For the past 14 years, I've helped over 350 brands go from hot mess to high conversion as a brand voice copywriter and content strategist. I love my job because it lets me flex both sides of my brain. 

With the creative side, I write copy that sounds so much like you, mama don't know the difference. (But your conversion data knows. 👀)

With the strategic side, I help put the strategy, people, and systems in place to make sure your content marketing is actually helping you reach your business goals.

And I’m ready to give my whole brain to you. (To be clear, I mean in a business capacity, not a gift bag.)

Some things you can hire me for:
⚡ Copywriting for sales pages, website copy, emails, funnels, & more
⚡ Content marketing strategy & implementation
⚡ SEO strategy & implementation
⚡ Brand voice and messaging strategy
⚡ Building your content team and systems

I work on a project/contract and retainer basis. I'm also always open to full-time opportunities that align with my brilliance and skillset.

I'm not for everyone. But I might be for you. Hit me up: hello@sarahjaneburt.com

Sarah Burt

Oh me? I’ve found my competitive edge over AI. It’s called dad humor corporate Slack art.

Sarah Jane Burt

The Bad Boy of Content Marketing ⚡ Taken 350+ spicy founders & personality-driven brands from hot mess to high conversion ⚡ No BS advice on how to stand out on the crowded AF Interwebz

No alternative text description for this image

There’s something I don’t see ANYONE on LinkedIn talking about right now. And it’s time to change that…

Here’s what your Slack lunch emoji says about you.

🥪 Sandwich. You just wanna let people know you’re on lunch without thinking too hard about it. You’re probably actually eating a sandwich for lunch.

🌯 Burrito. See Sandwich but with a finer palette.

🍝 Spaghetti. Like me, you enjoy romanticizing your life a little to distract yourself from “the horrors.” 

While lunch looks more like a Built Puff bar, a hard-boiled egg, and 3 mini cans of Coke Zero, you’re gonna eat it while dancing in $80 slippers to Sade on vinyl. It’s giving spaghetti energy, even if it’s more akin to a college kid realizing they can eat whatever they want because they’re an adult now.

If you let the intrusive thoughts win, you probably would have put the little umbrella drink 🍹as your status. But your coworkers might not understand that you’re not actually drinking a mai tai at noon. And you need this job.

Smooth operator. Smoooooth oper-aydarrrr

🍱 See Spaghetti but with a finer palette. This is the emoji I use for my lunch break block in my Google calendar. But it’s a more refined energy in there.

🥗 Salad. You’re a realist. And by that, I don’t mean you’re actually eating a salad for lunch. You recognize the only emoji that can truly communicate the feeling of a sad work-from-home lunch is a salad. 

Cold. Limp. Flavorless. Supposedly good for you, but really just putting off the inevitable… the heat death of the universe.

Either that or you’re the type of guy that wakes up at 4 am to a nice cold plunge and finishes the day with 4 hours of CrossFit. But let’s be honest, that guy is not actually eating lunch. He’s mainlining Huel. And there’s no Huel emoji.

🥑 Avocado. You recognize and relish the absurdity of life. (Truthfully, I only included this one because someone I work with uses it, and every time I see it, I delight in imagining her eating an avocado for lunch every day.)

No emoji status - For me, this is the true wild card. It could be one of a few things:

1. You are a self-employed solo. No one is in your Slack except a few forgotten Slack connects from past clients who probably did not pay you enough to warrant having that kind of access to you. Occasionally, you see the little circle by the client’s name go green and daydream about someone actually paying an invoice on time.

2. You give zero fks. This Slack message does not find you. You’re unfindable. Unknowable. Unreachable. From 12 to 12:30 you don’t even have a job or a home or a care in the world. You’re feral.

3. You are not eating lunch. You’ve forgotten what lunch is. You’re severed from 9 to 5 each day.

This is what we’re supposed to write about on LinkedIn, right? 

Yes, I wrote this on my lunch break. And yes, there’s nothing I want more than for you to drop your Slack lunch break emoji and allow me to read you for filth.

Growth Marketing @Sendcloud 🚀 | Ex-Founder | CXL & Reforge | B2B SaaS

Passionate about startups, scaleups, and growth. Fascinated by behavioral psychology, digital marketing trends, and technology.

With a diverse background, ranging from programming and data analysis to product development, and digital marketing, I deliver my best work in projects that enable me to exercise multiple areas.

Andrei I.

Big day for Omnia as a new design drops today. 🎨

We spent a lot of time thinking about what Omnia should feel like, not just what it does.

The result is a brand that feels as alive as the problem we're solving.

Built for marketers to show up in AI search. And probably my most promotional post ever.

Check it out at useomnia(dot)com and let me know what you think.

Andrei Iocin

Is your CEO/CMO asking about visibility in AI search?

You're not alone.

Today we're live on Product Hunt with Omnia to solve just that, and we could use some TLC ❤️ (read upvotes):

👉 https://lnkd.in/eeB5eQ-s

PS: there's 30% discount for the first 3 months in the link above.

PPS: I might share the PH playbook we used + real results after the dust settles.

If you would have told me that you could 3x your AI visibility within 10 days for your main topic, I would have found that v. hard to believe.

Until I saw one of our customers did it.

So I went on a deep dive to understand how.

Findings:

• Went from 16% visibility to 53% for their main topic (a 3.3x increase).
• Went from 5th to 2nd as the most mentioned brand on that topic, while outcompeting some big names in their space.
• Increased their Share of Voice 3-fold (% of AI mentions of a brand belonging to them).
• Had their domain became the top citation source (from 9th position).
• Saw different visibility impact per engine: ChatGPT went from 9% to 21%, while Google’s AI Overviews went from 27% to 72% (similar to AI Mode & Perplexity).

All in 10 days. So how did they do it?

There are some caveats (more on this below), but the main change was a listicle they published.

One that featured:
• A list of tools with decision making frameworks (not generic advice).
• A comparison table with descriptive text (not checkmarks).
• 7 FAQs (of course) covering questions on the topic.
• A well defined JSON schema that included entities like Organization, ItemList, and FAQPage, making it accessible for AI engines to read.

The caveats are that the main topic was in Spanish (not as competitive as English), and that their competitors didn't have any content answering questions on that topic.

Lessons:

• Emerging brand can get an edge over established brands, especially in a niche where competitors haven't woken up to AI search.
• Your domain can have more influence than you think. A domain with a rating of 38 (according to Ahrefs) became most cited vs. domains with a ratings of 80+.
• Listicles are getting a bit of a bad rap, but the format works when executed well.
• Biggest one for me: results in 10 days in AI search vs 3-6 months in SEO. 🙂

Know other companies seeing quick results in AEO? Let me know below. 👇

We published a new listicle on Friday.

By Tuesday it was already cited 76 times in AI engines.

This pushed our AI visibility for some BOFU prompts from 0 to 57%, and increased our Share of Voice from 0% to more than 6%.

Some context:
· Listicle is comprehensive and well optimized for SEO.
· Was written 100% by humans.
· Different results per market (e.g. more impact in US than UK).
· Article got cited most by Google AI Overviews, Perplexity, and AI mode. Least by ChatGPT.

Funny is how this was primarily an SEO effort that also impacted AI visibility. 

Seems like AEO is SEO, even though SEO died a long time ago.

More experiments coming up—next one on how AI-assisted content impacts AI visibility. Stay tuned.

taplio

The Battle

Sarah Burt

Andrei I.

Followers

Posts

Engagements

Likes

Performance ScoreSarah Burt's LinkedIn Performance

Performance ScoreAndrei I.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sarah Burt

Andrei I.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Burt's LinkedIn Performance

Performance ScoreAndrei I.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarah Burt's LinkedIn Performance