Sarah Clay

Hello, I'm Sarah Clay

Apparently, my about section is ‘the best we’ve ever seen’!  

🟣 ARE YOU HEAD OF MARKETING, HEAD OF SALES OR CEO?
Let's make your marketing efforts go much further using your most valuable asset.
I'll help you elevate your personal profiles to elevate the status and visibility of your company. 
I  teach and empower your teams to use LinkedIn to increase the brand awareness of the company. It’s called ‘Employee advocacy on LinkedIn’. 

We also manage company pages with our full content creation service. 

🟣 ARE YOU RUNNING A CONFERENCE OR INTERNAL EVENT?
Hire me as your speaker to:    
Empower and inspire your teams to use LinkedIn to spread your company message
Help your attendees understand how they can use LinkedIn more effectively

🟣 ARE YOU LOOKING FOR YOUR NEXT BIG ROLE?
We work together to reposition you to give you the best chance of getting the best job and the best pay.

🟧🟪 Are you using my 5 step TRUST model to maximise your company message?

Find your Tribe
Build your Reputation
Understand your audience
Don’t Sell, Shake hands
Tell people how you solve their problems

If posts on personal profiles get up to 561% more engagement than on a company page - wouldn't you like to get your teams out and about on LinkedIn?

DM me, let's chat about how I can teach your team how.

🧑🏻‍🦰 ABOUT ME
I trained as a lawyer - amazing life and business skills
I Produced TV and music videos - organising, negotiating, people management
I ran marketing and PR departments then set up my own social media agency which led me to training people how to use LinkedIn

❓ WHY WORK WITH ME?
🔶 Years of Marketing, PR, social media and being a business owner means I bring many other skills to help you truly master LinkedIn: 
design
branding
marketing
communication
content creation
employee advocacy programme manager

🔶 I'm an experienced conference speaker and a regular guest on podcasts, live and on line events -delivering learning in an exciting way for you and your team.

🗣 WHAT DO MY CLIENTS SAY? 
‘Sarah worked closely with our large team on boosting our reach. Within 2 weeks my engagement and impressions stats increased by 245%'

‘Sarah was able to explain the technical elements really simply to me and then worked with me to devise a plan tailored to my needs.’

📈 ARE YOU READY TO START?
🗣 Let's chat: http://bit.ly/4r8W9lb
✍🏼DM me here
📧 sarah@sarahclaysocial.com

Social Selling
LinkedIn trainer
Keynote Speaker
Employee advocacy
Business Development
LinkedIn for corporates
C-Suite personal branding
Good at making lists look pretty

LinkedIn trainer, LinkedIn instructor

Training employees and entrepreneurs how to leverage LinkedIn for Brand awareness, personal branding, content creation and lead generation on LinkedIn.
#LinkedInSimplified
#LinkedInTraining
#LinkedInTips

Don’t you just love a chance to dress up and witness some pomp and ceremony?!

I have to say, The Worshipful Company of Marketors are so good at all that, as I experienced at The Installation dinner this week. 

Saying farewell to our outgoing master Julian Boulding and welcoming in David Elmer as our new master. Also welcoming April Cowen as our new clerk.  

It was great to spend time with
Kevin Harris , Jarmila Yu, CMktr DipM FCIM FIDM MCIPR, Annie Brooks, Martin Ashton and Peter Rees  among others. 
 
Sadly I didn’t take many photos as I was too busy enjoying the moment, but here’s a flavour of the beauty and grandeur at Painters Hall. Oh, and apparently I broke the rules by showing my shoulders! 😳

Sarah 💜

I empower you and your teams to increase your company’s brand visibility by transforming you into thought leaders and ambassadors 🟪 Author ‘Employee Advocacy on LinkedIn’ 🟧 Keynote speaker 🟪 Cyclist 🚴‍♀️ Liveryman

No alternative text description for this image

‘Sarah, you need to lose the orange and purple hearts if you want to succeed in the corporate world.’

Said two men to me this week. 

They told me I was ‘too bright’ and ‘too in your face’ for the corporate world. 

Honestly - please - what do you think? 

Please vote but more importantly, comment below. This is a real dilemma for many - especially me right now. 

Thank you!

Sarah 💜 (eek!)

Should we ‘tone down’ our personality and colours to appeal to a corporate audience?  Full honesty please.

The author can see how you vote. Learn more

This year I want to share my knowledge and expertise with a wider audience. I want to do this by speaking at more events, all over the world. 

What better way to kick this off than by speaking at The Indie Summit in Bangkok! 🇹🇭

Launched in 2017, The Indie Summit The One Network has become one of the leading international conferences for owners and leaders of independent agencies.

Agency leaders come together from all over the world to learn, share experiences, and explore what’s next in marketing and communications.

Huge thanks to Julian Boulding for the invitation. 

I can’t wait to bring some LinkedIn energy to Thailand, and share what’s working right now (and what’s quietly stopped working), and to share my T.R.U.S.T. Advantage TM Formula with the audience. 

If you're an agency owner, please do check out the Indie Summit - and maybe I'll see you in Thailand!

Sarah 🟪 🟧

DSMN8 - The Employee Advocacy Platform asked me for my thoughts on their latest report: The World's Biggest Employee Advocacy Study.  

It’s a very comprehensive piece of work with some illuminating findings; two of which stand out for me. 

Personal content gets 9% more engagement than company page curated posts.

That’s 9% more eyes on your company page content by empowering your employees to post on LinkedIn. 

=>> Companies should build more “people-led” content into the mix.

Not every post, but even 1/3 with a personal angle will lift engagement across ALL company content.

=>> Biggest surprise: the highest engagement rates come from employees with 5,000 to 10,000 connections.

That’s such a good takeaway for leaders and teams who think they need “influencer numbers” before it’s worth showing up.

This is a great incentive for my clients to build their following, and hopefully it will inspire you to do the same!

Sarah 🟪 🟧

Here’s some LinkedIn maths for you.
You’ve probably heard the stat that companies can increase their LinkedIn reach by 561% when employees share content authentically.

But let's take it back a step, what does that actually mean in real life?

A 561% increase means you’re not adding a tiny bit on top. You’re multiplying the outcome.

If your company page post reaches 1,000 people…

=>> Up to 561% more reach could equate to 6,610 people seeing the same message.

1,000 + (561% of 1,000) = 1,000 + 5,610 = 6,610

The interesting part is not the number.

It’s why it happens.

When a real person shares something with even a line of context, it lands differently. It feels like insight, not an announcement.

Credibility, not “content”.

That’s trust at work, and in 2026 trust is the shortcut people use to decide who to pay attention to.

If you want the practical version of how to do this without making your employees cringe, feel pressured, or using copy and paste captions, message me to get access to my FREE monthly webinar.

Sarah 🟪 🟧

Turn your leadership team into credible industry voices, without it feeling forced.

Most leaders don’t need to become “content creators”.

They just need a simple way to show up as trusted experts, consistently, in a way that fits them.

My webinar tomorrow, The T.R.U.S.T Advantage TM is a practical guide to:

~ Building authority on LinkedIn without posting every day
~ Making leader visibility feel natural (and sustainable)
~ Linking that visibility to real commercial outcomes.

🟪 Tuesday 27 January
🟧 11:30am GMT / 6.30 am EST / 12.30pm CET

=>> Register here: https://lnkd.in/emyVwX2v

**Everyone who registers will receive a replay link valid for 7 days.**

I hear this a lot - and it was reinforced in a meeting I had yesterday. 
Things like: 

'LinkedIn is full of rubbish'
'It's becoming too self-promotional'
'LinkedIn is too 'business-y'

It doesn't have to be like this; LinkedIn can be a great place to hang out, meet interesting and relevant people and, of course, begin business transactions.

It's all about how you behave on the platform. 

In the words of Richard van der Blom on his post TODAY in fact: 

"Posts from accounts you regularly engage with get 3.2x more visibility than random viral content. A smaller, highly relevant niche network now outperforms a large but disengaged one. For reach AND lead quality."

What you put in is what you get out. 

So create a strategy around your LinkedIn activity. Be intentional, proactive and organised and you can actually begin to not only ENJOY being here, but you can also start to get business! 

Know someone who needs this message today?  Just send them this post and I hope I can help shift their mindset! 

Sarah 🟧🟪

TRUST is the biggest currency in B2B sales as we enter 2026.

If people don't trust us, they won't buy. Simple.

How can we use LinkedIn to create that trust?

*** Join me on Tuesday 27 January at 11:30am GMT // 6.30 EST // 12.30pm CET ***

I will help you understand how to do this in my free webinar, The Trust Advantage.

🟪 Register here: https://lnkd.in/emyVwX2v

Don't miss out! 

Sarah 🟧 🟪

💥NEWSFLASH! We are a PR agency with a difference! 
💥We do Done For You + We Mentor You! 
💥Win:Win!

Want to know the secrets of getting profitable PR?
Unsure how to get your first PR opportunity?
Want to know how to get started with your PR? 

We can show you (or your VA or Comms or Marketing Manager) how to successfully pitch to the press with my insider PR secrets!

You'll gain clarity, confidence and inspiration to pitch your business to the press.

I’m Amanda FitzGerald, PR expert and strategist. 

My clients call me The Ultimate Door Opener as I help them get past the gatekeeper to long sought-after contacts. Passionate about helping ambitious & inspirational entrepreneurs and leaders become highly visible, I help them secure press coverage in their dream publications & media outlets so that new clients, outside of their social media reach, discover their amazing products & services and dial them in.

I train entrepreneurs to get SUPER VISIBLE using the power of PR so they: 
★ can self-promote with confidence and ease
★ learn the tools on how succeed at media pitches so they can be seen everywhere
★ get media coverage in some very sought-after publications 
★ are seen as the ‘go-to expert’ in their field
 
Empowering my clients with my PR secrets, I use my proven 7-step process for self-promotion & pitching to the press so they become #VISIBLE AF
My services include:
★ In-house PR training for SMEs
★ VIP PR Mastermind
★ VIP Mentoring
★ PR Mastery (monthly low-cost high-value membership)

★ Since 2014 I have coached 100s of entrepreneurs and businesses on how to generate their own press coverage so that they can be the highly ‪visible "go-to expert" in their field, reaching new clients in places they never knew existed and opening doors to new opportunities!‬‬

A bit about me
I’m a natural-born entrepreneur, starting my career aged 8 selling guinea pigs at a Saturday market. I created school crazes peddling beaded bracelets ending up in the headmistress’s office on various occasions.  I set up an online luxury fashion label in 2008 designing & importing knitwear from Peru. Having secured publicity in many glossies and nationals, I created a proven 7-step process for pitching to the press, evolving into a boutique PR consultancy then PR coaching consultancy. 

Get visible with Amanda FitzGerald PR and pitch to the press with confidence & ease so you can share your message or products with millions and get a surge of new enquiries!

Amanda PR

“Mutton” he said. March we WILL.

“Mutton dressed as lamb.” is actually what he said as he walked past.

I was standing at Sloane Square station. June 25th. Bright sunny day. Heading to Debbie Gilbert Best Business Women Awards summer drinks.

Wearing my leopard print hat, turquoise t-shirt, and gold cowboy boots.

I’d just turned 55 two weeks earlier.

And I’d finally worked up the courage to wear my hat in public.

Not hidden in my “shy bag” until I got to the event.

Actually ON MY HEAD. Walking down the King’s Road heading to the tube.

He looked at me and said it loud enough for me to hear.

“Mutton dressed as lamb”.

And I heard it.

And for a minute, I questioned everything.

Why did I wear this?
Why do I always stand out?
Shouldn't I just… blend in?

Then I got angry.

I’d just hit 55.

I run a successful business.

I help people get visible.

And some stranger thinks he gets to comment on my outfit?

When I shared this story on LinkedIn, hundreds of comments poured in.

Women who’d been called:
Too loud. Too basic. Too colourful. Too fancy. Too flashy. Too non-corporate.
Just… TOO MUCH.

That’s when I knew.

We’re doing something about this.

Welcome to the MUTTON MARCH.

Saturday 21st March 2026.

International Women’s Month.

We’re marching from Sloane Square to Speakers’ Corner.

1.4 miles through the streets of London.

In our leopard print.

Our clashing colours.

Our brightest, loudest outfits.

Our red / pink or blue lipstick, our heels, our sparkly trainers. In our loudest glasses.

Whatever makes us feel like US.

No more hiding.
No more shy bags.
No more making ourselves smaller so strangers feel comfortable.

Meet at Sloane Square tube at 1pm.

The exact spot where he said it.

We set off at 1.30pm.

Walking slowly. Chatting. Laughing. Connecting. Networking.

Being VISIBLE.

At Speakers’ Corner, we’ll do some short speeches (3 mins max). Sarah Ellis was the first to throw her tiara in the ring to speak, see her holding the mic in the poster.

An impromptu flowing catwalk.

A celebration of being unapologetically TOO MUCH.

If it rains? Bring your bright wellies and colourful umbrellas.

This isn’t just a march.

It’s a statement.

That we’re done apologising for being visible.

Done hiding who we are.

Done letting strangers’ comments make us question ourselves.

If you’ve ever been called “too much” and you’re ready to own it:

Sign up free via Eventbrite.

Bring your daughters. Your nieces. Your goddaughters.

Your business cards.

This might be the most powerful networking event you attend all year.

Let’s show up.

Let’s be LOUD.

Let’s be simply TOO MUCH.

Together.

Think of this as a walking festival or walking Ascot!

Link in comments.

👊 if you’ve ever been called “too much” and it made you want to hide.
#MuttonMarch #TooMuch #Visibility #InternationalWomensMonth

Also in the poster: Wendy Andrew Rebecca 🦩 Leppard Donna Freed Yaffa Meskell Ceylan Boyce SARAH VAN DORT Lorraine Thomas Olivia MaroccoJosephine Pembroke

Amanda FitzGerald PR

PR & AI Visibility Strategist for Entrepreneurs ★ Boost Your Visibility + Credibility ★ Get Found in AI Search ★ Done For You PR + Done With You PR ★ Speaker ★ MC ★ Press, Podcasts, Panels & Speaking Gigs

Bright poster saying MUTTON MARCH with 11 women looking fabulous

Captured live on camera, my incredulous reaction to his mutton comment. 😱 

And when I shared my “mutton dressed as lamb” story here on LinkedIn, something happened.

There were literally hundreds of comments.

Women saying: “Me too.”

“I was called too loud.”
“Too basic.”

“Too colourful.”

“Too non-corporate.”

“Too quiet.”

“Too out there.”

“Just… too much.”

It resonated.

We’ve all been made to feel invisible for being VISIBLE. 

Oh the irony! 

So we’re doing something about it.

Join The MUTTON MARCH 🐑👠🐑👠

Saturday 21st March. Sloane Square to Speakers’ Corner.📦

1.4 miles of unapologetic TOO MUCHNESS


📍 Meet at Sloane Square → →→→Speakers’ Corner
⏰ Meet 1pm → Start Walk 1.30pm

👉 Be sure to sign up (free) via Eventbrite: https://lnkd.in/eyNmrDxG

Powerhouse speakers lined up for the 3 min power talks:
Lucy McCarraher MBE 
Sarah Ellis 
Rebecca 🦩 Leppard 
Sophie Jane Lee
Samantha Harman

And so far signed up to march:
Olivia Marocco  
Sharon Eden - The Spiritual Psychotherapist Coach, and Founder of Wild Women Guided 
Michelle Hall 
Amber Hine 
Rachel Repper 
Laura Trendall, GameChanger 
Sarah White MCIM, MBA 
Josephine Pembroke 
Yaffa Meskell 
Donna Freed 
Srimi van Rossum 
Juliette Barber 
Kate Porter - The Midlife Metamorphosis Coach 
Yolande De Vries 
@Anastacia Keogh 
Sandra L. 
Enfys Maloney 
Abbey Booth 
Rachel Dunford - The Impact Specialist 
Gill McKay 
Kier Adair  

#MuttonMarch #TooMuch #Visibility #InternationalWomensMonth #SloaneSq

One of the things Nikki Harman PGDip MCIM loves most about working as a fractional marketing director?

Being in rooms that challenge how marketing is done.

She joined our Major Visibility Circle and stepped into sharp PR thinking, brand positioning that actually supports growth, and conversations that go beyond surface-level visibility.

From proactive vs reactive PR to building a brand toolkit designed for long-term commercial success... 

This session delivered clarity, not noise.
A strong afternoon of ideas, brilliant women, and meaningful connections😉

Ready to be in rooms like this? 

Step into our Major Visibility Circles: 
https://lnkd.in/ekGxKYuX

📷Picture cr: Nikki Harman PGDip MCIM

Ever thought of standing on stage? I had and I did. It was life-changing. 

Come to the next Speak and Shine event as a speaker or audience member. 

You're guaranteed to feel warm and fuzzy if not quite buzzy all day and forever after as you've met a wonderful community of NBFs 😍😍😍

Go from unseen to unstoppable with visuals that sell you and your story, so you don’t have to! It's so much more than a photo or shoot! 💥 International Personal Brand Photographer | Visual Strategist | Author

WARNING!!! Simply Speak and Shine may seriously uplift and inspire you! 

It’s true! 

So many women have sat in our audience, soaked up the beautiful vibe and seen what’s possible for them. 

Before you know it, they’ve decided to be brave, bold and brilliant too! 

If you are aspiring to speak this year 

You’re in the right place! 

Immersing yourself in an event where you’ll see incredible women taking their stories to the stage 💫 

If you are craving vibrant connection, conversation and celebrations 

You’re in the right place! 

Surrounding yourself with other fabulous women all centred on uplifting and supporting each other 💫 

If you’re looking for collaborators and clients 

You’re in the right place! 

This is the space where real relationships are built and you find your people 💫 

Opportunities are everywhere when you are in the right rooms! 

This is so much more than a speaking event. 

This is a beautiful day for you where you say yes to you! 

✨From networking over a cuppa and croissant, 
✨Being motivated to take action by our wonderful speakers 
✨To celebrating with canapés and bubbles to close 

You can’t help but come away with that warm and fuzzy feeling that there’s more for you too 💕 

SIMPLY SPEAK AND SHINE 
THE LIBRARY . KINDRED . LONDON 
03.02.26 . 9am - 5pm 

Just 3 days left of EARLY BIRD with tickets at just £67 and £97 VIP 
https://lnkd.in/eSNqNCvS

I CANNOT wait for this! It's going to be so special Gill McKay, Amanda FitzGerald PR, Judith Quin-VocalConfidence, Angela Orora Medway-Smith, Anne Nicholls, Dr. Celia Orsini, Delphine Koall, Dina Behrman, Hannah Blackburn, Klaudia Mitura, Lauren Jane Roberts, Liz Murray, Sheila Smith and Valentina Nadalini

You’re not “going unnoticed” because you lack confidence.

You’re going unnoticed because visibility has never been taught, encouraged, or handed over easily.

We help women claim space, own their message, and step into the authority they’ve already earned.

Your brilliance isn’t the issue.
It just needs the right spotlight… and that’s where we come in. 

If you’re done waiting to be discovered and want a year built on direction, clarity, and real visibility, this is your next move: 
Join our incredibly powerful visibility programme and come to all the Major Visibility Circles as they’re all included!

✨ https://lnkd.in/eAT3fp8A

Your brilliance isn’t the issue.

Most people think being seen means posting more.
It doesn’t.

GEO* is about positioning your message so it lands in the right rooms… with journalists, platforms, and decision-makers who actually matter.

Less noise. Far better attention.

If you’re done chasing visibility and ready to be placed with intention, Major Visibility Circles is where it starts.

👉https://lnkd.in/ekGxKYuX

*GEO = Generative Engine Optimisation. It structures your expertise so AI, journalists and editors can find it, trust it and quote it.

taplio

The Battle

Sarah Clay

Amanda PR

Followers

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Performance ScoreSarah Clay's LinkedIn Performance

Performance ScoreAmanda PR's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sarah Clay

Amanda PR

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Clay's LinkedIn Performance

Performance ScoreAmanda PR's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSarah Clay's LinkedIn Performance