For the past 14 years, I've helped over 350 brands go from hot mess to high conversion as a brand voice copywriter and content strategist. I love my job because it lets me flex both sides of my brain. 

With the creative side, I write copy that sounds so much like you, mama don't know the difference. (But your conversion data knows. 👀)

With the strategic side, I help put the strategy, people, and systems in place to make sure your content marketing is actually helping you reach your business goals.

And I’m ready to give my whole brain to you. (To be clear, I mean in a business capacity, not a gift bag.)

Some things you can hire me for:
⚡ Copywriting for sales pages, website copy, emails, funnels, & more
⚡ Content marketing strategy & implementation
⚡ SEO strategy & implementation
⚡ Brand voice and messaging strategy
⚡ Building your content team and systems

I work on a project/contract and retainer basis. I'm also always open to full-time opportunities that align with my brilliance and skillset.

I'm not for everyone. But I might be for you. Hit me up: hello@sarahjaneburt.com

Sarah Burt

Oh me? I’ve found my competitive edge over AI. It’s called dad humor corporate Slack art.

Sarah Jane Burt

The Bad Boy of Content Marketing ⚡ Taken 350+ spicy founders & personality-driven brands from hot mess to high conversion ⚡ No BS advice on how to stand out on the crowded AF Interwebz

No alternative text description for this image

There’s something I don’t see ANYONE on LinkedIn talking about right now. And it’s time to change that…

Here’s what your Slack lunch emoji says about you.

🥪 Sandwich. You just wanna let people know you’re on lunch without thinking too hard about it. You’re probably actually eating a sandwich for lunch.

🌯 Burrito. See Sandwich but with a finer palette.

🍝 Spaghetti. Like me, you enjoy romanticizing your life a little to distract yourself from “the horrors.” 

While lunch looks more like a Built Puff bar, a hard-boiled egg, and 3 mini cans of Coke Zero, you’re gonna eat it while dancing in $80 slippers to Sade on vinyl. It’s giving spaghetti energy, even if it’s more akin to a college kid realizing they can eat whatever they want because they’re an adult now.

If you let the intrusive thoughts win, you probably would have put the little umbrella drink 🍹as your status. But your coworkers might not understand that you’re not actually drinking a mai tai at noon. And you need this job.

Smooth operator. Smoooooth oper-aydarrrr

🍱 See Spaghetti but with a finer palette. This is the emoji I use for my lunch break block in my Google calendar. But it’s a more refined energy in there.

🥗 Salad. You’re a realist. And by that, I don’t mean you’re actually eating a salad for lunch. You recognize the only emoji that can truly communicate the feeling of a sad work-from-home lunch is a salad. 

Cold. Limp. Flavorless. Supposedly good for you, but really just putting off the inevitable… the heat death of the universe.

Either that or you’re the type of guy that wakes up at 4 am to a nice cold plunge and finishes the day with 4 hours of CrossFit. But let’s be honest, that guy is not actually eating lunch. He’s mainlining Huel. And there’s no Huel emoji.

🥑 Avocado. You recognize and relish the absurdity of life. (Truthfully, I only included this one because someone I work with uses it, and every time I see it, I delight in imagining her eating an avocado for lunch every day.)

No emoji status - For me, this is the true wild card. It could be one of a few things:

1. You are a self-employed solo. No one is in your Slack except a few forgotten Slack connects from past clients who probably did not pay you enough to warrant having that kind of access to you. Occasionally, you see the little circle by the client’s name go green and daydream about someone actually paying an invoice on time.

2. You give zero fks. This Slack message does not find you. You’re unfindable. Unknowable. Unreachable. From 12 to 12:30 you don’t even have a job or a home or a care in the world. You’re feral.

3. You are not eating lunch. You’ve forgotten what lunch is. You’re severed from 9 to 5 each day.

This is what we’re supposed to write about on LinkedIn, right? 

Yes, I wrote this on my lunch break. And yes, there’s nothing I want more than for you to drop your Slack lunch break emoji and allow me to read you for filth.

Paul Chaney

Staff Writer

I help companies become the authority AI cites through an AI-ready content strategy.

Through Prescriptive Writing, I transform complex B2B ideas into clear, trustworthy content systems that actually appear in AI-era search results. Think positioning, executive ghostwriting, and pillar articles—not just one-off posts.

What to expect: plain language, practical frameworks, and a bias toward action. Clients leave with a sharper story, a real plan, and the momentum to execute.

I also founded the AI Technostress Institute to help organizations adopt AI responsibly—with policies, training, and wellness programs that balance innovation with well-being. 

This is where I developed the AI Technostress Framework and the Generative AI Business Adoption Hierarchy, tools built to turn AI disruption into healthy, productive transformation.

Ways to Work Together

- Content & Messaging: positioning, exec ghostwriting, AI-ready editorial systems

- AI Governance & Wellness: policies, training, technostress reduction programs

DM me here or book a quick call to explore fit: https://prescriptivewriting.as.me/schedule/e8b8e8c0

Focus areas: B2B content strategy, AI search optimization, change management, thought leadership, AI governance, technostress management, AI literacy,.

B2B Freelance Writer, Editor & Digital Content Marketer

I create content that helps brands connect with customers. Words are my medium and the internet is my canvas. 

I SPECIALIZE IN:

- UPDATING & OPTIMIZING OLDER CONTENT TO GIVE IT NEW LIFE AND VITALITY; 
- WRITING SEO CONTENT FOR INFORMATIONAL SEARCH INTENT;
- WORKING WITH SMALLER AGENCIES WHO NEED AN EXPERIENCED B2B CONTENT PROVIDER.

Currently, I'm the Business Credit Editor at Small Business Trends, principal blogger for SCP Health, a hospital management company, social media strategist with Belay, and, most recently, an adjunct instructor with Loyola University in New Orleans, teaching digital marketing skills to adult learners.

Those are just a few of the hats I wear. I am also a business writer, journalist, blogger, ghostwriter, and editor with more than 15 years of experience. 

My mission is to use my writing and editing skills to help tell your story -- something I've done for companies as large as Citigroup, Intel, and Vistaprint and as small as early-stage tech startups. I consistently deliver quality content on time and within budget. 

Is yours a smaller marketing agency needing to outsource content creation? Are you an executive wishing to create content to build a personal brand? Or are you a business owner wanting to generate more qualified leads? Contact me to see if what I can offer is a good fit.

Together, let's find the right way to tell your story or that of your clients.

taplio

The Battle

Sarah Burt

Ernest Chaney

Followers

Posts

Engagements

Likes

Performance ScoreSarah Burt's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sarah Burt

Ernest Chaney

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Burt's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarah Burt's LinkedIn Performance