Start With Hello Coaching

sarahingcoaching.com

WHAT IT'S LIKE TO WORK WITH ME:

"I left our session feeling hopeful and in control of my career for the first time in years. It was easy to be vulnerable with Sarah and she asked very thoughtful questions. She came up with a unique approach and several tools for navigating my career progression that removed a lot of the judgement and pressure I put on myself. For anyone struggling to see a way forward or feeling hopeless about their career, I highly recommend working with Sarah. You’re guaranteed to walk out with a fresh perspective and a feeling of agency.", Polina V


"What sets Sarah apart is her exceptional talent for asking thought-provoking questions. Through her skillful questioning, Sarah helped me gain fresh perspectives and uncover insights I hadn't considered before. Her guidance has been instrumental in my personal growth, enabling me to overcome obstacles and embrace new possibilities.", Shiva B

Executive Coach: I help leaders in tech fall back in love with their career

ZINC

I coach founders from Zinc's portfolio companies

Executive Coach

Zinc is a social impact venture builder based in London.

*Recipient of the Rose Acton Award for exceptional work as a technical founder
*Founded Berry, an AI companion for career reinvention

Entrepreneur in Residence

Leopard.FYI

I coach senior engineers and product managers + consult on community strategy.

Fractional Candidate & Community Advisor

Splice

Engineering leadership, led team building AI music production tool
Hiring manager
Created our internship program for underrepresented groups and career changers

Engineering Manager  

Feedback Loop

Senior Software Engineer

Entrepreneur First

Received pre-seed funding for entrepreneurial endeavor in creative technology.

Entrepreneur

Skillshare

Led technical initiatives around building community + running workshops for students learning new skills

Software Engineer II

Publicis Sapient

Frontend software engineering and user research at a consultancy. My projects involved clients in the government and finance.

Frontend Developer

Manchester International Festival (MIF)

Commissioned work for the Manchester International Festival using creative coding. 
The installation was called Not Another Mood Lamp and was a projection using sentiment analysis on tweets from the festival.  
* Work was featured on the BBC

Creative Technologist

OwnLocal

My first introduction to startup life. Woah. Talk about wearing multiple hats.

Software Engineer

𝐇𝐢! If you're a leader in tech ready to feel energized about your career again—whether in tech or beyond—let’s connect.

𝐃𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨𝐮𝐧𝐝 𝐟𝐚𝐦𝐢𝐥𝐢𝐚𝐫?
- You find yourself scrolling LinkedIn, wondering why everyone else seems so happy and successful.
- Imposter syndrome is your constant (and unwelcome) companion.
- You crave 𝐟𝐫𝐞𝐞𝐝𝐨𝐦, 𝐚𝐮𝐭𝐨𝐧𝐨𝐦𝐲, and work that lights you up instead of burning you out.

I get it—I’ve been there.

After 10+ years in tech, I went from the brink of burnout to building a career I truly love. Now, I help women like you do the same.

𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐭𝐡𝐢𝐬:

- Replacing “decision fatigue” with a crystal-clear sense of purpose.
- Trading self-doubt for resilient, unshakeable confidence.
- Finding freedom and fulfillment in work that truly lights you up.

𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐦𝐚𝐤𝐞 𝐰𝐚𝐯𝐞𝐬.

✨ Senior Engineer: Landed a robotics job with a $40k raise and a leadership track.  
✨ Tech Founder: Closed a multi-million dollar deal in his first year and built a values-driven business.  
✨ Senior Product Manager: Launched her coaching business and signed clients within 3 months.  
✨ Data Scientist: Landed her dream FemTech role and scored a Penguin book deal for spooky cocktails—all while exploring Spain.  

𝐇𝐨𝐰 𝐰𝐞 𝐜𝐚𝐧 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫:

❤️ 1:1 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠: High-level, personalized support for leaders in tech 
⚡ 𝐀𝐮𝐭𝐡𝐞𝐧𝐓𝐞𝐜𝐡: Group coaching for senior women in tech who want to thrive authentically.

𝐖𝐡𝐚𝐭 𝐬𝐞𝐭𝐬 𝐦𝐞 𝐚𝐩𝐚𝐫𝐭?  
With 20+ roles in tech—from engineering manager to VC-backed founder—I know firsthand what it’s like to navigate burnout, underrepresentation, and the desire for something more. 

Over the past 4 years, I’ve helped 100+ leaders in tech (engineers, product managers, founders) create careers that feel both 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 and 𝐞𝐧𝐞𝐫𝐠𝐢𝐳𝐢𝐧𝐠.

𝐋𝐞𝐭’𝐬 𝐜𝐡𝐚𝐭—𝐬𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐡𝐞𝐫𝐞 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧!  

📧 hello@sarahingcoaching.com  
🌐 sarahingcoaching.com
☎️ Book a chemistry call: calendly.com/sarahing/coachingcall

Sarah ❤️ Ing

Microsoft

I lead as a key strategic thinker and advisor, pre-sales, as well as solutions architect for the top government accounts in Asia. My role is to expand Microsoft’s reach beyond IT departments into non-IT decision makers whether vertically, (e.g., tax compliance investigators, operations and facilities management teams, city planners, etc.) or horizontally (e.g., procurement, policy writing and research, training teams, etc.).

I have deep interests in Public Finance, Smart Cities + Government Operations & Infrastructure, and Public Health and Social Services in the Asia region.

Senior Industry Advisor, Worldwide Public Sector- Government | Asia

I led as a worldwide public sector strategy director, with a keen specialization in the Asia Pacific region. 

A core part of my role is to Dream, Design, & Deliver digital transformation and acceleration for Microsoft's public sector customers. 

This includes having an intimate understanding of Microsoft's (and our partners') capabilities to help our customers: 
- Imagine new innovative ways that will boost their strategic oversight, governance, and public policy competencies; 
- Deliver smooth, insightful and pertinent constituent engagements; 
- Rethink and change manage operational efficiencies through innovative use of emerging technologies; 
- Architect continuous innovation frameworks and metrics to help customers meet their ever-evolving outcomes and missions; and
- Lead conversations in digital acceleration beyond CIO / IT Departments (i.e., CXO engagements), and drive new opportunities and business for field teams

Industry Digital Strategist / Strategy Director, Worldwide Public Sector- Government | Asia

I led a regional public sector team (across government, health and education verticals) with deep focuses in understanding and analyzing the key economies of Asia Pacific (and major global countries) to provide insights through a technology lens to policy makers, technology investors and leading corporations. 

This includes enterprise IT market research, agile change management and innovation-based consultancy, as well as public speaking experiences across several public sector events. 

Collaborates and lead analyst teams across various technology and vertical groups globally to ensure our analyses are continually relevant and compelling.

My specialties include managing digital government research and strategy advisories, driving industry-partnerships and knowledge ecosystems, pre-sales and business development as well as advocating for digital transformation innovations. 

I am the originator and program lead of the annual IDC Smart City Asia Pacific Awards since its inception in 2015 (http://www.idc.asia/IDCSCAPA/). In FY2022, SCAPA garnered over 372k unique public votes.

Director, Head, AP Public Sector, IDC Government Insights & IDC Health Insights

Assoc. Dir., Head, AP Public Sector, IDC Government Insights & IDC Health Insights

Senior Program Manager, Head of IDC Government & IDC Health Insights, Asia Pacific

Program Manager, IDC Government Insights, Asia Pacific

Research Manager, IDC Government Insights, Asia Pacific

IDA International Pte Ltd

Change Management Consultant (Seconded)

Infocomm Development Authority of Singapore

Consultant

Senior Market Analyst, IDC Government Insights and IDC Health Insights

Market Analyst, IDC Government Insights

Alphabet Media

Assistant Editor- FutureGov Magazine

Web Craft Pte. Ltd.

Start-up Partner

Christofori Music School

Piano Teacher

1st Commando Battalion

Commando Weapons Specialist

I am currently a Senior Industry Advisor for the Worldwide Public Sector - Government team at Microsoft. Over 2 decades, I have specialized in managing digital foresight and innovation strategy programs and provided government CXOs and senior leaders with evidence-based advisories around agile governance structures, change management transformation, next-gen procurement, as well as helped shaped policy and regulations to facilitate the attainment of government digital outcomes.
 
Previously I was the Director and Head of Asia Pacific Public Sector at IDC for 9 years (+4 years earlier) and spent 5 years with the Singapore government in both IDA and IDA international where he did multiple government-to-government digital change management engagements for the governments of Saudi Arabia, Ghana, Kenya, Trinidad & Tobago, and Indonesia. I hold a Master of Business (Information Technology), with distinction, from RMIT University.

Other appointments include:
- Advisory Partner on Digital Governments, Smart Cities, and Public Policy Regulations with WEF, UNDP, ASEAN, and EU
- Smart City World Congress consultant, IDC Smart City awards originator, 4YFN awards Smart City judge
- Active D&I supporter and LGBT equality advocate

taplio

The Battle

Sarah ❤️ Ing

Gerald Wang

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