Led a team of content marketers to provide engaging marketing content for brands across web, email, blog, social media, and sales channels. Developed content strategies that generated brand awareness and boosted revenue. Supported six- and seven-figure launches by creating copy for websites, sales pages, social media, email marketing, Facebook ads, Google ads, blog posts, and video scripts. Leveraged search engine insights to adjust web copy to improve SEO rankings.

• Success is evidenced by clients’ successful product launches, increased sales revenue,  increased website traffic, improved social media engagement, higher email open rates, and consistent repeat buyers.

• Managed all marketing, sales, and customer service functions for the business, from ideation to activation

• Partnered with 300+ small businesses to Fortune 500 corporations, including Hertz, Indeed, Intuit, Ashley Furniture, US News, and DR Horton, to create strategic content aligned with client sales and engagement goals

• Managed, trained, & developed a remote team of copywriters, editors, and marketing assistants to successfully deliver content marketing projects, from consultation and content strategy to deployment and measurement

Content Marketer, Content Strategist, & Copywriter

ThriveDX

Served as Lead Instructor for the Digital Marketing Certification program, teaching coursework for continuing education students enrolled in programs at Kansas State University, Loyola University, New Jersey Institute of Technology, North Carolina State University, Old Dominion University, University of Miami, and the University of Wisconsin-Madison. Responsible for teaching curriculum, classroom management, and formal assessment of student assignments.

• Taught digital marketing certification courses: Intro to Digital Marketing, Digital Marketing Fundamentals, Content Marketing, Customer Relationship Management, Social Media Marketing, and Email Marketing

• Helped students understand the material by providing real-world examples and insights from my own work in digital marketing roles in corporate, agency, entrepreneurial, and freelance environments

• Supported students in their agency groups, where they delivered digital marketing strategies and marketing assets for their agency clients who were real minority and women small business owners across the U.S.

Lead Digital Marketing Instructor

Alliance of Professionals & Consultants, Inc. (APC)

Served as a contract copywriter for IBM, supporting the SaaS and Customer Marketing initiatives for the Hybrid Cloud team. Developed compelling blog posts, emails, in-app messaging, and video scripts for campaigns focused on customer onboarding, education, engagement, expansion, and advocacy. Managed all aspects of user experience (UX) copywriting and content strategy. Worked cross-functionally with other departments to create copy for various IBM cloud products. 

• Collaborated with UX team to update IBM Cloud Customer Support’s website, offering strategic input and writing the final copy, which resulted in a 25% decrease in customer support tickets within the first 3 months

• Leveraged data analytics from the Cloud customer support team to identify the top concerns & questions IBM Cloud customers have in order to write copy that would help customers troubleshoot more effectively

• Served as project manager for the team’s copy projects while working in an Agile environment to provide status updates, sprint results, department milestones, metrics, and completion rates

Digital Marketing Writer (Contract with IBM)

Telit

Created, implemented, & developed content marketing strategies and systems from the ground up as Telit’s first Content Manager. Managed the content marketing department & day-to-day activities, including developing & managing content strategy & editorial calendars, writing copy for all channels, sourcing and hiring freelance tech writers, editing all content for brand voice, sharing content across social media channels, and evaluating content performance based on KPIs.

• Interviewed and collaborated with Telit’s global C-suite executives and technical subject matter experts to identify trending industry topics, gather information, and ghostwrite thought leadership content to be published in leading business publications like Forbes, C-suite executives’ LinkedIn profiles, and Telit’s blog

• Absorbed technical details from SMEs and distilled that knowledge and expertise into digestible, enjoyable content that explained product benefits from both a technical and business perspective

• Led content development for a website redesign project, managing the overall website content strategy and creating all copy for the industry solution pages and case studies

• Created content strategy, wrote copy, and optimized episode notes for “First Things First,” Telit’s newly developed branded podcast, which supported customer retention, new customer acquisition, and sales

Digital Marketing Content Manager

Sequoia Technologies IMS

Created & developed the niche marketing agency’s first content department from the ground up. Managed SEO content strategy development, editorial planning, copywriting, & editing for 50+ clients across the U.S. Partnered cross-functionally with graphic designers, marketers, sales reps, SEO experts, & clients to identify ways to support ongoing sales initiatives through content. Analyzed website metrics as well as global and local SEO keyword trends to adjust content strategy & optimize content based on SEO goals and other KPIs

• Built and managed the comprehensive blog and social media strategies and editorial calendars for 50+ HVAC and Telecom clients across the U.S. taking into account geographic and seasonal trends as well as the distinct audiences, products, local SEO keywords, and brand voices for each individual client

• Created content strategies and wrote copy that resulted in three clients achieving recognition on a list ranking the best blogs for the HVAC industry

• Hired and managed remote freelance copywriters & edited all content for accuracy and brand voice

Content Strategist

Accusoft

• Wrote and formatted language for online channels, including websites, landing pages, and social media
• Produced highly optimized web content and stay up-to-date with the latest trends in online copy 
• Responsible for managing multiple copywriting projects from concept to completion while meeting aggressive deadlines
• Wrote press releases, white papers, online articles, blog posts, brochure copy, emails, and thought-leadership commentary across multiple industries
• Worked with Manager of Content Marketing to create and develop messaging for advertising copy
• Assisted with copy, messaging, and positioning statements for event-related materials.
• Assessed the marketing execution of the competition to derive placement, mediums, and messaging
• Collaborated with other content writers/collaborators/departments

Content Specialist

Florida Gulf Coast University

Adjunct Instructor for ENC 1101: Composition I:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on narrative technique, grammar and mechanics, and developing ideas for a specific audience.

Adjunct Instructor for ENC 1102: Composition II:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on research, argument, and rhetoric.

Adjunct Instructor, Department of Language and Literature

• Provide individual consultation to students with academic essays and assignments, graduate theses, creative pieces, resumes, cover letters, and scholarship applications, as well as instruction for general skills improvement
• Help writers from a variety of academic backgrounds to improve their skills by assisting them with various stages of the writing process, including brainstorming/pre-writing, construction and revision of thesis, development and organization of ideas, mechanics, and MLA/APA/AP/Turabian/Chicago formatting.

Writing Consultant

• Responsible for on-campus outreach and development of the FGCU Writing Center. 
• Develop and maintain relationships with colleges and departments within the university to ensure that the Writing Center’s services are being utilized to their full potential. 
• Design and manage marketing materials, including promotional resources and website content.
• Create and develop educational materials, including presentations and instructional worksheets.
• Curate and create compelling content for social media, while engaging with the FGCU community through the Center's social media channels.
• Facilitate small-group writing workshops and in-class presentations. 
• Serve as a writing consultant for university students, faculty, and alumni through one-on-one, individualized tutoring sessions both in person and online.

Writing Center Program Assistant

• Served independently as instructor for two sections of ENC 1101: English Composition I, with emphasis on narrative technique and mechanics/grammar.
• Served independently as instructor for two sections of ENC 1102: English Composition II, with emphasis on research, argument, and rhetoric.
• Responsible for planning and design of curriculum, as well as formal assessment of students.

Composition I/II Teacher of Record (Graduate Teaching Assistant)

Rich Dad Education

• Responsible for managing all social media content for five distinct financial education brands: Rich Dad Education, The Independent Woman, Brick Buy Brick, Women in Wealth, and Greatest Potential. 
• Create, curate, and manage relevant and engaging content published on social networks. 
• Monitor, listen, and respond to those engaging with the company while cultivating leads and sales and promoting a positive company reputation. 
• Responsible for all aspects of brand blogs: Coordinate with blog contributors, manage content schedule, research and write articles, edit submissions and revise format for readability and SEO, share posts across social networks, moderate and respond to reader comments and questions, track audience and engagement. 
• Design, create, and manage social advertisements. 
• Compile monthly analytic report tracking progress in audience, engagement, and asset value for all social media channels and blogs. 
• Design and implement social media contests and manage live contests at events across the United States. 
• Coordinate with and assist international social media staff to ensure that social efforts are effective and efficient across countries and brands.

Social Media Assistant

CONRIC PR & Marketing

• Primarily responsible for all written content for large and small businesses in a variety of industries, including banking, homebuilding, real estate, health and beauty, legal, and medical. 
• Researched, wrote, and edited SEO web copy, press releases, various marketing materials, blog content, crisis communication resources, ghostwritten articles, and scripts for radio and television advertisements. 
• Managed social media content and distributed press releases via various online outlets. 
• Assisted in other creative writing capacities for clients.

Content Writer

In today's loud AF online marketplace, "content that converts" isn't good enough.

Your clients don't want to be talked at, put down, or sold to. They want to feel heard. They want education, engagement, and entertainment. And they want to feel empowered to make the right buying decisions.

After 12 years in content marketing as a copywriter and content strategist, I can confidently say, to HELL with content that converts!

I want to create content that makes your people feel seen.

👀 Content that communicates your value beyond just dollars and cents. 
👀 Content that sells your stuff without scarcity, manipulation, or ultimatums.
👀 Content that makes 'em say, "Get out of my dreams and into my cart!"

I want to create content that builds fan clubs and fuels empires.

If you're tired of doing the bare minimum with your content marketing, stick with me, and I'll give you tips for standing out in the chaos and creating content people actually enjoy and look forward to.

Want me to do it for you? Hit me up: hello@sarahjaneburt.com

Sarah Jane Burt

Hands-on digital marketing consultant for local service and eCom businesses. Direct from strategy to execution, driving lead generation and sales.

Marketing Consultant & Operator

Vestiaire Collective

Vestiaire is a venture-backed Global Luxury Resale Marketplace with B2C and C2C business model

• Manage Regional Performance Marketing & budgeting for APAC
• Grow Demand- and Supply-side working with Business, Finance, Performance Marketing and Growth team
• Work with Channel Managers to deliver performance and optimisations across both Web and App
• Localisation of strategy

***Role was closed and re-opened in HQ (Paris) due to re-organization

Regional Traffic Manager, APAC

Lenskart.com

Joined Lenskart (DTC eCom Unicorn) during growth phase  

• Manage mid 7-figures performance marketing budget for Singapore across multiple verticals to drive revenue on Website and Mobile App. Channels include Social Media, Google (Search, Programmatic, Display, Shopping, Universal App Campaigns, YouTube), Ad networks
• Drive Mobile App installs and revenue via Google Universal App Campaigns, Social Media, Ad networks, data tracking via AppsFlyer
• Drive organic performance on website through SEO efforts - on page and off page. Collaborated with onsite team for website migration planning and execution
• Build performance marketing data dashboard from scratch using PowerPivot & PivotTables, perform analyses and optimisations
• Collaborate with agencies to drive performance, optimisations, and achieve targets

Performance Marketing Senior Specialist

American Express

• Digital acquisition strategy across Paid and Owned channels to acquire New Accounts and Leads (Programmatic Display, Social, eDM, Affiliates) 
• Launched new campaign with refreshed product offer across multi-channels to drive acquisition 
• End-to-end funnel performance analysis (through Salesforce, Adobe Analytics, Media reports) to understand fall-out points throughout both marketing and sales funnel, and develop test strategies to optimise and drive towards business targets 
• Collaborated with agencies for the development of creative assets and integrated media buy to achieve campaign and business KPIs

Digital Acquisition Marketing

Appiloque

Worked directly with the Director of Strategy and responsible for digital strategy. I lead a team of 4 Digital Marketing Associates to drive business growth and success for our clients and the agency. 

Strategy & Implementation
• Consulted on a digital transformation of a pure brick-and-mortar retail store. Strategised, executed, and generated $317,775.90 (from $0) of revenue with more than 3x Return On Investment (ROI) through Social Media Marketing and Google Ads strategy in the first 12 months.
• Strategised and executed end-to-end omni-channel digital marketing campaigns (across Web Development, SEO - on page and off page, Digital Advertising, Email Marketing) worth over $200,000 and successfully achieved KPIs.
• Data analyses and strategic recommendations to further improve project performance.

Account Management
• Led and managed 8+ client accounts across multiple industries (Fashion & Retail, Food & Beverage, Education, Finance, Automotive, & Heavy Industry).
• Led and managed 8+ client projects across Web Development, SEO, Digital Advertising, Email Marketing, & Analytics.
• Managed a website revamp to improve User Experience and SEO performances, resulted to an increase of 74.87% in website visibility three months after the revamp.

Sales & Consultancy
• Consult for B2B and B2C companies, understand business goals and translate to digital marketing goals.
• Strategise, plan, and pitch digital marketing proposals to potential clients.
• Acquired new and renewed existing client projects worth over $242,000.

Team-building
• Hire, train, and lead a team of 4 Digital Marketing Associates to drive business growth and success for clients and the agency.
• Keep up-to-date on industry movements, establishes best practices and new campaign strategies for digital entry channels (eg. Facebook Ads, Google Ads, Email, SEO) to improve team capabilities and campaign performances.
• Create SOPs and streamline work processes to improve overall team efficiency.

Senior Digital Marketing Associate

Social Media Marketing
• Leads generation, E-commerce sales, Engagements 
• Audience and Interests research through Facebook Audience Insights
• Interests targeting strategies (Broad, Narrow, and Flexed targeting)
• Ads Optimisation & Scaling (Horizontal and Vertical Scaling) 
• Performance Analysis and Reporting

SEO
• Information Architecture (Sitemap) planning and Priority Guide creation
• On-page & Off-page optimisation
• Keyword Research
• Competitive Analysis
• Performance Analysis and Reporting

Google Ads (Search & Display) 
• Leads generation, E-commerce sales
• Keyword & CPC Research 
• Campaign planning and execution
• Ads/ CPC Optimisation
• Bid management, negative keywords & placement exclusion
• Performance Analysis and Reporting

Email Marketing
• eDM Creation and blasts
• Email Automation, Sequences & Segmentation
• Performance Analysis & Reporting 

Landing Pages Creation & Optimisation
• Wire-framing based on proven and effective strategies on UI/UX, optimised for conversion rate 
• Page optimisation based on heatmap analysis

Analysis of Site Traffic & User Behaviour
• Use of Google Analytics (GA) to analyse all site traffic to identify traffic and conversion opportunities
• Use of heatmap analysis to identify areas of improvement and focus 
• GA and heatmap performance and reporting

Digital Marketing Associate

• Built a dropshipping eCommerce store serving the USA market 
• Market, Product, and Audience research and analysis to identify product-market fit with high sales potential - targeted and marketed to key states and cities in United States of America.
• Established a cost-plus pricing model, determined break-even points, Customer Acquisition Costs, and Customer Lifetime Value for budget (eg. Ad budget) and profitability analysis.
• Strategised paid media campaigns through Facebook and Google to engage and acquire new consumers across multiple touchpoints from awareness to acquisition and loyalty.
• Built and nurtured email list through newsletter subscriptions, automation campaigns and sequences based on user behaviour (eg. Cart Abandonment).
• Analysed Ads and Email marketing data through the various platforms and Google Analytics. Optimised, and scaled Ad campaigns via Horizontal and Vertical Scaling.
• Increased Customer Lifetime Value through Up-sells, Cross-sells, and Customer Win-back campaigns via various digital entry channels. 
• Shopify Store set up, Apps configuration, and Site management (product and site updates).

Founder, E-commerce

DTC consultant on paid ads & marketing for hire | eCom | Growth Marketing | Marketplace | CXL-alumni

Hey, Jae here 👋. I enjoy building, and growing companies, solving problems, and learning along the way. 

I've helped, built:

✅ Lead generation for health and fitness company leading to 5 international market expansions (>20,000 leads so far)

✅ E-commerce health and wellness company from 5 figures to $252,521 with >5 ROAS within 12 months 

✅ E-commerce fashion company from $0 to $317,775 with positive ROAS within 12 months 

✅ My own dropship e-commerce store to 6 figures revenue over 2 years

I've done these through:

• Media buy (Meta/ Facebook, Google)
• SEO
• Email marketing 
• Web development & optimisation
• Analytics 

Having done them over 7+ years, I've accumulated:

• Over $7m direct ad spend 
• From 4 - 7 figures annual media budget  
• P&L management
• eCom and lead gen experience
• APAC experience
• Agency- and brand-side experience
• CXL-certified Growth Marketer

Open to exciting opportunities. If you think I could help your business, you can reach me via DM here. Cheers.

taplio

The Battle

Sarah Jane Burt

Jaevus C.

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