For the past 14 years, I've helped over 350 brands go from hot mess to high conversion as a brand voice copywriter and content strategist. I love my job because it lets me flex both sides of my brain. 

With the creative side, I write copy that sounds so much like you, mama don't know the difference. (But your conversion data knows. 👀)

With the strategic side, I help put the strategy, people, and systems in place to make sure your content marketing is actually helping you reach your business goals.

And I’m ready to give my whole brain to you. (To be clear, I mean in a business capacity, not a gift bag.)

Some things you can hire me for:
⚡ Copywriting for sales pages, website copy, emails, funnels, & more
⚡ Content marketing strategy & implementation
⚡ SEO strategy & implementation
⚡ Brand voice and messaging strategy
⚡ Building your content team and systems

I work on a project/contract and retainer basis. I'm also always open to full-time opportunities that align with my brilliance and skillset.

I'm not for everyone. But I might be for you. Hit me up: hello@sarahjaneburt.com

Sarah Burt

Oh me? I’ve found my competitive edge over AI. It’s called dad humor corporate Slack art.

Sarah Jane Burt

The Bad Boy of Content Marketing ⚡ Taken 350+ spicy founders & personality-driven brands from hot mess to high conversion ⚡ No BS advice on how to stand out on the crowded AF Interwebz

No alternative text description for this image

There’s something I don’t see ANYONE on LinkedIn talking about right now. And it’s time to change that…

Here’s what your Slack lunch emoji says about you.

🥪 Sandwich. You just wanna let people know you’re on lunch without thinking too hard about it. You’re probably actually eating a sandwich for lunch.

🌯 Burrito. See Sandwich but with a finer palette.

🍝 Spaghetti. Like me, you enjoy romanticizing your life a little to distract yourself from “the horrors.” 

While lunch looks more like a Built Puff bar, a hard-boiled egg, and 3 mini cans of Coke Zero, you’re gonna eat it while dancing in $80 slippers to Sade on vinyl. It’s giving spaghetti energy, even if it’s more akin to a college kid realizing they can eat whatever they want because they’re an adult now.

If you let the intrusive thoughts win, you probably would have put the little umbrella drink 🍹as your status. But your coworkers might not understand that you’re not actually drinking a mai tai at noon. And you need this job.

Smooth operator. Smoooooth oper-aydarrrr

🍱 See Spaghetti but with a finer palette. This is the emoji I use for my lunch break block in my Google calendar. But it’s a more refined energy in there.

🥗 Salad. You’re a realist. And by that, I don’t mean you’re actually eating a salad for lunch. You recognize the only emoji that can truly communicate the feeling of a sad work-from-home lunch is a salad. 

Cold. Limp. Flavorless. Supposedly good for you, but really just putting off the inevitable… the heat death of the universe.

Either that or you’re the type of guy that wakes up at 4 am to a nice cold plunge and finishes the day with 4 hours of CrossFit. But let’s be honest, that guy is not actually eating lunch. He’s mainlining Huel. And there’s no Huel emoji.

🥑 Avocado. You recognize and relish the absurdity of life. (Truthfully, I only included this one because someone I work with uses it, and every time I see it, I delight in imagining her eating an avocado for lunch every day.)

No emoji status - For me, this is the true wild card. It could be one of a few things:

1. You are a self-employed solo. No one is in your Slack except a few forgotten Slack connects from past clients who probably did not pay you enough to warrant having that kind of access to you. Occasionally, you see the little circle by the client’s name go green and daydream about someone actually paying an invoice on time.

2. You give zero fks. This Slack message does not find you. You’re unfindable. Unknowable. Unreachable. From 12 to 12:30 you don’t even have a job or a home or a care in the world. You’re feral.

3. You are not eating lunch. You’ve forgotten what lunch is. You’re severed from 9 to 5 each day.

This is what we’re supposed to write about on LinkedIn, right? 

Yes, I wrote this on my lunch break. And yes, there’s nothing I want more than for you to drop your Slack lunch break emoji and allow me to read you for filth.

Helping execs in new roles accelerate impact, build credibility fast and avoid costly transition mistakes | xIBM Consulting | xPwC | Certified Executive Coach

You’ve just landed your next big executive role - congratulations!

Now comes the part no one prepares you for: making it successful.

The hard truth is, 40% of executive transitions fail within 18 months.

And the cost is staggering:

2.5x to 30x the executive’s salary in lost productivity, turnover, and disruption.

Career damage for the executive that can take years to recover from.

Maybe it's your first time at the senior leadership table. 
Maybe you've done this before, but this time, the stakes feel higher. 
Different company, industry, department or role.

Either way, you know this first year will define your reputation and your results.

Tell me if this sounds familiar:

You've inherited a team that doesn't fully trust you yet. 
You're navigating company politics, shifting priorities, and sky-high expectations. 
Everyone's watching, but no one's guiding. 
You're smart, experienced, and capable. 
But the pressure to prove yourself is relentless.

This is exactly where I come in.

I help new executives thrive where 40% fail by guiding them through the high-stakes first year.

My coaching is confidential, personalized, and focused on helping you:

✔ Earn trust quickly and secure early credibility
✔ Navigate politics and hidden organizational dynamics
✔ Build and align your leadership team for quick wins
✔ Make high-impact decisions without costly missteps
✔ Lay the foundation for long-term success and legacy

 Why Trust Me?
• 25+ years in Fortune 500 consulting, partnering with senior executives 
• Led $30M+ transformation portfolios and 250+ person practices at IBM 
• Led risk strategy for $100M+ proposals and complex transformations 
• Built and delivered IBM's top global executive coaching programs 
• Certified executive coach with 300+ leaders coached

If you’re ready to accelerate your impact and avoid costly missteps,

let’s make your first year your strongest. 

📩 DM me “Executive Transition” and let’s talk.

Dora Vanourek

The most painful part of growth:

The people closest to you will try to stop it.

And the faster you grow, the more uncomfortable others become.

It's not personal - it's human nature:

-  The edge in "wow, you've changed"
-  The unsolicited advice to "be careful"
-  The subtle comments that diminish what you've built

People prefer the version of you they're used to.

Some feel threatened by your progress.

Others try to keep you "safe" in your comfort zone.

5 ways to protect your growth:

1. Audit Your Circle 👥
↳ Who celebrates your wins vs. who diminishes them?
↳ Distance isn't betrayal, it's boundaries

2. Stop Explaining Yourself 🤐
↳ You don't owe anyone a justification for growth
↳ Let your results do the talking

3. Track Your Progress 📈
↳ Screenshot encouraging feedback and messages
↳ Celebrate small victories, they compound into big changes

4. Find Your Growth Squad 🔗
↳ Seek people 2-3 steps ahead of you
↳ Invest in mentors who've walked your path

5. Trust Yourself 💪
↳ Your intuition knows before your mind does
↳ Bet on yourself when no one else will

The people who truly support you will celebrate your growth.

Don't shrink yourself to make others comfortable.

♻️ Repost to remind someone they don’t need permission to grow
➕ Follow Dora Vanourek for more

A year ago, I left my 25+ years tech consulting career.

To build something of my own.

My friends couldn't understand why I'd leave stability.

Others questioned if it was "too late" to start over.

A few called it a midlife crisis.

But then I found my new people.

Entrepreneurs who'd walked away from golden handcuffs.

Creators building empires from their expertise.

Leaders who measured success differently.

Their ambition didn't make me feel behind.

It showed me what was possible.

When you change your path, you need people who've already taken the leap.

5 ways to upgrade your circle:

1. Audit your conversations - are you talking about problems or possibilities?

2. Join spaces where your future self would hang out, not where you currently are.

3. Share your bold goals openly - ambitious people are drawn to other dreamers.

4. Ask "What are you building?" instead of "How's work?"

5. Give yourself permission to outgrow relationships that hold you to your old life.

Your old circle will keep you comfortable.

Your new circle will keep you growing.

Evolve your circle.
Choose growth.

♻️ Repost to remind someone to find their circle
➕ Follow Dora Vanourek for more

We've built hiring systems that strip away humanity.

Then we wonder why trust is broken from day one.

It’s because we have normalized 
the unacceptable:

❌ Posting ghost jobs to signal growth
→ while real people wait for an email that never comes

❌ Automated rejections
→ after someone spent hours filling out a complicated application form

❌ Six rounds of interviews
→ because no one trusts anyone else's judgement

❌ Ghosting people after the final rounds
→ because giving feedback is not a priority

❌ "Not enough experience"
→ when they could learn the job in a month

The hiring managers feel this too.

They're drowning in reqs.
Pressured by systems they didn't design.
Told to move fast while also de-risking every hire.

People are not numbers.

Every resume represents someone's hopes.
Their rent. Their kids' futures.
Their career turning point.

To the hiring managers doing their best within broken systems:

Thank you. It matters more than you know.

♻️ Repost if you believe hiring should be more human
➕ Follow Dora Vanourek for more

Hard work doesn't burn people out.

Poor leadership does.

We used to have chair yoga sessions and 
stress management workshops at work.

The people who needed them most couldn't attend.
 
They were triple-booked in meetings.

That's not a wellness problem. 
That's a leadership problem.

A boss tells you to manage your stress.

A leader removes what's causing it.

Stop offering meditation apps while scheduling back-to-back meetings.

Stop promoting "work-life balance" while rewarding those who never log off.

Stop blaming people for burning out in systems designed to break them.

If your team is struggling, look for the real causes:

→ Unrealistic deadlines with no room to breathe
→ Back-to-back meetings with no time to think
→ Unclear priorities that change every week
→ Rewarding "always on" while preaching balance

If you're exhausted, you're not weak. 

You're stuck in a broken system.

And you deserve leaders who fix it - not blame you for it.

♻️ Repost to help someone who needs to hear this
➕ Follow Dora Vanourek for more

Executive Advisor for Senior Leaders Navigating a New Role | ex-IBM | ex-PwC | CPCC

Leadership isn’t earned with a title.

It’s built when people feel safe.

Safe to speak up.
Safe to fail.
Safe to rest.

Build a culture where taking time off doesn’t come with guilt.

What to do as a leader:

✅ Be a role model for taking time off:
↳ Take time off - and talk about it. Normalize rest

✅ Recognize efforts: 
↳ Acknowledge achievements that promote well-being rather than appreciating health sacrifices

✅ Encourage flexibility: 
↳ Trust your team to deliver in ways that work for them

✅ Prevent post-vacation overload: 
↳ Plan ahead to make returning from time off manageable

✅ Conduct meaningful check-ins: 
↳ Make 1:1s safe spaces to talk about well-being and workload

What to avoid as a leader:

❌ Praising work while sick:
↳ "Thank you for working even though you don't feel well" 
↳ This sends the wrong message about your company's values

❌ Neglecting feedback: 
↳ Ignoring employee feedback about workload and stress

❌ Discouraging time off:
↳ Making employees feel guilty for taking breaks

❌ Setting unrealistic goals: 
↳ Targets that require overwork are unsustainable

❌ Promoting an "Always On" culture: 
↳ Expecting 24/7 availability, even on weekends or vacations

Be the leader you wish you had.

📌 Navigating your first year in a new role?
Get weekly insights in The First Year newsletter:

dora.coach

Image credit: Adam Grant

Betting on myself scared me more than staying stuck.

So I finally chose fear instead.

You might be there right now:

❌ Waiting to feel confident before starting
❌ Seeking perfection before launching
❌ Taking "one more certification" before applying

A year ago, I left my 25+ year corporate career.

And what made leaving possible  
was writing on LinkedIn.

Before that, I was stuck.

Overthinking. Doubting myself. 

Who am I to give career advice when my career isn't perfect?

One day, I just hit ‘post’.

Writing here opened doors I didn't know existed:

New people. New projects. New possibilities.

If you're stuck like I was - start anyway.

The hardest part was taking that first step.

If I'd had a tool like Stanley back then, I would've started sooner.

Stanley isn’t another AI.

It works as a true AI LinkedIn coach:

- shows you what your audience actually wants
- finds patterns you'd never notice yourself
- tells you which posts flopped and why
- gives feedback that stings a little (in a good way)

My posts created with Stanley outperform my others by 35-40%.

Try a free trial of Stanley today: https://lnkd.in/g9nvAJzJ

#stanleypartner

By 30, you should have it figured out.
By 40, you definitely should.
By 50, you shouldn't still be searching.

Society sells us a lie about what "on track" means.

That life should be a clean upward line.

That restarting means you failed.

That feeling lost means something is wrong with you.

When you believe those lies, you end up thinking:

This isn't where I thought I'd be.
I should have done more by now.
I should be further along.

I've felt that since walking away from 25 years in corporate.

The exhausting performance of "I'm fine."

The promise that tomorrow will be different 
- and then another day passes and nothing changes.

The shame of feeling behind, 
based on someone else's timeline.

You're not broken.

You're in process.

The most successful people I know restarted more times than they'll ever admit:

- New careers at 35
- New cities at 42
- New identities at 53

The only regret would be staying stuck 
because someone told you it's too late.

You are the greatest project you'll ever work on.

Don't give up on yourself.

♻️ Repost for someone who needs a restart
➕ Follow Dora Vanourek for more

Changing jobs doesn't mean you're unstable.

It means you're brave enough to admit you want more.

Too often, career moves are seen as betrayals.

But the real betrayal to yourself is staying
somewhere that no longer serves your growth.

5 signs it's time to make your move:

1. Your work has lost its meaning
→ You go through the motions, but the spark is gone

2. You've outgrown your role
→ What once challenged you now feels like autopilot

3. You know you're wasting your potential
→ That nagging voice keeps saying "you're capable of so much more."

4. Sunday night dread has become your reality
→ The anxiety starts earlier each weekend

5. You don't feel seen or valued
→ Another quarter, another "great job" that leads nowhere

Loyalty isn't about staying in one place.
It's about staying true to your potential.

Choose growth over comfort.

You'll never regret betting on yourself.

♻️ Repost to remind someone it's ok to want more
➕ Follow Dora Vanourek for career insights

You watched them get promoted.

The ones who laughed at the offensive joke.

The ones who stayed quiet when they should've spoken up.

The ones who took credit for your work.

And you wondered if YOU were the problem:

- Maybe I'm too naive
- Maybe I need to "play the game"
- Maybe integrity is just a fancy word for staying stuck

Those promotions came at a cost you can’t see at first.

The person who got ahead by compromising?
They have to keep compromising to stay there.

The person who sold out their values for a title?
They wake up every day performing a version of themselves they won’t recognize.

Adam Grant said it perfectly:

“The highest form of accomplishment is standing by your principles when they're tested.”

You didn't lose.

You refused to pay for a "win" that would have cost you everything.

Your integrity isn't holding you back.

It's the only thing that will matter when the titles fade.

📌 Navigating your first year in a new role?
Get weekly insights in The First Year newsletter:

dora.coach

♻️ Repost to remind someone integrity wins in the end

Image credit: Adam Grant

You know it's time to leave when you
can't recognize yourself anymore.

It's not the tasks that make you miserable.

It's not even the long hours.

It's having to wear a mask every single day:

- Apologizing for having boundaries
- Staying quiet when ethics get violated
- Laughing at your boss's offensive jokes
- Saying "great idea" when you know it'll fail

You tell yourself this is just how work is.

Everyone deals with it.

This is what being professional means.

But when you look in the mirror,
you don't recognize yourself.

People don't quit jobs.
They quit the person they had to become to survive there.

Start small:

- Stop apologizing for leaving on time
- Update your resume tonight
- Connect with one person in your field
- Remember: this isn't forever

There are workplaces where you can disagree without fear.

Where boundaries are respected, not mocked.

Where you don't have to pretend.

You deserve to feel whole again.

♻️ Repost to remind someone this isn't forever
➕ Follow Dora Vanourek for more

75% of people fear public speaking more than death.

Yet it's the No. 1 skill that accelerates careers.

Glossophobia, the fear of public speaking, held me back for years.

I avoided roles where I'd need to speak a lot. 

Declined podcast invitations.

Fear was costing me too much.

Then I found Ultraspeaking.

Here are the 8 techniques that transformed how I speak:

📌 Save these for later.

1. The Accordion Method 
→ Compress your talk to 60s, then 30s, then 15s 
→ Expand back, keeping only what matters 
→ Forces you to find your actual point

2. The Bow & Arrow 
→ Your Arrow = the ONE thing to remember 
→ Your Bow = supporting evidence

3. The Power Pause 
→ Stop for 3-5 seconds after key points 
→ Gives your audience time to absorb 
→ Silence is powerful, not awkward

4. The 2-3 Word Bookmark 
→ Create 2-3 word triggers, don't memorize scripts 
→ "Customer save" → your problem-solving story

5. Never Break Character 
→ Don't apologize for nervousness or mistakes
→ Your anxiety is invisible until you reveal it 

6. The Pushback Pivot 
→ Pause and acknowledge: "That's an important point" 
→ Reframe: "Here's how I see it..." 
→ Use challenges to strengthen your message

7. Use Clarity Prompts when Stuck
→ "The most important thing is..."
→ "If you remember one thing..."

8. The Opening Rule 
→ Rehearse your opening 3x more than the rest 
→ Early confidence will carry you through

These 8 techniques are just the beginning.

Ultraspeaking is different: 

It’s live practice, speaking games, and real-time feedback from other leaders and world-class coaches.

If communication is holding you back, I recommend joining their flagship course:

https://lnkd.in/gH9yVFE8

#ultraspeaking

26% of your promotion depends on executive presence.

But no one explains what those words really mean.

"She lacks executive presence" might be 
the most frustrating feedback ever.

Because it's rarely followed by what to actually do about it.

I've helped leaders work through this exact challenge.

Here are 8 ways to build executive presence:

1. Practise Strategic Silence
→ Leaders who listen first command more respect
→ Ask: "What are your thoughts?" - then pause

2. Name the Elephant
→ The person who calmly names the tension earns instant credibility
→ Say: "Can we talk about what's really going on?"

3. Make Others Look Brilliant
→ The most respected leaders give credit, not take it
→ Say: "That was Sarah's idea" before adding your own take

4. Simplify Complex Ideas
→ True expertise is ensuring others understand
→ Replace jargon with everyday language

5. Own Your Authority
→ Undermining phrases erase years of hard work
→ Drop "just," "kind of," "I think maybe." Say "I recommend."

6. Calibrate Your Reactions
→ Overreacting undermines credibility
→ Ask yourself: "Will this matter in 6 months?"

7. Bring Solutions, Not Problems
→ Great leaders are valued when they solve issues
→ Never raise an issue empty-handed

8. Learn to Disagree Without Drama
→ Executive presence lives in the middle: calm, direct, unafraid
→ Use: "I see it differently. Here's why."

Executive presence isn't about changing who you are.

It’s about showing up as your real, confident self.

📌 Navigating your first year in a new role?
Get weekly insights in The First Year newsletter:

Dora.coach 

♻️ Repost to help your network
➕ Follow Dora Vanourek for more

It starts with one small compromise.

"It's just this once."
"Everyone does it."
"This is how the game is played."

The system doesn't force you to compromise.

It just rewards the people who do with promotions, access, favour.

And makes you wonder what's 
wrong with you for hesitating.

But here's what nobody tells you:

The lies we tell ourselves are the most dangerous ones.

"I'll go back to my values when I make it."
→ You won't. The higher you climb this way, the more you have to protect.

"No one will notice."
→ You will. Every time you look in the mirror.

"I'm doing this for my family."
→ Your family needs your integrity intact - not a sacrifice they never asked you to make.

"I don't have a choice."
→ You do. It's just not the easy one.

The corporate world doesn't break people with one big ask.

It breaks them with a thousand small ones.

You're not naive for wanting to do the right thing.

You're not stuck because you have standards.

You'll sleep better than the ones who traded theirs for a title.

♻️ Repost to remind someone they're not the problem
➕ Follow Dora Vanourek for more

Tiny communication habits shape your career.

They decide how seriously you’re taken.

But most professionals ignore them.

They minimize their expertise with "just."

They apologize when they should thank.

They weaken strong ideas with "perhaps."

And it's costing them respect, credibility, and opportunities.

9 tiny habits that change how you're seen:

1. Stop undermining yourself
→ It diminishes your competence before you even start

2. Be specific with time
→ Vague timelines show you're not organized or reliable

3. Drop the disclaimers
→ Starting defensively makes people brace for conflict before hearing your point

4. Replace "Sorry" with "Thank you"
→ Constant apologies make you appear insecure and waste everyone's time

5. Be the problem-solver
→ Refusing to help shows you're not ready for bigger roles

6. Eliminate maybe language
→ Uncertain words make others question if you believe in your own ideas

7. Drop "Just" from your vocabulary
→ This word minimizes your contributions and authority

8. Be open to new approaches
→ Shutting down new ideas makes you the obstacle everyone works around

9. End with confidence, not doubt
→ Seeking immediate validation undermines everything you said

How you speak shapes how you're seen.

Own your words, own your impact.

PS: Which one would you add to the list?

📌 Navigating your first year in a new role?
Get weekly insights in The First Year newsletter:
dora.coach   

♻️ Repost to remind someone small shifts make a big difference
➕ Follow Dora Vanourek for more

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The Battle

Sarah Burt

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