Start With Hello Coaching

sarahingcoaching.com

WHAT IT'S LIKE TO WORK WITH ME:

"I left our session feeling hopeful and in control of my career for the first time in years. It was easy to be vulnerable with Sarah and she asked very thoughtful questions. She came up with a unique approach and several tools for navigating my career progression that removed a lot of the judgement and pressure I put on myself. For anyone struggling to see a way forward or feeling hopeless about their career, I highly recommend working with Sarah. You’re guaranteed to walk out with a fresh perspective and a feeling of agency.", Polina V


"What sets Sarah apart is her exceptional talent for asking thought-provoking questions. Through her skillful questioning, Sarah helped me gain fresh perspectives and uncover insights I hadn't considered before. Her guidance has been instrumental in my personal growth, enabling me to overcome obstacles and embrace new possibilities.", Shiva B

Executive Coach: I help leaders in tech fall back in love with their career

ZINC

I coach founders from Zinc's portfolio companies

Executive Coach

Zinc is a social impact venture builder based in London.

*Recipient of the Rose Acton Award for exceptional work as a technical founder
*Founded Berry, an AI companion for career reinvention

Entrepreneur in Residence

Leopard.FYI

I coach senior engineers and product managers + consult on community strategy.

Fractional Candidate & Community Advisor

Splice

Engineering leadership, led team building AI music production tool
Hiring manager
Created our internship program for underrepresented groups and career changers

Engineering Manager  

Feedback Loop

Senior Software Engineer

Entrepreneur First

Received pre-seed funding for entrepreneurial endeavor in creative technology.

Entrepreneur

Skillshare

Led technical initiatives around building community + running workshops for students learning new skills

Software Engineer II

Publicis Sapient

Frontend software engineering and user research at a consultancy. My projects involved clients in the government and finance.

Frontend Developer

Manchester International Festival (MIF)

Commissioned work for the Manchester International Festival using creative coding. 
The installation was called Not Another Mood Lamp and was a projection using sentiment analysis on tweets from the festival.  
* Work was featured on the BBC

Creative Technologist

OwnLocal

My first introduction to startup life. Woah. Talk about wearing multiple hats.

Software Engineer

𝐇𝐢! If you're a leader in tech ready to feel energized about your career again—whether in tech or beyond—let’s connect.

𝐃𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨𝐮𝐧𝐝 𝐟𝐚𝐦𝐢𝐥𝐢𝐚𝐫?
- You find yourself scrolling LinkedIn, wondering why everyone else seems so happy and successful.
- Imposter syndrome is your constant (and unwelcome) companion.
- You crave 𝐟𝐫𝐞𝐞𝐝𝐨𝐦, 𝐚𝐮𝐭𝐨𝐧𝐨𝐦𝐲, and work that lights you up instead of burning you out.

I get it—I’ve been there.

After 10+ years in tech, I went from the brink of burnout to building a career I truly love. Now, I help women like you do the same.

𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐭𝐡𝐢𝐬:

- Replacing “decision fatigue” with a crystal-clear sense of purpose.
- Trading self-doubt for resilient, unshakeable confidence.
- Finding freedom and fulfillment in work that truly lights you up.

𝐌𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐦𝐚𝐤𝐞 𝐰𝐚𝐯𝐞𝐬.

✨ Senior Engineer: Landed a robotics job with a $40k raise and a leadership track.  
✨ Tech Founder: Closed a multi-million dollar deal in his first year and built a values-driven business.  
✨ Senior Product Manager: Launched her coaching business and signed clients within 3 months.  
✨ Data Scientist: Landed her dream FemTech role and scored a Penguin book deal for spooky cocktails—all while exploring Spain.  

𝐇𝐨𝐰 𝐰𝐞 𝐜𝐚𝐧 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫:

❤️ 1:1 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠: High-level, personalized support for leaders in tech 
⚡ 𝐀𝐮𝐭𝐡𝐞𝐧𝐓𝐞𝐜𝐡: Group coaching for senior women in tech who want to thrive authentically.

𝐖𝐡𝐚𝐭 𝐬𝐞𝐭𝐬 𝐦𝐞 𝐚𝐩𝐚𝐫𝐭?  
With 20+ roles in tech—from engineering manager to VC-backed founder—I know firsthand what it’s like to navigate burnout, underrepresentation, and the desire for something more. 

Over the past 4 years, I’ve helped 100+ leaders in tech (engineers, product managers, founders) create careers that feel both 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 and 𝐞𝐧𝐞𝐫𝐠𝐢𝐳𝐢𝐧𝐠.

𝐋𝐞𝐭’𝐬 𝐜𝐡𝐚𝐭—𝐬𝐞𝐧𝐝 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐡𝐞𝐫𝐞 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧!  

📧 hello@sarahingcoaching.com  
🌐 sarahingcoaching.com
☎️ Book a chemistry call: calendly.com/sarahing/coachingcall

Sarah ❤️ Ing

BT Group

Senior UX/Design Researcher

- Transitioned the team from 3 sub-contractors to 6 FTE in a short period
- Oversee all our foundational, generative and evaluative research pieces for Sales and Service
- Support recruitment efforts across the research practice internal customer recruitment B2B
- Collaborate with key partners to form our business-wide UX Research roadmap (including prioritisation and resourcing efforts); Product Managers to run and facilitate best practice discovery and ensure we focus on the right opportunities; Design Leads, Product and Content Design Managers to set up ways of working and evaluative UXR opportunities
- Rolled out a user research playback to instil good and consistent practices across multiple tribes and squads
- Coach and mentor our UX design apprentices undertaking their degree with BT/Manchester Met

Interim User Research Lead / User Experience Research (UXR) Manager

- Senior product designer for Service across 3 customer segments; Single Office Home Office (SOHO), Small to Medium Enterprise (SME) and Corporate and Public Sector (CPS). 
- Development a new concept for a Service platform that serves all customers; designed a design sprint, sketched/wireframed and prototyped, test and iterated on design (Build, Measure, Learn)
- Working on discoveries and sprints, agile/scrum/kanban development teams, creating B2B applications and digital service transformation.
- Insight-driven approach facilitating playbacks between product owners, product and content design, and engineering to deliver user research and encourage collaboration so that recommendations are actioned
- Led user research on key journeys across Service; usability testing, qualitative interviews

Senior Product Designer

Spark44

Senior UX/IA Architect

MM.LaFleur

Lead UX/UI Designer

Datami

Head of Design

Human Future Design

Design Researcher

Hyper Island

Master of Arts (MA) in Digital Experience Design

Xchanging Asia Pacific

Creative Director

Global Technology Marketing Manager

NTT Europe Ltd.

EMEA Marketing Communications Manager

Level 3 Communications

Bid Manager

Bovis Lend Lease

Bid management of PQQ’s up to the value of £250m and successful tenders, value circa £45m. Capture Management,  developing and implementing a win capture plan and Public Sector bidding into the Ministry of Defence.

Marketing & Business Development Manager - Defence

I’m Emma, 0>1 and growth product/UX designer, and user researcher.

Being the first experience design hire for two US start-ups ~ Datami (Boston) and MM.LaFleur (New York) ~ I've led in all stages of the e2e design journey.

My strengths are in product discovery, concept development (prototyping/PoC/wireframing), lean iteration, CRO and qualitative user research. I advocate for people and have been crafting experiences on mobile and desktop in both business and consumer platforms for 8+ years. I understand users in ecommerce, enterprise, luxe industries and what drives profitability and value. Also pretty nifty at simplifying complex interactions and data visualisation.

Details are everything. I create meaningful experiences, striking a balance between business drivers and users. People are core to every experience; let the users lead the way.

taplio

The Battle

Sarah ❤️ Ing

🟡 🟦 🔺 Emma C.

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