Sarah Clay

Hello, I'm Sarah Clay

Apparently, my about section is ‘the best we’ve ever seen’!  

🟣 ARE YOU HEAD OF MARKETING, HEAD OF SALES OR CEO?
Let's make your marketing efforts go much further using your most valuable asset.
I'll help you elevate your personal profiles to elevate the status and visibility of your company. 
I  teach and empower your teams to use LinkedIn to increase the brand awareness of the company. It’s called ‘Employee advocacy on LinkedIn’. 

We also manage company pages with our full content creation service. 

🟣 ARE YOU RUNNING A CONFERENCE OR INTERNAL EVENT?
Hire me as your speaker to:    
Empower and inspire your teams to use LinkedIn to spread your company message
Help your attendees understand how they can use LinkedIn more effectively

🟣 ARE YOU LOOKING FOR YOUR NEXT BIG ROLE?
We work together to reposition you to give you the best chance of getting the best job and the best pay.

🟧🟪 Are you using my 5 step TRUST model to maximise your company message?

Find your Tribe
Build your Reputation
Understand your audience
Don’t Sell, Shake hands
Tell people how you solve their problems

If posts on personal profiles get up to 561% more engagement than on a company page - wouldn't you like to get your teams out and about on LinkedIn?

DM me, let's chat about how I can teach your team how.

🧑🏻‍🦰 ABOUT ME
I trained as a lawyer - amazing life and business skills
I Produced TV and music videos - organising, negotiating, people management
I ran marketing and PR departments then set up my own social media agency which led me to training people how to use LinkedIn

❓ WHY WORK WITH ME?
🔶 Years of Marketing, PR, social media and being a business owner means I bring many other skills to help you truly master LinkedIn: 
design
branding
marketing
communication
content creation
employee advocacy programme manager

🔶 I'm an experienced conference speaker and a regular guest on podcasts, live and on line events -delivering learning in an exciting way for you and your team.

🗣 WHAT DO MY CLIENTS SAY? 
‘Sarah worked closely with our large team on boosting our reach. Within 2 weeks my engagement and impressions stats increased by 245%'

‘Sarah was able to explain the technical elements really simply to me and then worked with me to devise a plan tailored to my needs.’

📈 ARE YOU READY TO START?
🗣 Let's chat: http://bit.ly/4r8W9lb
✍🏼DM me here
📧 sarah@sarahclaysocial.com

Social Selling
LinkedIn trainer
Keynote Speaker
Employee advocacy
Business Development
LinkedIn for corporates
C-Suite personal branding
Good at making lists look pretty

LinkedIn trainer, LinkedIn instructor

Training employees and entrepreneurs how to leverage LinkedIn for Brand awareness, personal branding, content creation and lead generation on LinkedIn.
#LinkedInSimplified
#LinkedInTraining
#LinkedInTips

I'm off cycling in Southern Spain next week, I am so looking forward to a week with Islington Cycle Club, cycling and getting some well-needed Vitamin D on my skin. 🚴🏻‍♀️

As I'm sure you can understand, I will NOT be on my phone or my computer during the day so although I will have some posts scheduled (so you can still learn stuff while I'm having fun), please forgive me if I don't respond to your comments.

Sarah 💜

Empowering companies world-wide to increase their brand visibility. Transforming your teams into brand ambassadors 🟪 Author ‘Employee Advocacy on LinkedIn’ 🟧 Keynote speaker 🟪 Cyclist 🚴‍♀️ Freeman - Marketors

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I’m flying 6,000 miles to Thailand to talk about TRUST to a room full of marketing companies. I'll be talking at The Indie Summit, about why trust matters and its relevance to LinkedIn.

I’m excited to meet independent agency owners and leaders who see LinkedIn as a long term relationship builder, not just another content channel.

I’ll be sharing what’s working right now to build visibility and trust, and where to focus your effort now, especially with LinkedIn’s latest algorithm shift (360Brew) changing what gets seen - and why.

A session built for busy agency leaders: useful, specific, actionable.

Looking forward to hearing from Kimberly Afonso and Viviana Žorž, M.Sc. speaking just before me, and Kathryn Williams, who is delivering the keynote and our Master of Ceremonies, and also from Julian Boulding owner of thenetworkone who organises the conference.

Will I see you there?

Sarah 🟧 🟪

Do you ever say something nice at a networking event?
A quick, genuine compliment. Nothing big. Just human.

“Loved what you said there.”
“Love your coat/bag/shoes"
“You explained that so well.”

So why do we go quiet on LinkedIn?

If you catch yourself thinking something nice while you’re scrolling, type it. Send it. Done.

It makes them feel good.
It makes you feel good.
It takes about 10 seconds.
And even if you never speak again, it still lands.

Next time you’re scrolling, try a note like:

“I loved your post today. Really clear.”
“Your banner is brilliant. It says exactly what you do.”
“Your About section is so well written. That line about [X] really landed.”

Send it, then carry on scrolling.

And why this photo?  Because Ceylan Boyce, Marie Fraser and I connected at this event as we loved each others' outfits! 

Sarah 💜

Have you ever wanted to message someone on LinkedIn… and then realised you can’t, because you’re not connected? 

You could send them a connection request but there is another way. 

Think what you would do in real life.

In real life, you’d see if someone could introduce you. 

On LinkedIn, we start to overthink it.

But a warm introduction is one of the easiest ways to cut through the noise, especially when someone gets loads of connection requests.

The great thing is that LinkedIn TELLS you who your mutual connections are. How easy can this be? Just send one of them a message asking for an introduction. 

That’s it. Low effort for them. High trust for you.

Do you ever ask for warm intros, or do you default to sending a cold connection request?

Sarah 🟪 🟧

Are LinkedIn polls dead?...here are some insights that might surprise you...

On a recent poll I ran it had:

🔶 285 𝐯𝐨𝐭𝐞𝐬
🔶 3,978 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐦𝐞𝐦𝐛𝐞𝐫𝐬 𝐫𝐞𝐚𝐜𝐡𝐞𝐝
🔶 152 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬

That’s 7.2% 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐫𝐞𝐚𝐜𝐡𝐞𝐝 𝐯𝐨𝐭𝐢𝐧𝐠 (𝐫𝐨𝐮𝐠𝐡𝐥𝐲 1 𝐢𝐧 14).
And the comments tell the real story, people didn’t just click, they had something to say.

Polls aren’t dead. People will vote… but only when the question is worth answering.

If you want people to vote, the question needs to be:

~ relateable
~ specific enough to have an opinion
~ easy to answer
~ comfortable to answer

The real skill is asking something your audience wants to weigh in on.

Surprised at these results? Let me know in the comments.

Sarah 🟪 🟧

Happy International Women’s Day!

Cycling is such a great sport for women and look at us all about to hit some mountains!

Happy Mothers’ Day to all mums, were mums, want to be mums out there. 

Sadly not with my 3 today as I’ve just landed in Bangkok to speak at The Indie Summit with thenetworkone and also at ADFEST (Official) so a different slant on my usual Sunday Roast with the family!

What's your biggest hesitation when connecting with someone new on LinkedIn?

Do you remember being told, “Be careful, don’t talk to strangers”?
I’ve been thinking… that might be why so many smart, capable people hold back on LinkedIn.

There’s still a tiny bit of “talking to strangers” fear in there.
Here’s the reframe that helps.

Connecting with strangers on LinkedIn only feels weird if you don’t introduce yourself.

LinkedIn is basically the biggest networking party in the world.

If nobody came over, said hello, and introduced themselves… 𝘵𝘩𝘢𝘵 would be weird.

Same rule here.
A connection request from a stranger isn’t odd.
An anonymous connection request is.

So if you want more of the right people in your network, keep it simple if you want to connect with a stranger: 

~ Check their profile
~ Hit connect
~ Add a personal note 
~ And just behave as if you were in a real life situation

And if connecting cold still feels a bit cold warm it up first:

~ Comment on their posts (even if you’re not connected yet) and start there.
~ Reframe it like this: you’re not pitching. You’re introducing yourself.

What's your biggest fear when you're connecting with someone on LinkedIn?

Sarah 🟧 🟪

I am honoured to have been chosen to speak at ADFEST (Official) 2026. Nothing to do with the fact that it's in Thailand of course!

View company: Sarah Clay Social LinkedIn Marketing

Thailand keeps popping up in my diary this year! 🇹🇭

After sharing that I’ll be speaking at The Indie Summit, I’m very excited to say I’ll also be taking the stage at 𝐀𝐃𝐅𝐄𝐒𝐓 𝐨𝐧 21 𝐌𝐚𝐫𝐜𝐡.

More details on what I’ll be covering soon, but it’ll be practical, straight-talking, and designed for creative people who know that they SHOULD be using LinkedIn but don't know where to start.

If you’re heading to ADFEST, let me know in the comments. I’d love to say hello.

Sarah 🟧 🟪

My day started well - and just got even better!

Thank you Karen Bright for your video review of my book 'Employee Advocacy on LinkedIn'. I am honoured that you took the time to create this and that you chose MY book for your 'book of the month'! 

I love that you won the book too in a draw as part of UpLift Live as organised by John Espirian, Gus Bhandal and Jeremy Freeman. 

You really have made my day, thank you 💜

Freelance copywriter helping businesses tell their stories with clear, compelling content | Tech and healthcare | Universities and higher education | Property | LinkedIn marketer and trainer

Do you manage a company page? Or create content for one?

Are you finding it harder to get visibility on your posts?

Organic reach for company pages has become increasingly challenging... even when you’re sharing valuable, well-crafted content.

So what can you actually do about it?

My recommended read for March tackles this head-on.

📚 Employee Advocacy on LinkedIn (by Sarah Clay) has been on my reading list for a while. And then, by pure chance, I won a copy in UpLift Live’s competition a few weeks ago (note: I'd have shared the same review regardless of whether it was gifted).

If you’re looking for practical ways to extend your reach beyond the company page and empower your people to amplify your message authentically, Sarah's book is worth a read.

Have you explored employee advocacy yet? I’d love to hear what’s working for you.

This one line changes how you lead employee advocacy.

Because the fastest way to kill it is to treat people like a channel:

“Here are the KPIs. Here’s the ROI. Here’s what we need by next Tuesday.”

I’ve seen this happen. A leadership team rolls out a shiny advocacy plan, there's even a spreadsheet with RAG ratings. It looks great. Everyone nods, and then… nothing. 

Not because people don’t care, but because the ask doesn’t fit the reality of their people and their day.

It’s like buying everyone a gym membership and acting surprised when nobody goes.

It sounds great on paper but fails in real life.

Real advocacy is nurtured, not forced.

Start with what is actually achievable for your teams:

Praise what they can do. Encourage consistency. Reduce pressure. Remove friction.

Would you like a way of helping your team show up on LinkedIn that’s realistic, supported, and sustainable? 

I'm here for you. 

Sarah 🟧 🟪

More updates on 360Brew and how it can help you get better visibility on LinkedIn by doing it RIGHT. Here, we're looking at how employees and teams should use LinkedIn. 

Don't forget, though, as always, your audience is the most important reason you're here. 

360Brew is rewarding meaning + relevance + expertise.

For employee advocacy, that means three shifts:

🔶 Relevance beats reach
Small, right audience > big, random audience.

🔶 Depth beats noise
Visibility is judged by deep, intentional engagement, not vanity metrics.

🔶 Participation beats performance
Employee advocacy is not just posting. It’s showing up, commenting, and building trust in the right places.

If your programme is built around “get more people posting”, now might be time to rebuild it around “build trust with the right audience."

=>> This slide is from my FREE webinar, the next one is on Tuesday, 31 March. 
Want the link to register? Message me.

Sarah 🟧 🟪

Hey folks, I'm in holiday mode (2 more sleeps!), so I just HAD to share this wee nugget with you. 

It's a 'review' of my book! 

Well, sort of....  I asked my AI to help me create some content from my book to re-purpose here on LinkedIn to position me as a speaker at corporate events. 

I really want to help you lot understand what employee advocacy is and how you can be using it for your company.

I pasted in the first chapter of my book to my AI bot and this is what 'it' said! 

So there you go folks - perhaps you should head over to Amazon and buy it - I'd hate you missing out on all my gold! 🤣

Sarah 💜

Are you building an audience, or building trust with the people who buy, refer and hire?

Because LinkedIn’s 360Brew algorithm shift makes this very clear:

Visibility now follows relevance and depth, not volume.

What does this mean for Employee Advocacy? Take a look through the document to find out.

If you'd like to know more about this, please join my monthly webinar on the last Tuesday of the month - Tuesday, 31 March. DM me for details (or see my latest event to register).

Sarah 🟧 🟪

🟧 360Brew and Employee Advocacy

SKOR is a Gaming Ecosystem that helps Web3 Games and Empowers Players with AI Technology🎮🧠

earlier achievements..... 
Formed first company at the age of 19 (golden foods),  food importers based in London and  sold the entire company to a PLC FMCG competitor at the age of 21.

Started a mail order consumer electronics business  in the  late 1980’s and sold the company to my employees pre the dotcom boom 

formed  Anglosphere LTD London in 1991

Registered the brand Sphere in 1997 and entered into a licensing agreement with the largest sportswear brand in the world Nike -NIkeSphere in 2005

 2006  founded Concept clothing, a clothing manufacturing company specialising in streetwear and sports clothing ,selling to leading brands around the world such as C&A, NEXT, Walmart, Zara, and employing over 5000 people based In India 
 
Sold concept clothing In 2017 at its peak as I foresaw the disruption that ecom would have on my clients who were retailers, still help out as an advisor from time to time.

  


Advisory and ambassador contributions for our family NGO.
Fortune forum-ngo  Founder Renu Mehta along with Nobel laureate Sir James Mirlees devised the aid match program for the U.k government which has raised over 400 million pounds. Assisted in the cotton made in Africa program, helping farmers with fair wages.

Uniting for peace is an international NGO working for creating and promoting a global peace culture -founded by my mentor and amazing father Vijay Mehta. Based on one of his books “How not to go to war” we have created the concept of peace centres and museums,  

hobbies include losing money at poker and watching Tottenham hotspur self destruct

taplio

The Battle

Sarah Clay

Sanjay Mehta

Followers

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Performance ScoreSarah Clay's LinkedIn Performance

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taplio

The Battle

Sarah Clay

Sanjay Mehta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Clay's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarah Clay's LinkedIn Performance