Sarah Clay

Sarah Clay Social LinkedIn training

Author of 'Employee Advocacy on LinkedIn'. THE book to teach and empower your company how to increase your brand awareness on LinkedIn, create a better company culture and get more sales.

Author

Keynote speaker at internal corporate conferences empowering whole teams to adopt the concept of employee advocacy. This is just the start! By empowering employees to use LinkedIn as a way of building their own personal brand and establishing themselves as thought leaders is a process. Working closely with the marketing, business development and/or social media departments, I help create the company message as well as help that message get more reach on LinkedIn. Working closely with employees helping them through the process of employee advocacy, creating a symbiotic relationship between the company page and the personal profiles of those involved.

Keynote Speaker: employee advocacy

Training employees and entrepreneurs how to leverage LinkedIn for Brand awareness, personal branding, content creation and lead generation on LinkedIn.
#LinkedInSimplified
#LinkedInTraining
#LinkedInTips

LinkedIn trainer, LinkedIn instructor

Having sat through 6 years of law lectures I made it my mission not to be boring on stage and I'm told I bring an energy to the stage when I speak - whether it's virtual or in person. Having spoken at various events of all different sizes, I can prepare and deliver a high quality talk at short notice.
I can deliver clear 'how to' guides to help your audience take action or if you'd like a thought leadership piece about branding, communication, networking or employee advocacy and company culture then I'm there too!
Clients include: 
Deal Catalyst, Hays Macintyre accountants, Digital Women, Social Media Marketing World, Social Pulse, Agorapulse, LinkedIn Summit, You Are The Media, The British Business Show, The Excel Centre, Digital Women, VACT and more!

Public Speaker

Providing social media training, strategy and management to help people and businesses expand their customer base and make more sales.
#SocialMedia
#ContentCreation
#LeadGeneration

Social Media Strategist and Trainer

Having had huge successes managing social media for Nexus Studios in Shoreditch and Hotblack Desiato estate agents in North London, I decided to specialise in this area. I quit the day job to study Social Media Management with Digital Mums.  I graduated in October 2017 with 100% in all modules.

Social Media Marketing Manager

BNI Knightsbridge

Education Coordinator

LinkedIn For Entrepreneurs Club

Clubhouse Moderator

Nexus Studios

Ensuring the amazing and extremely varied work at Nexus Studios was made public I wrote press releases and ensured all new content was positioned in it's most advantageous publications, on the website and all the Nexus social media at the correct times. I established and maintained trade contacts, headed up the Social Media strategy and wrote new content for the Nexus Studios website.

Head Of Public Relations

Hotblack Desiato - Estate Agents

In order to maintain their position as long standing, local estate agents I created and implemented marketing and advertising campaigns for the three offices.  I created ideas and I worked with designers, printers, magazines etc to implement those ideas and ensure the company's presence in North London was strong and consistent. I also looked after Hotblack Desiato's social media: twitter, facebook and pinterest.

Marketing Executive

Petts and Clay Casting

Working with the wonderful Tree Petts, we cast actors for commercials, music videos, broadcast, short films etc.
Our speciality was street casting - not an easy way to find talent - but we did it!

Casting Director

Freelance

Setting up film shoots from hiring crew to booking studios, locations, caterers, props, camera equipment etc.  Ensuring everything stayed within an strict budget so constantly negotiating on prices, juggling money (usually thousands of pounds) to enable the shoot to happen on the given day.  Overseeing the post production process so working with post production houses, editors etc working on the project.  A great deal of tenacity, organisation and patience required throughout!

Production Manager/Producer

Hello! 🧡 Do you feel you need more visibility for your company page? You know you should be using LinkedIn more but don't know where you're going wrong? I've written a whole book about helping companies maximise their marketing efforts, create you as a personal brand AND bring their teams together. 

Who are you?

🟣 YOU'RE A CEO
     ➡ I help you optimise your company page to attract and sell to your ideal clients
     ➡️ I teach your whole team how to use employee advocacy to increase the reach of your company message
     ➡️ I'll help you reposition your profile to give you the gravitas you deserve - personal branding works!
    ➡️ We will manage your company page for you - full content service

🟣 YOU'RE A MARKETING OR PR AGENCY
 ➡️ I can help you deliver a better service to your clients as well as promote yourself on the platform

🟣 YOU'RE LOOKING FOR YOUR NEXT BIG ROLE
     ➡️ I'll work closely with you to reposition you to give you the best chance of getting the best job and the best pay

🟣 YOU'RE RUNNING A CONFERENCE OR INTERNAL EVENT
Hire me as your energetic speaker to:
  ➡️  Empower and inspire your teams to use LinkedIn to spread your company message
  ➡️  Help your attendees understand how they can use LinkedIn more effectively

🧑🏻‍🦰 ABOUT ME
- Trained as a lawyer - amazing life and business skills
- Produced TV and music videos - organising, negotiating, people management ++
- Ran marketing and PR departments then set up my own social media agency which led me to training people how to use LinkedIn

❓ WHY WORK WITH ME?
🔶 Years of Marketing, PR, social media and being a business owner means I bring many other skills to help you truly master LinkedIn:
       - design
       - branding
       - marketing
       - sales navigator
       - communication
       - content creation
       - employee advocacy programme manager

🔶 I'm an experienced conference speaker and a regular guest on podcasts, live and on line events -delivering learning in an exciting way for you and your team

🗣 WHAT DO MY CLIENTS SAY?
 ‘Sarah worked closely with our large team on boosting our reach. Within 2 weeks my engagement and impressions stats increased by 245%'

 ‘Sarah was able to explain the technical elements really simply to me and then worked with me to devise a plan tailored to my needs.’

📈 ARE YOU READY TO START?
Let's chat: https://calendly.com/sarahclaysocial/discovery-call-with-sarah-clay-about-linkedin
➡ DM me


Social Selling
LinkedIn trainer
Keynote Speaker
Employee advocacy
Business Development
LinkedIn for corporates

He’s taller than he looks on screen!

In fact he’s a bit of a man mountain and look how tiny he makes me look! 

I had the absolute delight to meet one of my online heroes yesterday at the fabulous* SocialDay ® B2B conference. 

One thing which was no surprise at all was his personality 💜

I have known Joe Glover online for years and watched The Marketing Meet Up grow and grow. 

Without making him too big headed and saying how lovely, kind and generous he is online - he did not disappoint in person. 

True authenticity at it’s best!  

Although, Joe, you may want to lower your camera in future😂

* I will be talking about the amazing learnings from B2B Social Day in another post, because it is the BEST conference I attend. Thank you to Andy Lambert and Luan Wise 💜

Helping your company get more leads on LinkedIn using your best asset 🟧 Author ‘Employee Advocacy on LinkedIn’ 🟪 C-Suite personal branding expert 🟧 Keynote speaker 🟪 Cyclist 🚴‍♀️ Liveryman

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Talked. Trained. Rode. Learned. Some lovely catch-ups and some brand new connections! October went by in a flash. If we crossed paths, it was great to see you! 💜

Started October by swapping my laptop for my Lycra and rode across the mountains from Milan to Rome with Ride25 Ltd, raising funds for 1moreChild. 🚵‍♀️

Met brilliant business founders along the way, we were over 80 riders in total, pedalling, chatting and raising money. 🚴🏻‍♀️

🔸 A conference by the sea…yes please! Brighton SEO. 
So many takeaways: 
=>> Use the whole of the internet to get visibility on AI (yes including LinkedIn) and answering potential clients' questions will help you too (dare I say I told you so?!). 

🔸 Presented a special edition of LinkedIn especially for Project Managers at the BCS, The Chartered Institute for IT ,  Tony Fleming won a book and it was great to see Lochmar MacKay who I first met on Ride25.

🔸 A very proud moment as my daughter Zella graduated from LAMDA - very proud mum! 🧡

🔸 Joined Robert Craven and the GYDA crew at the Tower of London, so many insights as usual and such a supportive group.

🔸 Met my new Toastmasters group at @Angel Speakers! The focus this month for me is to think about my TED X talk - apparently there's one in all of us! 🤩

🔸 Ran an online session with the University of Westminster to help their students find and connect with their ideal employers. 

🔸 And finally caught up with the The Worshipful Company of Marketors at a pub night lock in! Lots of useful tips and fun people.

Phew, lots of exciting things planned for November! How about you?

Sarah 🧡

What is an 'emoji palette'?

It's a phrase I created to help my clients use emojis in a purposeful and strategic way.

Rather than splatter a mix of different emojis all over the place, use a select group of emojis with thought and care.

We're talking about branding here. When you become known for using a certain group of emojis and people see those emojis, they will think of you.

Encouraging your colleagues to help choose and use a group of emojis is not only fun, it also gives them a sense of autonomy and unity.

Two companies I see doing this really well are:

🟣 SAAS company SourceWhale  - no prizes for guessing which emoji they use 🐳!

🟠 Global Licensing company Fanattik  who happen to have a 🧠 as their logo!

These companies use their 'one' emoji in their company page posts, personal profile posts and also in their headlines. Brilliant use of emojis for  rand recognition.

You can also use an emoji in your name. Not only is it really powerful from a branding POV, it also helps filter out the bots. Bots can't read emojis!

How far do you take your branding? Are you ready to embrace emojis?

Sarah 🧡

Your profile is more than words, it’s about your story, your values, your expertise.

Is your LinkedIn profile showing your whole story?

Does Your LinkedIn profile actually sell you?

🔸 Who you are
🔸  What you do
🔸   Why you're the person to work with

If it doesn’t?

Time for a refresh. 🫖

Sarah 🧡

Confession time - I have a bit of a girl crush. 

Eek yes, but on who? 

On Samantha Kelly! 

When Twitter was a thing (and a good, useful thing), and the Tweeting Goddess was everywhere, I always wanted to meet her. When I was working with Sharon Kearns, I was desperate for Sharon to introduce me to Samantha - but never dared ask! (You never knew that did you Sharon?!).

So I was super excited when Samantha asked me to be on her live show!

Here's the link: https://lnkd.in/eS8kYR3V

We're going to be talking about how to boost your career using LinkedIn. So if you're an employee in a company, not necessarily looking for a new job, join us at 1pm UK time tomorrow - Monday 10th November and we will help you.

Just sign up below and you'll get the link.

My biggest dilemma is 'what on earth shall I wear?' I mean it IS Samantha Kelly....

https://lnkd.in/eS8kYR3V

the small stuff

Sales training solutions including: 
- delivery of company-specific material in two languages (English & German)
- creation of sales training material specific to the industry and / or company
- individual sales coaching programmes tailored to specific individuals and / or roles

Sales Recruitment and Onboarding
- development of recruitment strategies to attract the right talent and successfully assess ability and fit
- creation and delivery of onboarding programmes for new starters
- team training focussed on improving staff retention and building motivated sales teams

Sales Process Development
- KPI assessments and creation of sales monitoring systems to drive successful habits
- CRM system implementation and training on smarter use of your existing CRM system
- sales process strategy development, including training and implementation

Sales Trainer & Coach

RAIN Group

At RAIN Group, it’s our mission to unleash our clients’ sales potential. We’ve helped hundreds of thousands of people in dozens of countries increase their sales and margins, and achieve the highest career success by helping them develop more leads and convert them into sales with our RAIN Selling methodology.

We work with companies in industries with a complex sale, including:
- Professional & Business Services
- Banking & Financial Services
- Hospitality & Tourism
- Healthcare & Pharmaceuticals
- Education Management
- Industrial Products
- Technology

-- WHAT WE DO --

Our services tend to fall into 4 categories:

SALES CONSULTING: Many factors affect sales performance—the people, the organization, the sales structure, and the sales process. We’ll assess your organization, find the opportunities to significantly improve sales results, and build you a plan to get there.

SALES TRAINING: Through our training program, The RAIN Selling Seminar, and other skill-building training programs, we help companies increase sales and margins. Our training programs cover everything from prospecting to presentations to negotiation to sales management and strategic account management.

SALES COACHING: Working with a coach can be the difference between success and failure in sales. We help companies improve the coaching skills of their sales managers and provide coaching directly from RAIN Group coaches to help your salespeople build skills and confidence, and stay on target to reach their goals.

SALES ASSESSMENTS: We'll help you identify who on your team can sell, who will sell, and where they need to improve. Our assessments measure sales attributes and skills only, pinpointing the areas that will make the greatest difference in your team's success.

Regional Facilitator

The Sales Dojo

Helping salespeople of the world hit more targets, earn more commission and buy those new shoes! The Sales Dojo podcast chats with leading sales minds, leaders, authors, mentors and trainers from around the world to share their experiences and stories for the sales community to learn from. On the 'This Week In Sales' episodes me, Chris and Leon discuss this weeks hottest topics in the world of sales and selling. Sharing hints, tips and sales approaches from others on LinkedIn, and call out those who spread poor advice and lies. All with a straight talking, slightly sweary but always entertaining twist!

Co-Host The Sales Dojo Podcast

Anecdote International

I am an official Anecdote Partner, certified to deliver the Story-Powered Sales™ (SPS) programme.

Anecdote Partner

Transform Performance International

Accredited Business Partner

ALLDATA

Lead and manage the Inside Sales, Field Sales & Account Management teams for the DACH business which accounts for more than 50% of the revenue in Europe. 

Responsible for all recruitment, onboarding, coaching and training of the DACH Sales and Account Management teams. Introduced, implemented and rolled out the ALLDATA Onboarding programme for new recruits, delivering faster time to effectiveness of new employees and a significant reduction in staff turnover.

Delivered consistent year on year sales improvement from the direct sales business and improved customer retention within the Account Management team

Sales Manager DACH

Farecla Products Limited

Delivered successful sales growth in the European market through:

- identifying new sales opportunities and appointing new partners

- maximising the benefit from existing customers via marketing initiatives and local promotions, building close working relationships and trust and setting joint business objectives and targets

- leading and motivating local sales and operations teams to deliver sales growth through company-owned distribution channels

- building brand awareness via classic marketing channels and social media content, product demonstrations and presentations and attendance at trade fairs and shows relevant to the industry

- launching customer training events at head office in the UK and locally at partner locations

European Sales Manager

Farrow & Ball

Delivered significant like for like sales growth in the German market since joining the luxury paint and wallpaper company. 

Develop marketing initiatives (both local and national) including PR campaigns, product marketing and placement, B2B and B2C, sponsoring and advertising. 

Manage multifunctional teams and develop talent through development and succession planning, including recruitment of new team members. 

Deliver internal and customer training on a regular basis, including product, company and management training. 

Strive for an excellent customer experience in the showroom network to include growing the at home colour consultancy service. Organise and host customer events to grow brand awareness.

Work with and identify new third parties (B2B) to help grow sales via other channels within Germany.
Scope out opportunities for new showroom openings and further sales growth.

Use global experience and knowledge from previous job roles to form a working group looking to  increase brand awareness amongst professional specifiers worldwide.

Work with Head of International Sales to develop and deliver robust strategy for the German market.
P&L responsibility & budget planning

Showroom / Retail Manager - Germany

AkzoNobel

Set up and led long-term project team to develop and deliver new Global Colour Strategy for key AkzoNobel markets including North America, India, China and Europe. 
Initiated move to one global colour system following the merger of two large companies with established colour materials. 
Gained buy-in from key stakeholders and influencers both within the company and amongst suppliers. 
Negotiated service agreements with suppliers and worked on best practice delivery of a new colour system.
Delivered comprehensive sales and colour training for third parties (B2B) in the United Arab Emirates.

Global Project Manager - Trade Colour

Led and managed a team of nine Commercial Interior Designers (field and office-based). 
Introduced targets and efficiencies into the team and processes to deliver more focussed colour support for trade and commercial customers. 
Delivered new streamlined processes in colour scheme delivery via electronic and printed colour material. 
Demonstrated increased added-value in colour scheming for large customers with more than a 90% success rate in winning contracts.
Worked closely with R&D to deliver modern methods of colour printing and outsourced specific elements of the process to achieve this. 
Created and rolled out national colour training to partners throughout the UK.
Delivered regular CPD presentations to architects and specifiers. Developed and launched a new CPD accredited colour presentation for colour professionals. 
Led the team in a successful restructuring to make the best use of resources available, demonstrating savings whilst delivering an increased colour scheme output.

National Sales Manager - Commercial Colour

Managed five team members in a large Dulux Decorator Centre in the Southern Sales Region. 
Grew retail split vs trade sales, improving margin.
Increased store efficiency and standards.
Performed regularly against sales targets and improved number of debt recovery days. 
Introduced customer experience days including new product launches.
P&L responsibility and budget planning.

Store Manager, Dulux Decorator Centre

ICI Paints / AkzoNobel

Responsible for growing trade paint sales within the national social housing market in the UK.
Worked with large housing associations to introduce 'partnering' and a 'collaborative working' approach. 
Trialled and introduced tenant voucher schemes nationally.

National Account Manager - Corporate Sales

Maintained and managed key German account with long-standing customer Hagebau.
Liaised with head office to win new product listings, negotiate on prices and work on joint marketing strategies. 
Won new account listings for Molto and Hammerite brands.

National Key Account Manager

Led and managed the Molto brand in Germany.
Developed BTL marketing strategy for over 60 products within the Molto umbrella spanning six different DIY sectors. 
Worked on launch for new products and led BTL campaign including in-store point of sale, customer competitions and PR campaigns. 
Explored new channels for sales including successfully gaining exposure on QVC Germany.

Brand Manager, Molto, Germany

Helping B2B sales teams increase sales with less effort! | Sales Trainer & Coach | MBA | Author: How to Sell Virtually

My mission is simple: to help B2B sales professionals sell smarter, not harder, taking what they already do well and polishing their approach to unlock their full potential, think for themselves, and achieve outstanding results without burning out. 🏆 

That mission is exactly what the small stuff stands for and why I founded it in 2019. As Founder and Managing Director, I combine 20+ years of frontline experience with a modern, practical approach to sales training and coaching. 

We design tailored training and coaching programs that meet teams where they are, no off-the-shelf content. Every solution is built around your company’s goals, culture, and people. 

Recent projects: 

💎 EcoVadis - Confident Cold Outreach, Value-Based Selling, MEDDPICC Training & Sales Leadership Coaching for SDR, AE, Customer Service, Membership & Network Growth Teams. 

💎 Carousel Logistics & DANX - Sales Excellence Training 

💎 Aptar Beauty - Customer Engagement Programme. Including account management skills and deal coaching 

💎 SYNLAB International - Sales Training & Coaching 

💎 AXA - “Spaß im Vertrieb” and Modern Sales Training 

💎 Deutsche Telekom & T-Systems International - Next Generation Sales (Digital DNA), Strategic Deal & Key Account Management Coaching, Inside Sales & Account Management in the “New Normal” 

💎 Cisco Systems & Microsoft - Train-the-Trainer and Coaching for “The Salesperson’s / Leader’s Secret Code” 

💎 MuleSoft University (part of Salesforce) - SDM Development Programme  

💎 N3 (Part of Accenture) - Sales Trainer & Coach 

🎙️ Co-host of The Sales Dojo Podcast 

If you want to engage and inspire your sales teams to perform at their best, and make selling feel easier again, let’s talk. 

📅 Book a 15-minute intro chat: https://calendly.com/thesmallstuff/vc

taplio

The Battle

Sarah Clay

Susie Mathieson

Followers

Posts

Engagements

Likes

Performance ScoreSarah Clay's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sarah Clay

Susie Mathieson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Clay's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarah Clay's LinkedIn Performance