For the past 14 years, I've helped over 350 brands go from hot mess to high conversion as a brand voice copywriter and content strategist. I love my job because it lets me flex both sides of my brain. 

With the creative side, I write copy that sounds so much like you, mama don't know the difference. (But your conversion data knows. 👀)

With the strategic side, I help put the strategy, people, and systems in place to make sure your content marketing is actually helping you reach your business goals.

And I’m ready to give my whole brain to you. (To be clear, I mean in a business capacity, not a gift bag.)

Some things you can hire me for:
⚡ Copywriting for sales pages, website copy, emails, funnels, & more
⚡ Content marketing strategy & implementation
⚡ SEO strategy & implementation
⚡ Brand voice and messaging strategy
⚡ Building your content team and systems

I work on a project/contract and retainer basis. I'm also always open to full-time opportunities that align with my brilliance and skillset.

I'm not for everyone. But I might be for you. Hit me up: hello@sarahjaneburt.com

Sarah Burt

Oh me? I’ve found my competitive edge over AI. It’s called dad humor corporate Slack art.

Sarah Jane Burt

The Bad Boy of Content Marketing ⚡ Taken 350+ spicy founders & personality-driven brands from hot mess to high conversion ⚡ No BS advice on how to stand out on the crowded AF Interwebz

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There’s something I don’t see ANYONE on LinkedIn talking about right now. And it’s time to change that…

Here’s what your Slack lunch emoji says about you.

🥪 Sandwich. You just wanna let people know you’re on lunch without thinking too hard about it. You’re probably actually eating a sandwich for lunch.

🌯 Burrito. See Sandwich but with a finer palette.

🍝 Spaghetti. Like me, you enjoy romanticizing your life a little to distract yourself from “the horrors.” 

While lunch looks more like a Built Puff bar, a hard-boiled egg, and 3 mini cans of Coke Zero, you’re gonna eat it while dancing in $80 slippers to Sade on vinyl. It’s giving spaghetti energy, even if it’s more akin to a college kid realizing they can eat whatever they want because they’re an adult now.

If you let the intrusive thoughts win, you probably would have put the little umbrella drink 🍹as your status. But your coworkers might not understand that you’re not actually drinking a mai tai at noon. And you need this job.

Smooth operator. Smoooooth oper-aydarrrr

🍱 See Spaghetti but with a finer palette. This is the emoji I use for my lunch break block in my Google calendar. But it’s a more refined energy in there.

🥗 Salad. You’re a realist. And by that, I don’t mean you’re actually eating a salad for lunch. You recognize the only emoji that can truly communicate the feeling of a sad work-from-home lunch is a salad. 

Cold. Limp. Flavorless. Supposedly good for you, but really just putting off the inevitable… the heat death of the universe.

Either that or you’re the type of guy that wakes up at 4 am to a nice cold plunge and finishes the day with 4 hours of CrossFit. But let’s be honest, that guy is not actually eating lunch. He’s mainlining Huel. And there’s no Huel emoji.

🥑 Avocado. You recognize and relish the absurdity of life. (Truthfully, I only included this one because someone I work with uses it, and every time I see it, I delight in imagining her eating an avocado for lunch every day.)

No emoji status - For me, this is the true wild card. It could be one of a few things:

1. You are a self-employed solo. No one is in your Slack except a few forgotten Slack connects from past clients who probably did not pay you enough to warrant having that kind of access to you. Occasionally, you see the little circle by the client’s name go green and daydream about someone actually paying an invoice on time.

2. You give zero fks. This Slack message does not find you. You’re unfindable. Unknowable. Unreachable. From 12 to 12:30 you don’t even have a job or a home or a care in the world. You’re feral.

3. You are not eating lunch. You’ve forgotten what lunch is. You’re severed from 9 to 5 each day.

This is what we’re supposed to write about on LinkedIn, right? 

Yes, I wrote this on my lunch break. And yes, there’s nothing I want more than for you to drop your Slack lunch break emoji and allow me to read you for filth.

Ben Fisher✨

Founder @ Rodeo and Fractional CTO to 8-figure DTC brands, sharing learnings as a Full-stack Coder, Designer and Shopify Expert

My friend Paul says I'm a "Human Zapier." That checks out. 

I'm a solid programmer and a decent designer, but they're really a means to an end: I love to build things and solve business problems. 

I'm a product person, a technologist, and an entrepreneur at heart. 

My superpower is at the intersection of tech + design + automation/optimization. And I love dtc ecomm.

I get a DISGUSTING amount of satisfaction by eliminating inefficiency. And I do it through building software tools.

I am obsessed with Systems Thinking and love to experiment with new ways to connect disparate systems.

I won't stop until we've got a deceptively simple solution that's damn fun to use.

**

For the past 10 years, I've built "commerce enablement" tools in the Shopify ecosystem that help DTC brands make more $$$.

With CartHook, we brought post-purchase upsells to the Shopify ecosystem and worked directly w/ Shopify to add it natively. 

CartHook processed > $1B GMV and added $250MM/year in revenue through its post-purchase upsell tech. It was acquired by Pantastic in 2022.

At Rodeo, we released one of the first native Shopify subscription apps (acquired by Recharge) and pivoted to a LTV Growth platform that originated as a small feature. Ultimately, wound it down as Shopify actively started building a solution themselves.

I'm on a mission to build damn good tools that help you make more money and have fun doing it.

Co-founder, Technical CEO

I’m happy to share that I’m starting a new position as Podcast Host at Dear Ben!

"Dear Ben" is a podcast video series I started this Fall on "Practical AI for CEOs who don't have time for BS." Eight episodes live.

It's a founder-to-founder experiment answering real AI questions from operators running real companies.

Ben Fisher 🏴‍☠️

Fractional AI CTO | AI sprints for $5M–$75M companies | AI‑powered proof of concept in 14 days

I'm often asked if prompt structure actually matters when coding w/ AI.

Most people intuitively know it does. What they don't realize is how much -- especially when you compound it over hundreds of prompts while building something. So I ran a test.

I asked Claude the same question four different ways: "How do I sell access to a private GitHub repo with per-person revocable tokens?"

Same model. Minutes apart. Same knowledge.

First try -- just typed it in. 45 words. Got back a decent options list. The kind of answer that feels useful until you try to actually build from it.

Second try -- ran the same question through a plugin that does web research (Superpowers). 27 tool calls, 3 minutes of agent work. Better sourced. Same shape though. Still just a list.

Third try is where it gets interesting.

Ran my 45 words through Promptó (my free prompt tool). It expanded to 193 words with clear sections and format instructions. Fed that to Claude raw -- no plugin, no web search.

Got a full implementation guide. Comparison tables. Working code. Stripe webhooks. Rate limits. Security checklists.

The AI didn't know anything new. I just told it what I actually wanted.

Last try -- structured prompt + plugin together. The plugin started asking me questions I hadn't thought of:
- "What does 'access' mean -- git clone? Browse on GitHub? Install a package?"
- "How important is preventing redistribution?"

Used my answers to arrive at a completely different architecture I never would've asked for. Custom download server with API keys and watermarking.

The kicker: the structured prompt made the plugin smarter. It asked better questions because it had better structure to work from. Neither lever alone came close to pulling both.

Andrew Warner asked: "Every time I talk to a founder, I hear about some AI workflow I never would have thought to try. What are the non-obvious ones you're seeing?"Most people use AI to make stuff. The overlooked category: using AI to mirror things back to you. Scoring. Flagging. Routing. That's where the leverage is hiding.Ask your own question at DearBen.ai.--# SHOW NOTES- The Make vs Mirror Matrix: you're probably doing Make — but Mirror is where the blind spots live- Jeff Brewer gets rated on clarity, decisiveness, and interruptions after every single meeting- Dan Shipper built a system that flags when he's avoiding confrontation- Wade Foster (Zapier CEO) scores team meetings against Five Dysfunctions and sends individual feedback- Pete Sena's mega prompt analyzed 13 years of my notes and surfaced patterns I'd forgotten- Chris Brownridge routes meeting actions to Linear/calendar automatically via Claude agent- One meeting. One mirror workflow. Ship it. Stack from there.--# TOOLS MENTIONED- Motion AI Exec Coach (meeting scoring)- Granola (local-first meeting notes)- Zapier (automation)- Fireflies (meeting transcription)- Claude Desktop / Claude Code (local file analysis)- Linear (task routing)--# ABOUT DEARBEN.AIPractical AI for CEOs who don't have time to become AI experts.Ben Fisher — 2x CEO, 3x CTO.A founder-to-founder experiment answering real AI questions from operators running real companies.Ask yours at https://DearBen.ai--# CONNECTWebsite: https://DearBen.aiLinkedIn: https://fshr.co/profileX: https://lnkd.in/eX5xNjGg

Fractional AI CTO & builder for $5M–$75M companies | I ship a working AI product in 2 weeks so you know if it’s real before you spend $250k+

Open video: What AI Workflows Are You Sleeping On?: DEAR BEN on podbean.com

What AI Workflows Are You Sleeping On?: DEAR BEN

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Burt's LinkedIn Performance

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