%.

"Olena was our hunter on Product Hunt launch and it was one of the best decisions I've ever made through my startup journey."
Tornike Tsiramua & George Tsiramua 
Co-Founders @ Biliki AI

Free marketing resources: https://olenabomko.com/free-marketing-resources/

LinkedIn Top 200 (2022, Favikon)
LinkedIn Top 5 Ukraine (2024, Favikon)
Community Member of the Year on Product Hunt (runner-up, 2023)

Olena Bomko

Just wanted to say thank you to everyone who treats women with respect (any day of the year).

B2B Tech Product Marketer. Launches, website messaging, LinkedIn, and Reddit

Why do these posts still get so much attention?

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The Battle

Sara Stella Lattanzio

Olena Bomko

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taplio

The Battle

Sara Stella Lattanzio

Olena Bomko

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sara Stella Lattanzio's LinkedIn Performance

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Performance ScoreSara Stella Lattanzio's LinkedIn Performance