Led a team of content marketers to provide engaging marketing content for brands across web, email, blog, social media, and sales channels. Developed content strategies that generated brand awareness and boosted revenue. Supported six- and seven-figure launches by creating copy for websites, sales pages, social media, email marketing, Facebook ads, Google ads, blog posts, and video scripts. Leveraged search engine insights to adjust web copy to improve SEO rankings.

• Success is evidenced by clients’ successful product launches, increased sales revenue,  increased website traffic, improved social media engagement, higher email open rates, and consistent repeat buyers.

• Managed all marketing, sales, and customer service functions for the business, from ideation to activation

• Partnered with 300+ small businesses to Fortune 500 corporations, including Hertz, Indeed, Intuit, Ashley Furniture, US News, and DR Horton, to create strategic content aligned with client sales and engagement goals

• Managed, trained, & developed a remote team of copywriters, editors, and marketing assistants to successfully deliver content marketing projects, from consultation and content strategy to deployment and measurement

Content Marketer, Content Strategist, & Copywriter

ThriveDX

Served as Lead Instructor for the Digital Marketing Certification program, teaching coursework for continuing education students enrolled in programs at Kansas State University, Loyola University, New Jersey Institute of Technology, North Carolina State University, Old Dominion University, University of Miami, and the University of Wisconsin-Madison. Responsible for teaching curriculum, classroom management, and formal assessment of student assignments.

• Taught digital marketing certification courses: Intro to Digital Marketing, Digital Marketing Fundamentals, Content Marketing, Customer Relationship Management, Social Media Marketing, and Email Marketing

• Helped students understand the material by providing real-world examples and insights from my own work in digital marketing roles in corporate, agency, entrepreneurial, and freelance environments

• Supported students in their agency groups, where they delivered digital marketing strategies and marketing assets for their agency clients who were real minority and women small business owners across the U.S.

Lead Digital Marketing Instructor

Alliance of Professionals & Consultants, Inc. (APC)

Served as a contract copywriter for IBM, supporting the SaaS and Customer Marketing initiatives for the Hybrid Cloud team. Developed compelling blog posts, emails, in-app messaging, and video scripts for campaigns focused on customer onboarding, education, engagement, expansion, and advocacy. Managed all aspects of user experience (UX) copywriting and content strategy. Worked cross-functionally with other departments to create copy for various IBM cloud products. 

• Collaborated with UX team to update IBM Cloud Customer Support’s website, offering strategic input and writing the final copy, which resulted in a 25% decrease in customer support tickets within the first 3 months

• Leveraged data analytics from the Cloud customer support team to identify the top concerns & questions IBM Cloud customers have in order to write copy that would help customers troubleshoot more effectively

• Served as project manager for the team’s copy projects while working in an Agile environment to provide status updates, sprint results, department milestones, metrics, and completion rates

Digital Marketing Writer (Contract with IBM)

Telit

Created, implemented, & developed content marketing strategies and systems from the ground up as Telit’s first Content Manager. Managed the content marketing department & day-to-day activities, including developing & managing content strategy & editorial calendars, writing copy for all channels, sourcing and hiring freelance tech writers, editing all content for brand voice, sharing content across social media channels, and evaluating content performance based on KPIs.

• Interviewed and collaborated with Telit’s global C-suite executives and technical subject matter experts to identify trending industry topics, gather information, and ghostwrite thought leadership content to be published in leading business publications like Forbes, C-suite executives’ LinkedIn profiles, and Telit’s blog

• Absorbed technical details from SMEs and distilled that knowledge and expertise into digestible, enjoyable content that explained product benefits from both a technical and business perspective

• Led content development for a website redesign project, managing the overall website content strategy and creating all copy for the industry solution pages and case studies

• Created content strategy, wrote copy, and optimized episode notes for “First Things First,” Telit’s newly developed branded podcast, which supported customer retention, new customer acquisition, and sales

Digital Marketing Content Manager

Sequoia Technologies IMS

Created & developed the niche marketing agency’s first content department from the ground up. Managed SEO content strategy development, editorial planning, copywriting, & editing for 50+ clients across the U.S. Partnered cross-functionally with graphic designers, marketers, sales reps, SEO experts, & clients to identify ways to support ongoing sales initiatives through content. Analyzed website metrics as well as global and local SEO keyword trends to adjust content strategy & optimize content based on SEO goals and other KPIs

• Built and managed the comprehensive blog and social media strategies and editorial calendars for 50+ HVAC and Telecom clients across the U.S. taking into account geographic and seasonal trends as well as the distinct audiences, products, local SEO keywords, and brand voices for each individual client

• Created content strategies and wrote copy that resulted in three clients achieving recognition on a list ranking the best blogs for the HVAC industry

• Hired and managed remote freelance copywriters & edited all content for accuracy and brand voice

Content Strategist

Accusoft

• Wrote and formatted language for online channels, including websites, landing pages, and social media
• Produced highly optimized web content and stay up-to-date with the latest trends in online copy 
• Responsible for managing multiple copywriting projects from concept to completion while meeting aggressive deadlines
• Wrote press releases, white papers, online articles, blog posts, brochure copy, emails, and thought-leadership commentary across multiple industries
• Worked with Manager of Content Marketing to create and develop messaging for advertising copy
• Assisted with copy, messaging, and positioning statements for event-related materials.
• Assessed the marketing execution of the competition to derive placement, mediums, and messaging
• Collaborated with other content writers/collaborators/departments

Content Specialist

Florida Gulf Coast University

Adjunct Instructor for ENC 1101: Composition I:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on narrative technique, grammar and mechanics, and developing ideas for a specific audience.

Adjunct Instructor for ENC 1102: Composition II:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on research, argument, and rhetoric.

Adjunct Instructor, Department of Language and Literature

• Provide individual consultation to students with academic essays and assignments, graduate theses, creative pieces, resumes, cover letters, and scholarship applications, as well as instruction for general skills improvement
• Help writers from a variety of academic backgrounds to improve their skills by assisting them with various stages of the writing process, including brainstorming/pre-writing, construction and revision of thesis, development and organization of ideas, mechanics, and MLA/APA/AP/Turabian/Chicago formatting.

Writing Consultant

• Responsible for on-campus outreach and development of the FGCU Writing Center. 
• Develop and maintain relationships with colleges and departments within the university to ensure that the Writing Center’s services are being utilized to their full potential. 
• Design and manage marketing materials, including promotional resources and website content.
• Create and develop educational materials, including presentations and instructional worksheets.
• Curate and create compelling content for social media, while engaging with the FGCU community through the Center's social media channels.
• Facilitate small-group writing workshops and in-class presentations. 
• Serve as a writing consultant for university students, faculty, and alumni through one-on-one, individualized tutoring sessions both in person and online.

Writing Center Program Assistant

• Served independently as instructor for two sections of ENC 1101: English Composition I, with emphasis on narrative technique and mechanics/grammar.
• Served independently as instructor for two sections of ENC 1102: English Composition II, with emphasis on research, argument, and rhetoric.
• Responsible for planning and design of curriculum, as well as formal assessment of students.

Composition I/II Teacher of Record (Graduate Teaching Assistant)

Rich Dad Education

• Responsible for managing all social media content for five distinct financial education brands: Rich Dad Education, The Independent Woman, Brick Buy Brick, Women in Wealth, and Greatest Potential. 
• Create, curate, and manage relevant and engaging content published on social networks. 
• Monitor, listen, and respond to those engaging with the company while cultivating leads and sales and promoting a positive company reputation. 
• Responsible for all aspects of brand blogs: Coordinate with blog contributors, manage content schedule, research and write articles, edit submissions and revise format for readability and SEO, share posts across social networks, moderate and respond to reader comments and questions, track audience and engagement. 
• Design, create, and manage social advertisements. 
• Compile monthly analytic report tracking progress in audience, engagement, and asset value for all social media channels and blogs. 
• Design and implement social media contests and manage live contests at events across the United States. 
• Coordinate with and assist international social media staff to ensure that social efforts are effective and efficient across countries and brands.

Social Media Assistant

CONRIC PR & Marketing

• Primarily responsible for all written content for large and small businesses in a variety of industries, including banking, homebuilding, real estate, health and beauty, legal, and medical. 
• Researched, wrote, and edited SEO web copy, press releases, various marketing materials, blog content, crisis communication resources, ghostwritten articles, and scripts for radio and television advertisements. 
• Managed social media content and distributed press releases via various online outlets. 
• Assisted in other creative writing capacities for clients.

Content Writer

In today's loud AF online marketplace, "content that converts" isn't good enough.

Your clients don't want to be talked at, put down, or sold to. They want to feel heard. They want education, engagement, and entertainment. And they want to feel empowered to make the right buying decisions.

After 12 years in content marketing as a copywriter and content strategist, I can confidently say, to HELL with content that converts!

I want to create content that makes your people feel seen.

👀 Content that communicates your value beyond just dollars and cents. 
👀 Content that sells your stuff without scarcity, manipulation, or ultimatums.
👀 Content that makes 'em say, "Get out of my dreams and into my cart!"

I want to create content that builds fan clubs and fuels empires.

If you're tired of doing the bare minimum with your content marketing, stick with me, and I'll give you tips for standing out in the chaos and creating content people actually enjoy and look forward to.

Want me to do it for you? Hit me up: hello@sarahjaneburt.com

Sarah Jane Burt

Expansive Expressions

As an Autistic-ADHD NeuroInclusive Consultant and Business Coach, I deliver premium Workshops, Trainings, and Executive Coaching to individuals, businesses, and organizations.

With 15 years experience as a licensed therapist and complex trauma specialist working with neurodivergent clients, I bring a wealth of lived, learned, and cultivated experience into every interaction I have with clients.

I am passionate about teaching others through workshops and professional development trainings integrating data, knowledge, and my impeccable wit 😁

As someone who has a rich and diverse resume of experiences and skills learned, I bring an innovative, dynamic, and strategic perspective to problem-solving, systems analysis, and operations efficiency.  I have a penchant for clear communication, writing curricula, overhauling systems for the collective good, and telling epic puns.

One of my favorite things about me is that I am eager to continue learning and growing and also that people who spend time with me feel deeply seen, heard, and known.

I customize my work for each individual, business, and organization I work with while rooting my process in proven paths to desired outcomes.  The very heart of NeuroInclusion is working with YOUR brain in exactly the way that YOUR brain works and thrives.

I'm on a mission to transform culture and I'm doing that through NeuroInclusion because when spaces, operations, interactions, and experiences are neuroinclusive EVERYBODY wins - regardless of neurotype!

Neuroinclusion Accessibility Consultant, Speaker & Trainer

Bailey & French 

Humanising the world of work through organizational psychology-based consulting and training.

Associate Consultant & Trainer

NeuroSpark Health

Partnering with NeuroSpark Health as an Accommodations Consultant and Career Coach for newly identified neurodivergent and disabled adults.

Accommodations Consultant:
Equip clients with resources on accommodations they can request; assist in completing paperwork/documentation for accommodations; advocate for client with employer; strategize with client to identify needs and match accommodations; scripting conversations around accommodations in the workplace and beyond.

Career Coach:
Working with clients to identify strengths and skill-set to determine best fit employment for how their brain and body works; supporting client in navigating job searches; provide resources on disability inclusive job search platforms; supporting client in writing and talking about skills & transferable skills; equipping client with advocacy tools for interview and onboarding process; support in getting accommodations at workplace.


Learn more at www.NeuroSparkHealth.com

Accommodations Consultant and Career Coach

A Space to Thrive

Licensed Marriage and Family Therapist since 2008 specializing in working with neurodivergent clients moving through Complex Trauma and Religious Trauma, and affirming Queer and Gender Expansive folx as they process systemic trauma, explore their identities, and become their whole selves.

Guiding individuals and groups through healing from psychological abuse, deconstructing religious trauma, and navigating a healthy relationship with self.  I helped clients explore their identity coming into the fullness of their gender, sexuality, neurodivergence, and most authentic selves after trauma.

At A Space to Thrive we provide neurodivergent-affirming, client-led, and trauma informed therapy services.  With a commitment to intersectionality, anti-oppression, and deconstructing toxic systems, A Space to Thrive offers equitable fee options and an environment led with cultural humility.

Licensed Complex Trauma Therapist

Enrichment Counseling 

Licensed Marriage and Family Therapist since 2008 specializing in working with neurodivergent clients moving through Complex Trauma and Religious Trauma, and affirming Queer and Gender Expansive folx as they process systemic trauma, explore their identities, and become their whole selves.

Guiding individuals and groups through healing from psychological abuse, deconstructing religious trauma, and navigating a healthy relationship with self. I helped clients explore their identity coming into the fullness of their gender, sexuality, neurodivergence, and most authentic selves after trauma.

🌱Conference Presenter: Assessing for and Addressing Second-hand Trauma in Mental Health Clinicians; Therapeutic Creative Writing for Youth
🌱Professional Development Training: Compassion Fatigue & Burnout; Waco, TX; New Braunfels, TX
🌱Developed and implemented therapeutic creative writing program for youth in foster care via Klaras Center for Families; Waco, Texas
🌱Developed and implemented therapeutic creative writing program for incarcerated mothers; Gatesville, Texas
🌱Developed and implemented therapeutic creative writing program for incarcerated youth; Mart, Texas

Communities In Schools of Central Texas

On site Program Coordinator at G. W. Carver Middle School

• Supervise 2 AmeriCorps staff; 10 volunteer mentors; 3 part-time staff math tutors; and coordinate program logistics with five community agencies (VOICE Inc., Girl Scouts, Advocacy Center, STARRY Counseling, and NeighborWorks)
• Coordinate assessment and interventions for caseload of 165 six, seventh, and eighth grade students
• Provide social skills & conflict resolution skills empowerment group to students returning from DEAP placement
• Collaborate with DEAP campuses and additional agencies to coordinate students’ return from placement and successful stay at home campus
• Connect students and families with necessary academic, attendance, behavioral, mental health, and social service resources removing obstacles preventing students from succeeding in school and achieving in life
• Collaborate with Principal, Administrators, School Counselors, Faculty, PEIMS, and various other school staff to assess and address students’ needs
• Provide social & emotional support for students in crisis; guide students through school-wide active shooter drills; build relationships with students

🌱Created and Delivered Professional Development Training for Teachers and Staff
🌱Conference Presenter - PiP Conference, Houston, TX - 2015
🌱Conference Presenter - SYF Conference, Roundrock, TX - 2015

Program Coordinator

Law Offices of Nita Fanning

• Provide administrative support to Attorney by managing payroll, human resources, client intake, billing, accounts receivable, and office business

• Maintain & audit client charts, assist Attorney in preparing materials and documents for hearings
• Coordinate scheduling, travel plans, and other appointments for attorney
• Obtain license and perform duties of a Notary Public
• Assist in preparing and filing legal documents
• Managing correspondence via phone, fax, and email between Attorney, clients, and all other involved parties including Office of the Attorney General, Law Enforcement, CPS, Opposing Counsel, Courts, Parole Officers, and witnesses
• Create and maintain website
• Create Policies and Procedures, and Training Manual for Legal Assistant, Runner, and Student Intern positions
• Hire, train, supervise, and evaluate part-time employees and student interns
• Provide excellent client service by frequent correspondence and communication, liaising between counsel and client, and providing client with information regarding case status and developments
• Create and implement training and onboarding process for employees and student interns
• Create and implement SOPs for office
• Create and publish job descriptions, roles & responsibilities, and employee handbook

Legal Assistant & Office Manager

FOOTHILL FAMILY SERVICE - OAK KNOLL

• Provide direct clinical service to families, groups, and individuals from various cultural, religious, and socio-economic backgrounds addressing challenging diagnosis including: major depression, anxiety, PTSD/trauma, anger management, and substance abuse;
• Proficiency in using Electronic Health Records System as well as Microsoft Office Suite to complete assessments, diagnosis, daily progress notes, and to maintain client records;
• Consult and collaborate with various community organizations such as schools, DCFS, Probation Departments, community centers to create multi-disciplinary treatment and support;
• Provide school, community, and agency based clinical services to individuals and groups
• Facilitate Parent Education group for court-ordered clients;
• Create curriculum and facilitate weekly anger-management groups for court-ordered and self-referred adolescent male clients;
• Train and supervise graduate MFT students in group facilitation;
• Create and implement Teen Talk group curriculum facilitating weekly group for adolescents to discuss topics/issues such as: depression, anxiety, substance use, self-harm/suicide, conflict resolution, relationships, sexual/reproductive health & awareness, and positive coping skills;
• Facilitate weekly Elder Social Support group at senior community center;
• Consult with individual and group supervisors weekly;
• Obtain certification in and implement Evidence-Based Practice interventions for individuals and groups.
• Complete training in following:
o Trauma-Informed Cognitive Behavioral Therapy
o Seeking Safety Protocol for co-occurring PTSD and Substance Abuse
o Trauma Informed Mindfulness

Marriage and Family Therapist Intern

🍉 Neuroinclusion Accessibility Consultant, Speaker, Advocate and Trainer | 🏳️‍🌈Certified LGBT Business Enterprise™️ 🏳️‍⚧️ | 🧠 Complex Systems Trauma Expert,15+ years | ♾️ AuDHD

🧠Over 30% of the population is neurodivergent.  

In a study done by Harvard Business Review, unemployment among neurodivergent people sits at 80% despite many of those unemployed holding college degrees and higher.

51% of neurodivergent workers report being ready to quit their jobs or already have because their workplace is not accessible or inclusive, and they don’t feel valued or supported by their employer. (Source: Neurodiversity at Work Report by Alludo, 2023)

Currently, the workplace is designed for the neurotypical majority, and neurodivergence is not only stigmatized but is a source of alienation and frustration for many people who feel they’re being measured against the wrong stick and set up to fail.

I am a NeuroInclusive Consultant, Coach, and Educator who is also a retired licensed therapist with 15 years experience specialized in working with neurodivergent clients navigating through complex trauma.  

I am also Autistic and ADHD and bring a wealth of lived experience into my consulting and coaching work.

➡️The data is clear: NeuroInclusion yields significant ROI and I am here to guide you in that practice!

According to one study, companies that offer a NeuroInclusive environment achieved:
✅28% higher revenue
✅30% greater profit margins
✅2x the net income compared to their competitors
✅90% increase in employee retention

In the past 5 years, a growing number of corporations, including Hewlett-Packard Enterprise, Microsoft, SAP, Willis Towers Watson, Ford, EY, Caterpillar, Dell Technologies, Deloitte, IBM, JPMorgan Chase, and UBS, have reformed their recruiting, interviewing, onboarding and retention practices in order to access and keep neurodiverse talent.

By NOT creating NeuroInclusive space, operations, culture, and systems as well as psychological safety for neurodiversity, employers are leaving an enormous amount of potential and revenue on the table.

Expansive Expressions partners with Businesses, Agencies, Academic Institutions, Healthcare Providers, Tech Start-Ups, Corporations, and Community Organizations committed to providing robust, intersectional, and transformative resources to their neurodivergent employees across the board.

➡️➡️➡️Be a leader in your industry and let us show you the expansiveness of neuroinclusion.

🎯Contact us today to schedule an initial consultation call: https://app.paperbell.com/checkout/packages/55875

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The Battle

Sarah Jane Burt

Jennifer Alumbaugh, MSc

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