Sarah Clay

Sarah Clay Social LinkedIn training

Author of 'Employee Advocacy on LinkedIn'. THE book to teach and empower your company how to increase your brand awareness on LinkedIn, create a better company culture and get more sales.

Author

Keynote speaker at internal corporate conferences empowering whole teams to adopt the concept of employee advocacy. This is just the start! By empowering employees to use LinkedIn as a way of building their own personal brand and establishing themselves as thought leaders is a process. Working closely with the marketing, business development and/or social media departments, I help create the company message as well as help that message get more reach on LinkedIn. Working closely with employees helping them through the process of employee advocacy, creating a symbiotic relationship between the company page and the personal profiles of those involved.

Keynote Speaker: employee advocacy

Training employees and entrepreneurs how to leverage LinkedIn for Brand awareness, personal branding, content creation and lead generation on LinkedIn.
#LinkedInSimplified
#LinkedInTraining
#LinkedInTips

LinkedIn trainer, LinkedIn instructor

Having sat through 6 years of law lectures I made it my mission not to be boring on stage and I'm told I bring an energy to the stage when I speak - whether it's virtual or in person. Having spoken at various events of all different sizes, I can prepare and deliver a high quality talk at short notice.
I can deliver clear 'how to' guides to help your audience take action or if you'd like a thought leadership piece about branding, communication, networking or employee advocacy and company culture then I'm there too!
Clients include: 
Deal Catalyst, Hays Macintyre accountants, Digital Women, Social Media Marketing World, Social Pulse, Agorapulse, LinkedIn Summit, You Are The Media, The British Business Show, The Excel Centre, Digital Women, VACT and more!

Public Speaker

Providing social media training, strategy and management to help people and businesses expand their customer base and make more sales.
#SocialMedia
#ContentCreation
#LeadGeneration

Social Media Strategist and Trainer

Having had huge successes managing social media for Nexus Studios in Shoreditch and Hotblack Desiato estate agents in North London, I decided to specialise in this area. I quit the day job to study Social Media Management with Digital Mums.  I graduated in October 2017 with 100% in all modules.

Social Media Marketing Manager

BNI Knightsbridge

Education Coordinator

LinkedIn For Entrepreneurs Club

Clubhouse Moderator

Nexus Studios

Ensuring the amazing and extremely varied work at Nexus Studios was made public I wrote press releases and ensured all new content was positioned in it's most advantageous publications, on the website and all the Nexus social media at the correct times. I established and maintained trade contacts, headed up the Social Media strategy and wrote new content for the Nexus Studios website.

Head Of Public Relations

Hotblack Desiato - Estate Agents

In order to maintain their position as long standing, local estate agents I created and implemented marketing and advertising campaigns for the three offices.  I created ideas and I worked with designers, printers, magazines etc to implement those ideas and ensure the company's presence in North London was strong and consistent. I also looked after Hotblack Desiato's social media: twitter, facebook and pinterest.

Marketing Executive

Petts and Clay Casting

Working with the wonderful Tree Petts, we cast actors for commercials, music videos, broadcast, short films etc.
Our speciality was street casting - not an easy way to find talent - but we did it!

Casting Director

Freelance

Setting up film shoots from hiring crew to booking studios, locations, caterers, props, camera equipment etc.  Ensuring everything stayed within an strict budget so constantly negotiating on prices, juggling money (usually thousands of pounds) to enable the shoot to happen on the given day.  Overseeing the post production process so working with post production houses, editors etc working on the project.  A great deal of tenacity, organisation and patience required throughout!

Production Manager/Producer

Hello! 🧡 Do you feel you need more visibility for your company page? You know you should be using LinkedIn more but don't know where you're going wrong? I've written a whole book about helping companies maximise their marketing efforts, create you as a personal brand AND bring their teams together. 

Who are you?

🟣 YOU'RE A CEO
     ➡ I help you optimise your company page to attract and sell to your ideal clients
     ➡️ I teach your whole team how to use employee advocacy to increase the reach of your company message
     ➡️ I'll help you reposition your profile to give you the gravitas you deserve - personal branding works!
    ➡️ We will manage your company page for you - full content service

🟣 YOU'RE A MARKETING OR PR AGENCY
 ➡️ I can help you deliver a better service to your clients as well as promote yourself on the platform

🟣 YOU'RE LOOKING FOR YOUR NEXT BIG ROLE
     ➡️ I'll work closely with you to reposition you to give you the best chance of getting the best job and the best pay

🟣 YOU'RE RUNNING A CONFERENCE OR INTERNAL EVENT
Hire me as your energetic speaker to:
  ➡️  Empower and inspire your teams to use LinkedIn to spread your company message
  ➡️  Help your attendees understand how they can use LinkedIn more effectively

🧑🏻‍🦰 ABOUT ME
- Trained as a lawyer - amazing life and business skills
- Produced TV and music videos - organising, negotiating, people management ++
- Ran marketing and PR departments then set up my own social media agency which led me to training people how to use LinkedIn

❓ WHY WORK WITH ME?
🔶 Years of Marketing, PR, social media and being a business owner means I bring many other skills to help you truly master LinkedIn:
       - design
       - branding
       - marketing
       - sales navigator
       - communication
       - content creation
       - employee advocacy programme manager

🔶 I'm an experienced conference speaker and a regular guest on podcasts, live and on line events -delivering learning in an exciting way for you and your team

🗣 WHAT DO MY CLIENTS SAY?
 ‘Sarah worked closely with our large team on boosting our reach. Within 2 weeks my engagement and impressions stats increased by 245%'

 ‘Sarah was able to explain the technical elements really simply to me and then worked with me to devise a plan tailored to my needs.’

📈 ARE YOU READY TO START?
Let's chat: https://calendly.com/sarahclaysocial/discovery-call-with-sarah-clay-about-linkedin
➡ DM me


Social Selling
LinkedIn trainer
Keynote Speaker
Employee advocacy
Business Development
LinkedIn for corporates

He’s taller than he looks on screen!

In fact he’s a bit of a man mountain and look how tiny he makes me look! 

I had the absolute delight to meet one of my online heroes yesterday at the fabulous* SocialDay ® B2B conference. 

One thing which was no surprise at all was his personality 💜

I have known Joe Glover online for years and watched The Marketing Meet Up grow and grow. 

Without making him too big headed and saying how lovely, kind and generous he is online - he did not disappoint in person. 

True authenticity at it’s best!  

Although, Joe, you may want to lower your camera in future😂

* I will be talking about the amazing learnings from B2B Social Day in another post, because it is the BEST conference I attend. Thank you to Andy Lambert and Luan Wise 💜

Helping your company get more leads on LinkedIn using your best asset 🟧 Author ‘Employee Advocacy on LinkedIn’ 🟪 C-Suite personal branding expert 🟧 Keynote speaker 🟪 Cyclist 🚴‍♀️ Liveryman

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Talked. Trained. Rode. Learned. Some lovely catch-ups and some brand new connections! October went by in a flash. If we crossed paths, it was great to see you! 💜

Started October by swapping my laptop for my Lycra and rode across the mountains from Milan to Rome with Ride25 Ltd, raising funds for 1moreChild. 🚵‍♀️

Met brilliant business founders along the way, we were over 80 riders in total, pedalling, chatting and raising money. 🚴🏻‍♀️

🔸 A conference by the sea…yes please! Brighton SEO. 
So many takeaways: 
=>> Use the whole of the internet to get visibility on AI (yes including LinkedIn) and answering potential clients' questions will help you too (dare I say I told you so?!). 

🔸 Presented a special edition of LinkedIn especially for Project Managers at the BCS, The Chartered Institute for IT ,  Tony Fleming won a book and it was great to see Lochmar MacKay who I first met on Ride25.

🔸 A very proud moment as my daughter Zella graduated from LAMDA - very proud mum! 🧡

🔸 Joined Robert Craven and the GYDA crew at the Tower of London, so many insights as usual and such a supportive group.

🔸 Met my new Toastmasters group at @Angel Speakers! The focus this month for me is to think about my TED X talk - apparently there's one in all of us! 🤩

🔸 Ran an online session with the University of Westminster to help their students find and connect with their ideal employers. 

🔸 And finally caught up with the The Worshipful Company of Marketors at a pub night lock in! Lots of useful tips and fun people.

Phew, lots of exciting things planned for November! How about you?

Sarah 🧡

What is an 'emoji palette'?

It's a phrase I created to help my clients use emojis in a purposeful and strategic way.

Rather than splatter a mix of different emojis all over the place, use a select group of emojis with thought and care.

We're talking about branding here. When you become known for using a certain group of emojis and people see those emojis, they will think of you.

Encouraging your colleagues to help choose and use a group of emojis is not only fun, it also gives them a sense of autonomy and unity.

Two companies I see doing this really well are:

🟣 SAAS company SourceWhale  - no prizes for guessing which emoji they use 🐳!

🟠 Global Licensing company Fanattik  who happen to have a 🧠 as their logo!

These companies use their 'one' emoji in their company page posts, personal profile posts and also in their headlines. Brilliant use of emojis for  rand recognition.

You can also use an emoji in your name. Not only is it really powerful from a branding POV, it also helps filter out the bots. Bots can't read emojis!

How far do you take your branding? Are you ready to embrace emojis?

Sarah 🧡

Your profile is more than words, it’s about your story, your values, your expertise.

Is your LinkedIn profile showing your whole story?

Does Your LinkedIn profile actually sell you?

🔸 Who you are
🔸  What you do
🔸   Why you're the person to work with

If it doesn’t?

Time for a refresh. 🫖

Sarah 🧡

Confession time - I have a bit of a girl crush. 

Eek yes, but on who? 

On Samantha Kelly! 

When Twitter was a thing (and a good, useful thing), and the Tweeting Goddess was everywhere, I always wanted to meet her. When I was working with Sharon Kearns, I was desperate for Sharon to introduce me to Samantha - but never dared ask! (You never knew that did you Sharon?!).

So I was super excited when Samantha asked me to be on her live show!

Here's the link: https://lnkd.in/eS8kYR3V

We're going to be talking about how to boost your career using LinkedIn. So if you're an employee in a company, not necessarily looking for a new job, join us at 1pm UK time tomorrow - Monday 10th November and we will help you.

Just sign up below and you'll get the link.

My biggest dilemma is 'what on earth shall I wear?' I mean it IS Samantha Kelly....

https://lnkd.in/eS8kYR3V

The PA Portal - Virtual Personal Assistant Services

Virtual Personal Assistant and Founder at The PA Portal.  

I provide freelancers, consultants, small business owners, start ups and entrepreneurs with a wide range of office admin support from my home-based office in Maidstone, Kent. I'm Virtual but I still offer that personal service that traditional PAs deliver.  

But that’s not all!  With a background in Marketing and Sales and a strong brand awareness I can help promote and market your business too! Direct marketing and social media management are my strengths. 

I'd love to hear about the vision for your business and talk through all that annoying admin that's getting in your way.  The services I offer can free up your time to focus on the big things, no task is too big or too small, I work with a range of experienced associates for larger projects.  Contact The PA Portal to open 'Your Gateway to Growth'.  Call me on 07399 618 527.

Services include:
•	Diary management
•	Customer service and liaison
•	Email and telephone gatekeeping
•	Document and report writing
•	Proofreading
•	Database management
•	Research and project work
•	Social Media Marketing 
•	Travel management and itineraries
•	Costs and Expenses control 
•	Electronic file management
•	HR Administration & resourcing
•	Event management
•	Lifestyle management 
•	Other services available upon request

Virtual Personal Assistant & Founder

Debenhams

Providing PA support to the Regional Sales Director, acting as a principal point of contact liaising with the regional team, 25 stores, plus head office and external contacts. 

My key responsibilities included: 
•	Influencing and offering recommendations to Director to improve regional results and working practices. 
•	Preparing regional KPIs, analysing and collating management prints, influencing and challenging regional performance on behalf of Director.  
•	Drafting all strategic business documents on behalf of Director to present to Executive Board. 
•	Extensive HR admin support for Director and HR Business Partner. 
•	Supporting the budget planning process and monitoring regional costs/expenses to deliver agreed savings. 
•	Event Management and supporting Change Management.

Assistant to Sales Director

I was the Divisional Co-ordinator and also provided PA/secretarial support to the Creative Divisional Director and Heads of Function.    

My key responsibilities included: 
•	Co-ordinating budget planning, monitoring costs & expenses against budgets, and delivering savings at year end.  
•	Drafting all divisional strategy and business documents for Director and Heads of Function.
•	Responsible for Event Management and supporting Change Management.
•	Advising Senior Managers on business policy, liaising with Legal teams to produce SLA and supplier contracts, raising purchase orders.
•	Formatting and publishing training modules and using analytics to measure performance.

Creative Co-ordinator

I was the sole PA support to the Divisional Trading Director and Heads of Function in the Home Buying & Merchandising division.   

My key responsibilities included:
•	Weekly minute taking at Executive Board meetings, Divisional and team meetings.
•	Preparation of strategic PowerPoint presentations for Executive Board meetings. 
•	Extensive UK and foreign travel booking for Directors and divisional team of 85.
•	Managing annual travel budget, delivering savings in two financial years.
•	Supporting Heads of function with period cost analysis, resolving issues with financial reporting for the Director.
•	Managing successive change in the Director’s office, providing vital support in a transitional environment. 
•	Assisting Director and Heads of function with confidential HR issues.

PA to Trading Director - Buying & Merchandising

I was the sole secretarial support to the Director of Distribution & Logistics, and Heads of function and divisional team. 

My key responsibilities included:
•	Extensive diary, telephone and email management for the Director and Heads of Function.
•	Weekly minute taking at Executive Board meetings, Divisional and team meetings.
•	Preparation of strategic PowerPoint presentations for Executive Board meetings.

PA to Director - Logistics

The Loomba Group of Companies

I provided 1:1 PA support to the Sales Director of a UK fashion company responsible for designing, manufacturing, wholesaling and retailing women’s fashion.

My key responsibilities included:
•	Event management and marketing support for direct mail campaigns, brochures, and fashion photo-shoots.
•	Preparation of seasonal press releases and liaison with trade and consumer press to gain exposure.
•	Event Management for monthly conferences/retail seminars, seasonal trade exhibitions and fashion collection launches.
•	Relationship management with foreign agents, suppliers, directors, and influential external retail heads.  
•	Assisting the Sales Director with weekly analysis of sales figures and compiling weekly company reports.

PA to Sales Director

BLD INTERNATIONAL FASHION AGENCY LIMITED

I was the UK and Ireland Account Co-ordinator for the 2 divisions of the MaxMara Fashion Group

My key responsibilities included: 
•	Customer service liaison for c. 200 UK and Ireland wholesale buyers
•	Daily email and telephone correspondence with Italian head office counterparts
•	Monitoring account statements and providing credit control support to Financial Director
•	Management of the clothing sample inventory
•	Event Management of Fashion shows and Showroom Sale Events

Account Co-ordinator

With my team, I provide an extensive range of administrative services, from diary, email, marketing, and social media management to complex research and project work. I take the small things off your hands so you can concentrate on the big things. 

I'm a passionate and fanatical organiser.  I have 25 years of corporate experience and have worked across large and small-scale organisations in various industries with a background in Retail, Fashion, Sales and Marketing.

My Virtual Assistant business, The PA Portal, supports like-minded small business owners and sole traders to grow by providing effective admin solutions and business efficiencies.  I am currently working with clients in Property, PR, Coaching, Construction, Business Consultancy, Financial Technology, Mechanical Engineering and Personal Fitness.  

Here are what some of my clients say about me:
•	"She is a breath of fresh air with her professional, delivery-focused approach to each and every task she is assigned"
•	"She provides top quality, exceptional, first-class and thorough VA services."
•	"Ann has proven to be a first-class VA of the highest calibre and has become a great addition to our business"
•	"Ann is reliable, trustworthy and honest"
•	"I find Ann to be warm, personable, professional and a pleasure to work with"

In March 2020 I was awarded 🏆 Highly Commended Virtual Assistant Of The Year at the national Digital Woman Awards. I was also awarded Runner-Up Mumpreneur Of The Year and was a Finalist in the Home Based Business Of The Year category for the Kent Women in Business Awards 2020. 

I'm also a Mailchimp Partner - recognised as an expert in Mailchimp email marketing, automation and landing pages. 

Contact me today to discover how I can be Your Gateway to Growth.  Call 07399 618 527 or email ann@thepaportal.co.uk to arrange your free consultation.

taplio

The Battle

Sarah Clay

Ann Read

Followers

Posts

Engagements

Likes

Performance ScoreSarah Clay's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sarah Clay

Ann Read

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Clay's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarah Clay's LinkedIn Performance