Sara Roberts

4× Founder Helping HealthTech Scale Without Breaking Founders | Strategic Advisor to Series A+ Ventures | £10M+ ARR Track Record | Speaker | Top 10 Global Thought Leader

The day my dad died from a preventable illness, my work changed direction.

That moment became the anchor for everything that followed, my companies, my values, and my conviction that healthcare must shift from reactive crisis management to proactive, ethical, and fundamentally human systems.

Over 15+ years, I've built and scaled four ventures across three continents, including taking a consumer health brand from £0 to £10M ARR. I've built international supply chains, secured FTSE100 and government contracts, and driven commercial expansion under real constraints.

I've also lost companies - to fraud, and the hidden costs of prioritising velocity over viability.

Those failures clarified something critical: the companies that scale sustainably aren't led by the hardest-working founders. They're led by the most strategically disciplined ones.

WHAT I DO NOW
I lead Well Purposed, a strategic advisory studio helping post–Series A HealthTech, longevity and impact founders build sustainable, profitable scale through:
→ Scale systems that unlock 2–3× growth without fragmenting focus
→ Market readiness for UK/EU/African expansion
→ Founder operating systems that stabilise decision-making
→ Commercial partnerships that accelerate adoption and revenue
→ Team and narrative alignment that sustains execution

The companies we work with don't just grow faster. They grow more sustainably, aligning profit, purpose, and the health of the people building them.

RECOGNITION & ROLES
→ Top 10 Global HealthTech Thought Leader (Thinkers360)
→ Top 20 UK HealthTech Expert (Favikon)
→ Henry Royce BioMaterials Investment Committee
→ WELL Nourishment Global Advisory
→ Queen's Award for Sustainable Development
→ B Corp-certified (previous venture)

WHAT I BELIEVE
→ Governance is the new growth. Compliance isn't your bottleneck. It's your moat.
→ Founders are infrastructure. The pace of the company matches the pulse of its founder.
→ Ethics is a competitive advantage. Trust compounds faster than capital.

LOOKING AHEAD
I write and speak on HealthTech scale, ethical growth, founder resilience, and preventative health systems. I partner with organisations shaping the future of global health and longevity.

I'm selectively exploring executive roles (COO, CSO, MD, or CEO succession) in high-growth HealthTech companies where operational experience, strategic clarity, and a prevention-first mindset can drive both commercial success and meaningful impact.

If your mission is to build a healthier future, we likely have work to do together.

📩 sara@wellpurposed.com
🔗 www.wellpurposed.com

Founder and CEO

Healthy Nibbles makes healthy, sustainable food accessible and transparently earth positive; delivering great food, for a better future at work, home and on-the-go.

The top 3 problems we solve:

Consumer Health: 
People are time-poor, under pressure and unhealthy. Whilst the desire for sustainable healthy food is there and growing, accessing it at the right time, location and price is problematic. Healthy Nibbles are changing the narrative.

Hybrid Working: 
76% of the population choose hybrid working, and businesses struggle to provide food/wellbeing solutions to suit the ebbs and flow of building occupancy along with the necesary support and engagement with home workers. Our curated solutions solve this.

Dynamic Insights: 
Retail reports are expensive, agency reports are arm’s length. Healthy Nibbles deliver real-time, dynamic insights to support product innovation, F&B investment, and media/marketing engagement. 

Reaching over 244m consumers, loved by Three Mobile, Vitality, BBC, Spotify, EY, The Office Group and TfL, Healthy Nibbles deliver:

Wellness Hubs
The future of office catering and wellbeing. Combining the best in self-service convenience, design-led build, healthy food brands across chilled, frozen, and snacks, barista coffee, with an engaging employee wellbeing hub providing round the clock access to wellness and health.

Corporate Gifting 
Employee rewards and corporate gifts working with 60% minority founded brands, delivering gift experiences that inspire and delight.

Healthy Vending Machines
Open up a world of choice with over 1500 SKUs from exciting and up-and-coming healthy brands with full allergy and nutritional breakdown on-screen before purchase.

Insight-as-a-Service
Discover powerful insights behind purchase data to build a case for investment, innovation and media placement.

I’m not a clinician - and that’s exactly why founders hire me.

I work 𝘢𝘭𝘰𝘯𝘨𝘴𝘪𝘥𝘦 clinicians. 
I don’t replace them. 
And I don’t pretend to be something I’m not.

My role is commercial, strategic, and operational. Building the system around validated health and wellbeing innovation so it can scale without losing integrity.

Most of the founders I work with already have: 
– a strong clinical or scientific foundation 
– early validation or traction 
– investor or board pressure increasing

What they don’t yet have is a commercial and operating system that can carry that innovation forward.

That’s where I come in.

⛔ I don’t run clinical trials. 
⛔ I don’t design regulatory pathways. 
⛔ I don’t claim reimbursement expertise.

✅ What I 𝘥𝘰 bring is over 15 years of experience building and scaling companies across nutrition, wellbeing, sustainability, and health, including taking businesses from zero to £10mARR, expanding internationally, and operating under real commercial pressure.

I sit in what I call the 'messy middle': 
– translating clinical reality into board-level decisions 
– protecting long-term trust when growth expectations rise
– helping founders move from intuition-led building to system-led execution

Too often, when growth starts to take shape, founders get overloaded. The impact is often slower decision-making and blurring ownership boundaries. Then the business starts drifting.

My work is to prevent that drift.

If you’re building in preventative health, metabolic health, wearables, B2B2C wellbeing, or corporate wellness, and you’re post-MVP or post-raise, alignment matters more than hype.

I’m not here to sell certainty. I’m here to build something that lasts.

-----
⭐I’m Sara - a HealthTech strategic advisor, fractional operator, and 4x founder who’s scaled ventures to £10M+ ARR across the UK, Europe and Africa. I help founders navigate complexity, rebuild strategic clarity, and scale sustainably. Founder of Well Purposed.

Your company's pace will always match your pulse. Choose wisely.

I spent years believing that rest was something I'd earn after the next milestone. 

After the funding round.
After the product launch.
After we hit a target.

The problem? The milestones kept moving. And so the rest never came.

What I eventually learned, the hard way, is that recovery isn't a reward for productivity. 

It's a prerequisite for it.

Unstable founder physiology isn't a personal issue. It's a systemic risk.

The strongest founders I work with don't push through exhaustion. They design around their capacity. They protect energy like they protect margin. 

Because the data is clear: depleted founders make worse decisions. 

They miss ethical signals. 
They shortcut governance. 
They burn teams.

Your health isn't separate from your company's health. It's the foundation of it.

This weekend, protect one thing: sleep timing, movement, or genuine rest.

Not because you've earned it. Because your business depends on it

-----
⭐I’m Sara - a HealthTech strategic advisor, fractional operator, and 4x founder who’s scaled ventures to £10M+ ARR across the UK, Europe and Africa. I help founders navigate complexity, rebuild strategic clarity, and scale sustainably. Founder of Well Purposed.

If we were sitting down for a coffee and you asked me where I’d start before talking about growth, I’d probably say this:

Most HealthTech companies don’t stall because the product is bad.
They stall because the evidence can’t keep up with the ambition.

Before partnerships, before scaling plans, before the shiny stuff, I always come back to one simple question:

Does this solve a real health or system problem, and can you prove it?

Traction doesn’t really mean downloads or pilots. It means trust.

Trust from clinicians.
Trust from employers or systems.
Trust from partners who know that once something is adopted, it has to work, not just once, but over time.

This is what I mean by product–market integrity.

It’s not about being perfect.
It’s about being honest, evidence-led, and willing to look at the data even when it’s uncomfortable.

The founders I see scale well tend to:
– fall in love with the data as much as the idea
– build feedback loops early
– treat quality and compliance as part of growth, not admin
– understand that credibility compounds faster than capital

In my role at Well Purposed, I sit alongside clinical and technical experts translating evidence into commercial clarity.

The old “move fast and break things” mindset doesn’t hold up.
What the market rewards now is proof, not promises.

If you’re building in preventative health, wellbeing, metabolic health, wearables, or B2B2C health, and you’re post-MVP or post-raise, this lever matters more than most people realise.

Because if integrity cracks early, everything downstream gets harder.

Next week, I’ll share Lever 2 - why so many HealthTech companies think they’re market-ready… and aren’t.

-----
⭐I’m Sara - a HealthTech strategic advisor, fractional operator, and 4x founder who’s scaled ventures to £10M+ ARR across the UK, Europe and Africa. I help founders navigate complexity, rebuild strategic clarity, and scale sustainably. Founder of Well Purposed.

SARA_ROBERTS_4x Founder_ Well Purposed_ Why traction in he

I’ve been working on something quietly over the past few months.

Not another opinion piece.
Not a hustle framework.
Not “wellness” repackaged for founders.

It’s a playbook.

The WELL Founder Playbook. Built for founders scaling under pressure, scrutiny, uncertainty and responsibility.

After 15+ years building and scaling companies across health, wellbeing, and regulated markets, I’ve seen a familiar pattern. Founders are faltering because their 'founder system' isn’t designed to carry the weight of scale.

Burnout.
Ethical drift.
Loss of clarity.
Quiet isolation.

All predictable. And importantly, all preventable.

This playbook focuses on what we rarely talk about openly:

• Physiological leadership
• Cognitive clarity
• Ethical scale
• Commercial discipline
• Identity and boundaries
• Longevity thinking

The purposed is not to slow founders down, by giving them something else to do, but to empower them to last - to complete the marathon!

It’ll be launching later this week.

If you’re building and feeling the weight of it - this one’s for you.

-----
⭐I’m Sara - a HealthTech strategic advisor, fractional operator, and 4x founder who’s scaled ventures to £10M+ ARR across the UK, Europe and Africa. I help founders navigate complexity, rebuild strategic clarity, and scale sustainably. Founder of Well Purposed.

Most playbooks talk about how to scale the company. Very few talk about what that scale does to the 𝗳𝗼𝘂𝗻𝗱𝗲𝗿.

The long days. 
The quiet pressure. 
The responsibility that doesn’t switch off. 
The sense that you’re carrying more than anyone really sees.

After years building and scaling in across 3 continents, I’ve seen the same pattern repeat itself. Strong traction on the outside, quiet erosion of the founder on the inside.

Burnout doesn’t arrive suddenly. 
Loss of clarity doesn’t announce itself. 
Ethical pressure creeps in slowly.

Not because founders aren’t resilient, but because no one designs for the 𝘧𝘰𝘶𝘯𝘥𝘦𝘳 𝘴𝘺𝘴𝘵𝘦𝘮.

That’s why I wrote 𝗧𝗵𝗲 𝗪𝗘𝗟𝗟 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸.

It’s not about slowing down or opting out of ambition. 

It’s about building the personal infrastructure required to lead under pressure, protect what matters to you, and stay well enough to last.

𝗧𝗵𝗲 𝗪𝗘𝗟𝗟 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗶𝘀 𝗻𝗼𝘄 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝘁𝗼 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱. Link in the comments.

Happy Friday.

-----
⭐I’m Sara - a HealthTech strategic advisor, fractional operator, and 4x founder who’s scaled ventures to £10M+ ARR across the UK, Europe and Africa. I help founders navigate complexity, rebuild strategic clarity, and scale sustainably. Founder of Well Purposed.

I don’t often pause to reflect publicly, but this one felt worth sharing.

I was invited to take part in a Thinkers360 Thought Leader Interview, exploring my work at the intersection of HealthTech, leadership, and design thinking, and the ideas that have shaped how I build and advise today.

Over the past 15+ years, I’ve had the privilege (and pressure) of building and scaling ventures across the UK, Europe, and Africa, growing companies to £10M+ ARR, navigating regulated markets, and learning firsthand that innovation only matters if it translates into real-world adoption.

Much of my work has been shaped by lived experience, including losing my father to a preventable illness. That moment fundamentally changed how I think about healthcare, leadership, and responsibility.

In the interview, we talk about:

• Why HealthTech doesn’t fail because of ideas but because of execution and systems
• What it really takes to scale in complex environments
• How founders can lead under pressure
• Why preventative health, longevity, and ethical design are becoming non-negotiable

I’m grateful to Thinkers360 for the opportunity and for recognising my work as part of their Top 50 Global Thought Leaders in HealthTech 2025.

More than anything, I hope the conversation is useful for founders, operators, and leaders trying to turn innovation into impact, without losing themselves in the process.

If you’re building in HealthTech, I’d love to hear:
what’s the hardest part of translating great ideas into reality right now?

https://lnkd.in/ept-FE8x

-----
⭐I’m Sara - a HealthTech strategic advisor, fractional operator, and 4x founder who’s scaled ventures to £10M+ ARR across the UK, Europe and Africa. I help founders navigate complexity, rebuild strategic clarity, and scale sustainably. Founder of Well Purposed.

Open article: Thought Leader and Influencer Interview with Sara Roberts, HealthTech Entrepreneur and Founder, Well Purposed by thinkers360.com

Thought Leader and Influencer Interview with Sara Roberts, HealthTech Entrepreneur and Founder, Well Purposed

Strengthening self-leadership for lasting high performance and a calmer life balance | Personal & professional growth | Great leadership begin from within | 25 years in Comms & Leadership

The women I work with are already successful.

Like yourself: competent, respected and trusted. You lead, deliver and are deeply committed to doing a good job - often without anyone needing to ask. 

But inside you often feel self-doubt and a sense of being out of sync with yourself.  

And, a growing sense that the way you’ve learned to succeed has come with a cost no one warned you about: 

More or less constant self-pressure, blurred boundaries and the feeling of always being “on.” 

So you keep going. 
Not because it works, but because it’s what you know.

Now imagine another way of leading yourself - one that’s grounded, sustainable and supports the life you want alongside your career.

That’s the work I do.

I help high-performing women strengthen self-leadership from the inside out — with boundaries, courage and practical tools — so you can lead yourself and your team without self-compromising. A way of working and living that both you and your well-being can stand behind.

Are you tired of feeling that you're giving everything, but has nothing left for yourself?

Are you ready to find another way to lead, work and live?

Then let's talk. 
DM me or send an email to annika.mohlin@growu.se

Or be the first to know about this:
https://annika-mohlin.systeme.io/programwaitlist


Based in Sweden. 
Working globally.
Languages: Swedish & English 🇸🇪 🇬🇧 

Annika Mohlin 🌱

This week 3 years ago I went back to work after my sick leave for exhaustion syndrome. 

Coming to terms with that word – and even worse: burnout – has been a journey for a high performer like me, with big ambitions in all areas of life. For a long time, I felt ashamed about it. 

Many of you know me as a happy, energetic and positive person. And I am.

But like everyone else, I have my dips. 
The autumn of 2022 was a deep one.

> I had worked far too much for too long.
> I was handling new demands and responsibilities without getting more resources for the team – sometimes not even a thank you.
> Life at home was intense: three active children, one was struggling a lot in high school and needed a lot of support.
> In the middle of all of this I lost my Dad.
 
What kept me going for as long as I did was that I prioritised the basics: sleep, food, exercise. And fantastic support from my husband. It was actually he who finally said: “Either you call your manager, or I will.”

The three months I spent at home made me rethink a lot of things. I reflected a lot, listened more carefully inwards and started making other choices. 

This is what helped me:
✅ Starting each day with breathing and practising taking control of my thoughts
✅ Reflecting and journaling about everyday happy moments
✅ Spending a lot of time outdoors, long walks by the sea
✅ Practicing setting boundaries with myself and others
✅ Being coached
✅ Exercising
And getting lots of love from family and friends ❤️ 
 
It can be hard to see the signs when things are becoming too much. I certainly didn’t.

So if you’re feeling low, easily irritated, unfocused or constantly on the run... please: slow down, check in with yourself and start putting yourself first a bit more. 

I was the last one to realise I had burned out.
Don’t be like me.

 📸 My ever loving support and I, on a shopping tour (can you see where?) with unconsciously colour coded outfits 😂

📧 If you like this kind of content, I have a newsletter too. Link to sign up in my profile.

Leadership that doesn’t cost you yourself | For women leaders done being the good girl | Authority without self-compromise | Popcorn Lover🍿| Waitlist is now OPEN👇🏼

No alternative text description for this image

What a fr***in mess. I felt sooo stupid. 

Yesterday I ran my online workshop. Halfway through my screen froze and I got kicked out from my own meeting.

– Wow, you all look very focused, I said to the participants as they came back from setting their goals, and I felt so happy about the dedication I saw. 

Then I noticed: my screen had frozen completely. 
They couldn't hear me. 
I couldn't hear them. 

$hit. 

Luckily the meeting chat worked fine, so long story short I let everyone know I'd leave and rejoin the meeting, but it wouldn't let me leave so I tried leaving again but it wouldn't let me since it was just stuck, so I joined from my phone instead trying to keep up with what I was teaching while at the same time restarting my computer hoping it would let me back in. Which it did 🙏🏼

Phew. 
(if that felt chaotic to read, you've got a little hint of what I felt)

Participants were still around 💛
We went on from there. 
Everyone got their roadmaps for 2026✌🏼

I can't help but laugh at this. This is exactly the kind of mess you DON'T want “on stage” (or backstage, for that matter).

But this is leadership too. This is facilitation too – dancing in the moment, staying present when things wobble, bringing the process forward and trusting that “good enough” is enough. And if nothing else, it's a proof of being human.

Good thing tech support isn't part of my services 😬

Here's a question for you: 
What do you do when things don't go as planned?

3 years ago I sat in my car outside my office building, just as my doctor recommended.

“Just go there once before you start.
Don’t go in. Just look.”

So that’s what I did.
I sat there watching as a way of mentally preparing myself to go back to work after my burnout.

I remember it felt like returning with a version of myself I no longer fully trusted. Rough feeling to be with for sure. 

They say some things never quite go back to how they were after a burnout... I think they’re right (my husband agrees. He says there’s a 'before' and an 'after').

And yes, I sure miss some qualities I used to have.
At the same time, I’ve gained others.

I am grateful for the learnings, but hitting the wall like I did is nothing I recommend.

One of my biggest learnings is about setting – and keeping – clear boundaries. 

Not only with others.
But with yourself.

Knowing when to pause, rest and take care of yourself is a boundary in itself. 

Especially when the inner drive to push through and "just finish this little thing too" is hard to resist.

If this struck a chord, you might want to know that I’m running a small Boundary Bootcamp.

A 2-week challenge focused on building practical, sustainable boundary skills – for those who tend to give a little too much.

Read more on the link in my profile, or send me a DM.

I'm such a hypocrate.

Teaching balance and boundaries and last night I caught myself

> Watching Sweden shred Croatia in handball Euros
> Texting with my Mom
> Catching up on news reading Mark Carney’s speech

...all at the same time. Triple-tasking. Double-screening. 

And you know what else?

Some days I forget to pause. I lose track of time and just... keep going.

Which only makes me edgy and irritated. Far from my best self.

So how dare I talk about sustainable self-leadership, if I don’t even get my own basics right...?

Because I’m human.

Which means I don’t always get it right (who does?).

Here’s the difference from when my bad good girl ruled the show:

I don’t beat myself up about it.
I catch it, stop and return to what I know works.

Who said the coach can't make mistakes?

Slipping is normal.
Finding your way back is something you practice in small ways, every day.

Grateful for the reminder last night.
And for Sweden’s win!!

PS. Tournament is held in Malmö where I live. Anyone on site last night?

I've coached Comms Managers, CFO:s, Project Leaders, Marketing Managers. Over the years, one pattern keeps repeating:

They're exceptional at meeting everyone’s needs. 
Their own come last.

The reasons are familiar:

> There’s never enough time. 
> Doing things yourself seems faster (and better)
> They're afraid they'll be disliked if they say no

Still though: this logic doesn't hold up. 

When you don’t protect your boundaries and your energy, something will slowly fade away. Your sincere smile likely goes first. Then your presence and focus. Your temper. Worst case → you'll burn out (like I did). 

Leadership isn’t only what you give to others. 
It’s also about what you give to yourself, over time.

You can't be sharp, steady and effective if you permanently exclude yourself from your own priorities. 

Meaning: making space for YOU in your calendar.

And (sorry to say), this won’t happen on its own.

The tempo will not just "slow down". No one's coming to hand you more time.

You need to plan for it. With the same seriousness as the meetings you never cancel 😉

Something new is coming for women leaders who are tired of coming second in their own lives:

The first-to-know list is open >> https://lnkd.in/dNGbMbjR

I was the teachers' favourite in school. 

I'm sure you know the type: 

> Good grades
> Didn't cause any trouble
> Raised my hand before speaking and got seated to the rowdier ones to help keep them calm (how crazy is that?)

Oh, teachers loved me.
Later, managers did too.

I can see why – us good girls are easy to work with. 
We are very good at delivering without asking for too much in return.

I can also see this: 
Being “easy” earns you safety, praise and belonging.

Keeps you safe when you're young.
But in leadership?

Success built on fear – of disappointing, disrupting or being too much – demands constant proof.

It's tiring to be a good girl. 

And this is what I mean when I talk about being a bad good girl. 

How much of a bad good girl are you?
The Bad Good Girl Audit™ reveals 29 habits that women leaders use to stay safe, liked and in control – at the cost of their power and authority.

Comment AUDIT if you want to take the audit and get your Bad Good Girl profile pattern.

How much of a bad good girl have you become 

Here’s how to get really good at expressing clear boundaries. For free.

Step 1: Pick 3–4 real (or very likely) situations where you’ll need to set a boundary.

Step 2: Open your camera or voice notes.

Step 3: Record yourself saying it as if you were talking to the other person.
Do this for all scenarios.

Step 4: Watch or listen. What do you notice?

Step 5: Choose one thing to improve – then repeat from step 2.

You’ll likely spot things like:

> Rambling or over-explaining
> Saying ummmm.... 
> Sounding unsure or submissive
> Excusing yourself too much

Remember to breeeeeathe.
Keep it short. Keep it fun! You're playing. 

Do this 5 times, then review your first recording.
I’m pretty sure the progress will surprise you 🤓

Training boundary setting is like training any muscle.
This will build strength. And as a bonus, also your confidence.

Will you try this?

💛 This is one of the challenges I give the women in my 2-week Boundary Bootcamp. We just kicked off week two, and the wins the participants are sharing already make me so proud about their progress!

In October a woman joined Boundary Bootcamp after being close to burnout for a long time.

She was doing her job really well, being relied on, stepping in where things needed to be handled. 

From the outside, it looked like competence. 
From the inside, it was draining her.

In her check-in to the bootcamp she described full days, a constantly busy mind and very little space left for herself. 

Responsibility had its sneaky way of expanding, and she had bit by bit started to carry more than her own load.

A month or so after the Bootcamp she wrote me this:

“I’ve had great help from your sessions after being very close to burnout for a year. I felt a lot better after going through your 2-week program where I learnt to say no, delegate and not throw myself at every single task just to be good.”

Nothing about her drive or ambition disappeared. 
What shifted was how she related to it.

This is often how boundary work shows up.
As a series of small, conscious choices that create more room to breathe.

That’s the kind of change I care about.

graphical user interface, text, application

Hennes team hade fullt förtroende för henne.
Men uppifrån organisationen fick hon andra signaler.

När Anna kom till första träffen i Ledarprogrammet Perspeqtiv var hon osäker på om hennes sätt att leda verkligen var ett bra sätt att leda. 

Hon kände sig ifrågasatt och mikrostyrd. 
Inte riktigt uppskattad för det hon bidrog med, trots fina resultat och ett team som fungerade väldigt bra. 

Hon hade börjat tvivla på sig själv. 

Under programmets gång blev det allt tydligare att Anna har en mycket emotionellt intelligent ledarstil, och en inre kompass som leder henne tydligt och klart. 

Dilemmat var snarare om den här arbetsplatsen var rätt för henne. Och i att stärka hennes trygghet i hur hon leder, och hennes eget förhållningssätt till det. 

"Jag fick större tillit till mitt nuvarande ledarskap genom att bli speglad, utmanad och hjälpt av andra kvinnliga ledare i ett 100% tryggt rum." 

Hon började lita mer på sitt eget omdöme igen. Hon slutade tolka andras kontroll som en signal på att hon gjorde fel. Hon fick ord för allt det hon redan gjorde rätt.

Kort därefter tog hon nästa steg – till en arbetsgivare där hennes styrkor och ledarskap kommer till sin fulla rätt.

"Jag upptäckte att färdigheter som jag tycker är lätta och självklara, och därmed inte sett som speciella eller värdefulla, tvärtom är mycket värdefulla. Och att det inte alls är något alla gör, utan är en styrka i just mitt ledarskap."

Landa i sitt eget ledarskap, och sen landa på rätt plats. Den förflyttningen, på 10 månader – inte illa! 

Tusen tack Anna för att du valde att gå Perspeqtiv och stort varmt lycka till på nya stället! ✨

🔭 Nästa grupp i Ledarprogrammet Perspeqtiv startar i april. 
📧 Nyfiken? Hör av dig!

Who never blamed a Monday? Or January?
Easy explanations are tempting.
It takes more courage to ask why the same pattern keeps coming back.

“Oh, you know… it’s just one of those days.”

How many of "those days" are there? 

I surely had a few of them 😬
So I know they can be plenty. 

But who are we fooling? At some point, I had to ask myself a more honest question:

What if it’s not about timing at all?

What if the low energy, the resistance, the irritation keeps returning not because of the day, the hour or the colour of the sky... but because of something else?

You bet it was uncomfortable to realise that many of the habits and qualities that had taken me far in life were the same ones slowly wearing me down.

That insight came too late to me. I burnt out. 
But it can still change something for the better for you. 

I write about this in today’s newsletter.

We’ve made it past Blue Monday, the third Monday in January – supposedly the most depressing day of the year. The day when all kinds of shitty stars a

Open article: The convenience of blaming the calendar by Annika Mohlin 🌱 • 3 min read

Are you joining my New Years-workshop today?
Last chance to sign up... because we start at 13.00! 

This is a 90-minute workshop for ambitious women who want to keep performing at a high level + also have a life outside of work feeling happy and energized.

...which sometimes can be tricky, especially if you're stuck in good-girl-patterns that keep stealing your energy.

👉🏼 Taking time to yourself to listen inwards and get clear on what YOU want, and from there add concrete actions is a good way to start.

This workshop gives you time and structure for doing that.

So if you’re always there for others, but not-so-often for yourself: 

Here's a chance to really put yourself in the driver's seat, and create a roadmap for a year with YOU in focus. 

You'll also get some tools for energy and balance you can apply right away + a chance to join my 2-week boundary setting challenge with a little bonus 🎁

📅 January 6th = TODAY!
⏰ 13.00 - 14.30 CET
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✍🏻 Sign up here:

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Associate Certified Coach (ACC)

Certified GDQ consultant

The Daring Way - 

Co-Active Coach

ICF Member Badge

Företagsekonomi

Marketing the IKEA Way

Läst en termin i Madrid på Universidad Antonio de Nebrija

En termins studier i Madrid kombinerat med extrajobb som servitris på TGI Friday’s

Friskis & Svettis

Friskis & Svettis Malmö

Coaching female leaders to feel well, perform well and still have energy at the end of the day | Sustainable self-leadership | Personal & professional development | 25 years in Comms & Leadership | Ex-IKEA

🌱 I believe that people who feel well, perform well.
🌱 I believe that people who are self-aware, perform better and collaborate better. 
🌱 And I believe that in order to lead others, you need to lead yourself first. 

These beliefs are the foundation of what I do. My passion comes from my ability to help people grow and expand themselves beyond what they thought possible - and succeed. That's what I do best. 

🔸For you as a driven, high-performing professional or founder leading yourself.
🔸For you as a leader noticing that books, classroom trainings and TED talks don’t turn you into the leader you aspire to be.

I can help you start leading yourself in a more conscious way, 
get clear on who you are, 
where you're going and 
confident about the choices you make for yourself. 

So you can
🌱Perform and deliver — with a calmer mind and energy left at the end of the day. 
🌱Find a sustainable way of living and working — with ripple effects on both your leadership and your relationships.
🌱 Enjoy life on your terms and last in the long run. 

Why go with me? 
🔸With me you get a down-to-earth, warm and engaged partner who has been through the highs and lows of juggling a global manager role, a crowded diary and 3 kids. 
🔸You get a curious, open-minded ICF-coach who coaches by the high standards set by International Coaching Federation.  
🔸I bring energy, clarity and a holistic perspective (and a bit of playfulness). 

I am a great listener, but not afraid to challenge you. 
I have a creative mind, but can also be with serious emotions. 
I will hold a safe space, so you dare to look within for the answers I know you have. 

I can help you get to the front seat of your life and to design your unique roadmap, so that you can truly own your journey and fill it with what gives you energy and fulfilment.  

My approach mixes coaching with evidence based tools for self-leadership, stress management and well-being. The beauty is in the blend. 

All in a simple and action-oriented way - 20 minutes a day goes a long way. 
But those you need to commit to: I will give you the keys, but you have to turn them around yourself.  

📬I'm just a DM away. Let's talk! 

👋🏻
Here as HR or Manager? 
Happy to support your company and co-workers with developing (self-)leadership skills or communication skills. 

I am an appreciated facilitator thanks to my ability to create a safe, relaxed and inclusive space for participants. Talk to me about leadership development, creating effective teams or preparing your spokespersons for media engagements.

🌱Let's grow together!

An 8-week online program, available individually or in groups, in English or Swedish: 
for those of you who are longing to live life on your terms and are ready to take the driver's seat of your life. 

The program combines coaching with well-established self-leadership tools and techniques. You work at your own pace with a coach by your side to support you every step of the way.

Coaching Program: Own your Journey | English or Swedish | Next start January 2025

8 veckors online-program, enskilt eller i grupp, för dig som längtar efter att leva ditt liv mer så som du vill ha det och känner dig redo att sätta dig själv i förarsätet. 

Programmet är en blandning av coachning och väl beprövade metoder för självledarskap. Du arbetar på egen hand och tillsammans med en coach som finns med och stöttar dig hela vägen.

Coachprogram:  Äg din resa | Svenska eller engelska | Nästa start januari 2025

If you... 
Feel stuck. 
Want a change.
Search for the big meaning. 
Don’t know where to go next. 
Need action towards your goals. 
Want to grow your self-awareness.

Individual coaching online or IRL | Life | Career | Leadership | English or Swedish

För dig som vill växa i din chefsroll genom att jobba med verkliga utmaningar från din verksamhet och vara del av ett lärande nätverk med andra kvinnliga ledare: 
 
Vill växa och utvecklas tillsammans med andra kvinnliga chefer.
Är nyfiken på andras erfarenheter och perspektiv på dina utmaningar och ditt ledarskap. 
Vill fördjupa din självkännedom och hitta ditt trygga sätt att leda.
Tror på kraften i ett lärande nätverk där deltagarna stöttar och inspirerar varandra.
Har varit chef i några år.

Ledarprogrammet Perspeqtiv för kvinnliga chefer i Öresundsregionen | Start Februari 2025

I talk about the keys to sustainable self-leadership and how to last the long run.

Kick-off? Inspirational speaker? Action-oriented workshop? I can help.

Lectures | Workshops | Facilitation | Inspiration | Kick-offs

Welcome to browse around my website to learn more about me and GrowU. So far it's only available in Swedish. English yet to come!

Besök min hemsida för mer information |  Arbetar med företag och privatpersoner IRL och online

Jympa, Skivstång och Multifys 
Ledaruppföljare
Tidigare styrelsemedlem 

Leadership that doesn’t cost you yourself | For women leaders done with surface solutions | Authority without self-compromise | Popcorn Lover 🍿 | Get on the First-to-know-list 👇🏼

👋🏼Hello dear network – hej kära nätverk!👋🏼
De flesta som följer mig bor i Sverige. Jag skriver mest på engelska. Jag är nyfiken på vad du som ser mina inlägg tycker. Kan du hjälpa mig?

Most of my posts are in English, at the same time many of you are based in Sweden. 

I'm curious about how you experience it – and I'm asking everyone, not only Swedes.

Feel free to elaborate your answer - in Swedish or English - in the comments. Appreciate your help!
💛

What's it like for you reading my posts in English? 

To share or not to share... 💀

Excited to host this Live with 3 marketers + 3 coaches debating when it gets too much... and who gets to decide what IS too much. 

Log in and join us, bring your questions too!

Build leadership that doesn’t cost you yourself | I help female leaders lead themselves first | Self-leadership, boundaries & sustainable ambition | Get The Bad Good Girl Newsletter 📬👇🏼

For the people who think dangerously well. ​>​>​> Scaling Intellectual Authority / Thought Leadership 🌃 (Storyteller, raised on cyberpunk fiction.)

You’ve all seen it: The trauma-dump with a CTA. And then you wonder: Is this brave… or ...?

This audio Live is a real-time debate between people who build attention and people who protect nervous systems.

We are answering:
- Who decides when sharing becomes “over”sharing?
- When does “vulnerability” become “emotional burden” for the audience?
- Should you post while you’re still bleeding, or after you’ve processed?

We made a panel of 3 marketers vs 3 wellbeing coaches!

Team Wellbeing:
Our host Annika Mohlin 🌱 —  Self-leadership, boundaries, sustainable ambition.
Josh Perry — High Performance Coach (creation vs survival mode)
Emily Heird, LPC/MHSP — Licensed therapist & mental performance coach 

Team Marketing:
Jenni Reher — Marketing strategist, creator of Find Your Weird™ 
Sandra Macele — Identity & positioning strategist (thought-leadership infrastructures)
Robert van Tongeren — Content strategy that makes you look like a genius

Log in tomorrow, and bring your best questions ;) muahahaha ...

taplio

The Battle

Sara Roberts

Annika Mohlin 🌱

Followers

Posts

Engagements

Likes

Performance ScoreSara Roberts's LinkedIn Performance

Performance ScoreAnnika Mohlin 🌱's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sara Roberts

Annika Mohlin 🌱

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sara Roberts's LinkedIn Performance

Performance ScoreAnnika Mohlin 🌱's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSara Roberts's LinkedIn Performance