B2B marketer with a content DNA | Sr. Marketing manager @Adnovum | Content creator at 💖

I’ve spent the last decade building and scaling B2B marketing engines across sales-led and SaaS companies in cybersecurity, IT, MarTech, and venture building, blending organic growth, product marketing, positioning, and GTM strategy to drive actual pipeline, not just impressions. 

Along the way, I grew a community of 52,000+ business professionals who follow my practical takes on strategic marketing, AI workflows, and organic growth. 

My superpowers:
- Turning complex products into clear, compelling narratives.
- Building integrated campaigns that grow and engage audiences. 
- Thinking in systems, not silos. Picking up new skills with a ton of curiosity. 
- Mentoring and motivating teams. 

Today, I split my time writing and growing The Workflow (my newsletter on AI-powered marketing systems), partnering with MarTech and AI companies, and advising B2B teams on organic growth, product marketing, positioning, and GTM strategy. 

Open to contract work (consulting, advisory & content creation) and full-time opportunities where my skill set can make an impact.

If you want to discuss a collaboration: 📩 lattanzio.sara@gmail.com

Sara Stella Lattanzio

Holy moly, the last few years have been a complete 180 in content marketing, and it will never look the same.

→ Channels changed.
→ Algorithms changed.
→ Content operations changed twice over.

And now (content) marketing job descriptions are drafted in five minutes with an AI prompt and a rough idea.

Semrush just released a study analyzing 8,000 content marketing job listings in the 🇺🇸 (full dataset: https://bit.ly/3NcRPSB), and it got me thinking.

I've dissected the key findings and added my takeaways for each, because data without application is just more anxiety.

Three caveats before you read on, based on my own experience:

→ The US has always been ahead in content marketing maturity. Europe is moving in the same direction, just 12–24 months behind, so the data might be slightly geo-biased.

→ The "shrinking middle layer" finding applies mostly to larger organizations. Most small companies don't have a dedicated content leadership role, a direct consequence of lacking a mature marketing function.

→ Finding 4 is my favorite, and something I've been saying for a long time. Companies don't need AI architects. They need people who know how to do their job and use the best tools available to improve quality, efficiency, and cut costs.

🎢 Dear content marketers: fun times ahead!

#SemrushPartner

Brand partnership • B2B Marketing Leader & Advisor | Building GTM and product marketing systems for scaling B2B companies | University Lecturer

📝 What does the future content marketer look like? 📝

SEO Strategist | Mentor | Speaker | 3X founder | 17 Yrs of Experience

👋 Hi, I'm Davor! 

I’m a serial entrepreneur and one of the most recognized SEO and content marketing experts in the CEE  region, with over 18 years of experience and more than 300 successful projects behind me.

Today, I’m the #1 LinkedIn influencer in Croatia with 50,000+ followers, a startup mentor at the Bird &  ZICER incubators, and a brand ambassador for Favikon.

I founded Fortis Agency, Croatia’s leading content marketing agency, and I was previously the co-founder of nPromote, a New York–based SEO agency.

As a consultant, I’ve worked with some of the world’s top marketing brands like Backlinko and Semrush, and I’ve collaborated with companies such as Collaborator Pro, RankMath, Serpzilla, and WriteSonic.

I also organize the DMM Conference 2025 and a series of marketing meetups across the region, bringing together marketers, founders, and content creators to share ideas and grow together.

As a frequent speaker at conferences (Konverzija, Zagreb SEO Summit, Unlock etc.), mentor, and educator to tens of thousands of people, I’m obsessed with making marketing education useful and interesting!

Davor Bomeštar

Does anybody in my network has any experience with DOOH networks? 

I am totally geeking about DOOH networks right now. 😃

Planning on getting into that business.

I just ordered my first test screen before building a fleet of those. 

So if someone has any experience about DOOHs send me a DM and maybe we can geek out. 😎

—

P.s. I am also setting up a venue/place for educational events and mini-conferences of up to 100 people & working on this DOOH network.

This is why I have been silent on Linkedin lately. 😮🤓

Founder @ Attendra – Marketing Community & Fortis Agency | Startup Mentor & Speaker | 18 Yrs in Business

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The Battle

Sara Stella Lattanzio

Davor Bomeštar

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taplio

The Battle

Sara Stella Lattanzio

Davor Bomeštar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sara Stella Lattanzio's LinkedIn Performance

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Performance ScoreSara Stella Lattanzio's LinkedIn Performance