Sarah Berckenkamp

Sarah Big Business

Sarah Berckenkamp is the coach for small business owners who want to grow their capacity and income by creating a business that runs on their terms.  

She’s known for teaching her clients to attract new income & clients from 100% organic reach and using sales tactics which stand for quality.   

Because that’s how she’s build her own 6-figure coaching business, she believes in the personal power of people to choose her as a coach and doesn’t see any reason why she should convince people to work with her.  

Her clients are women who are willing to do the inner work, who are open to change aspects of their behavior and change strategies that no longer serve them.

Working with Sarah means having a long term mindset for your business, because your business is worth it to give it the best treatment and attention it deserves.

Clients of Sarah include people who either have a business in sports, the arts, formal education, acclaimed brands, politics, health care and much more.

Her clients have created an incredible confidence on how they should run their business, because of the work they’ve done with Sarah.

Business & Executive Coach

Sarah berckenkamp

As an interim manager I was focused on creating aligned teams, better financial outcomes and long term strategies that the organizations still benefit from.

Clients included:
Bits of Freedom
Museumvereniging
Van Gogh Museum
Amsterdam Dance Event
Affordable Art Fair
Amnesty International
Amsterdam Art
Ticketing Group
EYE Filmmuseum
Gemeente Haarlem
Provincie Noord-Holland
ACMC
MuseumNext
Volksuniversiteit Amsterdam
VSCD
Reinwardt Academy
de Brakke Grond
Amsterdam Film Week
Stimuleringsfonds Creatieve Industrie

Interimmanager

n8 I stichting museumnacht amsterdam

Management at an independent collective marketing organization for the museums of Amsterdam (N8). N8 organizes the Museum Night and other activities during the year to attract a young audience (18-35 yrs) to the museums of Amsterdam.

Portfolio: 
- strategy
- contactperson board
- developed new projects: Nachttour, partnership with MuseumNext, partnership with UvA Intreeweek, partnership with ‘Stichting 2013' / IAMsterdam, added seven new locations to the Museum Night, Nachtmuziek,
- increased the Museum Night with 4000 visitors in two years,
- planning (team, year, project), 
- finance (edited and administered the budget, edited annual reports and auditors reports),
- chose a new design studio for the Museum Night campaign and N8 corporate, 
- press / pr (contact with (inter)national press: tv, newspapers, magazines, radiostations and several popular online media channels), 
- marketing strategies (online and print),
- sponsorships and funding (drafting fund request / networking / lobby), 
- contact person museums (advice, text editing website / program),
- spokesperson (invited at MuseumNext, Dutch Film Festival, Amsterdam Dance Event, Uitmarkt, Kom je Ook, Reinwardt Academie, ROC, Foamlab, Blikopeners, Nowhere, Studio West),

Project Manager

Sarah Berckenkamp PR

During my study I had my own PR / events company. 
- booker and PR for the artist Major Hostage
- curatorial assistant and PR for the gallery Artpocalypse Collective.
- marketeer and PR for the music label UNlimiter Eventlabel
- PR for the online network Tipspot.com

Freelance PR

KunstRAI

Co-curator

Mediamatic

Curatorial Intern

Stad Mechelen

I worked on Mechelen as the European capital of the arts.

Chelsea Art Museum

MAS | Museum aan de Stroom 

Intern

Sarah Berckenkamp the coach for small business owners who want to grow their capacity and income by creating a business that runs on their terms.  

She’s known for teaching her clients to attract new income & clients from 100% organic reach and using sales tactics which stand for quality.   

Because that’s how she’s build her own 6-figure coaching business, she believes in the personal power of people to choose her as a coach and doesn’t see any reason why she should convince people to work with her.  

Her clients are women who are willing to do the inner work, who are open to change aspects of their behavior and change strategies that no longer serve them.

Working with Sarah means having a long term mindset for your business, because your business is worth it to give it the best treatment and attention it deserves.

Clients of Sarah include people who either have a business in sports, the arts, formal education, acclaimed brands, politics, health care and much more.

Her clients have created an incredible confidence on how they should run their business, because of the work they’ve done with Sarah.

Founder

Do you want to make your business more profitable?
I would love to help you! 
With over 13 years of interim experience and coaching skills I am helping experienced solopreneurs and small business owners to make their business more profitable

Chris James

Content To Clients Consulting

We help small business owners win more clients using organic content.

⬇️ Check out our client results below ⬇️

Social sales secrets for coaches + freelancers. My DM game is appalling 😬

FREE LinkedIn training in my featured section ⬇️ ⬇️ ⬇️

My daughter asked if I'm famous.

"Well, 25,000 people follow me on LinkedIn."

(Smug)

She said "Mr Beast has 300 million."

Then asked if I'm poor 🤣

📌 Ex-Loser (Doors close for C2C in 11 days)

Remember that guy? You know the one...

He got caught cheating at the Coldplay concert...

No, me neither

I wouldn't be able to tell you his name.

I wouldn't recognise him if he walked past me.

We all overthink stuff to the point of paralysis...

But in actual fact, no-one will even care or remember in 5 mins time.

Do the thing.

No-one gives a sh!t.

K thx bye

📌 Ex-Loser (Doors close for C2C in 14 days)

Last Monday I made about $50,000 in a single day.

That's more than I used to earn in a year 🤯

Except…

It took a year of talking about it.

Months of planning.
Weeks of building.

And 2.5 hours, a broken website + 2.5 nervous breakdowns to get there.

Alongside: 

I forgot to record it
I didn't promote it on Insta
I wasted time on too many landing pages

Luckily the C2C team helped regulate my nervous system + fill the event with about 300 people (thanks guys)

That £38k win is massive, but do not fking underestimate the work and blood, sweat + tears that go into things like this. 

Thank you to everyone that came along to the workshop.

I'm glad you got so much value from it.

So... if you want to join C2C at the lowest price it’ll ever ever be (we just slashed our prices in half) and get a LOAD of bonuses AND the rest of the year free, head to my profile here: Chris James 

or message me CLIENTS + we can have a chat.

📌 Ex-Loser (Doors close for C2C in 21 days)

I’ve rejoined the 5am club.

But no ice baths, howling naked at the moon 🐺

That’s an 11am activity...

But, when you're building something properly, you need hours the rest of the world isn’t asking anything from you.

We’ve just dropped the price of our programme. 

BUT just because the price is lower…

…doesn’t mean our standards are.

Every single part of our process + delivery is getting looked at, refined + improved.

And that means I’ll happily trade a lie-in if it means YOUR next client comes in faster, your messaging finally lands, and you stop spending your time doing the things that WON’T make you money.

We’re (re)building C2C for people who work school hours (but not just parents!)

But to build that model, I’m willing to start in the dark. 

And fcking hell it’s dark 🤣

Time’s running out on our bonuses + doors close soon. 

So if you wanna know what I’m making such a fuss about, have a look here: https://lnkd.in/ejV7_Wx4

It’s our 9th wedding anniversary.

So I’m doing what any good husband does + hanging with a load of business owners at a mastermind in New York 🇺🇸

KIDDING Amy + the kids are here too so today’s plan is:

1. Ice Skating
2. Ghostbusters HQ 
3. As much pizzza as possible

Happy anniversary. Sorry for being so annoying! 

Anyone got any decent NY recommendations? 

👇🏻 

(Pic from The Plaza Hotel in Home Alone 2)

No alternative text description for this image

This is the STUPIDEST thing I’ve ever done (on camera)

Every coach I know is gearing up to raise their prices for 2026. 

Charge more, make more money, right?

Right, but…

We ignored that + CUT OUR PRICE IN FCKING HALF.

Because when you’ve got something you know can help so many people why the hell wouldn’t you make it accessible to more people?

But we didn’t stop at cutting the price. 

We kept going + added a shitload of bonuses:

→ The rest of 2025 free (start in Dec rather than Jan)
→ Our secret Competitor Analysis tool
→ My full LinkedIn Blueprint course
→ A private Q1 roadmap session

Everyone else is making it harder for you to grow next year. 
We’ve just made it the easiest + cheapest it will ever be.

Why the hell would we do that?

Because the landscape has changed. 

The platforms have gone pay-to-play. 
Organic reach is falling off a cliff. 
AI content is the fcking worst.

And most people are still trying to grow their business with strategies that stopped working 18 months ago. 

If you want 2026 to look different, you can’t keep using 2025 tactics.

So if you’re a coach, consultant or freelancer who wants to hit 2026 bigger + better, we’ll give you the system that’s helped people grow to 6 figures and beyond (over 200 people, in fact), this is for you.

If you want to see me completely lose my mind on camera, hit play below.

And if you want the offer, hit my profile → Chris James

Watch the video first though.

You’ll understand why this might genuinely be the most ridiculous decision I’ve ever made.

Just so you know...

If you comment on my post and I think you are using bots...

I will ask you "what do you mean?" 
Or if you just parrot my post back at me, I will just put "yep." 

If your business isn’t making money yet, you don’t need to use robots. 

You need to have conversations.

[Picture at me laughing at you losers who use AI for commenting]

📌 Ex-Loser (Doors close for C2C in 18 days)

🚨 LISTEN - LESS THAN A MONTH... 

We just cut our prices in half + stopped sales calls forever.

You're only seeing this because you've been checking out our stuff.

Go ahead + apply for C2C.
We'll show you how to get to £8k+ p/mo in school hours.

🎁 Get loads of bonuses (and it's HALF the price)

Doors shut on 19th December...

And after that we're putting it up by £1,000

📌 Click here + apply now → https://lnkd.in/etvZ4bBf

“The f word is NOT a good idea.”

Actual feedback I got after speaking at an event last year.

Safe to say she didn’t become a client.

But imagine if I’d toned it down, kept it “professional” and she HAD signed up?

She’d have got a shock on her first C2C group call.

I’m not here to get invited for a brew at your grandma’s house 👵🏻

I’m here to help you build a business. 
And be yourself in the process.

So if I wasn’t MYSELF while doing it, I’d be pretty f-cking hypocritical.

What’s your view on swearing in marketing + in front of clients?

I got told off for using the words “WANNA” and “GONNA” in a post 🖕🏼 

If that was you, you’re gonna wanna scroll past this one too matey moo... 

The problem with posting content that follows some stranger off the internet’s guidelines on what you SHOULD do… 

…is that when people come to work with you, it’s not gonna feel like they’re working with the person they’ve seen online. 

Which is why I’m always gonna type like I fckin talk. 

Gonnas, wannas, swearing + not-quite-”correct” sentences all included. 

If you wanna build an offer that actually sells, you’re GONNA WANNA click this link → https://lnkd.in/eM7BF6mg 2025-12-02 

- - - - - - - 

📌 Our non-negotiables are willingness to do the work. 
And humour. Don’t apply unless you have both plz.

You’re not doing yourself any favours on LinkedIn...

Especially if you’re doing this… ⬇️

Said with love, but… are you a nodding dog?

This platform's full of ‘em.

Yes men. Yes women.
Trumpet blowers. Copycats.

That’s why everyone’s content pretty much reads the same.

They’re scared.

→ Scared to stand out
→ Scared to be too different
→ Scared of their potential too

If building personal brand is high on your agenda…

Then your best friend is POLARITY.

Why are you different to the alternatives?
What false information are people giving out?

What do you do in your day to day that others don’t?

Focus on that. You’ll stand out more.

- - - - - - - 

🚨 This is your FINAL CALL for today’s FREE Death Of Content workshop.

If you REALLY wanna stand out, you need to know what’s dying + what’s replacing it in 2026 + beyond. 

Sign up here before it’s too late (it’s free but there’s NO replay)

Tickets on my profile ➡️ Chris James

Just broke the internet again - but in a bad way!

EDIT - WE'RE BACK ONLINE.  DEADLINE EXTENDED TIL 5PM. 

If you were on the Death of Content workshop just now...

You broke our website.

We can't let you sign up, OR even email you about it!

Will be back online soon.

We REALLY tried to behave professionally. 

I think we did well. 

(Hit play to watch Katie Skelton almost catch fire with terror) ⬇️ 

P.S. I’m running a clients-only Q1 roadmap session TOMORROW inside C2C. 

Msg me Q1 + I’ll send you the info before it’s too late.

I invested another 5 figures into myself yesterday.

No sales call 📵

Now don't get me wrong...

It's an absolute PRIVILEGE to be able to do this.

To not have to think, and just chuck out more than the deposit I put down on my first house to an absolute stranger.

But I think about it differently after a couple of years...

The person you become from investing in yourself is worth so much more than the money you spend.

I've invested in some ABSOLUTE BS 💩

But... I've made every penny back, in some form.

And I'm all about future-proofing myself for next year.

Because... 2026 starts in 5 weeks.
You can enter it as the same person you are today.
Or you can back yourself and become someone new.

The choice is yours...
But whatever you do... join C2C today!

I need the £10,000 back 🤣

📌 Ex-Loser (Doors close for C2C in 16 days)

I took 120 of our sales calls + ran ’em through ChatGPT.

VERY interesting...

Turns out pretty much everyone who booked calls with us this year had the same 5 problems popping up in their business...

And they all thought they were the only one dealing with it.

Check it out ⬇️

- - - - - - - 

📌 PS - Time is running out to join C2C at half the price.
Apply ASAP if you want in.

(No it's not a Black Friday offer 🤣)

Everyone talks about red flags, so… 🚩

Let’s talk about green flags for a prospect or client.

We’re extremely lucky to attract clients with very similar traits + behaviours.

Here are a few early signs that the prospect will be a good client:

→ They have a good sense of humour
→ They show up on time (or 1 minute early)
→ They understand Rome wasn’t built in a day
→ They don’t barter on cost / ask for discounts
→ They’re coachable (even if you’re not a coach)

Shout out to Ady Howes who is smashing it right now inside C2C.

You make our world a better place 🌍

- - - - - - - 

Does the list above sound like you + you want to head into 2026 with a plan + processes in place to build + sell your offer in under 90 days? 

C2C is currently the lowest price it’ll ever be. 

DM me or Katie Skelton if you want the info... 
AND all the end of 2025 bonuses (there are a lot).

We've just cut our prices in half.

We also have more results than any other organic marketing programme.

Find out more here (sh-t loads of bonuses too) 👇🏻

https://lnkd.in/exVt2weg

This is for you if you’ve known about C2C for more than a year.

Maybe you’ve even had a call with me or Katie.

But something’s stopped you.

Time?
Money?
Worried it won’t work for you?
All of the above?

You’ve been circling the drain for months, maybe years. Wondering what if….?

I’ve got news.

You are the EXACT reason we’ve dropped our prices.
Made it easier than ever to say yes.
De-risked the risk.

If you’ve got a few hours a week + the discipline to follow the process (with our support, obvs). there is no better time.

DM me DRAIN + I’ll send the details.
Or go here: Chris James

You probably know what you WANT…

…more clients, better months…

But do you know exactly what you NEED to get there?

If not… don’t worry, we do…

Because we've helped over 300 other business owners do the same.

Here's our exact process:

STEP 01 → BUILD YOUR MASTER OFFER™ 
The offer that makes clients say… 
“YES this is what I need, please take my money”
(+ we'll stop you undercharging too because 99% of people are)

- - - - - - - 

STEP 02 → SWITCH ON YOUR MARKETING MACHINE
This is a simple, organic strategy that brings leads to you
(no ads, no cold DMs, no complex funnels).

- - - - - - - 

STEP 03 → SYSTEMISE LEADS + SALES
A lead gen + sales process that turns calls into clients.
Most people try to fix this stuff by downloading a freebie (or 12), tweaking their LinkedIn headline + spending days, weeks, even months being "busy" with next to nothing to show for it. 

- - - - - - - 

That’s why they stay stuck.

We will help you fix it all, in order...+ now's a very good time.

You can join C2C + get:

• Access for less than half the price we've always charged
• The whole of December free if you join by the end of the week
• My LinkedIn Blueprint course completely free
• A live, clients-only Q1 planning session next week (Friday)

If you’re still “thinking about it"... 
That’s exactly what's keeping you where you are.

But November's nearly out...
So if you want the whole of December free you need to act fast.

Want to know more? DM me CLIENTS now
(Or visit the School Hours video on my profile → Chris James)

I just showed 50 clients how to plan the whole Q1 content strategy in under two hours. I'm going to show you how to do it too

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The Battle

Sarah Berckenkamp

Chris James

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The Battle

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Chris James

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris James's LinkedIn Performance

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