Sarah Berckenkamp

Sarah Big Business

Sarah Berckenkamp is the coach for small business owners who want to grow their capacity and income by creating a business that runs on their terms.  

She’s known for teaching her clients to attract new income & clients from 100% organic reach and using sales tactics which stand for quality.   

Because that’s how she’s build her own 6-figure coaching business, she believes in the personal power of people to choose her as a coach and doesn’t see any reason why she should convince people to work with her.  

Her clients are women who are willing to do the inner work, who are open to change aspects of their behavior and change strategies that no longer serve them.

Working with Sarah means having a long term mindset for your business, because your business is worth it to give it the best treatment and attention it deserves.

Clients of Sarah include people who either have a business in sports, the arts, formal education, acclaimed brands, politics, health care and much more.

Her clients have created an incredible confidence on how they should run their business, because of the work they’ve done with Sarah.

Business & Executive Coach

Sarah berckenkamp

As an interim manager I was focused on creating aligned teams, better financial outcomes and long term strategies that the organizations still benefit from.

Clients included:
Bits of Freedom
Museumvereniging
Van Gogh Museum
Amsterdam Dance Event
Affordable Art Fair
Amnesty International
Amsterdam Art
Ticketing Group
EYE Filmmuseum
Gemeente Haarlem
Provincie Noord-Holland
ACMC
MuseumNext
Volksuniversiteit Amsterdam
VSCD
Reinwardt Academy
de Brakke Grond
Amsterdam Film Week
Stimuleringsfonds Creatieve Industrie

Interimmanager

n8 I stichting museumnacht amsterdam

Management at an independent collective marketing organization for the museums of Amsterdam (N8). N8 organizes the Museum Night and other activities during the year to attract a young audience (18-35 yrs) to the museums of Amsterdam.

Portfolio: 
- strategy
- contactperson board
- developed new projects: Nachttour, partnership with MuseumNext, partnership with UvA Intreeweek, partnership with ‘Stichting 2013' / IAMsterdam, added seven new locations to the Museum Night, Nachtmuziek,
- increased the Museum Night with 4000 visitors in two years,
- planning (team, year, project), 
- finance (edited and administered the budget, edited annual reports and auditors reports),
- chose a new design studio for the Museum Night campaign and N8 corporate, 
- press / pr (contact with (inter)national press: tv, newspapers, magazines, radiostations and several popular online media channels), 
- marketing strategies (online and print),
- sponsorships and funding (drafting fund request / networking / lobby), 
- contact person museums (advice, text editing website / program),
- spokesperson (invited at MuseumNext, Dutch Film Festival, Amsterdam Dance Event, Uitmarkt, Kom je Ook, Reinwardt Academie, ROC, Foamlab, Blikopeners, Nowhere, Studio West),

Project Manager

Sarah Berckenkamp PR

During my study I had my own PR / events company. 
- booker and PR for the artist Major Hostage
- curatorial assistant and PR for the gallery Artpocalypse Collective.
- marketeer and PR for the music label UNlimiter Eventlabel
- PR for the online network Tipspot.com

Freelance PR

KunstRAI

Co-curator

Mediamatic

Curatorial Intern

Stad Mechelen

I worked on Mechelen as the European capital of the arts.

Chelsea Art Museum

MAS | Museum aan de Stroom 

Intern

Sarah Berckenkamp the coach for small business owners who want to grow their capacity and income by creating a business that runs on their terms.  

She’s known for teaching her clients to attract new income & clients from 100% organic reach and using sales tactics which stand for quality.   

Because that’s how she’s build her own 6-figure coaching business, she believes in the personal power of people to choose her as a coach and doesn’t see any reason why she should convince people to work with her.  

Her clients are women who are willing to do the inner work, who are open to change aspects of their behavior and change strategies that no longer serve them.

Working with Sarah means having a long term mindset for your business, because your business is worth it to give it the best treatment and attention it deserves.

Clients of Sarah include people who either have a business in sports, the arts, formal education, acclaimed brands, politics, health care and much more.

Her clients have created an incredible confidence on how they should run their business, because of the work they’ve done with Sarah.

Founder

Do you want to make your business more profitable?
I would love to help you! 
With over 13 years of interim experience and coaching skills I am helping experienced solopreneurs and small business owners to make their business more profitable

Red Panda Works

As a B2B Marketing Strategist, I focus on assisting businesses in their growth through effective marketing and client guidance.

→ Strategy and execution: developing and implementing marketing plans for 5 clients, aimed at enhancing their online presence and sales.

→ LinkedIn training: educating clients on how to effectively utilize LinkedIn for networking and marketing purposes.

→ HubSpot Expertise: Providing advice on using HubSpot to improve customer relations and automate marketing processes.

B2B Marketing Strategist

Contentoo

As a Marketing Operations Specialist, I manage complex digital projects and define success metrics.  I am also responsible for maintaining, optimizing, and integrating a set of marketing tech stacks, including Hubspot. I also monitor and track key performance indicators, analyze data, assess trends and determine actions to optimize performance, and manage all aspects of marketing operations.

Marketing Operations Specialist 

Contentoo is Europe’s leading platform for content marketing talent built to help rising companies work with the full power of content. 

Currently, I am the digital marketing specialist at Contentoo. Together with the marketing team, I ensure that our prospects and clients have the best customer experience ever, and that our current clients never want to leave us. In addition, I am responsible for marketing automation, marketing operation and paid advertising. 

Contentoo offers a global pool of pre-screened freelance writers, localisation experts, designers, strategists, and many other creatives combined with best-in-class tools to level up your content creation.

Reach out to me anytime to learn more about Contentoo or visit Contentoo.com

Digital Marketing Specialist

Emmer Marketing

As a Freelance Marketing Consultant I help local entrepreneurs to grow their business through marketing. Setting up a marketing strategy, optimising advertisements, or technically arranging all data in dashboards; nothing is too crazy.

Freelance Marketing Consultant

B2C Europe - A Maersk Company

In order to increase brand awareness, create a strong brand and grow the organisation as a whole, I am responsible for all online marketing purposes in five different countries. 

Specialism: Marketing Automation, Google Search Advertising, Content Marketing, Social Media Marketing, Social Media Advertising and Lead Generation.

Online Marketer

As an Marketing Coordinator, I am fully responsible for all in-house activities related to the international marketing projects. I will make a connection between Marketing, Sales and IT on an international level. Together with the marketing team, I am committed to increase the brand awareness of B2C Europe and to put the organisation even more firmly on the map!

Marketing Coordinator

DiningCity

At Diningcity I was fully responsible for all email marketing in the Netherlands and Belgium. I sent out multiple newsletters per week, was constantly looking for ways to optimise the campaigns and automate the mail traffic.

Allianz Global Assistance NL

At Allianz Global Assistance, I worked in the finance department. My job was to carefully check incoming debtors and creditors.

Finance employee

B2B Growth Manager @ Red Panda Works | Growth marketing drives your business expansion

Bad product = bad marketing.

No amount of clever campaigns will save a product that doesn’t meet the market's needs. That’s why I start with the basics: product-market fit. Once that’s locked down, everything else becomes a matter of execution.

For over 8 years, I’ve been on a mission to prove that B2B marketing doesn’t have to be dull. Strategy is key, and it all starts with understanding your audience, identifying the right ICP, and crafting messaging that resonates.

I specialize in building data-driven B2B marketing strategies that deliver real results. Whether it’s through Account-Based Marketing or Demand Generation, I focus on creating tailored approaches that drive growth - especially for businesses with longer sales cycles.

Having worked across agencies and in-house teams, I’ve gained a comprehensive understanding of how to align marketing with real business goals. I’ve also trained teams on LinkedIn strategies and demand generation, because sharing knowledge is just as important as implementing it.

If your business is ready to rethink its approach to marketing—starting with the product, audience, and messaging - let’s talk. Drop me a line at emre@redpanda.works, and we’ll start building your next growth engine.

Emre Vonk

Some teams don’t want marketing.

They want a vending machine that spits out leads on command.

So they skip strategy, ignore positioning, and go straight to:

"Can we run LinkedIn ads next week?"

Sure.
 
If you want to pay to confuse strangers.

Sound familiar?

Demand Manager @ Dapper | Building high-performing marketing engines for B2B Brands

We are the European B2B Agency of the Year 2025. 🏆🏆🏆

And saying that out loud still feels slightly unreal in the best possible way. 

The judges highlighted our team’s ownership, our forward-thinking approach, and our depth in demand generation, human-led marketing, content, and employee advocacy.

Which is exactly the kind of work we’ve been quietly obsessing over for years. 

What stood out to me most is that they didn’t reward noise or flash but the discipline to keep things simple, clear, and genuinely useful. 

I’ve always believed that great B2B looks effortless only because the hard thinking has already been done, and this award feels like validation of that philosophy. 

It’s a reminder that simplicity isn’t the easy route but the skilled one, and that teams who commit to it end up building something stronger than campaigns.

For me, the real takeaway is that our best work comes from staying true to that mindset. 

And now it’s time to get back to doing exactly that.

Good marketing looks easy.

That’s exactly what makes it so hard.

People think it’s just a post.

They don’t see the research.

The interviews.

The hours spent rewriting things that no one will ever notice.

Just a scroll, a like, maybe a “nice.”

Because good marketing looks effortless.
 
When in reality..
 
It’s anything but.

“97% of your market isn’t buying right now.”

You’ve probably heard that stat 20 times this year.

So we all started shouting about brand. About awareness. About the long game.

Fair enough. But here’s what happened:

We forgot about the 3% who are buying.

And we stopped capturing demand.. just as the tactics got better.

Cold outreach still works. Not the spray-and-pray kind. But when the timing is right and the offer hits? People respond.

Search still works too. If you stop bidding on broad stuff and actually write for buyers.

Referrals? Always worked. Still do. And funny enough.. most come from people who’ve never even worked with us.

They’ve just seen us around. Enough to trust the name.

So no: demand capture is not dead. We just got distracted.

And if you’re ignoring the 3%?

You’re leaving money on the table.

taplio

The Battle

Sarah Berckenkamp

Emre Vonk

Followers

Posts

Engagements

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Performance ScoreEmre Vonk's LinkedIn Performance

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taplio

The Battle

Sarah Berckenkamp

Emre Vonk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Emre Vonk's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEmre Vonk's LinkedIn Performance