ExtraHop

Senior Strategic Advisor - Public Sector (FED/SLED)

DoD Account Manager

United States Air Force

Transitioning Cyber Sr. Leader

Air Force Technical Applications Center

Commander, 709th Support Group

JTF National Capital Region & US Army Military District of Washington

Senior Director (J6 & G6) of C4 Cyber

Combined Air Operations Center

Director, C4 Operations

Offutt AFB   

Commander, 55th Communications Squadron

Pacific Air Forces

Chief, Command and Control Division

Deputy, Capabilities and Integration Divison

Special Operations Command, Afghanistan

Cultural Support Teams (CST 2) attached to 3rd Special Forces Group.

Director, Cultural Support Teams (CST2)

Special Operations Command

Chief, Commanders Engagement Group

Planner, Communication/C2

Air Force Central Command

Deputy Commander, Communications Squadron

Harvard Kennedy School, Senior Executive Fellow.  Georgetown University, Certificate of Project Management (CPM).  Certified Information Security Manager (CISM).  Certified Scrum Master (CSM).  United States Figure Skating Association (USFSA) Gold Freestyle Medalist & Silver Figure Medalist.

Sarah Cleveland

ExtraHop’s market leading network detection and response (NDR) platform, RevealX, uses cloud-scale AI to help enterprises detect and respond to threats-before they compromise your business. When you don’t have to choose between protecting your business and moving it forward, that’s security uncompromised.

Senior Product Marketing Manager

OpenText

OpenText™ Security Solutions provide 360-degree visibility across laptops, desktops and servers for proactive discovery of sensitive data, identification and remediation of threats and forensically sound data collection and investigation.

With agents deployed on more than 43 million endpoints, clients that include 78 of the Fortune 100 and more than 6,600 EnCE™ certified users, EnCase Security Solutions deliver the industry gold standard for incident response and digital investigations. 

EnCase solutions help enterprises, government agencies and law enforcement address a range of needs around risk and compliance, file analytics, endpoint detection and response (EDR) and digital forensics with the most trusted digital forensics and cybersecurity software. Solving problems that often go undetected or unsolved on the endpoint restores the confidence of companies and their customers with unparalleled reliability and breadth of coverage.

Knovos

Successfully implemented a cohesive marketing strategy to increase brand awareness and meet growth objectives. Collaborated across departments to create a strategic plan for upcoming product releases, including segmented messaging, and value propositions for target audiences. Deployed a marketing automation platform integrated with the current CRM system for complete end-to-end lead management and campaign tracking. Reporting into the CEO, managed the global marketing project schedule including events, webinars, public relations, and content calendars to coordinate and repurpose work across regions. Worked closely with the business development team on outbound calls and emails and provided them with sales enablement materials to address each stage of the buyer's journey. Developed an in-house public relations and communications initiative and content strategy for award nominations that resulted in a Financial Times Innovative Lawyers APAC award in the category of Data, Knowledge, and Intelligence. Managed analyst relations and positioned the company as a leader in e-discovery and legal project management and obtained placement in the Gartner E-Discovery Market Guide.

Global Marketing

TCDI

Developed and implemented a strategic marketing plan to increase brand awareness and improve demand generation programs. Oversaw the adoption of a comprehensive marketing automation platform for improved lead management and tracking. Handled product family re-branding, product launches, event marketing and social media campaigns across ediscovery and cybersecurity services. Managed analyst relations and public relations strategy to build awareness and thought leadership. Responsible for annual marketing department budget and individual program budgets to support growth.

Vice President, Marketing

Nuix

Defined event marketing strategies and attendee experiences for more than 100 annual events. Planned large flagship events including the annual Nuix User Exchange and oversaw participation at major industry tradeshows including LegalTech, BlackHat, RSA, ILTACON and Microsoft Ignite. Collaborated with global business unit leaders and subject matter experts to create key messaging and compelling speaking topics and panels. Drove brand awareness in North America and positioned Nuix as a market leader in eDiscovery, information governance and digital investigations. Directly managed the global event marketing team and annual events budget and calendar.

Director Event & Customer Marketing

Developed targeted marketing plans for strategic alliance partners. Collaborated with global marketing leads and external alliance marketing teams on the development of results oriented joint marketing strategies and action plans. Created integrated marketing campaigns that increased brand awareness for alliance partnerships and delivered shared sales leads. Worked cross-functionally to develop tactics for major events. Oversaw the digital and social campaigns, paid search, marketing automation, and thought leadership opportunities. Drove customer and partner experience with GoToMarket plans to increase sales pipeline and early adoption. 

Planned and executed large flagship events including the annual Nuix User Exchange and oversaw participation at global industry trade shows including Black Hat, RSA Conference, Gartner IT Symposium and Legalweek New York. Worked closely with global business unit leaders and subject matter experts to create key messaging and compelling speaking topics and panels. Directly managed the global event marketing team and annual event marketing budget and calendar.

Director Event Marketing & Strategic Alliances

Created successful marketing programs that supported Go-to-Market product plans focused on growing market share for Nuix's ediscovery and information governance solutions in North America. Supported a fast-paced, high-growth marketing and sales strategy expanding across EMEA and North American regions. Handled all aspects of the marketing mix, including digital marketing, sales enablement, customer communications, webinars and event marketing. Partnered with business unit leaders and subject matter experts to craft compelling value propositions, identify competitive differentiators, and successfully launch new products. Developed and maintained a strategic market segmentation that identified customer needs and behaviors and created actionable profiles that were leveraged to improve marketing initiatives. Oversaw the global Nuix Insider Roadshow featuring the Nuix CTO in Sydney, London, New York, DC, San Francisco, Singapore and Chicago and the creation of the annual Nuix User Exchange, now in its sixth year.

Senior Marketing Manager

Guidance Software

Delivered large scale events that exceeded expectations, while staying under budget. Organized CEIC (now Enfuse), one of the largest enterprise investigation shows in the industry and was responsible for driving conference sponsors, VIP executive events and the exhibit hall booths. Provided leadership, motivation, direction to the corporate events team. Responsible for the end-to-end management of event campaigns, including promotion, onsite management, follow up and ROI reporting. Oversaw the design, production and setup of trade show booths and associated budgets. Negotiated sponsorship packages and managed the booth selection process. Worked closely with product marketing team to create compelling promotions and communications for each event. Effectively captured leads from events and oversaw the lead management process. Awarded “Marketing Employee of the Month” and “Employee of the Quarter” for work on Legaltech and CEIC events.

Corporate Events Planner

LexisNexis

Dataflight Software was acquired by LexisNexis in 2006. Oversaw marketing efforts for the Concordance product lines within the Discovery Services division of LexisNexis. Created effective marketing campaigns targeting top AMLAW 200 law firms and Fortune 1000 corporations. Oversaw successful product launch activities and executed on regional go-to-market strategies. Managed collateral development and coordinated white papers for sales enablement and lead generation. Created cost-effective email campaigns to drive traffic to our website. Positioned Concordance as the leading litigation management software in the industry through live events, public relations and digital marketing.

At Dataflight, was an integral part of the marketing team and grew the Concordance brand through global reseller channels and direct sales in North America. Propelled Concordance to a market leader that was adopted by 98% of the AmLaw100 law firms and created targeted marketing campaigns to drive growth and market share. Oversaw partner channel of 300 Concordance resellers and created sales enablement and training tools to support their growth. Planned large trade shows and events throughout North America including the annual partner conference and reseller awards ceremony. Coordinated training classes and supported the global Certified Concordance Trainer program. Collaborated with and enabled our channel partners to build a world class brand.

Marketing Programs Manager

Mortgage Corporation of America

Created effective lead generating marketing campaigns and managed the realtor partner program to drive referral business.  Supported a team of 40 loan officers and delivered qualified leads through targeted campaigns and tracked and reported all sales opportunities generated.  Produced creative radio, print and digital advertisements to drive leads. Worked with the LA Times and prominent local radio stations to negotiate media buys and develop compelling ads with on air talent. Managed the customer database and email campaigns. Developed post-sale communication plan that increased customer retention and referral business. Positioned the company as a top producing, privately owned company in Ventura County.  Oversaw a large re-branding project for the company, including logo, printed collateral and new website.

Marketing Coordinator

Skilled marketing professional with a proven 20 year track record of building global technology brands. Proficient at transforming companies through compelling product marketing and integrated omni channel campaigns that engage, educate, and entertain. Adept at executing go-to-market strategies, global and regional marketing plans, high growth lead generation programs, and content strategies. Passionate about solving complex data challenges for our clients.

✅Product Marketing 
✅Go-to-Market Strategies 
✅Strategic Allliances
✅Global Event Marketing
✅Analyst & Media Relations
✅International Management 
✅Customer and Partner Marketing
✅Technology Startups

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The Battle

Sarah Cleveland

Alexis Robbins

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