Sarah Clay

Hello, I'm Sarah Clay

Apparently, my about section is ‘the best we’ve ever seen’!  

🟣 ARE YOU HEAD OF MARKETING, HEAD OF SALES OR CEO?
Let's make your marketing efforts go much further using your most valuable asset.
I'll help you elevate your personal profiles to elevate the status and visibility of your company. 
I  teach and empower your teams to use LinkedIn to increase the brand awareness of the company. It’s called ‘Employee advocacy on LinkedIn’. 

We also manage company pages with our full content creation service. 

🟣 ARE YOU RUNNING A CONFERENCE OR INTERNAL EVENT?
Hire me as your speaker to:    
Empower and inspire your teams to use LinkedIn to spread your company message
Help your attendees understand how they can use LinkedIn more effectively

🟣 ARE YOU LOOKING FOR YOUR NEXT BIG ROLE?
We work together to reposition you to give you the best chance of getting the best job and the best pay.

🟧🟪 Are you using my 5 step TRUST model to maximise your company message?

Find your Tribe
Build your Reputation
Understand your audience
Don’t Sell, Shake hands
Tell people how you solve their problems

If posts on personal profiles get up to 561% more engagement than on a company page - wouldn't you like to get your teams out and about on LinkedIn?

DM me, let's chat about how I can teach your team how.

🧑🏻‍🦰 ABOUT ME
I trained as a lawyer - amazing life and business skills
I Produced TV and music videos - organising, negotiating, people management
I ran marketing and PR departments then set up my own social media agency which led me to training people how to use LinkedIn

❓ WHY WORK WITH ME?
🔶 Years of Marketing, PR, social media and being a business owner means I bring many other skills to help you truly master LinkedIn: 
design
branding
marketing
communication
content creation
employee advocacy programme manager

🔶 I'm an experienced conference speaker and a regular guest on podcasts, live and on line events -delivering learning in an exciting way for you and your team.

🗣 WHAT DO MY CLIENTS SAY? 
‘Sarah worked closely with our large team on boosting our reach. Within 2 weeks my engagement and impressions stats increased by 245%'

‘Sarah was able to explain the technical elements really simply to me and then worked with me to devise a plan tailored to my needs.’

📈 ARE YOU READY TO START?
🗣 Let's chat: http://bit.ly/4r8W9lb
✍🏼DM me here
📧 sarah@sarahclaysocial.com

Social Selling
LinkedIn trainer
Keynote Speaker
Employee advocacy
Business Development
LinkedIn for corporates
C-Suite personal branding
Good at making lists look pretty

LinkedIn trainer, LinkedIn instructor

Training employees and entrepreneurs how to leverage LinkedIn for Brand awareness, personal branding, content creation and lead generation on LinkedIn.
#LinkedInSimplified
#LinkedInTraining
#LinkedInTips

Don’t you just love a chance to dress up and witness some pomp and ceremony?!

I have to say, The Worshipful Company of Marketors are so good at all that, as I experienced at The Installation dinner this week. 

Saying farewell to our outgoing master Julian Boulding and welcoming in David Elmer as our new master. Also welcoming April Cowen as our new clerk.  

It was great to spend time with
Kevin Harris , Jarmila Yu, CMktr DipM FCIM FIDM MCIPR, Annie Brooks, Martin Ashton and Peter Rees  among others. 
 
Sadly I didn’t take many photos as I was too busy enjoying the moment, but here’s a flavour of the beauty and grandeur at Painters Hall. Oh, and apparently I broke the rules by showing my shoulders! 😳

Sarah 💜

I empower you and your teams to increase your company’s brand visibility by transforming you into thought leaders and ambassadors 🟪 Author ‘Employee Advocacy on LinkedIn’ 🟧 Keynote speaker 🟪 Cyclist 🚴‍♀️ Liveryman

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‘Sarah, you need to lose the orange and purple hearts if you want to succeed in the corporate world.’

Said two men to me this week. 

They told me I was ‘too bright’ and ‘too in your face’ for the corporate world. 

Honestly - please - what do you think? 

Please vote but more importantly, comment below. This is a real dilemma for many - especially me right now. 

Thank you!

Sarah 💜 (eek!)

Should we ‘tone down’ our personality and colours to appeal to a corporate audience?  Full honesty please.

The author can see how you vote. Learn more

This year I want to share my knowledge and expertise with a wider audience. I want to do this by speaking at more events, all over the world. 

What better way to kick this off than by speaking at The Indie Summit in Bangkok! 🇹🇭

Launched in 2017, The Indie Summit The One Network has become one of the leading international conferences for owners and leaders of independent agencies.

Agency leaders come together from all over the world to learn, share experiences, and explore what’s next in marketing and communications.

Huge thanks to Julian Boulding for the invitation. 

I can’t wait to bring some LinkedIn energy to Thailand, and share what’s working right now (and what’s quietly stopped working), and to share my T.R.U.S.T. Advantage TM Formula with the audience. 

If you're an agency owner, please do check out the Indie Summit - and maybe I'll see you in Thailand!

Sarah 🟪 🟧

DSMN8 - The Employee Advocacy Platform asked me for my thoughts on their latest report: The World's Biggest Employee Advocacy Study.  

It’s a very comprehensive piece of work with some illuminating findings; two of which stand out for me. 

Personal content gets 9% more engagement than company page curated posts.

That’s 9% more eyes on your company page content by empowering your employees to post on LinkedIn. 

=>> Companies should build more “people-led” content into the mix.

Not every post, but even 1/3 with a personal angle will lift engagement across ALL company content.

=>> Biggest surprise: the highest engagement rates come from employees with 5,000 to 10,000 connections.

That’s such a good takeaway for leaders and teams who think they need “influencer numbers” before it’s worth showing up.

This is a great incentive for my clients to build their following, and hopefully it will inspire you to do the same!

Sarah 🟪 🟧

Here’s some LinkedIn maths for you.
You’ve probably heard the stat that companies can increase their LinkedIn reach by 561% when employees share content authentically.

But let's take it back a step, what does that actually mean in real life?

A 561% increase means you’re not adding a tiny bit on top. You’re multiplying the outcome.

If your company page post reaches 1,000 people…

=>> Up to 561% more reach could equate to 6,610 people seeing the same message.

1,000 + (561% of 1,000) = 1,000 + 5,610 = 6,610

The interesting part is not the number.

It’s why it happens.

When a real person shares something with even a line of context, it lands differently. It feels like insight, not an announcement.

Credibility, not “content”.

That’s trust at work, and in 2026 trust is the shortcut people use to decide who to pay attention to.

If you want the practical version of how to do this without making your employees cringe, feel pressured, or using copy and paste captions, message me to get access to my FREE monthly webinar.

Sarah 🟪 🟧

Turn your leadership team into credible industry voices, without it feeling forced.

Most leaders don’t need to become “content creators”.

They just need a simple way to show up as trusted experts, consistently, in a way that fits them.

My webinar tomorrow, The T.R.U.S.T Advantage TM is a practical guide to:

~ Building authority on LinkedIn without posting every day
~ Making leader visibility feel natural (and sustainable)
~ Linking that visibility to real commercial outcomes.

🟪 Tuesday 27 January
🟧 11:30am GMT / 6.30 am EST / 12.30pm CET

=>> Register here: https://lnkd.in/emyVwX2v

**Everyone who registers will receive a replay link valid for 7 days.**

I hear this a lot - and it was reinforced in a meeting I had yesterday. 
Things like: 

'LinkedIn is full of rubbish'
'It's becoming too self-promotional'
'LinkedIn is too 'business-y'

It doesn't have to be like this; LinkedIn can be a great place to hang out, meet interesting and relevant people and, of course, begin business transactions.

It's all about how you behave on the platform. 

In the words of Richard van der Blom on his post TODAY in fact: 

"Posts from accounts you regularly engage with get 3.2x more visibility than random viral content. A smaller, highly relevant niche network now outperforms a large but disengaged one. For reach AND lead quality."

What you put in is what you get out. 

So create a strategy around your LinkedIn activity. Be intentional, proactive and organised and you can actually begin to not only ENJOY being here, but you can also start to get business! 

Know someone who needs this message today?  Just send them this post and I hope I can help shift their mindset! 

Sarah 🟧🟪

TRUST is the biggest currency in B2B sales as we enter 2026.

If people don't trust us, they won't buy. Simple.

How can we use LinkedIn to create that trust?

*** Join me on Tuesday 27 January at 11:30am GMT // 6.30 EST // 12.30pm CET ***

I will help you understand how to do this in my free webinar, The Trust Advantage.

🟪 Register here: https://lnkd.in/emyVwX2v

Don't miss out! 

Sarah 🟧 🟪

Author

Curtis Gregor

I was responsible for the troubleshooting and repair of all the equipment and and facilities of a mid-sized cattle ranch with several locations and many different kinds of equipment. I also was required to build fences and feed bunks through cutting and welding of used well pipe, sucker rod, and flat steel.

Problem Solver

Churches United

Facilities Manager

Valerie Schroeder

Business Manager for a startup vegetable farmer. Responsible for the business plan, finding products, location, and marketing. Located machinery, planted, field cultivation, harvest and marketing.

Business Manager

Minnesota State Community and Technical College

I led and worked with a 15 diverse students from around the county and many students from around the world. I engineered the first election anyone could remember of Student Government members in 2 weeks as the Student Government President. I taught leadership that required elections 3 of the following 4 semesters and changed the retention rate in Student Government from almost zero beyond the Executive Board to most members in one semester.
I prepared and led meetings, prepared budgets, showed members how to prepare and present project proposals to Administration. 
I engaged with students and helped them find services and increase their perspective of self worth.

Student Government Association President

I studied Business Management Marketing and Sales under very talented and experienced instructors. I also used this time to connect with students, improve their self worth, and find services when they were needed. I was a voice for the students as a Student Government Senator for 2 semesters before becoming the Student Government President where I engineered several changes that lasted beyond my time.

Student

Campus Crossing Bookstore

I operated a sales till, helped students find supplies and restocked shelves according to store policies. I worked with a experience and culturally diverse set of customers.

Customer Service Representative

The Nature Conservancy

I worked at invasive species control, equipment use and repair.
I worked quickly up through the qualification process for NWCG to the position of Incident Commander Trainee. I was qualified to work on Federal Incidents as a Engine Boss, Squad Boss, Firing Boss, B Faller. 
I worked with diverse groups of people from across the county.

Field Steward

I am a Developer driven by a deep calling to help individuals build their self-esteem. Having faced my own struggles with self-esteem, I have become a life experience expert in understanding how personal value is shaped. I believe that self-esteem reflects how we perceive our worth, often influenced by the interpretations and feedback we receive from others.

Throughout my life, I have gained a wealth of experience in various fast-paced and challenging environments. From growing up around livestock, machinery, and fire to working in fields like conservation, wildland fire management, and emergency response, I’ve developed a unique skill set. My career has included roles in ambulance and first responder situations, large machinery operation, construction, equipment troubleshooting and repair, and building system evaluation.

Despite the technical challenges I’ve faced, I’ve found that communication is often the most difficult yet crucial aspect of my work. Through my journey, I’ve discovered that active listening is one of the most powerful tools for helping others recognize their value. By truly hearing people, I can help them see themselves more clearly and, in turn, boost their self-esteem.

People inherently know why they are special, but they often struggle to see the value in who they are. I help them by identifying and reflecting back some of the special traits they reveal to me.

taplio

The Battle

Sarah Clay

Curtis Gregor

Followers

Posts

Engagements

Likes

Performance ScoreSarah Clay's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sarah Clay

Curtis Gregor

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Clay's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarah Clay's LinkedIn Performance