Led a team of content marketers to provide engaging marketing content for brands across web, email, blog, social media, and sales channels. Developed content strategies that generated brand awareness and boosted revenue. Supported six- and seven-figure launches by creating copy for websites, sales pages, social media, email marketing, Facebook ads, Google ads, blog posts, and video scripts. Leveraged search engine insights to adjust web copy to improve SEO rankings.

• Success is evidenced by clients’ successful product launches, increased sales revenue,  increased website traffic, improved social media engagement, higher email open rates, and consistent repeat buyers.

• Managed all marketing, sales, and customer service functions for the business, from ideation to activation

• Partnered with 300+ small businesses to Fortune 500 corporations, including Hertz, Indeed, Intuit, Ashley Furniture, US News, and DR Horton, to create strategic content aligned with client sales and engagement goals

• Managed, trained, & developed a remote team of copywriters, editors, and marketing assistants to successfully deliver content marketing projects, from consultation and content strategy to deployment and measurement

Content Marketer, Content Strategist, & Copywriter

ThriveDX

Served as Lead Instructor for the Digital Marketing Certification program, teaching coursework for continuing education students enrolled in programs at Kansas State University, Loyola University, New Jersey Institute of Technology, North Carolina State University, Old Dominion University, University of Miami, and the University of Wisconsin-Madison. Responsible for teaching curriculum, classroom management, and formal assessment of student assignments.

• Taught digital marketing certification courses: Intro to Digital Marketing, Digital Marketing Fundamentals, Content Marketing, Customer Relationship Management, Social Media Marketing, and Email Marketing

• Helped students understand the material by providing real-world examples and insights from my own work in digital marketing roles in corporate, agency, entrepreneurial, and freelance environments

• Supported students in their agency groups, where they delivered digital marketing strategies and marketing assets for their agency clients who were real minority and women small business owners across the U.S.

Lead Digital Marketing Instructor

Alliance of Professionals & Consultants, Inc. (APC)

Served as a contract copywriter for IBM, supporting the SaaS and Customer Marketing initiatives for the Hybrid Cloud team. Developed compelling blog posts, emails, in-app messaging, and video scripts for campaigns focused on customer onboarding, education, engagement, expansion, and advocacy. Managed all aspects of user experience (UX) copywriting and content strategy. Worked cross-functionally with other departments to create copy for various IBM cloud products. 

• Collaborated with UX team to update IBM Cloud Customer Support’s website, offering strategic input and writing the final copy, which resulted in a 25% decrease in customer support tickets within the first 3 months

• Leveraged data analytics from the Cloud customer support team to identify the top concerns & questions IBM Cloud customers have in order to write copy that would help customers troubleshoot more effectively

• Served as project manager for the team’s copy projects while working in an Agile environment to provide status updates, sprint results, department milestones, metrics, and completion rates

Digital Marketing Writer (Contract with IBM)

Telit

Created, implemented, & developed content marketing strategies and systems from the ground up as Telit’s first Content Manager. Managed the content marketing department & day-to-day activities, including developing & managing content strategy & editorial calendars, writing copy for all channels, sourcing and hiring freelance tech writers, editing all content for brand voice, sharing content across social media channels, and evaluating content performance based on KPIs.

• Interviewed and collaborated with Telit’s global C-suite executives and technical subject matter experts to identify trending industry topics, gather information, and ghostwrite thought leadership content to be published in leading business publications like Forbes, C-suite executives’ LinkedIn profiles, and Telit’s blog

• Absorbed technical details from SMEs and distilled that knowledge and expertise into digestible, enjoyable content that explained product benefits from both a technical and business perspective

• Led content development for a website redesign project, managing the overall website content strategy and creating all copy for the industry solution pages and case studies

• Created content strategy, wrote copy, and optimized episode notes for “First Things First,” Telit’s newly developed branded podcast, which supported customer retention, new customer acquisition, and sales

Digital Marketing Content Manager

Sequoia Technologies IMS

Created & developed the niche marketing agency’s first content department from the ground up. Managed SEO content strategy development, editorial planning, copywriting, & editing for 50+ clients across the U.S. Partnered cross-functionally with graphic designers, marketers, sales reps, SEO experts, & clients to identify ways to support ongoing sales initiatives through content. Analyzed website metrics as well as global and local SEO keyword trends to adjust content strategy & optimize content based on SEO goals and other KPIs

• Built and managed the comprehensive blog and social media strategies and editorial calendars for 50+ HVAC and Telecom clients across the U.S. taking into account geographic and seasonal trends as well as the distinct audiences, products, local SEO keywords, and brand voices for each individual client

• Created content strategies and wrote copy that resulted in three clients achieving recognition on a list ranking the best blogs for the HVAC industry

• Hired and managed remote freelance copywriters & edited all content for accuracy and brand voice

Content Strategist

Accusoft

• Wrote and formatted language for online channels, including websites, landing pages, and social media
• Produced highly optimized web content and stay up-to-date with the latest trends in online copy 
• Responsible for managing multiple copywriting projects from concept to completion while meeting aggressive deadlines
• Wrote press releases, white papers, online articles, blog posts, brochure copy, emails, and thought-leadership commentary across multiple industries
• Worked with Manager of Content Marketing to create and develop messaging for advertising copy
• Assisted with copy, messaging, and positioning statements for event-related materials.
• Assessed the marketing execution of the competition to derive placement, mediums, and messaging
• Collaborated with other content writers/collaborators/departments

Content Specialist

Florida Gulf Coast University

Adjunct Instructor for ENC 1101: Composition I:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on narrative technique, grammar and mechanics, and developing ideas for a specific audience.

Adjunct Instructor for ENC 1102: Composition II:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on research, argument, and rhetoric.

Adjunct Instructor, Department of Language and Literature

• Provide individual consultation to students with academic essays and assignments, graduate theses, creative pieces, resumes, cover letters, and scholarship applications, as well as instruction for general skills improvement
• Help writers from a variety of academic backgrounds to improve their skills by assisting them with various stages of the writing process, including brainstorming/pre-writing, construction and revision of thesis, development and organization of ideas, mechanics, and MLA/APA/AP/Turabian/Chicago formatting.

Writing Consultant

• Responsible for on-campus outreach and development of the FGCU Writing Center. 
• Develop and maintain relationships with colleges and departments within the university to ensure that the Writing Center’s services are being utilized to their full potential. 
• Design and manage marketing materials, including promotional resources and website content.
• Create and develop educational materials, including presentations and instructional worksheets.
• Curate and create compelling content for social media, while engaging with the FGCU community through the Center's social media channels.
• Facilitate small-group writing workshops and in-class presentations. 
• Serve as a writing consultant for university students, faculty, and alumni through one-on-one, individualized tutoring sessions both in person and online.

Writing Center Program Assistant

• Served independently as instructor for two sections of ENC 1101: English Composition I, with emphasis on narrative technique and mechanics/grammar.
• Served independently as instructor for two sections of ENC 1102: English Composition II, with emphasis on research, argument, and rhetoric.
• Responsible for planning and design of curriculum, as well as formal assessment of students.

Composition I/II Teacher of Record (Graduate Teaching Assistant)

Rich Dad Education

• Responsible for managing all social media content for five distinct financial education brands: Rich Dad Education, The Independent Woman, Brick Buy Brick, Women in Wealth, and Greatest Potential. 
• Create, curate, and manage relevant and engaging content published on social networks. 
• Monitor, listen, and respond to those engaging with the company while cultivating leads and sales and promoting a positive company reputation. 
• Responsible for all aspects of brand blogs: Coordinate with blog contributors, manage content schedule, research and write articles, edit submissions and revise format for readability and SEO, share posts across social networks, moderate and respond to reader comments and questions, track audience and engagement. 
• Design, create, and manage social advertisements. 
• Compile monthly analytic report tracking progress in audience, engagement, and asset value for all social media channels and blogs. 
• Design and implement social media contests and manage live contests at events across the United States. 
• Coordinate with and assist international social media staff to ensure that social efforts are effective and efficient across countries and brands.

Social Media Assistant

CONRIC PR & Marketing

• Primarily responsible for all written content for large and small businesses in a variety of industries, including banking, homebuilding, real estate, health and beauty, legal, and medical. 
• Researched, wrote, and edited SEO web copy, press releases, various marketing materials, blog content, crisis communication resources, ghostwritten articles, and scripts for radio and television advertisements. 
• Managed social media content and distributed press releases via various online outlets. 
• Assisted in other creative writing capacities for clients.

Content Writer

In today's loud AF online marketplace, "content that converts" isn't good enough.

Your clients don't want to be talked at, put down, or sold to. They want to feel heard. They want education, engagement, and entertainment. And they want to feel empowered to make the right buying decisions.

After 12 years in content marketing as a copywriter and content strategist, I can confidently say, to HELL with content that converts!

I want to create content that makes your people feel seen.

👀 Content that communicates your value beyond just dollars and cents. 
👀 Content that sells your stuff without scarcity, manipulation, or ultimatums.
👀 Content that makes 'em say, "Get out of my dreams and into my cart!"

I want to create content that builds fan clubs and fuels empires.

If you're tired of doing the bare minimum with your content marketing, stick with me, and I'll give you tips for standing out in the chaos and creating content people actually enjoy and look forward to.

Want me to do it for you? Hit me up: hello@sarahjaneburt.com

Sarah Jane Burt

Rochan Kakar

Part of the Capital Markets Strategy Team focused on supporting CXO and Bank priorities, enabling business growth initiatives, and performing business management.

D2D activities include - building and testing hypothesis, challenging orthodoxies, and providing advisory and support to the CEO, CIOO's, CIO's and Operating Committee on topics like:

- Defining strategic priorities
- Developing revenue growth initiatives
- Managing and reducing costs
- Fostering focused and intense client coverage
- Modernizing the technology stack
- Improving business / operational efficiency.

Capital Markets Strategy & Operations

Granimals

Board Member

Co-Founder and Chief Strategy Officer of the #1 Online Rehabilitation platform - Granimals.

About Granimals:

- The name Granimal combines “Greater” and “Animal”, symbolising the journey towards becoming a greater version of oneself. In life, we all experience our “Granimal” phase, times when we push ourselves to new limits when we don’t think we can. 

- Granimals mission is to make the “never-give-in” DNA viral, practical and tangible for over 2 billion people, making the brand synonymous with both mental & physical well-being. 

- Founded and Led by 3 childhood friends and ex-athletes - Aameen, Sidharth, & Rochan - who suffered 8 ACL surgeries, received poor to none rehabilitation guidance leading to failed professional careers, Granimals is the story of underdogs fueled by Grit, Perseverance, Passion and Dreams!

- In less than 3 years Granimals has helped people 9000+ people globally be free of pain, physical and mental limitations through education, community and science-backed services encompassing injury prevention, rehabilitation and s&c

Some of my accomplishments as the CSO:
- Scaled revenue from $600 to $5M
- Scaled social audience from 0 to 800K
- Over 40 Million + impressions on Instagram

Co-Founder and Chief Strategy Officer

KakarX

KakarX primarily invests in real estate and venture capital. Its current and previous real estate investments include self-storage, office and retail, and commercial shopping complexes in DFW, Texas, and India.

In venture capital, KakarX is sector-agnostic, with a keen interest in Enterprise SAAS, Consumer Internet, and the Creator Economy. We invest anywhere from pre-Seed to Series A, with ticket sizes ranging from $100-$250k.

Portfolio Companies Include:

#1 Alltius - alltius.ai
#2 Everheal - everheal.com
#3 Inspecity - inspecity.com
#4 Xindus - xindus.net
#5 Klaar - getphyllo.com
#6 Kloudlite - kloudlite.io
#7 Simplismart - simplismart.ai
#8 Knowl - knowl.io
#9 Likeminds - likeminds.community
#10 Altcarbon - altcarbon.in
#11 Flurn - flurn.in
#12 Mini Mines - m-mines.com
#13 Covrzy - covrzy.com
#14 Molequle - molequle.biz
#15 Devdham - devdham.com

Co-Founder and Managing Partner

Deloitte

In addition to my responsibilities as an Engagement Manager I supported the office of the CEO & Financial Services Industry Managing Partner to grow the FSI Book of Business.

- Leadership: Led a team of 7 responsible for strategizing and implementing strategic initiatives that led to 42% growth in the FSI Practice book of business (~$440M in FY23 to ~$620M in FY24).

- Cross-functional Partnership: Spearheaded oversight of the performance & ~$600M deal pipeline reporting. 

- Growth & Collaboration: Catalyzed Deloitte's marketplace eminence by activating growth initiatives and increased collaboration across the firm’s 40+ Senior Partners, 10+ Assets, & 6 Portfolios.

- Gap Assessment and Product/category Launch: Identified the top issues/challenges faced by Deloittte clients through an intensive market scan and identified the served and underserved client issues/needs.

- Launched 12 new businesses / service offerings to address the underserved client issues that led to sustainable revenue and FTE growth.

Chief of Staff - Financial Services Canada

Led multi-disciplined set of consultants to advise and collaborate with clients to solve their complex business problems by: 
  - Identifying and prioritizing their growth opportunities
  - Assessing current state capabilities to inform strategic choices for future-state strategy development
  - Creating quantitative business cases to measure the financial impact of strategies and 
  - Articulating their future-ready strategies

Serviced a diverse portfolio of clients across the Financial Services, Retail, and Airline Industry leading end-to-end strategy engagements, ranging across strategy offerings such as corporate, growth, distribution, acquisition, market entry, and customer.

Engagement Manager - Strategy

Senior Consultant - Strategy

University at Buffalo

Mentor/Academic Performance Specialist for 19 NCAA Division-1 Student-Athletes at UB Division of Athletics. Mentored and motivated Student Athletes to become well-rounded professionals and to achieve their academic and personal goals.

Mentor | APS

Delivered high-impact strategic projects for a diverse portfolio global clients by solving their complex business problems, identifying and prioritizing their growth opportunities, and articulating their future-ready strategies.

Management Consultant - MS Intern

Minerva Punjab Football Club

Professional Footballer

Viking Football Club

At age 19 founded a soccer academy to provide quality training to underprivileged children in the 8-15 year old range. Organized annual soccer tournaments under the banner UT Futbol Campeonato hosting over 500 athletes form all over North India to show case their talents to scouts of large professional clubs.

Co Founder, Owner

I write content that helps people build, launch and scale their dream business | Bootstrapping Granimals from $600 to $1B

Hi, I'm Rochan, a Strategist, Investor and Operator with global experience in building and scaling businesses.

I have spent the past ~10 years across various geographies advising and collaborating with CXO's and leading cross-functional teams to develop and execute successful enterprise strategies that help achieving desired business outcomes.

Some of my achievements include:

-> Growing Deloitte Canada’s Financial Services Business by 42% in FY23 from $400M to $620M.

-> Helping 20+ CXO's at F500s to grow their top line, and reduce their bottom line by $100M+.

-> Building and scaling a bootstrapped healthcare startup - Granimals from $600 to $5M ARR.

-> Building a bootstrapped Real Estate and VC portfolio at KakarX from $0 to $20M.

Previous select clients include: 

- Goldman Sachs, CitiBank, OMERS, TDAM, Wells Fargo, Casper, Netflix, Aviso Wealth, People Corp, AIMCO, Deutsche Bank, GE Capital, Venmo.

Co-Founder

Granimals is a mindset led company that architects custom online Sports Injury Rehabilitation, and Sports S&C training modules. 

Founded and Led by 3 childhood friends and ex-athletes - Aameen, Sidharth, & Rochan - who suffered 8 ACL surgeries, received poor to none rehabilitation guidance leading to failed professional careers, Granimals is the story of underdogs fueled by Grit, Perseverance, Passion and Dreams!

Till date Granimals has served over 1200 customers globally and is focused on becoming the largest online mindset led injury rehabilitation platform in the world.

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The Battle

Sarah Jane Burt

Rochan Kakar

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