Sarah Clay

Sarah Clay Social LinkedIn training

Author of 'Employee Advocacy on LinkedIn'. THE book to teach and empower your company how to increase your brand awareness on LinkedIn, create a better company culture and get more sales.

Author

Keynote speaker at internal corporate conferences empowering whole teams to adopt the concept of employee advocacy. This is just the start! By empowering employees to use LinkedIn as a way of building their own personal brand and establishing themselves as thought leaders is a process. Working closely with the marketing, business development and/or social media departments, I help create the company message as well as help that message get more reach on LinkedIn. Working closely with employees helping them through the process of employee advocacy, creating a symbiotic relationship between the company page and the personal profiles of those involved.

Keynote Speaker: employee advocacy

Training employees and entrepreneurs how to leverage LinkedIn for Brand awareness, personal branding, content creation and lead generation on LinkedIn.
#LinkedInSimplified
#LinkedInTraining
#LinkedInTips

LinkedIn trainer, LinkedIn instructor

Having sat through 6 years of law lectures I made it my mission not to be boring on stage and I'm told I bring an energy to the stage when I speak - whether it's virtual or in person. Having spoken at various events of all different sizes, I can prepare and deliver a high quality talk at short notice.
I can deliver clear 'how to' guides to help your audience take action or if you'd like a thought leadership piece about branding, communication, networking or employee advocacy and company culture then I'm there too!
Clients include: 
Deal Catalyst, Hays Macintyre accountants, Digital Women, Social Media Marketing World, Social Pulse, Agorapulse, LinkedIn Summit, You Are The Media, The British Business Show, The Excel Centre, Digital Women, VACT and more!

Public Speaker

Providing social media training, strategy and management to help people and businesses expand their customer base and make more sales.
#SocialMedia
#ContentCreation
#LeadGeneration

Social Media Strategist and Trainer

Having had huge successes managing social media for Nexus Studios in Shoreditch and Hotblack Desiato estate agents in North London, I decided to specialise in this area. I quit the day job to study Social Media Management with Digital Mums.  I graduated in October 2017 with 100% in all modules.

Social Media Marketing Manager

BNI Knightsbridge

Education Coordinator

LinkedIn For Entrepreneurs Club

Clubhouse Moderator

Nexus Studios

Ensuring the amazing and extremely varied work at Nexus Studios was made public I wrote press releases and ensured all new content was positioned in it's most advantageous publications, on the website and all the Nexus social media at the correct times. I established and maintained trade contacts, headed up the Social Media strategy and wrote new content for the Nexus Studios website.

Head Of Public Relations

Hotblack Desiato - Estate Agents

In order to maintain their position as long standing, local estate agents I created and implemented marketing and advertising campaigns for the three offices.  I created ideas and I worked with designers, printers, magazines etc to implement those ideas and ensure the company's presence in North London was strong and consistent. I also looked after Hotblack Desiato's social media: twitter, facebook and pinterest.

Marketing Executive

Petts and Clay Casting

Working with the wonderful Tree Petts, we cast actors for commercials, music videos, broadcast, short films etc.
Our speciality was street casting - not an easy way to find talent - but we did it!

Casting Director

Freelance

Setting up film shoots from hiring crew to booking studios, locations, caterers, props, camera equipment etc.  Ensuring everything stayed within an strict budget so constantly negotiating on prices, juggling money (usually thousands of pounds) to enable the shoot to happen on the given day.  Overseeing the post production process so working with post production houses, editors etc working on the project.  A great deal of tenacity, organisation and patience required throughout!

Production Manager/Producer

Hello! 🧡 Do you feel you need more visibility for your company page? You know you should be using LinkedIn more but don't know where you're going wrong? I've written a whole book about helping companies maximise their marketing efforts, create you as a personal brand AND bring their teams together. 

Who are you?

🟣 YOU'RE A CEO
     ➡ I help you optimise your company page to attract and sell to your ideal clients
     ➡️ I teach your whole team how to use employee advocacy to increase the reach of your company message
     ➡️ I'll help you reposition your profile to give you the gravitas you deserve - personal branding works!
    ➡️ We will manage your company page for you - full content service

🟣 YOU'RE A MARKETING OR PR AGENCY
 ➡️ I can help you deliver a better service to your clients as well as promote yourself on the platform

🟣 YOU'RE LOOKING FOR YOUR NEXT BIG ROLE
     ➡️ I'll work closely with you to reposition you to give you the best chance of getting the best job and the best pay

🟣 YOU'RE RUNNING A CONFERENCE OR INTERNAL EVENT
Hire me as your energetic speaker to:
  ➡️  Empower and inspire your teams to use LinkedIn to spread your company message
  ➡️  Help your attendees understand how they can use LinkedIn more effectively

🧑🏻‍🦰 ABOUT ME
- Trained as a lawyer - amazing life and business skills
- Produced TV and music videos - organising, negotiating, people management ++
- Ran marketing and PR departments then set up my own social media agency which led me to training people how to use LinkedIn

❓ WHY WORK WITH ME?
🔶 Years of Marketing, PR, social media and being a business owner means I bring many other skills to help you truly master LinkedIn:
       - design
       - branding
       - marketing
       - sales navigator
       - communication
       - content creation
       - employee advocacy programme manager

🔶 I'm an experienced conference speaker and a regular guest on podcasts, live and on line events -delivering learning in an exciting way for you and your team

🗣 WHAT DO MY CLIENTS SAY?
 ‘Sarah worked closely with our large team on boosting our reach. Within 2 weeks my engagement and impressions stats increased by 245%'

 ‘Sarah was able to explain the technical elements really simply to me and then worked with me to devise a plan tailored to my needs.’

📈 ARE YOU READY TO START?
Let's chat: https://calendly.com/sarahclaysocial/discovery-call-with-sarah-clay-about-linkedin
➡ DM me


Social Selling
LinkedIn trainer
Keynote Speaker
Employee advocacy
Business Development
LinkedIn for corporates

He’s taller than he looks on screen!

In fact he’s a bit of a man mountain and look how tiny he makes me look! 

I had the absolute delight to meet one of my online heroes yesterday at the fabulous* SocialDay ® B2B conference. 

One thing which was no surprise at all was his personality 💜

I have known Joe Glover online for years and watched The Marketing Meet Up grow and grow. 

Without making him too big headed and saying how lovely, kind and generous he is online - he did not disappoint in person. 

True authenticity at it’s best!  

Although, Joe, you may want to lower your camera in future😂

* I will be talking about the amazing learnings from B2B Social Day in another post, because it is the BEST conference I attend. Thank you to Andy Lambert and Luan Wise 💜

Helping your company get more leads on LinkedIn using your best asset 🟧 Author ‘Employee Advocacy on LinkedIn’ 🟪 C-Suite personal branding expert 🟧 Keynote speaker 🟪 Cyclist 🚴‍♀️ Liveryman

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Talked. Trained. Rode. Learned. Some lovely catch-ups and some brand new connections! October went by in a flash. If we crossed paths, it was great to see you! 💜

Started October by swapping my laptop for my Lycra and rode across the mountains from Milan to Rome with Ride25 Ltd, raising funds for 1moreChild. 🚵‍♀️

Met brilliant business founders along the way, we were over 80 riders in total, pedalling, chatting and raising money. 🚴🏻‍♀️

🔸 A conference by the sea…yes please! Brighton SEO. 
So many takeaways: 
=>> Use the whole of the internet to get visibility on AI (yes including LinkedIn) and answering potential clients' questions will help you too (dare I say I told you so?!). 

🔸 Presented a special edition of LinkedIn especially for Project Managers at the BCS, The Chartered Institute for IT ,  Tony Fleming won a book and it was great to see Lochmar MacKay who I first met on Ride25.

🔸 A very proud moment as my daughter Zella graduated from LAMDA - very proud mum! 🧡

🔸 Joined Robert Craven and the GYDA crew at the Tower of London, so many insights as usual and such a supportive group.

🔸 Met my new Toastmasters group at @Angel Speakers! The focus this month for me is to think about my TED X talk - apparently there's one in all of us! 🤩

🔸 Ran an online session with the University of Westminster to help their students find and connect with their ideal employers. 

🔸 And finally caught up with the The Worshipful Company of Marketors at a pub night lock in! Lots of useful tips and fun people.

Phew, lots of exciting things planned for November! How about you?

Sarah 🧡

What is an 'emoji palette'?

It's a phrase I created to help my clients use emojis in a purposeful and strategic way.

Rather than splatter a mix of different emojis all over the place, use a select group of emojis with thought and care.

We're talking about branding here. When you become known for using a certain group of emojis and people see those emojis, they will think of you.

Encouraging your colleagues to help choose and use a group of emojis is not only fun, it also gives them a sense of autonomy and unity.

Two companies I see doing this really well are:

🟣 SAAS company SourceWhale  - no prizes for guessing which emoji they use 🐳!

🟠 Global Licensing company Fanattik  who happen to have a 🧠 as their logo!

These companies use their 'one' emoji in their company page posts, personal profile posts and also in their headlines. Brilliant use of emojis for  rand recognition.

You can also use an emoji in your name. Not only is it really powerful from a branding POV, it also helps filter out the bots. Bots can't read emojis!

How far do you take your branding? Are you ready to embrace emojis?

Sarah 🧡

Your profile is more than words, it’s about your story, your values, your expertise.

Is your LinkedIn profile showing your whole story?

Does Your LinkedIn profile actually sell you?

🔸 Who you are
🔸  What you do
🔸   Why you're the person to work with

If it doesn’t?

Time for a refresh. 🫖

Sarah 🧡

Confession time - I have a bit of a girl crush. 

Eek yes, but on who? 

On Samantha Kelly! 

When Twitter was a thing (and a good, useful thing), and the Tweeting Goddess was everywhere, I always wanted to meet her. When I was working with Sharon Kearns, I was desperate for Sharon to introduce me to Samantha - but never dared ask! (You never knew that did you Sharon?!).

So I was super excited when Samantha asked me to be on her live show!

Here's the link: https://lnkd.in/eS8kYR3V

We're going to be talking about how to boost your career using LinkedIn. So if you're an employee in a company, not necessarily looking for a new job, join us at 1pm UK time tomorrow - Monday 10th November and we will help you.

Just sign up below and you'll get the link.

My biggest dilemma is 'what on earth shall I wear?' I mean it IS Samantha Kelly....

https://lnkd.in/eS8kYR3V

Psychology Works

As the founder of Psychology Works, I head up a boutique and innovative business psychology consultancy - small enough to care, big enough to get the job done.

Working across the areas of talent, assessment, leadership development and wellbeing, Psychology Works is passionate about providing interventions that offer genuine benefits to both the client organisation and the individual. We seek to engage and inspire those we work with to achieve their potential and find pragmatic long term solutions.
.

Founder & Chief Business Psychologist

The Manchester Metropolitan University

Guest Lecturer

The Association for Business Psychology

Strategic and operational responsibilities, overseeing the day to day running of the main body for the business psychology industry. 

Maintaining a strategic overview of the ABP's multiple work streams and revenue sources, lead on the identification of opportunities to improve efficiencies, increase growth (revenue and membership numbers), enhance the brand and facilitate collaboration across the Association. 

Responsibilities:
•	Leading on the development and implementation of key strategic priorities
•	First line performance management of the Board (n=14)
•	In-direct leadership and mentoring of approximately 30 volunteers
•	Direct management of several external suppliers
•	Recruitment, assessment and onboarding of volunteers and Board members
•	Project management support for high profile activities, such as the 2021 Annual Conference, transition of members to new professional certification categories, and the ABP's quarterly 'open events'
•	Use of network and social media expertise to raise the profile of the ABP, promote specific activities and source high profile event speakers

Head Of Operations

Accenture

Lead Consultant for the Cirrus Talent team, responsible for taking a lead on major talent projects, creating innovative and high value-adding talent solutions to meet the clients' needs.

Working across the business, with a highly engaged team of consultants, project managers and digital/creative, the role required the management and delivery of large scale talent assessment and develoment programmes in the UK, Europe and the Far East. Establishing relationships with clients, understanding their needs and designing innovative and robust solutions to meet their requirements.

During my time at Cirrus, I was involved in the delivery of:

- Senior level one-to-one intensive selection assessments for a variety of organisations
- Design of a wide ranging assessment programme for a leading cancer charity, as part of a wider restructure and organisational change programme
- Delivery of 'Assessment for Potential' programme for a large Civil Service organisation
- Delivery of a global high potental leadership programme for a major insurance company
- Design and delivery of a high profile organisational change programme, preparing members of the Senior Leadership Team (SLT) and Wider Leadership Team (WLT) of a large telecommunications company for a potential merger

Lead Consultant

Clevry

Formerly known as Criterion Partnership.  After joining Criterion in 2006, initially as a Consultant, and then Senior Consultant, I specialised in the areas of assessment, leadership development and psychometric design.

In the area of selection my work ranged from the creation of bespoke ability tests, personality questionnaires and situational judgment tests (SJTs) through to tailor made assessment and development centre materials for UK-based and international clients.

During my 9 years at Criterion, I was also part of the team that created and delivered an award winning Leadership Development Programme (LDP) for Dstl (MoD). Rolled out across the organisation over several years it facilitated the transformation of 100's of scientists and engineers into inspirational leaders.  I was also the Lead Consultant on the design and delivery of a LDP for one of the UK’s fastest growing Ombudsman Services, which then placed in the Sunday Times’ Top 100 Employers the following year.

In addition to my duties at Criterion Partnership, I was a Board member of the Association of Business Psychologists (ABP) and Dean of its 2013 Conference, which focused on the challenges of working in an era of “doing more with less”.  I was also an occasional speaker, with the 2012 Peryon HR Conference in Turkey on “Talent Management for the Centenary" being a particular highlight.

Senior Consultant Occupational Psychologist

CEB, now Gartner

Formerly known as PreVisor and before that ASE (a divison of NFER-Nelson), one of the UK’s original leading specialist providers of psychometric tests, including the GMA, EiQ and 16pf and business psychology consultancy solutions.

As the regional lead for the South West, I was responsible for design, delivery and business development. Relationship management with some of the key authors, as well managing and updating materials were also aspects of this role

Human Capital Partner

AQR Ltd

As a supplier of leading edge psychometrics and leadership and management training, I joined AQR International after completing my MSc in Industrial Psychology at Hull and specialising in Mental Toughness as part of my thesis.

As well as working alongside Professor Peter Clough, the creator of the MTQ48 (Mental Toughness Questionnaire), to design and deliver the first stress and resilience workshops using this model, I was instrumental in propagation of this tool via:

•	Product development and materials design
•	Product training
•	Supporting international distributors and overseeing translation work
•	Regularly speaking at events on the topic of mental toughness, i.e. for CIPD, ILM and CIMA, etc

In addition to my work as the resident Mental Toughness expert, other duties included assessment centre design and delivery, business development and supporting the delivery and implementation of AQR's other online psychometrics, such as Prevue.

Consultant

Working across the full spectrum of the employee lifecycle, I apply an understanding of the human condition to create a real business impact. Psychology that means business.

Led by science. Inspired by people. Fueled by business.

Heading up the psychology world's equivalent of the Avengers, I lead a super exciting team of consultants, specialists, coaches and practitioners to partner with ambitious organisations who want to forge their own path towards better business results - through the assessment, development and wellbeing of their people.

As a business psychology consultancy, we specialise in designing bespoke, immersive and engaging assessment, development and learning experiences. I would describe our approach as one which combines the latest research in the field of people management, with real lived experiences of what it takes to make a business a success - and a soupçon of fun on the side.

A global small business - Small enough to care, big enough to get the job done. We have delivery partners across Europe, Singapore & South Africa.

3000+ leaders - Over the last 15 years we have worked directly with 3000+ leaders to build capability, develop self-awareness and realise their potential.

Building better business - We have worked directly businesses of all shapes, sizes and industries to ensure they have the right people, in the right role at the right time.

Award Winning - As a result, our clients have won awards, featured in the Sunday Times Top 100 Employers, and increased engagement, performance and profit.

taplio

The Battle

Sarah Clay

Maria Gardner

Followers

Posts

Engagements

Likes

Performance ScoreSarah Clay's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sarah Clay

Maria Gardner

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Clay's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarah Clay's LinkedIn Performance