I care a lot about building things that are thoughtful with people’s time, attention, and energy.

I’m a technical product and engineering leader with 10+ years in software. I’ve led engineering teams, taken real ownership of messy internal systems and AI initiatives, and spent a lot of time in the unglamorous, messy middle (my favorite!) figuring out why things break, get slow, or exhaust the people using them.

Over the last few years, I’ve worked as an executive coach for engineers, PMs, and founders. This experience changed how I see organizations. It gave me a front-row seat to where work actually gets stuck. (Un)surprisingly, it's not in the tech itself, but in unclear ownership, misaligned objectives, and communication that has fallen to the wayside.

That perspective has made me sharper about trust, partnership, and how real decisions actually get made.

My free time consists of learning to hip hop dance (still terrible but still having fun, thanks for asking!) and weightlifting. I have a strong affinity for wigs. My favorite will always be when I dressed up as Estelle from the Golden Girls.

Sarah Ing

Hi, I’m Jori and I’m a Leader, Coach and Community-Builder based in NYC. Here's how you can tap into my world: 

◼️ Read more about me and my coaching practice: https://joribell.com/
◼️ Inquire about coaching by DM'ing me on LinkedIn, or email: hello@joribell.com 
◼️ Subscribe to Product Therapy for helpful product strategies: https://joribell.substack.com/  
◼️ Join a local Product Leader Breakfast: https://lu.ma/product-leadership-breakfast-nyc
◼️ Join Coaching Corner, a community for coaches, by coaches: https://joincoachingcorner.com/

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The Battle

Sarah Ing

Jori Bell

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