Sara Roberts

Well Purposed

Empowering purpose-driven innovation for a healthier, more equitable future.

Business can be a force for good. 

Working with founders and leaders in HealthTech, FoodTech, and impact sectors to build strategies that drive profitability while prioritising human health, equity, and sustainability. Through strategic consultancy, and advisory roles, Well Purposed helps you stay ahead of the curve and create lasting positive change.

For Founders: 
Ready to build a business that thrives on purpose? Let’s collaborate to create both impact and profitability.

For Investors: 
Support your portfolio, those who are reshaping industries for good. Partner with Well Purposed to grow and nurture high-impact ventures.

PROJECTS

Feed Me Seymour:
Feed Me Seymour bridges the gap between FoodTech and HealthTech, creating a full-circle healthspan solution. Their integrated platform empowers caterers to deliver healthier, more profitable food options while fostering happier, healthier consumers. By combining innovation with sustainability, Feed Me Seymour is reshaping the food sector, proving that better nutrition and business success can go hand in hand.

Dsions:
Dsions is making healthy decisions effortless with its AI-driven, medically-led platform. By analysing data from mobile devices, wearables, and user inputs, Dsions delivers real-time, location-based interventions to encourage positive nutritional choices. With secure, on-device analysis, they provide actionable insights that fit seamlessly into users’ lives. Dsions is redefining how we approach health, making it accessible, intuitive, and impactful.

Stealth:
A revolutionary menopause care product combining longevity science with personalised solutions. Their digital platform offers women a tailored menopause journey, starting with transformational testing to assess "inflammaging." Based on results, users receive curated products, expert advice, and community support—all in one place.

Founder

Jacqueline O'Donovan

Building on an established track record of entrepreneurial success and leadership, working with entrepreneur Jacqueline O'Donovan, I am leading the launch and positioning of the family office, responsible for steering a diverse portfolio of initiatives, ventures and investments, advocating for sustainability, diversity, and championing improved standards and environmental excellence.

• Investment Oversight: Evaluate and direct strategic investments that promise sustainable growth and innovation.
• Strategic Leadership: Guide and synchronise cross-functional teams to align with the vision and goals.
• Operational Excellence: Oversee operations, ensuring seamless integration of sustainability practices into all business processes.

Chief of Staff

Intro

Book the world's most in-demand experts and get personalised advice over a video call.

https://intro.co/SaraRoberts

Expert

Healthy Nibbles

Healthy Nibbles is an impact-led company creating the future of food retail and wellbeing innovation as a health-focused foodservice company & insights platform reaching over 244m consumers annually. Healthy Nibbles has been awarded BCorp accreditation and Queen's Award for Sustainable Development, building an impressive client base including Transport for London, Vitality, Spotify, Three Mobile, and The Office Group.

Healthy Nibbles was conceptualised out of frustration. I was at my father's hospital bedside. Hungry at 3am, the only food I could find was in a vending machine serving the usual selection of crisps, chocolate bars and fizzy drinks. Right next to the machine a poster warned ‘diabetes and obesity kill’.  And so the crumbs of an idea became the UK’s award winning answer to healthy-snacking.

The top 3 problems we solve:
• Consumer Health: People are time-poor, under pressure and unhealthy. Whilst the desire for sustainable healthy food is there and growing, accessing it at the right time, location and price is problematic. Healthy Nibbles are changing the narrative.

• Food Sustainability: 40% of food waste comes from business environments with consumers actively seeking sustainable product. Our autonomous retail / IaaS solutions solve this.

• Dynamic Insights: Retail reports are expensive, agency reports are arm’s length. Healthy Nibbles deliver real time, dynamic insights to support product innovation, consumption patterns, optimal brand engagement and advertising times/days.

Key Achievements:
• Business Growth: From MVP to £10m run rate, leading C-Suite client acquisition and engagement. 

• Sustainability & Impact: Developed processes and systems building a transparent & sustainable business model.

• Health & Well-being: Conceptualised thoughtful and intentional client spaces that enhance human health and well-being.

Founder and CEO

The Brand Tailors

Founder and  Managing Partner

Visergy

Founder & CEO

I’m Sara Roberts, an award-winning, 3x founder and investor-backed entrepreneur with a proven track record of scaling businesses from inception to £10m+ ARR. My work spans three continents, Europe, Africa, and the US, and three verticals: Health & Wellbeing, Insights-as-a-Service (IaaS), and Innovation.

After losing my dad to a preventable illness, I committed my career to reshaping the future of health, from reactive systems to proactive solutions. That grief became my mission: to make health more human, innovation more ethical, and longevity more accessible.

We’re living in a world that’s changing faster than we realise, and it’s on us — the founders, the dreamers, the doers — to step up. To build with purpose, to lead with vision, and to shape the systems that shape society.

Over the past 15+ years, I’ve taken companies from idea to £10m+ ARR, led purpose-led teams, secured global enterprise clients, and built award-winning, impact-driven models (BCorp, Queen’s Award, COP). 

Today, I’m focused on:
→ Securing my next executive role within health, wellbeing, or longevity
→ Supporting founders & funds through my advisory studio, Well Purposed
→ Championing businesses that put people and planet on equal footing with profit

If you’re building something bold, or looking for the right partner to take your vision further, I’d love to connect.

Let’s build intentionally. Let’s build for impact.

📧 sara@justsararoberts.com
🌐 www.justsararoberts.com
📞 +44 7467 148575

Healthy Nibbles makes healthy, sustainable food accessible and transparently earth positive; delivering great food, for a better future at work, home and on-the-go.

The top 3 problems we solve:

Consumer Health: 
People are time-poor, under pressure and unhealthy. Whilst the desire for sustainable healthy food is there and growing, accessing it at the right time, location and price is problematic. Healthy Nibbles are changing the narrative.

Hybrid Working: 
76% of the population choose hybrid working, and businesses struggle to provide food/wellbeing solutions to suit the ebbs and flow of building occupancy along with the necesary support and engagement with home workers. Our curated solutions solve this.

Dynamic Insights: 
Retail reports are expensive, agency reports are arm’s length. Healthy Nibbles deliver real-time, dynamic insights to support product innovation, F&B investment, and media/marketing engagement. 

Reaching over 244m consumers, loved by Three Mobile, Vitality, BBC, Spotify, EY, The Office Group and TfL, Healthy Nibbles deliver:

Wellness Hubs
The future of office catering and wellbeing. Combining the best in self-service convenience, design-led build, healthy food brands across chilled, frozen, and snacks, barista coffee, with an engaging employee wellbeing hub providing round the clock access to wellness and health.

Corporate Gifting 
Employee rewards and corporate gifts working with 60% minority founded brands, delivering gift experiences that inspire and delight.

Healthy Vending Machines
Open up a world of choice with over 1500 SKUs from exciting and up-and-coming healthy brands with full allergy and nutritional breakdown on-screen before purchase.

Insight-as-a-Service
Discover powerful insights behind purchase data to build a case for investment, innovation and media placement.

My 2025 Favikon Rewind just dropped! I love this “year in review” for two reasons. You see how far you've come on a journey, and it highlights how much trust I've built over the year!

This year’s report breaks down:
• how your influence is shifting
• where you’re gaining authority
• where your voice lands strongest
• what content people actually trust you for
• who you’re influencing (and who you’re not)
• how consistent your leadership signals really are

Building at the intersection of HealthTech, founder behaviour, and systems design, this was eye-opening.

✔ My trust score is higher than my reach
✔ My audience leans heavily toward operators + founders
✔ Systems, behaviour, and strategy posts consistently outperform industry commentary
✔ The narrative I’ve been building is working — but there’s another level to unlock in 2026

What I like about Favikon is simple:
It doesn’t measure vanity metrics.
It measures whether the right people trust your voice.

If you want to see your own creator DNA, you can download your year recap.
It’s free, takes two seconds, and it’s a much clearer mirror than most analytics tools.

I’ll be using mine to sharpen my HealthTech thought leadership heading into 2026.

💬 If you’ve done your recap, what surprised you most?

My dad’s preventable death inspired me to build better | Scaling preventative HealthTech from Series A+ to global growth | 4x Founder £10M+ ARR (VC & Bootstrapped)

Sara Roberts - 4x Founder_HealthTech_rewind-export.pdf

This Budget wasn’t really about health funding, but it did point to the future operating model of UK healthcare.
And if you’re building in HealthTech, there are signals here you can’t ignore. 👇

1️⃣ Neighbourhood Health Centres → The new distribution layer for care

Up to 250 new centres, 120 operating by 2030, funded through a redesigned PPP model.

For founders, this matters because:
• It decentralises care delivery
• Creates new routes for integrated diagnostics, remote monitoring, and prevention
• Shifts power from hospitals to neighbourhood-level infrastructure
• Opens the door to value-based partnerships

If you build solutions that rely on proximity, community-based workflows, population-level insights, or hybrid care models - this is your inflection point.

2️⃣ £300m NHS tech funding → A tiny uplift, but an enormous signal

The real message isn’t the money it’s the focus - “Tech is the productivity lever.”

Whether it’s:
• automating admin
• interoperable patient records
• data infrastructure
• workforce optimisation
• or decision support

This Budget doubles down on the idea that the NHS will hit targets only through smarter technology, not more headcount.

For HealthTech founders, that means:
• Clinical workflow tools are hot
• AI + governance-ready data platforms are essential
• Adoption curves will accelerate if your product integrates cleanly and reduces friction
• The NHS is shifting from “nice-to-have innovation” to productivity-critical innovation

3️⃣Prevention got louder, and it’s a commercial opportunity

The expanded soft drinks levy, vaping restrictions, the removal of the two-child limit, and gambling duty changes aren’t random public health tweaks. They’re the beginning of a prevention-first economic strategy.

Founders building in:
• metabolic health
• obesity
• cardiovascular risk
• mental health
• women’s health
• children & adolescent health
• behaviour change
• community-based health models

…should read this Budget as a clear mandate: prevention is officially a national priority, not a side project.

4️⃣ Social care silence → The biggest risk to system stability

No new funding.
Rising wage pressures.
Shrinking workforce supply.

If you’re building in ageing, homecare optimisation, workforce platforms or LTC management, the Budget reinforces one truth:
care capacity is the existential bottleneck.

Whoever solves this wins.
5️⃣ My Founder Take: 

⬇️ The gap between ambition and funding is now a market opportunity⬇️

As someone who’s spent 15+ years building and scaling in HealthTech, this Budget reads like an invitation:

“If you can help us work smarter, prevent earlier, and simplify the system - we need you.”

And we should meet that challenge.

#LinkedInNewsEurope

Sara Roberts - 4x Founder & CEO of VC Backed Business -Hea

Most founders aren’t overwhelmed.

But their system is.

A pattern I see again and again when I’m asked to help a HealthTech CEO “get back on top of things”:

They’re not drowning in work.
They’re drowning in unstructured responsibility.

And because founders internalise everything, the symptoms look personal:

• “I’m behind.”
• “I can’t focus.”
• “I’m exhausted.”
• “I’m inconsistent.”
• “I need to be better.”

But these are not individual shortcomings.

These are system failures.

Founders don’t often run out of motivation, but they do run out of cognitive bandwidth.

And when your internal OS collapses, everything downstream collapses with it:

• priorities scatter
• investors sense drift
• product loses velocity
• decisions get reactive
• meetings become emotional
• the team compensates by over-escalating
• you start making choices from survival, not strategy

This is why behaviour is the real architecture of scale.

The founders who thrive aren’t the ones who hustle harder,
they’re the ones whose internal systems can absorb pressure without distorting judgment.

When I rebuilt my own founder OS years ago, everything shifted:

• teams relaxed
• clarity returned
• growth felt lighter
• decisions sharpened
• chaos stopped controlling the cadence
• work became more technical, less emotional

And this is the foundation of The Well Founder Playbook.
Not a productivity guide.
Not a motivation tool.

A structural system for founders who want to scale without breaking.

Because the answer to feeling burdened, is not more discipline, but a system that supports discipline.

💬 What part of your founder system cracks first under pressure?

-----

Hi, I’m Sara 👋I'm a 4x founder and operator (VC Backed and bootstrapped) with 15+ years of scaling across 3 continents. My dad’s preventable death inspired me to build better. Since then, everything I do has been driven by one purpose: reshaping healthcare to be preventative, ethical, and human.

Founders, 🙋‍♀️ who's guilty of 'adding more'?

Here are three things I stopped doing to make things easier.

1. I stopped responding immediately.

I used to compete against myself to respond faster, have a zero inbox etc (I still can't have a messy inbox)!

In reality, this behaviour signalled:
• anxiety
• reactivity
• cognitive leakage
• lack of boundaries
• “always on” leadership

🚨 Every fast response teaches people you have no filters.


2. I stopped over-explaining my decisions.

This is a behaviour rooted in insecurity, especially in high-pressure environments.
We over-explain because we want to be understood.

But great leadership isn’t about just being understood, its about simplicity and clarity.

Over-explaining:
• confuses teams
• slows execution
• erodes authority
• weakens conviction
• creates emotional noise
• invites unnecessary debate

🚨 Clarity accelerates everything.


3. I stopped holding the company emotionally.

This one changed everything.

Founders often absorb - the team’s anxiety, investor pressure, customer urgency, operational chaos, market volatility.

And they do it silently.

🚨  Build systems that carry the weight, so that you don't have to.

💬 What’s one behaviour you stopped that changed everything?

-----

Hi, I’m Sara 👋I'm a 4x founder and operator (VC Backed and bootstrapped) with 15+ years of scaling across 3 continents. My dad’s preventable death inspired me to build better. Since then, everything I do has been driven by one purpose: reshaping healthcare to be preventative, ethical, and human.

Across four ventures, £10M+ ARR, and three continents, I’ve seen (and lived) a pattern. 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝘀𝘁𝗮𝗹𝗹 𝗳𝗿𝗼𝗺 𝗹𝗮𝗰𝗸 𝗼𝗳 𝘃𝗶𝘀𝗶𝗼𝗻. 𝗧𝗵𝗲𝘆 𝘀𝘁𝗮𝗹𝗹 𝗳𝗿𝗼𝗺 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗹𝗮𝗴.

Let me explain.

𝟭. 𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 𝗯𝗮𝗻𝗱𝘄𝗶𝗱𝘁𝗵 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗱𝗼𝗲𝘀.
I’ve had quarters where metrics looked strong yet 𝘐 wasn’t. It showed up in micro ways:
• slower decisions
• more second-guessing
• shorter fuse
• muddled priorities
• tonal shifts the team could feel
  
We underestimate how quickly emotional leakage cascades into operational drag.

When your personal bandwidth fragments:
• strategy loses its coherence
• communication becomes reactive
• execution gets heavier
  
The company doesn’t slow down. However 𝘺𝘰𝘶 do, and the company inherits it.

𝟮. 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗺𝘂𝘀𝘁 𝗲𝘃𝗼𝗹𝘃𝗲 𝗳𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗼𝗲𝘀.
At £1M ARR, you can operate through improvisation. At £10M ARR, you need a new way of doing things.

To scale, I had to become:
• less reactive
• more predictable
• less central
• more systemic
• less heroic
• more rhythmic
  
Your company cannot run version 5 if you’re still operating as version 2.

𝟯. 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 𝗯𝗿𝗲𝗮𝗸𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗱𝗼.
Teams are a mirror of the founder. Investors sense it. Customers feel it. 

This is part of scaling nobody prepares you for. Your internal operating system that makes or breaks everything 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭𝘭𝘺.

𝗪𝗵𝗮𝘁 𝗜 𝗿𝗲𝗯𝘂𝗶𝗹𝗱 𝘁𝗼𝗱𝗮𝘆 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗪𝗲𝗹𝗹 𝗣𝘂𝗿𝗽𝗼𝘀𝗲𝗱 𝗶𝘀 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝘀𝘆𝘀𝘁𝗲𝗺 𝗜 𝗼𝗻𝗰𝗲 𝗵𝗮𝗱 𝘁𝗼 𝗿𝗲𝗯𝘂𝗶𝗹𝗱 𝗺𝘆𝘀𝗲𝗹𝗳.

The Founder OS. 
The architecture that supports clarity, consistency, and scale.

If you’re recognising yourself in this, you’re not alone. Most founders feel the shift long before they can name it.

🚨𝗦𝗮𝘃𝗲 𝘁𝗵𝗶𝘀 - 𝗶𝘁 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗳𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸.

-----

Hi, I’m Sara 👋I'm a 4x founder and operator (VC Backed and bootstrapped) with 15+ years of scaling across 3 continents. My dad’s preventable death inspired me to build better. Since then, everything I do has been driven by one purpose: reshaping healthcare to be preventative, ethical, and human.

My dad’s preventable death inspired me to build better | Strategic Growth Leader for HealthTech & Longevity | 4× Founder (£10M+ ARR) | Driving 2–3× scale for Series A+ ventures

If I could redesign one part of the healthcare system tomorrow, it wouldn’t be hospitals, funding, or technology. 

It would be something far more foundational ➡️

The moment where insight is supposed to become action, and usually doesn’t.

🚨We already diagnose disease earlier.
🚨We already track more biomarkers than ever before.
🚨We measure sleep, stress, glucose, heart rate variability, movement, nutrition, and environmental exposures.

And yet health outcomes remain stubborn.

Why?

Because the healthcare system has no layer that translates insight into behavioural choices made in real time.

We say “prevention matters,” but most “preventative health” happens in:

• static reports
• generic advice
• late interventions
• annual check-ups
• and dashboards people never open

Meanwhile, 90% of health outcomes are shaped not by healthcare, but by daily micro-decisions - 
what we eat, how we sleep, when we move, how we cope, the tiny choices that compound into resilience or decline.

The missing layer, and the one I would redesign tomorrow, is the behavioural decision layer:

• adaptive nutrition recommendations
• micro-interventions that guide choices
• real-time interpretation of personal data
• systems that reduce friction, not add to it
• daily support that feels intuitive, not clinical
• guidance rooted in your biology, not averages
• behavioural nudges that fit your lived reality (lifestyle, budget, location etc)

Healthcare can tell you what’s wrong.
Wearables can tell you what’s happening.
Biomarkers can tell you what’s shifting.

But nothing today tells you what to do next - in this moment, with your biology, in your life.

This is the redesign we need.
A bridge between data and behaviour.
A system that helps people act differently, not just understand differently.

If we built that, prevention would finally become practical rather than theoretical.

#LinkedInNewsEurope 

-----

Hi, I’m Sara 👋I'm a 4x founder and operator (VC Backed and bootstrapped) with 15+ years of scaling across 3 continents. My dad’s preventable death inspired me to build better. Since then, everything I do has been driven by one purpose: reshaping healthcare to be preventative, ethical, and human.

Today I added something new to my LinkedIn profile - not a change in direction, but an honest reflection of where my work has been heading for years:
 
𝗛𝗲𝗮𝗹𝘁𝗵𝗧𝗲𝗰𝗵 & 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿 • 𝗦𝗽𝗲𝗮𝗸𝗲𝗿 • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗱𝘃𝗶𝘀𝗼𝗿.
 
I’ve spent 15+ years building and scaling ventures across the UK, Europe and Africa.  Along the way, I realised something important -
 
Building companies is only half the work.  

Shaping the conversations that guide the industry is the other half.
 
My goal is simple:  to bring more clarity, more honesty, and more behavioural intelligence into HealthTech, longevity, and preventative health, and to support founders in building systems that scale without breaking them.
 
This new role isn’t a title.  It’s a commitment:
 
• to speak publicly on the issues we avoid  
• to translate complexity into something leaders can act on  
• to bring systemic, behavioural, and ethical thinking to the future of health  
• to use my lived experience, both the wins and the painful moments, to drive better decisions across the ecosystem
 
If you’re working at the intersection of innovation, leadership, and human health, I’d love to connect.  

We need more voices shaping this space with integrity and more founders supported with the systems they deserve.

Read more: https://lnkd.in/e3J6eTzD

Honoured to be named in Thinkers360’s 𝗧𝗼𝗽 𝟱𝟬 𝗚𝗹𝗼𝗯𝗮𝗹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗶𝗻 𝗛𝗲𝗮𝗹𝘁𝗵𝗧𝗲𝗰𝗵 for 2025.
 
This recognition matters to me because my work in HealthTech has always been rooted in something personal - making healthcare more human, more preventative, and more equitable.
 
Recognition is nice, but impact is the real measure.
 
Grateful to everyone building the future of healthcare with integrity, purpose, and courage. Onwards.

Congrats to the Top 50 Global Thought Leaders and Influencers on HealthTech 2025!

https://lnkd.in/eUgN2GxT

To see the full list and to participate by sharing your own content, sign-up on Thinkers360 today!

Featuring Evan Kirstel, João Bocas, Don Davis PhD, Sara Roberts, Hosna Salmani, Dr-Manuel Serrano-Gil MD, Dr Jane Thomason, Prof. Dr. Ingrid Vasiliu-Feltes, Andrena Logue, Andrew R. Barron, Raphael Akangbe, Dr. Sunil Kumar Vuppala, Logan Harper, Robin Farmanfarmaian, Arvind Sivaramakrishnan, Kashif S., Serrah Linares, Nicolas Babin, Mai ElFouly PhD(c), Chair™,Renée McDonald, Dr. Anita G., Sally Eaves, Keita Masui, Thomas Koulopoulos +

#HealthTech #DigitalHealth #HealthcareInnovation #AIinHealthcare #MedicalTechnology #GlobalThoughtLeaders #Influencers2025 #FutureOfHealthcare #HealthTechTrends #Thinkers360

Open article: Top 50 Global Thought Leaders and Influencers on HealthTech 2025 by thinkers360.com

Top 50 Global Thought Leaders and Influencers on HealthTech 2025

In a world focused on speed and brevity of connection - Long Lane may just be the remedy. 

A mindful countryside club where wellness, community, and purpose come together.

They're currently raising...so now's the time to get involved and support!

Building Long Lane - a wellness-focused hotel & members club | Hosting the Human Nature Podcast | Angel Investor | Mentor | Ultra runner

209 pitches so far this year… and just over 15% converted to investors. 

We’re raising £6 million to bring Long Lane to life.  

This is just people we have actually pitched / spoken to. I share this to show just how intensive fundraising is. (This excludes the small crowdfund we did, all names sit under a single entity on the cap table.)

It truly has been a full time job this year. For anyone thinking of raising, this is the reality. 

We’re getting close…

I’ve spent the last decade watching the UK’s diagnostic landscape evolve - as a founder, advisor, and operator across three markets. I think we’re changing lanes.

The UK is quietly transitioning from invention-led diagnostics to integration-led diagnostics. Here's where we have the power to influence: 

1. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗺𝗼𝘃𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 “𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗺𝗼𝗿𝗲” → “𝗱𝗲𝗽𝗹𝗼𝘆 𝗯𝗲𝘁𝘁𝗲𝗿.”

The companies I see gaining traction aren’t chasing novelty.

They’re the ones building the infrastructure that the next decade relies on.


2. 𝗔𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼𝘄 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻.

Innovation is meaningless if it never leaves the lab.

The UK’s strength is in translation, not theatrics.


3. 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝘀𝗲𝗰𝘁𝗼𝗿 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗶𝘀 𝗿𝗶𝘀𝗶𝗻𝗴 𝗯𝗲𝗻𝗲𝗮𝘁𝗵 𝘁𝗵𝗲 𝘀𝘂𝗿𝗳𝗮𝗰𝗲.

We’re seeing real growth in:

• AI imaging
• biological age testing
• chronic disease management
• metabolic & preventative health
• menopause & midlife diagnostics
  
It's time to transform population health, not just headlines.

💬 Curious to hear: where do you think UK diagnostics is underleveraged?

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Hi, I’m Sara 👋I'm a 4x founder and operator (VC Backed and bootstrapped) with 15+ years of scaling across 3 continents. My dad’s preventable death inspired me to build better. Since then, everything I do has been driven by one purpose: reshaping healthcare to be preventative, ethical, and human.

A founder came to me earlier this year with a familiar problem: “We’re not converting.
We’re getting the meetings, but not the results.”

Typical assumptions:
• pricing
• ICP shift
• product gap
• messaging issue
• competitive pressure

None of those were the issue.  The real issue?

The founder was operating in reactive mode, and the team was inheriting their behaviour.

Here’s what we found:

1. Decision-making was inconsistent.

• Every week, priorities shifted.
• Teams felt unstable.
• Narratives changed quietly but constantly.

This eroded commercial confidence.

2. Sales cycles slowed because founder communication slowed.

Not because the product wasn’t strong, but because founder signals were misaligned. Commercial teams take cues from founders.
If the founder is stretched, scattered, or overloaded, momentum drops instantly.

3. We rebuilt the founder OS, and revenue followed.
• We established a weekly decision rhythm
• Clarified the commercial narrative
• Tightened escalation boundaries
• Introduced structured summaries
• Rebuilt internal energy and momentum
• Reinforced operating process and speed
• Reduced cognitive load

Within 8 weeks:
✔ sales cycles shortened by 19%
✔ ACV increased
✔ team regained confidence
✔ pipeline moved consistently
✔ founder regained clarity
✔ revenue growth resumed

This is why I say I passionately believe that commercial performance is a behavioural system. Yes there are market dynamics (long and short cycles, quick wins, long game clients) but all of that is manageable when structure is present.

💬 Where do you feel commercial drift starts in your company?

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Hi, I’m Sara 👋I'm a 4x founder and operator (VC Backed and bootstrapped) with 15+ years of scaling across 3 continents. My dad’s preventable death inspired me to build better. Since then, everything I do has been driven by one purpose: reshaping healthcare to be preventative, ethical, and human.

Sara Roberts - 4x Founder & CEO of VC Backed Business - Wh

Finding Mastery

Partnerships Manager

Subscribing to Wellness

Breaking down insights from the health & wellness industry into digestible summaries across social channels and our main website domain.

And sharing notable founder stories who are carving out a competitive edge within heath innovation and better for you CPG.

Content Strategist

Self Employed

1) Leveraging creator, influencer, brand, and strategic partnerships freelance consulting for clients in the health & wellness, health technology, and better for you CPG categories.

Front-to-end services, including: sourcing, negotiating contracts, seeding product, long-term relationship building, helping to co-create content and inform content direction. 

2) Offering front-to-end content strategy services within women's health, mental health, nutrition, and fitness/athletics: including developing an overarching and competitive strategy, planning/forecasting on a monthly/weekly cadence, constructing outlines, finding well positioned freelance copywriters or personally, self-generating the copy. Strong suit is long- and short-form editorial and social (blog, affiliate swipe copy, Instagram/TikTok asset co-creation, podcast talking points/audio). 

For additional context: my strengths are content strategy and forecasting, creative direction, and long- and short-form copywriting. I work extremely well alongside designers, illustrators, and motion graphic artists. Though, I do take frequent spins in Canva Pro, Figma, and Photoshop when needed 😊

DM me for details, including existing clients (some past & present have included Spren/Elite HRV, Coa, IQBAR, Elo Health/Lantern Growth, bitewell, Subscribing to Wellness, Rescripted, Jen Huberty PhD, Prenuvo, Orchid Holistic Search, Skylight (Spiritual Health for GenZ), Scicomwiz (Dr. Steven Gundry, Thrive25, Gloci), Finding Mastery, Jesse Greer MD/Preamble, Uplift, various individual accounts for ghostwriting, etc.)

Freelance Partnerships + Content Strategy Consulting

Rescripted

Content and creator partnerships swiss army knife. Working on anything with words involved and activating brand partnerships by collaborating with organically aligned creators.

Rescripted is the largest global women's health media platform, reaching 9MM women monthly. Rescripted's thesis is that Sex Ed in America is broken, which is showing up today in the variety of chronic women's health conditions we now see across the board — from infertility to PCOS to thyroid dysfunction to period issues to autoimmunity — it seems just about no woman is immune to dealing with at least 1 ailment in the modern world.

We learn more about how to abstain from using our bodies in Sex Ed than we do about how they actually work. And when you don't know your body and how to work with it, you can never channel it, improve it, or utilize it in the ways you'd like. 

Rescripted is flipping the script around women's health by teaching women body literacy and how to leverage their own body as their greatest teacher. We're the "Google for Women's Health," providing women with the tools, resources, content, and community they need from their first period to their last.

ŌURA

When it comes to our health, seeing is believing—get on Oura to build awareness in how your behaviors and actions impact your sleep and recovery.

I help Oura communicate to our users how the body works and how the science behind our product is built to mirror their biosignals accurately, and consistently. I educate on our product features and strategically create new experiences for our users that strive to meet them where they are in their health journeys. I prioritizing building direct ties with our community, empathizing with their needs, and reflecting their voices back to them through content built to support their lifestyle with Oura and understanding of the whole self.

Part project manager, part content developer—I’m comfortable flexing between content deliverables, types, audiences, and channels and working with quick turnarounds. I’ve been able to learn a diversity of different content, creative, and PM skillsets on the job being thrown into various projects with unmapped territory. I take a heavily data-driven, scholarly-research, and segmented approach to making all content timely, personalized, and actionable.

Neurocrine Biosciences

•Created a solution-driven roadmap of digital transformation and virtual engagement strategies for future adoption within medical affairs and cross-functional departments 

•Created storyline materials outlining the discovery of TAK-041 (an orphan G-coupled protein receptor agonist), its mechanism of action, and potential for therapeutic use in anhedonia as a negative symptom of treatment-resistant depression / schizophrenia

•Evaluated the efficacy of current treatment options for anhedonia (the inability to experience pleasure) and evolving alternatives

Medical Communications

•Constructed an evidence-based research library to serve as a consumer interface to educate on the nutritional integrity of the product and validate its effectiveness; focus on gathering higher quality and updated studies, enhancing receptivity of the storyline, improving site navigation/appeal and applying relevant user analytics to deepen brand connectivity

•Merged academic content into additional brand/social media marketing pieces to educate consumers on the physiological mechanisms that differentiate the product and guided its original entry into market; focus on giving users a digestible understanding of their biological-self and how it can be maximized through nutrition

Content Marketing

USC Brain and Creativity Institute 

•Assistance in the A-Z Lab, whose current research focuses on understanding properties of the mirror neuron system and shared representations as it relates to neurodevelopmental disorders such as autism spectrum disorder and developmental coordination disorder, stroke and neurorehabilitation, contextual effects on empathy, embodied cognition, social communication, visual creativity and the gut-brain connection 

•Specific contribution to the emBody project which analyzes differences in how children with autistic spectrum disorder and developmental coordination disorder experience sensitized emotion 

•Transcribed, coded and organized videotaped subject interviews to document consistencies, facial and tonal affects, non-behavioral cues, variations in responses, etc.; used this collection of information to run meta-analysis with an end goal of determining if supported statistical patterns could be applied to enhance the early-intervention process in ASD to teach empathetic skills through the nature of embodied cognition

Research Assistant

USC Panhellenic Council

•Established strong partnerships with campus resources, student/staff leaders and organizations (including non-profits) in the Greater Los Angeles Area that aligned with physical, mental and emotional health awareness initiatives 

•Launched campaigns that promoted and maintained wellness among all Greek affiliated members, including sexual violence and alcohol misuse prevention, stress-relief facilitation, mindfulness training, etc.; executed this through use of focus groups and teaching member representatives within each chapter on how to generate improved outcomes based on the structure/makeup of their organization in relation to the whole community

•Planned and executed interactive and health-focused events made available to the Panhellenic Community; coordinated and implemented Intersorority Intramural Program

Director of Wellness and Athletics

Genexa

•Produced a series of comprehensive research reports (including visuals, statistical summaries and creative solutions) for 15 new product launches based on category and consumer trends, sales data, and scholarly research findings; my presentations offered competitive pricing strategies, original product innovations based on trending skews and opportunistic foresight, and unique branding and marketing approaches that were directly applied in product roadmapping process

•Constructed individual project goals and deadlines in Asana to ensure that the timeline for each launch was actualized and met with supporting details to advance all stages of development

•Analyzed modern pharmaceutical inactive ingredient safety and efficacy to provide education to consumers on the importance of cleaner, organic replacements within this segment; created company product differentiators to show clean-cut comparison against leading brands whose products did not uphold the same non-synthetic integrity 

•Created an original Genexa "ex-list" library, consisting of synthetic inactive ingredients contained in competitor products and the academic research to back their potential harm to the human body

•Generated blog posts for the company website centered around receptive health findings/data supported by academic research to provide evidence-based insight into the field of wellness

•Developed original social media content, scripts and visual display (Instagram/Instagram Story) for further customer education, branding and lifestyle recommendations 

•Initiated outreach to highly-regarded pediatricians across the nation for product approval and recommendation

Market Research & Analyst Intern

Partnerships at Finding Mastery | Content Strategy | Simplifying Health + Science Information | Women's Health Advocate | Ex-Oura Ring

All progress relies on the unreasonable wo(man).

Being 13 years into remission from a rare autoimmune disease called Dermatomyositis with no known cause or cure has inspired me to contribute to advancements in health innovation so present day patients aren’t constrained by the same limitations I faced growing up in a disintegrated system with limited access to alternative treatment options and digestible information. 

I am incredibly passionate about democratizing health information, making it seamless to understand, and actionable to weave into any lifestyle. 

I deeply value the scientific method. I invite you to challenge me on my position. I am in a continuous, ever-evolving pursuit of excellence. I love connecting with other inspired learners and leaders, driven to make a change in their field of dedication. 

My background walking onto a division-1 sport without any prior experience now bleeds into my professional endeavors. I take a bias toward action to identify critical growth channels, fine-tune messaging that connects with a community, and meets them in the moment. I’m passionate about building win-win relationships, leading with value, and aligning mission statements. 

I find passion working in fast-paced, ambiguous, and challenging environments with agile and highly collaborative team members. 

My unsolicited advice: Be unexpected. Set a new standard—with your actions, before your words. Be an advocate. Step up. Ask difficult questions. Make room for others at your table, especially those who don’t look or act like you. The race starts at mile 20, don’t give in.

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Sara Roberts

Caroline McMorrow

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taplio

The Battle

Sara Roberts

Caroline McMorrow

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sara Roberts's LinkedIn Performance

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