Sarah Clay

Hello, I'm Sarah Clay

Apparently, my about section is ‘the best we’ve ever seen’!  

🟣 ARE YOU HEAD OF MARKETING, HEAD OF SALES OR CEO?
Let's make your marketing efforts go much further using your most valuable asset.
I'll help you elevate your personal profiles to elevate the status and visibility of your company. 
I  teach and empower your teams to use LinkedIn to increase the brand awareness of the company. It’s called ‘Employee advocacy on LinkedIn’. 

We also manage company pages with our full content creation service. 

🟣 ARE YOU RUNNING A CONFERENCE OR INTERNAL EVENT?
Hire me as your speaker to:    
Empower and inspire your teams to use LinkedIn to spread your company message
Help your attendees understand how they can use LinkedIn more effectively

🟣 ARE YOU LOOKING FOR YOUR NEXT BIG ROLE?
We work together to reposition you to give you the best chance of getting the best job and the best pay.

🟧🟪 Are you using my 5 step TRUST model to maximise your company message?

Find your Tribe
Build your Reputation
Understand your audience
Don’t Sell, Shake hands
Tell people how you solve their problems

If posts on personal profiles get up to 561% more engagement than on a company page - wouldn't you like to get your teams out and about on LinkedIn?

DM me, let's chat about how I can teach your team how.

🧑🏻‍🦰 ABOUT ME
I trained as a lawyer - amazing life and business skills
I Produced TV and music videos - organising, negotiating, people management
I ran marketing and PR departments then set up my own social media agency which led me to training people how to use LinkedIn

❓ WHY WORK WITH ME?
🔶 Years of Marketing, PR, social media and being a business owner means I bring many other skills to help you truly master LinkedIn: 
design
branding
marketing
communication
content creation
employee advocacy programme manager

🔶 I'm an experienced conference speaker and a regular guest on podcasts, live and on line events -delivering learning in an exciting way for you and your team.

🗣 WHAT DO MY CLIENTS SAY? 
‘Sarah worked closely with our large team on boosting our reach. Within 2 weeks my engagement and impressions stats increased by 245%'

‘Sarah was able to explain the technical elements really simply to me and then worked with me to devise a plan tailored to my needs.’

📈 ARE YOU READY TO START?
🗣 Let's chat: http://bit.ly/4r8W9lb
✍🏼DM me here
📧 sarah@sarahclaysocial.com

Social Selling
LinkedIn trainer
Keynote Speaker
Employee advocacy
Business Development
LinkedIn for corporates
C-Suite personal branding
Good at making lists look pretty

LinkedIn trainer, LinkedIn instructor

Training employees and entrepreneurs how to leverage LinkedIn for Brand awareness, personal branding, content creation and lead generation on LinkedIn.
#LinkedInSimplified
#LinkedInTraining
#LinkedInTips

I’m flying 6,000 miles to Thailand to talk about TRUST to a room full of marketing companies. I'll be talking at The Indie Summit, about why trust matters and its relevance to LinkedIn.

I’m excited to meet independent agency owners and leaders who see LinkedIn as a long term relationship builder, not just another content channel.

I’ll be sharing what’s working right now to build visibility and trust, and where to focus your effort now, especially with LinkedIn’s latest algorithm shift (360Brew) changing what gets seen - and why.

A session built for busy agency leaders: useful, specific, actionable.

Looking forward to hearing from Kimberly Afonso and Viviana Žorž, M.Sc. speaking just before me, and Kathryn Williams, who is delivering the keynote and our Master of Ceremonies, and also from Julian Boulding owner of thenetworkone who organises the conference.

Will I see you there?

Sarah 🟧 🟪

Empowering companies world-wide to increase their brand visibility. Transforming your teams into brand ambassadors 🟪 Author ‘Employee Advocacy on LinkedIn’ 🟧 Keynote speaker 🟪 Cyclist 🚴‍♀️ Freeman - Marketors

I'm off cycling in Southern Spain next week, I am so looking forward to a week with Islington Cycle Club, cycling and getting some well-needed Vitamin D on my skin. 🚴🏻‍♀️

As I'm sure you can understand, I will NOT be on my phone or my computer during the day so although I will have some posts scheduled (so you can still learn stuff while I'm having fun), please forgive me if I don't respond to your comments.

Sarah 💜

No alternative text description for this image

Do you ever say something nice at a networking event?
A quick, genuine compliment. Nothing big. Just human.

“Loved what you said there.”
“Love your coat/bag/shoes"
“You explained that so well.”

So why do we go quiet on LinkedIn?

If you catch yourself thinking something nice while you’re scrolling, type it. Send it. Done.

It makes them feel good.
It makes you feel good.
It takes about 10 seconds.
And even if you never speak again, it still lands.

Next time you’re scrolling, try a note like:

“I loved your post today. Really clear.”
“Your banner is brilliant. It says exactly what you do.”
“Your About section is so well written. That line about [X] really landed.”

Send it, then carry on scrolling.

And why this photo?  Because Ceylan Boyce, Marie Fraser and I connected at this event as we loved each others' outfits! 

Sarah 💜

Are LinkedIn polls dead?...here are some insights that might surprise you...

On a recent poll I ran it had:

🔶 285 𝐯𝐨𝐭𝐞𝐬
🔶 3,978 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐦𝐞𝐦𝐛𝐞𝐫𝐬 𝐫𝐞𝐚𝐜𝐡𝐞𝐝
🔶 152 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬

That’s 7.2% 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐫𝐞𝐚𝐜𝐡𝐞𝐝 𝐯𝐨𝐭𝐢𝐧𝐠 (𝐫𝐨𝐮𝐠𝐡𝐥𝐲 1 𝐢𝐧 14).
And the comments tell the real story, people didn’t just click, they had something to say.

Polls aren’t dead. People will vote… but only when the question is worth answering.

If you want people to vote, the question needs to be:

~ relateable
~ specific enough to have an opinion
~ easy to answer
~ comfortable to answer

The real skill is asking something your audience wants to weigh in on.

Surprised at these results? Let me know in the comments.

Sarah 🟪 🟧

Have you ever wanted to message someone on LinkedIn… and then realised you can’t, because you’re not connected? 

You could send them a connection request but there is another way. 

Think what you would do in real life.

In real life, you’d see if someone could introduce you. 

On LinkedIn, we start to overthink it.

But a warm introduction is one of the easiest ways to cut through the noise, especially when someone gets loads of connection requests.

The great thing is that LinkedIn TELLS you who your mutual connections are. How easy can this be? Just send one of them a message asking for an introduction. 

That’s it. Low effort for them. High trust for you.

Do you ever ask for warm intros, or do you default to sending a cold connection request?

Sarah 🟪 🟧

I am honoured to have been chosen to speak at ADFEST (Official) 2026. Nothing to do with the fact that it's in Thailand of course!

View company: Sarah Clay Social LinkedIn Marketing

Thailand keeps popping up in my diary this year! 🇹🇭

After sharing that I’ll be speaking at The Indie Summit, I’m very excited to say I’ll also be taking the stage at 𝐀𝐃𝐅𝐄𝐒𝐓 𝐨𝐧 21 𝐌𝐚𝐫𝐜𝐡.

More details on what I’ll be covering soon, but it’ll be practical, straight-talking, and designed for creative people who know that they SHOULD be using LinkedIn but don't know where to start.

If you’re heading to ADFEST, let me know in the comments. I’d love to say hello.

Sarah 🟧 🟪

My day started well - and just got even better!

Thank you Karen Bright for your video review of my book 'Employee Advocacy on LinkedIn'. I am honoured that you took the time to create this and that you chose MY book for your 'book of the month'! 

I love that you won the book too in a draw as part of UpLift Live as organised by John Espirian, Gus Bhandal and Jeremy Freeman. 

You really have made my day, thank you 💜

Freelance copywriter helping businesses tell their stories with clear, compelling content | Tech and healthcare | Universities and higher education | Property | LinkedIn marketer and trainer

Do you manage a company page? Or create content for one?

Are you finding it harder to get visibility on your posts?

Organic reach for company pages has become increasingly challenging... even when you’re sharing valuable, well-crafted content.

So what can you actually do about it?

My recommended read for March tackles this head-on.

📚 Employee Advocacy on LinkedIn (by Sarah Clay) has been on my reading list for a while. And then, by pure chance, I won a copy in UpLift Live’s competition a few weeks ago (note: I'd have shared the same review regardless of whether it was gifted).

If you’re looking for practical ways to extend your reach beyond the company page and empower your people to amplify your message authentically, Sarah's book is worth a read.

Have you explored employee advocacy yet? I’d love to hear what’s working for you.

More updates on 360Brew and how it can help you get better visibility on LinkedIn by doing it RIGHT. Here, we're looking at how employees and teams should use LinkedIn. 

Don't forget, though, as always, your audience is the most important reason you're here. 

360Brew is rewarding meaning + relevance + expertise.

For employee advocacy, that means three shifts:

🔶 Relevance beats reach
Small, right audience > big, random audience.

🔶 Depth beats noise
Visibility is judged by deep, intentional engagement, not vanity metrics.

🔶 Participation beats performance
Employee advocacy is not just posting. It’s showing up, commenting, and building trust in the right places.

If your programme is built around “get more people posting”, now might be time to rebuild it around “build trust with the right audience."

=>> This slide is from my FREE webinar, the next one is on Tuesday, 31 March. 
Want the link to register? Message me.

Sarah 🟧 🟪

Hey folks, I'm in holiday mode (2 more sleeps!), so I just HAD to share this wee nugget with you. 

It's a 'review' of my book! 

Well, sort of....  I asked my AI to help me create some content from my book to re-purpose here on LinkedIn to position me as a speaker at corporate events. 

I really want to help you lot understand what employee advocacy is and how you can be using it for your company.

I pasted in the first chapter of my book to my AI bot and this is what 'it' said! 

So there you go folks - perhaps you should head over to Amazon and buy it - I'd hate you missing out on all my gold! 🤣

Sarah 💜

✅Want to optimize your time & LinkedIn results? I help the self-employed, corporate teams, and executives to get a bigger slice of the LinkedIn™ pie. 😎 HOW I’M DIFFERENT: I'm an experienced marketer who “gets” LinkedIn. 📌 FOLLOW me for LinkedIn strategy tips ⬇ READY NOW? mellermarketing.com | brenda@mellermarketing.com (I recommend you maximize these 4 lines, which is a 🔑 key to your ABOUT)

I created Meller Marketing as a side hustle almost 10 years ago. Today, Meller Marketing is a Michigan-based, woman-owned business specializing in LinkedIn guidance & marketing strategy. 

My services include:
✅ 1:1 Executive Coaching + LinkedIn "Power Hours" mellermarketing.com/1-to-1-linkedin-coaching
✅ Team Training focused on Social Selling: mellermarketing.com/team
✅ Public Speaking / Conference Keynotes / Workshop Presenter: mellermarketing.com/presenter
✅ Online Programs / Small Group Coaching: mellermarketing.com/learn
✅ Marketing Membership & Learning Community: mellermarketing.com/join

LOOKING FOR A LINKEDIN COACH?
I help people 1:1 with LinkedIn. PRO TIP: look up your LinkedIn SSI or “Social Selling Index,” mellermarketing.com/mylinkedinssi ✅ (50 is average; my score= 79 as of Jan '26)

CORPORATE MARKETING LEADER
Prior to becoming self-employed, I enjoyed a successful 20+ year career in corporate marketing, working in higher ed, marketing services, contact centers, retail, and advertising (agencies). I've always had a knack for marketing, beginning in high school (DECA). I love sharing marketing tips & strategies with my clients and followers. One day, the universe nudged me forward.

LINKEDIN RESOURCES: mellermarketing.com/checklists
For Self Employed / Small Businesses
✅ LinkedIn for Course Creators / Speakers / Podcasters 
✅ Book Marketing on LinkedIn
✅ 15 LinkedIn Profile Tips for Coaches & Consultants
✅ LinkedIn Company Page Tips / Company Page Creation Guide

Connect with Me:
✅ Click "MORE" or "..." Select “Personalize Invite” or “Connect” and “Add a Note”
✅ Tell me your favorite pie 🥧 in your note
❌ Don't use automation. It's icky & violates LinkedIn's Terms of Service

I don’t work for nor am I in any way associated with the company LinkedIn or Microsoft. I'm just a fan of LinkedIn™. 

What Drives Me: helping you get a bigger slice of the LinkedIn pie, my family, my dog Pepper 🐾 & enjoying delicious pies when travelling.🥧 Also, I love jigsaw puzzles. 🧩

GOALS: learn how to play chess♟️, teach yoga 🧘‍♀️, amd make dollar-bill origami 💵

PRO TIP: Your ABOUT section has a 2,600 character limit. This is 2,577 characters.

Brenda Meller 🥧

Nobody: 
Me in 2026: "No more free for free." 😎

This means I'm no longer offering:
❌ Free webinars, open to the general public
❌ Free educational masterclasses, open to the general public
❌ Free office hours, open to the general public
❌ Free access to ME, live: where I openly share my knowledge, insights, and teachings to help you grow your business via 1:1 or small group access to me

The good news? I'm making myself increasingly available to:

🤩 Members of Marketing with Meller

🤩 Students in my signature program, The Recipe for Social Selling by Brenda Meller

🤩 Clients who pay for my services, including the Self-Employed, Executives, and Corporate Teams

Why?

Because when you're self-employed, you only get paid when you get paid. 

And when you PAY? You PAY ATTENTION. 

I've done the free stuff for YEARS. 

I've grown my email list to 5K+ subscribers, my LinkedIn following to 71,082 followers. 

I don't need "more impressions" or "more exposure" because quite frankly, I can't buy Pepper food with "impressions" or "exposure." 

And the results so far?

🥧 I had my second best JANUARY (total gross revenue) since starting MellerMarketing.com full time in 2018.

🥧 I celebrated my "BEST EVER" February (total gross revenue) for my business. 

🥧 It feels a bit like late 2019, early 2020, prior to the pandemic, when I chose to niche down LinkedIn. My business growth accelerated and I was super excited for the coming year. You know. Before Covid. 🤦‍♀️

Who else is Enthusiastically Self-Employed and joining me on this bandwagon of #NoMoreFreeForFree ? Comment below and let me know. 

PS: no, I don't have a coffee mug with that message. Yet! ☕

PPS: this post was written by me, not by AI.

Brenda Meller

Join Me for “Slice of The Recipe” | Marketing & LinkedIn Coach for the Self-Employed, Corporate Teams & Execs 🥧Experienced Marketer Who GETS LinkedIn 🥧 Speaker | SLICE Event March 18: mellermarketing.com/recipe-slice

20yo me would have NEVER posted pics at the salon while getting color, and fresh faced.  

51yo me uses it for LinkedIn content. 🤣

Age is a gift denied to many. Embrace it. 

Comment below if you agree. 

PS: technically this is a “work-related” post because I’m getting STAGE READY for a handful of conferences and events coming up. If you’re on my VIP email list, check your inbox for details. 

Or join it now at https://lnkd.in/gvP6973z

PPS LADIES: occasionally post “fresh faced” photos to engage with your audience AND to make yourself look even more fabulous when your hair and makeup is done. 🤣🤣🤣

I don't know who needs to hear this, but if you think they're gonna "pitch-slap" you if you accept their invitation, you're right. Ignore their invite. I said what I said.

Are You Able to Click Through This?
I’m hearing some people can’t click through document posts like these.
I’m also hearing the click arrows are going missing.

I’ve been using the “CLICK” graphic for years, because not everyone knows that document posts are clickable.

How About You? 
If You are Reading this Page, comment with the *top secret message* from my document post in comments below.

Thanks for participating in my “experiment.”

SAVE this post. I’ll be sharing updates about any changes to DOCUMENT posts as I learn of them.

ps - this post was written by me, not AI. 🤖

pps - thanks to Tara Alexandra Kachaturoff for inspiring this post (and for giving me permission to tag you in this).

Document Post Experiment by Brenda Meller

🤩🎤 Diversity drives innovation: your organization / conference / event will thrive when you have a mix of men and women speakers. I'd like to suggest you check out Innovation Women, an amazing organization created by Bobbie Carlton 

IW brings together women speakers from across the world, with diverse categories of thought leadership. 

Need a speaker for your "Finance" panel / conference?

"AI? Tech?"
"DEI?"
"Leadership"
"Innovation"
"Marketing?"

There's probably an Innovation Women member (or two, or ten) who is an experienced speaker. 

I'm hoping Bobbie will reply below with the link where organizations can search for speakers.

I'd also like to invite the women featured here to comment below, tell us:
🎤 The name of your signature speech
🎤 A link where we can book you
🎤 BONUS: tell us where you're speaking NEXT (and tag in the conference or organization)

My name is Brenda Meller, and I believe in diversity of thought and diversity of expertise. Not just on #IWD2026 (International Women's Day 2026), but every day throughout the year. 🤩🤩🤩🤩🤩

022726--As seen on Speaker Friend Fridays - Innovation Wom

🛑Full disclosure - I'm short on time (because I'm getting more and more PAID clients these days!) so I used AI to help write this. Looking to sharpen your social selling skills or build more authority on LinkedIn? KEEP READING. 

My spring calendar is full of exciting educational events specifically curated to help you grow.

JOIN ME AT A CONFERENCE

UPLIFT LIVE: This is a big one—it’s my first international speaking gig! Wish me luck as I head to Birmingham, UK (not Birmingham, Michigan) on 26 March, 2026 to join Dave Harland, Nicole Osborne, Mic Adam, John Espirian, Guy Strijbosch, Heather Murray, Tony Restell, Phill Agnew, and other global LinkedIn leaders.

MCEEA SPRING MIXER: Are you a career professional in Michigan? Join us in Ann Arbor on April 9-10. Hosted by the Michigan Career Educator & Employer Alliance (MCEEA) , we’ll be doing a hands-on workshop on the "LinkedIn PIE" method for students and alumni. Thanks to Bill Stec and Angela Shelby for inviting me! 


CTI WOMEN'S PROGRAM: Calling all women in automotive! On May 19, we’re heading to the Vibe Credit Union Showplace in Novi, MI to tackle "Driving Tomorrow's Connections" and how to master your LinkedIn presence. Thanks to Sylvia Zenzinger and Manuela Lettmann for inviting me! 

WHAT ELSE IS ON THE CALENDAR?

April 23: Small Business Marketing Summit. This half-day virtual event is special because every single speaker is a Marketing with Meller member! Come get practical tips from Lori Jo Vest 🏁 , Judi Radice Hays , Dr. UMUT ASLAN , Tom Wells , Sue Griffey, DrPH, BSN , LORI VAJDA , Linda Brubaker, PhD , Elaine Belson LCSW 🧠, and more (TBA). Registration opens soon!

March 12: build your authority at Inforum Troy / Chief Financial Credit Union. Join me to master the art of capturing event photos on your phone to build your professional brand on LinkedIn. Speaker: Me!

March 17: Member Spotlight Interview featuring MwM member Carrie Saunders. (members-only event)

The Recipe Group Coaching: We have some great topics coming up for members, including tagging strategies (March 6) , Canva banner updates (April 9) , and mastering voice messages (April 17). (members-only event)

I'll add in specific event links later (if I have time left after the paid client work. Because, you know, "no more free for free...").

#LinkedInTips #SocialSelling #Networking #Inforum #UpliftLive #MCEEA #BrendaMeller #SmallBusiness

Check Out These Educational Events with me, Brenda Meller

Some of you (it might be hundreds) sent me a DM yesterday to say "Congrats on starting your new role at The Recipe for Social Selling by Brenda Meller!" -- your words, not mine. 

Technically, they were LinkedIn's words. 

Because many of you used the pre-templated message created by LinkedIn. 

Don't get me wrong; I'm all about efficiency, and I use templates from time-to-time, too. 

But, I'm also a huge advocate of the concept of Social Selling here on LinkedIn. 

And I love pie. 

So 3 years ago, I created a program called "The Recipe for Social Selling on LinkedIn" in which I teach my signature process -- the same process I use today. 

And then yesterday (or was it Sunday?), I created a new page for The Recipe for Social Selling by Brenda Meller. 

And today, I created this event. Check out the details below. And DM me with any questions. 

(it's layers upon layers of marketing and LinkedIn genius, my friend)

In case you're curious, in "The Recipe," I will encourage you to:

✔️ Reply to relevant connections who congratulate you on your new role. I'll be doing that next. And if I think The Recipe might be a good fit, I'll be pointing you to this post. 

✔️ Use templates, but add some personalization. Show that that you are human. 

✔️ Talk about your events and services and offerings in LinkedIn post. But just don't sell 100% of the time, or people will tune you out. 

🥧🥧🥧🥧🥧

My name is Brenda Meller (71,029 followers) and I'm a marketer who GETS LinkedIn. If you follow me here on LinkedIn, I'll help you get a bigger slice of the LinkedIn pie. 

"SAVE" this post for later. You know, because of all of the marketing genius...

View event: [PROGRAM TOUR] A Slice of The Recipe: "Meet Your Coach" & Program Tour

[PROGRAM TOUR] A Slice of The Recipe: "Meet Your Coach" & Program Tour

🚨 Featured #LinkedInQuestion 🚨: When I enter my company LinkedIn page to view the post and I click on “Repost” it has me reposting as my company, not myself. How do I get around that?

ANSWER: watch this video for a demonstration on how to "Repost with your thoughts" from your page to your profile, if you're the admin of your page. 

https://lnkd.in/gM3wRCBP

Open video: Repost from LinkedIn Page to Profile (Desktop + Mobile) on youtu.be

Repost from LinkedIn Page to Profile (Desktop + Mobile)

🚨 Featured #LinkedInQuestion 🚨: does LinkedIn still offer one year of free LinkedIn Premium for U.S. military veterans? 

ANSWER: maybe.

It appears that they are making changes to their veteran premium program, according to their website. 

The top of the page now reads, "Our Program Is In Transition."

My advice? Visit the page, read the instructions, and see if you can get the 1-year free access, if you're a US Veteran who isn't currently in a LinkedIn premium membership.

It's a one-time benefit, and the duration is one year.

I'll share this post link with a few of my colleagues who also specialize in LinkedIn, and ask if they have any additional insights. 

And for those actively serving or who are veterans:

THANK YOU for your service. 😊🥧

🥧🥧🥧🥧🥧

My name is Brenda Meller (71,065 followers) and I'm a marketer who GETS LinkedIn. If you follow me here on LinkedIn and read my posts, I'll help you get a bigger slice of the LinkedIn pie. True story. 

Oh, and please COMMENT BELOW if you have any insights on this premium benefit and SAVE this post for later. I'll post updates here.

taplio

The Battle

Sarah Clay

Brenda Meller 🥧

Followers

Posts

Engagements

Likes

Performance ScoreSarah Clay's LinkedIn Performance

Performance ScoreBrenda Meller 🥧's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sarah Clay

Brenda Meller 🥧

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Clay's LinkedIn Performance

Performance ScoreBrenda Meller 🥧's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarah Clay's LinkedIn Performance