Led a team of content marketers to provide engaging marketing content for brands across web, email, blog, social media, and sales channels. Developed content strategies that generated brand awareness and boosted revenue. Supported six- and seven-figure launches by creating copy for websites, sales pages, social media, email marketing, Facebook ads, Google ads, blog posts, and video scripts. Leveraged search engine insights to adjust web copy to improve SEO rankings.

• Success is evidenced by clients’ successful product launches, increased sales revenue,  increased website traffic, improved social media engagement, higher email open rates, and consistent repeat buyers.

• Managed all marketing, sales, and customer service functions for the business, from ideation to activation

• Partnered with 300+ small businesses to Fortune 500 corporations, including Hertz, Indeed, Intuit, Ashley Furniture, US News, and DR Horton, to create strategic content aligned with client sales and engagement goals

• Managed, trained, & developed a remote team of copywriters, editors, and marketing assistants to successfully deliver content marketing projects, from consultation and content strategy to deployment and measurement

Content Marketer, Content Strategist, & Copywriter

ThriveDX

Served as Lead Instructor for the Digital Marketing Certification program, teaching coursework for continuing education students enrolled in programs at Kansas State University, Loyola University, New Jersey Institute of Technology, North Carolina State University, Old Dominion University, University of Miami, and the University of Wisconsin-Madison. Responsible for teaching curriculum, classroom management, and formal assessment of student assignments.

• Taught digital marketing certification courses: Intro to Digital Marketing, Digital Marketing Fundamentals, Content Marketing, Customer Relationship Management, Social Media Marketing, and Email Marketing

• Helped students understand the material by providing real-world examples and insights from my own work in digital marketing roles in corporate, agency, entrepreneurial, and freelance environments

• Supported students in their agency groups, where they delivered digital marketing strategies and marketing assets for their agency clients who were real minority and women small business owners across the U.S.

Lead Digital Marketing Instructor

Alliance of Professionals & Consultants, Inc. (APC)

Served as a contract copywriter for IBM, supporting the SaaS and Customer Marketing initiatives for the Hybrid Cloud team. Developed compelling blog posts, emails, in-app messaging, and video scripts for campaigns focused on customer onboarding, education, engagement, expansion, and advocacy. Managed all aspects of user experience (UX) copywriting and content strategy. Worked cross-functionally with other departments to create copy for various IBM cloud products. 

• Collaborated with UX team to update IBM Cloud Customer Support’s website, offering strategic input and writing the final copy, which resulted in a 25% decrease in customer support tickets within the first 3 months

• Leveraged data analytics from the Cloud customer support team to identify the top concerns & questions IBM Cloud customers have in order to write copy that would help customers troubleshoot more effectively

• Served as project manager for the team’s copy projects while working in an Agile environment to provide status updates, sprint results, department milestones, metrics, and completion rates

Digital Marketing Writer (Contract with IBM)

Telit

Created, implemented, & developed content marketing strategies and systems from the ground up as Telit’s first Content Manager. Managed the content marketing department & day-to-day activities, including developing & managing content strategy & editorial calendars, writing copy for all channels, sourcing and hiring freelance tech writers, editing all content for brand voice, sharing content across social media channels, and evaluating content performance based on KPIs.

• Interviewed and collaborated with Telit’s global C-suite executives and technical subject matter experts to identify trending industry topics, gather information, and ghostwrite thought leadership content to be published in leading business publications like Forbes, C-suite executives’ LinkedIn profiles, and Telit’s blog

• Absorbed technical details from SMEs and distilled that knowledge and expertise into digestible, enjoyable content that explained product benefits from both a technical and business perspective

• Led content development for a website redesign project, managing the overall website content strategy and creating all copy for the industry solution pages and case studies

• Created content strategy, wrote copy, and optimized episode notes for “First Things First,” Telit’s newly developed branded podcast, which supported customer retention, new customer acquisition, and sales

Digital Marketing Content Manager

Sequoia Technologies IMS

Created & developed the niche marketing agency’s first content department from the ground up. Managed SEO content strategy development, editorial planning, copywriting, & editing for 50+ clients across the U.S. Partnered cross-functionally with graphic designers, marketers, sales reps, SEO experts, & clients to identify ways to support ongoing sales initiatives through content. Analyzed website metrics as well as global and local SEO keyword trends to adjust content strategy & optimize content based on SEO goals and other KPIs

• Built and managed the comprehensive blog and social media strategies and editorial calendars for 50+ HVAC and Telecom clients across the U.S. taking into account geographic and seasonal trends as well as the distinct audiences, products, local SEO keywords, and brand voices for each individual client

• Created content strategies and wrote copy that resulted in three clients achieving recognition on a list ranking the best blogs for the HVAC industry

• Hired and managed remote freelance copywriters & edited all content for accuracy and brand voice

Content Strategist

Accusoft

• Wrote and formatted language for online channels, including websites, landing pages, and social media
• Produced highly optimized web content and stay up-to-date with the latest trends in online copy 
• Responsible for managing multiple copywriting projects from concept to completion while meeting aggressive deadlines
• Wrote press releases, white papers, online articles, blog posts, brochure copy, emails, and thought-leadership commentary across multiple industries
• Worked with Manager of Content Marketing to create and develop messaging for advertising copy
• Assisted with copy, messaging, and positioning statements for event-related materials.
• Assessed the marketing execution of the competition to derive placement, mediums, and messaging
• Collaborated with other content writers/collaborators/departments

Content Specialist

Florida Gulf Coast University

Adjunct Instructor for ENC 1101: Composition I:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on narrative technique, grammar and mechanics, and developing ideas for a specific audience.

Adjunct Instructor for ENC 1102: Composition II:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on research, argument, and rhetoric.

Adjunct Instructor, Department of Language and Literature

• Provide individual consultation to students with academic essays and assignments, graduate theses, creative pieces, resumes, cover letters, and scholarship applications, as well as instruction for general skills improvement
• Help writers from a variety of academic backgrounds to improve their skills by assisting them with various stages of the writing process, including brainstorming/pre-writing, construction and revision of thesis, development and organization of ideas, mechanics, and MLA/APA/AP/Turabian/Chicago formatting.

Writing Consultant

• Responsible for on-campus outreach and development of the FGCU Writing Center. 
• Develop and maintain relationships with colleges and departments within the university to ensure that the Writing Center’s services are being utilized to their full potential. 
• Design and manage marketing materials, including promotional resources and website content.
• Create and develop educational materials, including presentations and instructional worksheets.
• Curate and create compelling content for social media, while engaging with the FGCU community through the Center's social media channels.
• Facilitate small-group writing workshops and in-class presentations. 
• Serve as a writing consultant for university students, faculty, and alumni through one-on-one, individualized tutoring sessions both in person and online.

Writing Center Program Assistant

• Served independently as instructor for two sections of ENC 1101: English Composition I, with emphasis on narrative technique and mechanics/grammar.
• Served independently as instructor for two sections of ENC 1102: English Composition II, with emphasis on research, argument, and rhetoric.
• Responsible for planning and design of curriculum, as well as formal assessment of students.

Composition I/II Teacher of Record (Graduate Teaching Assistant)

Rich Dad Education

• Responsible for managing all social media content for five distinct financial education brands: Rich Dad Education, The Independent Woman, Brick Buy Brick, Women in Wealth, and Greatest Potential. 
• Create, curate, and manage relevant and engaging content published on social networks. 
• Monitor, listen, and respond to those engaging with the company while cultivating leads and sales and promoting a positive company reputation. 
• Responsible for all aspects of brand blogs: Coordinate with blog contributors, manage content schedule, research and write articles, edit submissions and revise format for readability and SEO, share posts across social networks, moderate and respond to reader comments and questions, track audience and engagement. 
• Design, create, and manage social advertisements. 
• Compile monthly analytic report tracking progress in audience, engagement, and asset value for all social media channels and blogs. 
• Design and implement social media contests and manage live contests at events across the United States. 
• Coordinate with and assist international social media staff to ensure that social efforts are effective and efficient across countries and brands.

Social Media Assistant

CONRIC PR & Marketing

• Primarily responsible for all written content for large and small businesses in a variety of industries, including banking, homebuilding, real estate, health and beauty, legal, and medical. 
• Researched, wrote, and edited SEO web copy, press releases, various marketing materials, blog content, crisis communication resources, ghostwritten articles, and scripts for radio and television advertisements. 
• Managed social media content and distributed press releases via various online outlets. 
• Assisted in other creative writing capacities for clients.

Content Writer

In today's loud AF online marketplace, "content that converts" isn't good enough.

Your clients don't want to be talked at, put down, or sold to. They want to feel heard. They want education, engagement, and entertainment. And they want to feel empowered to make the right buying decisions.

After 12 years in content marketing as a copywriter and content strategist, I can confidently say, to HELL with content that converts!

I want to create content that makes your people feel seen.

👀 Content that communicates your value beyond just dollars and cents. 
👀 Content that sells your stuff without scarcity, manipulation, or ultimatums.
👀 Content that makes 'em say, "Get out of my dreams and into my cart!"

I want to create content that builds fan clubs and fuels empires.

If you're tired of doing the bare minimum with your content marketing, stick with me, and I'll give you tips for standing out in the chaos and creating content people actually enjoy and look forward to.

Want me to do it for you? Hit me up: hello@sarahjaneburt.com

Sarah Jane Burt

Sarah Moon & Co

We create accessible, actionable digital communications strategies and strategic, custom websites for interesting, engaging clients. Have a question? Get in touch:  hello@sarahmoon.net

Founder/CEO

Pacific Northwest College of Art

Courses Taught:
-Artful Blogging 
-Intro to Wordpress.com
-Social Media for Beginners
-Social Marketing for Creative Businesses
-Web Tools I (Intro to Web Design)
-Creative Marketing Techniques
-Start to Finish Creative Portfolio Workshop
- Web Design for Squarespace

Instructor

The Fabric Shop Network/FabShop News Magazine

Established and managed FabShop's social media outreach to consumers, industry & retailers
Developed and rolled out an outreach and media plan for Project 95, a campaign to inspire fabric shoppers to shop independents first
Wrote the bimonthly WebCents & BizNotes columns for the FabShop News (trade magazine)
Contributed feature articles for FabShop News
Wrote & managed the FabTalk & Project 95 blogs; contributed to FabShop News Notes blog
Participated in outreach/promotion at twice-yearly trade show

Communications/Contributing Writer

Portland Parks & Recreation

Developed and implemented PP&amp;R Levy communication plan, including media, events and web-based strategies
Wrote Parks Levy Progress Report, highlighting Levy accomplishments to internal and external audiences
Planned 2007 &amp; 2008 Summer Kick-off celebrations, coordinated event logistics and participation with multiple partners
Secured media coverage of the 100th anniversary of the Summer Playground Program, resulting in Oregonian &quot;Living&quot; feature highlighting lasting connections resulting from the program
Planned Glenhaven Skatepark opening, East Portland Community Center aquatics center ground-breaking and other park facility openings
Established and coordinated the Art Institute of Portland-Portland Skateparks project, to enhance Bureau's marketing capacity
Coordinated media for PP&amp;R skatepark projects, community centers, recreation programs, Portland International Raceway and Levy-funded activities
Served as communications lead on the Park System Development Charge campaign, coordinating with Commissioner's office, parks advocates, internal spokespeople and the business community 
Authored sections of the 2006-07 PP&amp;R Annual Report
Established interactive media policy for PP&amp;R and developed framework for the bureau's efforts to integrate social networking into outreach and promotions

Media & Events Officer (Limited Duration)

Santa Fe Public Schools

Organized the largest school finance election win in District history (a nearly 80 percent margin) via earned media, gathering support from newspaper editors and grassroots campaigning with core constituent groups
Worked with the education beat reporter to establish the &quot;School of the Week&quot; feature in The Santa Fe New Mexican
Successfully publicized the Santa Fe Public Schools Long-Range Strategic Planning process, garnering broad community involvement and dialog around the future of the District; this included 75 community members attending an all-day workshop on school change and in-depth media coverage
Served as District spokesperson, acting as official communication liaison with the media (local and out-of-state newspapers, television and radio); spoke with local education reporters daily
Created all news releases for the district, departments and schools, as well as joint releases with other government entities and community organizations, averaging three to five per week
Revamped District communications, including District newsletter and electronic communications
Chaired the SFPS Legislative Action Committee, led planning and development for the District's lobbying efforts; restructured the strategy for lobbying for the 2007 session 
Managed United Way campaign, annual Partners in Education scholarships, Teacher Appreciation Week, Principal for a Day, Super Scholars and Board of Education recognition of community members
Coordinated press conferences for Superintendent and Board of Education and with the New Mexico Public Education Department for New Mexico Governor Bill Richardson, Lt. Governor Diane Denish and the Secretary of Education
Developed departmental budget and participated in District-wide budget development
Supervised and evaluated staff

Community Relations Director/PIO

United Way of Santa Fe County, Inc

Coordinated July 4th Pancakes on the Plaza event for two years, with over 10,000 attendees both years and raised over $60,000 in cash and in-kind sponsorships for each year's event
Established the &quot;Young Leaders Circle&quot; of donors 
Oversaw re-branding of UWSFC, including transition to new logo, typeface and color 
Presented the United Way story to over 90 local businesses in both the 2003 and 2004 campaign years
Managed advertising, public relations and internal/external communications
Oversaw re-design of organization web site and developed and wrote content for web site
Managed media relations
Served as producer of a 10 minute promotional film spotlighting UWSFC programs and managed film's director and editor
Solicited corporate partners to sponsor the organization's initiatives and events
Managed corporate sponsorships and ensured fulfillment of sponsorship and marketing agreements
Developed materials and facilitated training sessions 
Developed and oversaw branding for July 4th Pancakes on the Plaza
Revamped Pancakes on the Plaza to maximize United Way's visibility

Director of Communications & Special Events

Hi there! Welcome to my profile! I’m Sarah Moon & I’m the creator of the Alignthority™ System, my signature method for helping experts get found by the right people and improve their bottom line. 

Are you a consultant, service provider, or coach seeking to diversify and stabilize your marketing?

Well, then, follow my profile for free content on accessible search engine optimization, ethical marketing, and business strategy. Or better yet, subscribe to my newsletter for great content in your inbox - hey.sarahmoon.net.

For client and speaking inquiries, visit my website!

Our mission is to help bold boundary pushers get discovered, build an audience, and grow online. If you have an audacious vision of shaking up your industry, making a big impact, and—yes, even if it's too scary to say out loud—starting a movement, our team would love to get to know you.

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Sarah Jane Burt

Sarah Moon

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