Led a team of content marketers to provide engaging marketing content for brands across web, email, blog, social media, and sales channels. Developed content strategies that generated brand awareness and boosted revenue. Supported six- and seven-figure launches by creating copy for websites, sales pages, social media, email marketing, Facebook ads, Google ads, blog posts, and video scripts. Leveraged search engine insights to adjust web copy to improve SEO rankings.

• Success is evidenced by clients’ successful product launches, increased sales revenue,  increased website traffic, improved social media engagement, higher email open rates, and consistent repeat buyers.

• Managed all marketing, sales, and customer service functions for the business, from ideation to activation

• Partnered with 300+ small businesses to Fortune 500 corporations, including Hertz, Indeed, Intuit, Ashley Furniture, US News, and DR Horton, to create strategic content aligned with client sales and engagement goals

• Managed, trained, & developed a remote team of copywriters, editors, and marketing assistants to successfully deliver content marketing projects, from consultation and content strategy to deployment and measurement

Content Marketer, Content Strategist, & Copywriter

ThriveDX

Served as Lead Instructor for the Digital Marketing Certification program, teaching coursework for continuing education students enrolled in programs at Kansas State University, Loyola University, New Jersey Institute of Technology, North Carolina State University, Old Dominion University, University of Miami, and the University of Wisconsin-Madison. Responsible for teaching curriculum, classroom management, and formal assessment of student assignments.

• Taught digital marketing certification courses: Intro to Digital Marketing, Digital Marketing Fundamentals, Content Marketing, Customer Relationship Management, Social Media Marketing, and Email Marketing

• Helped students understand the material by providing real-world examples and insights from my own work in digital marketing roles in corporate, agency, entrepreneurial, and freelance environments

• Supported students in their agency groups, where they delivered digital marketing strategies and marketing assets for their agency clients who were real minority and women small business owners across the U.S.

Lead Digital Marketing Instructor

Alliance of Professionals & Consultants, Inc. (APC)

Served as a contract copywriter for IBM, supporting the SaaS and Customer Marketing initiatives for the Hybrid Cloud team. Developed compelling blog posts, emails, in-app messaging, and video scripts for campaigns focused on customer onboarding, education, engagement, expansion, and advocacy. Managed all aspects of user experience (UX) copywriting and content strategy. Worked cross-functionally with other departments to create copy for various IBM cloud products. 

• Collaborated with UX team to update IBM Cloud Customer Support’s website, offering strategic input and writing the final copy, which resulted in a 25% decrease in customer support tickets within the first 3 months

• Leveraged data analytics from the Cloud customer support team to identify the top concerns & questions IBM Cloud customers have in order to write copy that would help customers troubleshoot more effectively

• Served as project manager for the team’s copy projects while working in an Agile environment to provide status updates, sprint results, department milestones, metrics, and completion rates

Digital Marketing Writer (Contract with IBM)

Telit

Created, implemented, & developed content marketing strategies and systems from the ground up as Telit’s first Content Manager. Managed the content marketing department & day-to-day activities, including developing & managing content strategy & editorial calendars, writing copy for all channels, sourcing and hiring freelance tech writers, editing all content for brand voice, sharing content across social media channels, and evaluating content performance based on KPIs.

• Interviewed and collaborated with Telit’s global C-suite executives and technical subject matter experts to identify trending industry topics, gather information, and ghostwrite thought leadership content to be published in leading business publications like Forbes, C-suite executives’ LinkedIn profiles, and Telit’s blog

• Absorbed technical details from SMEs and distilled that knowledge and expertise into digestible, enjoyable content that explained product benefits from both a technical and business perspective

• Led content development for a website redesign project, managing the overall website content strategy and creating all copy for the industry solution pages and case studies

• Created content strategy, wrote copy, and optimized episode notes for “First Things First,” Telit’s newly developed branded podcast, which supported customer retention, new customer acquisition, and sales

Digital Marketing Content Manager

Sequoia Technologies IMS

Created & developed the niche marketing agency’s first content department from the ground up. Managed SEO content strategy development, editorial planning, copywriting, & editing for 50+ clients across the U.S. Partnered cross-functionally with graphic designers, marketers, sales reps, SEO experts, & clients to identify ways to support ongoing sales initiatives through content. Analyzed website metrics as well as global and local SEO keyword trends to adjust content strategy & optimize content based on SEO goals and other KPIs

• Built and managed the comprehensive blog and social media strategies and editorial calendars for 50+ HVAC and Telecom clients across the U.S. taking into account geographic and seasonal trends as well as the distinct audiences, products, local SEO keywords, and brand voices for each individual client

• Created content strategies and wrote copy that resulted in three clients achieving recognition on a list ranking the best blogs for the HVAC industry

• Hired and managed remote freelance copywriters & edited all content for accuracy and brand voice

Content Strategist

Accusoft

• Wrote and formatted language for online channels, including websites, landing pages, and social media
• Produced highly optimized web content and stay up-to-date with the latest trends in online copy 
• Responsible for managing multiple copywriting projects from concept to completion while meeting aggressive deadlines
• Wrote press releases, white papers, online articles, blog posts, brochure copy, emails, and thought-leadership commentary across multiple industries
• Worked with Manager of Content Marketing to create and develop messaging for advertising copy
• Assisted with copy, messaging, and positioning statements for event-related materials.
• Assessed the marketing execution of the competition to derive placement, mediums, and messaging
• Collaborated with other content writers/collaborators/departments

Content Specialist

Florida Gulf Coast University

Adjunct Instructor for ENC 1101: Composition I:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on narrative technique, grammar and mechanics, and developing ideas for a specific audience.

Adjunct Instructor for ENC 1102: Composition II:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on research, argument, and rhetoric.

Adjunct Instructor, Department of Language and Literature

• Provide individual consultation to students with academic essays and assignments, graduate theses, creative pieces, resumes, cover letters, and scholarship applications, as well as instruction for general skills improvement
• Help writers from a variety of academic backgrounds to improve their skills by assisting them with various stages of the writing process, including brainstorming/pre-writing, construction and revision of thesis, development and organization of ideas, mechanics, and MLA/APA/AP/Turabian/Chicago formatting.

Writing Consultant

• Responsible for on-campus outreach and development of the FGCU Writing Center. 
• Develop and maintain relationships with colleges and departments within the university to ensure that the Writing Center’s services are being utilized to their full potential. 
• Design and manage marketing materials, including promotional resources and website content.
• Create and develop educational materials, including presentations and instructional worksheets.
• Curate and create compelling content for social media, while engaging with the FGCU community through the Center's social media channels.
• Facilitate small-group writing workshops and in-class presentations. 
• Serve as a writing consultant for university students, faculty, and alumni through one-on-one, individualized tutoring sessions both in person and online.

Writing Center Program Assistant

• Served independently as instructor for two sections of ENC 1101: English Composition I, with emphasis on narrative technique and mechanics/grammar.
• Served independently as instructor for two sections of ENC 1102: English Composition II, with emphasis on research, argument, and rhetoric.
• Responsible for planning and design of curriculum, as well as formal assessment of students.

Composition I/II Teacher of Record (Graduate Teaching Assistant)

Rich Dad Education

• Responsible for managing all social media content for five distinct financial education brands: Rich Dad Education, The Independent Woman, Brick Buy Brick, Women in Wealth, and Greatest Potential. 
• Create, curate, and manage relevant and engaging content published on social networks. 
• Monitor, listen, and respond to those engaging with the company while cultivating leads and sales and promoting a positive company reputation. 
• Responsible for all aspects of brand blogs: Coordinate with blog contributors, manage content schedule, research and write articles, edit submissions and revise format for readability and SEO, share posts across social networks, moderate and respond to reader comments and questions, track audience and engagement. 
• Design, create, and manage social advertisements. 
• Compile monthly analytic report tracking progress in audience, engagement, and asset value for all social media channels and blogs. 
• Design and implement social media contests and manage live contests at events across the United States. 
• Coordinate with and assist international social media staff to ensure that social efforts are effective and efficient across countries and brands.

Social Media Assistant

CONRIC PR & Marketing

• Primarily responsible for all written content for large and small businesses in a variety of industries, including banking, homebuilding, real estate, health and beauty, legal, and medical. 
• Researched, wrote, and edited SEO web copy, press releases, various marketing materials, blog content, crisis communication resources, ghostwritten articles, and scripts for radio and television advertisements. 
• Managed social media content and distributed press releases via various online outlets. 
• Assisted in other creative writing capacities for clients.

Content Writer

In today's loud AF online marketplace, "content that converts" isn't good enough.

Your clients don't want to be talked at, put down, or sold to. They want to feel heard. They want education, engagement, and entertainment. And they want to feel empowered to make the right buying decisions.

After 12 years in content marketing as a copywriter and content strategist, I can confidently say, to HELL with content that converts!

I want to create content that makes your people feel seen.

👀 Content that communicates your value beyond just dollars and cents. 
👀 Content that sells your stuff without scarcity, manipulation, or ultimatums.
👀 Content that makes 'em say, "Get out of my dreams and into my cart!"

I want to create content that builds fan clubs and fuels empires.

If you're tired of doing the bare minimum with your content marketing, stick with me, and I'll give you tips for standing out in the chaos and creating content people actually enjoy and look forward to.

Want me to do it for you? Hit me up: hello@sarahjaneburt.com

Sarah Jane Burt

TrueVyne

- Create and implement the email marketing strategy
- Strategize, design, and launch a successful lead nurture campaign, resulting in 21 brand new customers in the first 25 days (while out of stock of their most popular item for the first 21 days)
- Provide strategic guidance for promotional emails, and support with HubSpot implementation and sending
- Provide ongoing insights and recommendations to improve email campaign performance
- Monthly performance reporting and insights

HubSpot Marketing Manager

A Peak Marketing

Digital marketer offering strategic and tactical marketing support focused on social media marketing, email marketing, website design, landing page design, and social media advertising.

I'm an advanced HubSpot user and am comfortable creating complex automation, effectively aligning sales and marketing strategies, running end-to-end email campaigns, and so much more through HubSpot professional and enterprise accounts. 

I have experience in and am certified in the following: Google Analytics, Google Ads for Search, Display, and Shopping, and HubSpot Inbound Marketing.

Founder

The Favorite Co.

- Provide strategic guidance on HubSpot best practices for email marketing and landing pages
- Implement email marketing copy and designs in HubSpot for lead nurture and new customer welcome email flows
- Create landing pages for effective lead generation from paid ad campaigns

Perspicacity Studio

Support one client account with ongoing HubSpot marketing management support in addition to ad-hoc HubSpot support for several other accounts

- Create and implement the social media marketing strategy for LinkedIn, Instagram, Twitter, and Facebook, which led to increasing impressions by 56% and interactions by 63% in the first month
- Successfully implement a state-specific marketing campaign to generate new leads for a timely initiative related to state mandates
- Assist with keeping partners informed about the latest company updates in the monthly partner newsletter
- Assist with informing users of the latest software updates to improve and enhance their product experience
-Supporting the team of independent contractors in meeting deadlines and assigning priorities to various tasks

FranCoach

Assisting FranCoach’s CEO and sales team with marketing and sales support in HubSpot and Mailchimp.

- Created brand consistency by refreshing and rebranding all marketing emails.
- Audited existing workflows, lead magnet download flows, and prospecting email flows to confirm the accuracy and correct any mistakes. 
- Manage all external communication of the weekly podcast, including email blasts from HubSpot and Mailchimp as well as social media posts.
- Plan and create all social media content, and engage with other users as the brand

Marketing Manager

fivefoottwo marketing

Creating and implementing marketing strategies for early-stage startups.

- Oversee client business with a marketing mindset for the execution of brand development, GTM strategy and all campaign execution including email marketing, paid social, SEM campaigns and eCommerce functions.
- Establish goals and KPIs and monitor analytics and performance for email, social media, and web traffic
- Manage digital media campaigns
- Work with the founders and all teams (Social Media, Editorial, Digital Marketing teams) to accomplish all set objectives

SOCIAL MEDIA MANAGER
Serve as the primary social media manager on two client accounts. Responsibilities include creating the organic social media strategy, planning content, copywriting or coordinating with the copywriter, coordinating graphic designs, and creating and executing the engagement and community-building strategy.

Portfolia

Create and implement strategies supporting the marketing team to increase leads for the sales team. Formerly served as the primary HubSpot manager until a demand generation marketer was hired.

Set up HubSpot automation for email marketing, pipelines, contact segmentation, deal creation, and more.

Create and deploy marketing emails, which include venture fund-specific campaigns, newsletters, special announcements, and events.

Serve as the primary social media manager including creating all social media content, engaging as the brand, and working to grow our following. In the last 90 days (as of 1/3/23), I've grown their LinkedIn followers by 57% as compared to the previous 90 days.

Assist with the planning, deployment, and optimization of all LinkedIn, Facebook, and Instagram ad campaigns.

Create event marketing plans for virtual events, including goals, logistics, and promotion plans.

Paytient

HUBSPOT AUDIT
I conducted an audit of Paytient’s HubSpot account. During the audit, I:
◦ Met with sales representatives to determine how they use HubSpot Sales Hub and what segmentation and lists are needed. I identified areas of opportunity for training.
◦ Determined which existing properties will be critical for segmentation, and any new ones that needed to be created.
◦ Looked into existing audience lists and provided a recommendation for new lists and the best way to
segment the database.
◦ Looked into missing information for regional segmentation and identified steps to correct.
◦ Provided findings and recommendations to the Paytient Team.

SALES EMAIL REVIEW
I reviewed the existing sales email content and provide recommendations to
enhance the content. I provided findings and recommendations to the Paytient Team.

Sales And Marketing Specialist

Primo Coding

Assist with HubSpot marketing projects on an as-needed basis.

MOSS Building & Design

Created and implemented strategic marketing campaigns. Create content management plans for social media, email marketing, newsletters, and paid advertising. Led the website redesign to migrate the site out of WordPress and into HubSpot. Led the CRM migration from a Microsoft Access database to HubSpot. Was the primary contact for the sales team and created their pipelines, automation, and sales sequences.

Digital Marketing Manager

Freelance Marketing | HubSpot Expert | Founder & CEO of A Peak Marketing

Driving results for your business is my top priority. Hi, I'm Ashley, and I'm the founder of A Peak Marketing, a marketing agency on a mission to help you reach your marketing's highest peak. 

I started A Peak Marketing in July 2021 to be able to help many small- to medium-sized businesses and startups create and implement successful marketing strategies. I'm a well-rounded marketer with sweet spots in HubSpot, social media marketing, and email marketing.

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The Battle

Sarah Jane Burt

Ashley Shipley

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