Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

With 100K+ followers, 14 years controlling $ Billion buying budgets generating $200M+ for corporates

Plus $10M+ growth for purpose led founder results and $50M+ in positioned expansion - I built the organic growth system for entrepreneurs I wished existed when I needed it most.

My $150K Lesson:

2007: Co-founded Sharkah Chakra, world's first award-winning impact jeans brand. Featured in Vogue, GQ. Winner/ 30 team members.

The insight: As a $Billion Dollar buyer, I saw what made offers succeed at scale. When I built my own brand, I realized most entrepreneurs don't think like buyers - they think like sellers.

The breakthrough: I stopped asking "What expert should I hire?" and started asking "What would make ME approve this budget?"

The answer: ONE Category of One business - fully integrated, perfectly aligned, impossible to ignore.

That shift changed everything

Impact Innovator OS - The Integrated Growth System

I built ONE system that integrates everything a Purpose Led Entrepreneur needs to scale:

Strategy - Your custom path to scale
Offer - Your Category of One Offer
Sales - Your revenue engine
Mindset - Your breakthrough leadership

Everything in-house. Everything you own. Forever.

My System Results:

£0 to £300K in 12 months without agencies
100K+ organic following through owned systems
Multiple 6-figure months, 40-hour weeks
Zero debt, 100% profitable

Founding Member Results Using This System:

Eugenie & Luis: $1M+ additional revenue
Ami: 0- $300K launch
Carol: $200K Sell out launches and scaling to $30MN
Rachel: $500K funding round achieved 
Jo: $2MN -$4MN Sales Increase 
Marie & Jason: Eliminated $144K agency costs
Alexandra: Closed $75K funding deal 
Paula: Scaled and exited in 12 months
Elizabeth: Ideal to Launch and 18 International Awards, plus Amazon Prime Distribution
Simon: High Ticket Offer launched in 90 days and Best Selling Author of his niche


Founding Member Access (Limited):

▸ Foundation: $15K - Build Your Category of One (12 months)
▸ Scale: $30K - Scale Your Growth System (12 months)
▸ Empire: $60K - Full Integration & Implementation (12 months)

(All programs replace $150K+ in agency costs with ONE in-house system you own forever)
(Limited spots)

For purpose-led entrepreneurs ready to scale to $1M, $50M and beyond as a Category Of One:

▸ Next Masterclass: "5 Systems to Build Your Category of One Business"
▸ Newsletter: Weekly buyer intelligence insights
▸ Strategy Session: 45-min Category of One assessment

→ DM 'SYSTEM' for founding member details
→ DM 'MASTERCLASS' for registration link
→ DM 'NEWS' for newsletter

Business Mentor

I Just Got Back From 5 Incredible Weeks In Argentina and Uruguay 

I went from not knowing one single person in the country

To build a Dream 100 network In 30 days

Don't get me wrong, there were moments when I felt super lonely

One of them was arriving on an island at a tiny town 

where hardly anyone spoke English

It was right at that moment, my mum called me (her intuition working big time)

Are you ok? she asked. "Well, maybe I am a bit lonely, but we all get lonely, I said."

The difference is how we choose to handle it

I decided there and then to apply my Dream 100 network building principles

One of the key foundations I teach here at Impact Innovator OS

It's the idea of One to Many

Put yourself in the right environment (I was in Jose Ignacio, Uruguay fabulous place)

Next Step 

Be super focused on who you want to connect with and why

Then allow your own unique power and light to shine

And allow yourself to receive more ...

Here is how this worked in ACTION 

I followed my intuition to a relaxed, beautiful beach bar

And most importantly, did not look myself away when I felt lonely and vulnerable

And wanted to just give up

I kept going, putting myself out there

I sat at the bar - alone and embraced the moment

Got into the vibe, relaxed, and let go

Then heard some fellow English speakers

Stood up, took action, went over, said Hey, I'm Sara great to meet you, I'm here on my own and would love to connect

The rest is history

Amazing people introduced me to amazing people, who invited me to incredible events

And I built not only a new dream 100 network in Uruguay, but also in Buenos Aires.

Connection is all you need, with yourself first and then with those around you

It's time to Shine Your Light

Together, we will transform our world

Love Sara

Founder Impact Innovator OS | The #1 Buyer Intelligence Growth System for Purpose Led Entrepreneurs to Scale to $1M-50M as a Category Of One Leader In Their Niche

Together We Will Transform Our World 

How I overcame My Fear Of Being Out Of Control 

Climbing this glacier I was truly terrified.

I got over it - by applying my 3 steps to let go of control

As a Purpose Led Founder 

I used to try and control everything  

But that just led to burnout and working 247 getting nowhere fast

5 years ago i started hiking seriously ( turning a once in 10 years to once every two weeks)

Business, Mindset and Energy are all intertwined

And success is systemizing Business, Mindset and Energy

Life is Circular

Winning Systems Are Holistic 

And that is EXACTLY How I overcame my fear of being out of control

Step 1 - Think of Your Energy as a system - only so much mental, physical and emotional energy

Step 2 - Thinking of yourself as Social - your not meant to do things alone 

Step 3 - Set Big Audacious Goal - Focus on the present take one step forward each day


Climbing this glacier i was totally scared - now Im laughing but it was not funny at the time

I had set the goal, and guess what had not worried about it at the time

I prepared

I showed up with the right mindset

And I let myself be social and ask for help

I did not try to do this alone

I did this with experts

I let them hold my hand when I walked up

I let them hold my hand when I walked down

I listened to their expertise - I did not try to take selfies whilst walking on ice that is razor sharp

The Result - I followed a system, managed my energy, allowed myself to be supported

Succeeded - Climbed to the peak of the glacier without falling down

Success happens - one relationship, one system and one step at a time.

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Talks about #impact, #entrepreneurship, #productinnovation, #businessinnovation, and #businessmentorship

MY CFO Sophia, said to me on Saturday (when we met IRL)

Sara, I love your Simple System to Scale 

One roadmap

It works wherever the team is in the world

They can scale without you

We just proved it, after I was away on a remote trekking expedition 

The team was scaling without. me

And I could relax, and let go, feeling fully supported 

Sophia Shared this

These are the 3 elements we as a  team all understand clearly

1. What Our Category of One Positioning IS

( We help Purprose Led Founders Scale to $1-$50MN)

2. What our High Impact offer is

(One In house sustainable growth system that gives our founders category of one results in 30 days)

3. WHO our ICP IS

( Purpose led founders, conscious leaders, and innovators)

And HOW to sell without you

Using One Team Process, everybody understands: One Team Chat, One Team Meeting

The good and bad  problem today is that teams can be remote

At Impact Innovator, our team is from

London
Texas
Miami
Bangalore
Bali 

We are across continents, yet everyone understands that our positioning, offer, and system are simple

Today, I have one word for you

SIMPLIFY

Simplify All you do

To One Roadmap, One System, One Mentor

Simplicity =  Success

If you would like to unlock your One System To Scale

Join Me live next Tuesday in my masterclass, where I will lay out the simple 5 step roadmap to sustainable scale.

This is an intimate cameras on session, where I answer how you can get buyers to buy from you as the ONLY choice 247.

Join us, link below to sign up

https://lnkd.in/dqNVxTFy

Together, we will transform our world

Love Sara

No alternative text description for this image

So excited, I just heard one of our members signed a multi billion dollar partnership... 

(90 days ago, they were treading water)

Here is my Billion Dollar Buyers Guide

That empowered them to achieve this goal (after years of trying)

Growing a business with a purpose with a founder who has a heart

Isn't easy ... Let's be real

In my Live masterclass yesterday, someone shared this

"Sara, with so many competitors today, business is hard, but your systems make it easy to stand out and scale."

Being overlooked is a real problem today for founders

And here's the thing, it's no one's fault

Buyers will love you, they just got to understand these 7 things

Sara's Billion Dollar Buyers Guide

1. Your Unique Business Hook

2. How your Offer changed your world first

3. How your Offer changes others' worlds second.

4. Why you are a must have now and forever

5. How to sell you in one sentence 

6. Who your followers are

7. Why are you the number one in what you do

This list is the game changer for 2026, to stand out, get seen, get sell in, and get sell out

Give buyers instant clarity on your unique power and purpose

Let your brilliance shine

If you'd like to know more billion dollar buyer secrets, sign up for my newsletter here:

https://lnkd.in/dsVQABvv

Together we will transform our world

Love Sara

7 BILLION DOLLAR BUYER SECRETS

How I Stopped Being Overlooked And Became A Category Of One 

One of my favourite words is "Cringey" or "to Cringe."

Do you use it in the US?

We use it here in London, to Cringe means to look fine on the outside

But to be feeling totally naked, exposed, and seen on the inside for who you really are, or are not, or think you are.

The problem today is trying to be like everything else - we all do it, even if we think we are being our REAL AUTHENTIC SELF, we are not

We are all trying to look and be like other people

But buyers don't want to buy from lookalikes

They want to buy from trailblazers, pioneers, buccaneers, innovators, stars

They want to buy from founders who have become so incredibly comfortable 

With their own quirks, own uniqueness, no matter how out of the box that is, and their own story

Buyers want to buy from founders who LOVE, and OBSESS over the GREATNESS of their own offer

I have a catch phrase I say to our members, "Your Real Power Is YOU."

That catchphrase comes from me having to face myself in the mirror and follow my own category of one roadmap

Because here is the thing

If you "cringe" at ANYTHING about your positioning, offer, story, or packaging, people feel it

If you're "trying too hard" to be the same, or to be different, or to be an innovator, or to be radical 

The game changer for me was following my own formula to strip away anything I was doing that was not authentic

To create my own language, to polish my offer, my packaging, and how I show up in the world

To be uniquely Sara AKA Stara

To let go of fitting in, and to embrace standing out

Your Real Power is YOU

The quicker you embrace being uniquely you, the faster you scale, the faster you make a real impact

To find out my 5 step roadmap to unlock how you can lead as a Category Of One Join me in my Live Masterclass Next Tuesday

Link is here to sign up: https://lnkd.in/dqNVxTFy

Together we will transform our world

Love Sara

BECOME CAT OF ONE IN 30 DAYS

Yesterday I was talking About The Importance Of Trusting Yourself

You can have the best innovation, the best business, the best purpose

But if you don't trust yourself to cross the river

You never will 

You will stop just at the edge of certainty

How do I know that?

Because that used to be me

I would put in motion a great innovation or a great system

But I would not give it time for the innovation or the great system

To cross the river to success

I would get scared, I would freak out with the uncertainty of it all 

Here is what I learnt 

What I do 

And a key system I teach our members

You want to go SLOW in the foundation you are building

Take your time building your High Impact Offer Foundation

Breathe,

Give yourself the grace to BELIEVE IN Yourself

And Honour Your Innovation that is uniquely yours, without abandoning this or copying others

From fear

And

You want to

Go FAST in Implementing without waiting to be perfect

Because you ONLY become perfect through repetition of your actions and your process

You only become perfect by doing

You don't become perfect by waiting on the sidelines

My message for today: Just Do IT

Whatever you dream of for yourself this year

Commit and Trust Yourself To Make It a Reality

Life IS Short, Make Each Day Count

Together we will transform our world

PS. If you would like more insights on how to lead an impactful life, sign up for my newsletter here:

https://lnkd.in/dsVQABvv

Founder Impact Innovator OS | The #1 Integrated Growth System for Purpose Led Entrepreneurs to Scale to $1M, $50M and Beyond as a Category Of One Business

Cross The River With Me

Last Night I Had Dinner With One Of My Mentors PETER SAGE And Our Awesome Friends

Peter helped me get out of my comfort zone and made me see WHY mentorship is the game changer

For every entrepreneur 

I met Peter 10 years ago

He helped me shift my mindset from being "Comfortable" playing small 

To be "Uncomfortable" with the status quo 

Here are the 5 shifts being uncomfortable changed in my life

1. I started to focus 10X more on the present - what changes I could make each moment

2. I let go of GOOP - One of Peter's favourite phrases, listening to "The Good Opinion Of Other People

3. I stopped listening to "the noise" of the media

4. I started listening to my own heart - and hearing the impact it wanted to make

5. I worked my a**s of to "DO the work" and realise my true path 

Being a top 1% mentor myself ( because I experienced the transformation in my life first)

Having a top 1% mentor changed my trajectory to live a life of meaning, impact and legacy

Because I stopped being afraid and started to show up in my unique brilliance

Imagine what having a top 1% mentor can do for yours?

Together we will transform our world

Love and Gratitude Sara

Hey, Sara Simmonds here. Welcome to the Impact Innovator Community.

Here is a story about Carol, one ofthe  members

Carol is an awesome ex-Harvard, Cartier Award winner, and brilliant innovator. 

Despite her credentials and working harder than anyone I know, her sales were inconsistent. 

Some months are great, others scaling felt impossible.

Sound familiar?

Using my $Billion Dollar Buyer System

In 30 days, we helped Carol close $200K in a sell-out launch. 

No massive following. 

No chasing attention.

No "Send me an email."

 Just a complete change in how we helped Carol package and optimise her offer.

How? 

I spent years as a billion-dollar buyer controlling $100M+ budgets. 

My success secret?

I chose less than 1% of what I saw. The other 99%? Filtered out. Invisible.

The formula the1% have? 

These Five things:

One: They were Category-of-One. Competition became irrelevant.

Two: One clear offer. Not five confusing ones.

Three: A movement, not just customers.

Four: Mindset mastery. Success is 90% psychology.

Five: They owned their system. No agency dependency.

Here's the truth: knowing these secrets is step one. 

Understanding HOW to implement them is step two.

That's what I break down in my free live masterclass. 

I keep it intimate, just 25 founders, so I can address your specific challenges.

If you're tired of being overlooked while others get all the attention, click below and reserve your spot.

https://lnkd.in/dqNVxTFy

See you there.

There IS A SECRET Formula To Sell Out

Today I'm sharing this formula with you LIVE

But this is not for everyone

It is ONLY for you if you're a purpose led founder

With a mission to make an IMPACT

And you are tired of waiting for a breakthrough

You are ready for a proven system to 

Get noticed by buyers

As the ONE 

Get instant buy in and instant sell out

We have had over 150 sign ups, and my team told me

We have just 3 spots left to join us LIVE today

The link is below to sign up:

https://lnkd.in/dqNVxTFy

Drop a READY below, and I will look forward to answering your questions live

How to transform your purpose, to sales, and to legacy

Together we will transform our world

Love Sara

TODAY UNLOCK THE 5 SECRETS TO BUILD YOUR LEGACY

My category of one purpose connects with people faster than AI ever will 

(If you want to scale faster in 2026 ready my 5 secrets below)

I realised in my temple last week with my community

People don't deeply connect with you through words

I mean deep like wanting to build a friendship, relationship, or sale with you

They don't connect with you through numbers

(Although great numbers are impressive)

And

They don't actually connect with you through status

(status sounds good, but it either attracts fake friendships or followers, or rubs people up the wrong way)

The Truth: In HOW people ACTUALLY connect with you

It's through the FEELING you give them when they meet you

That feeling is an inner feeling

They want to be part of your tribe

I always say to our members here at Impact Innovator OS

The fastest way to gain new business

Is to OBSESS over your Ideal Client

That's the first step

The Gold is the second step that builds the REAL connection is 

To become a Category Of One 

I have built and refined the Category Of One formula over the last decade 

The formula applies to you as a person, you as a founder, you as a brand ...

And your brand itself

People connect to people who are a Category Of One

They become drawn to you and your business and your brand

Like a magnet

So if you want to skyrocket your sustainable growth in EVERY area of your life this 2026

Across ALL your relationships, do this:-

Sara's  5 Step Category Of One Formula 

1. Unlock your unique power and embrace the real you

2. Stop burying your unique power, hiding it, or pretending it does not exist

3. Shine your unique light from your heart in all that you do

4. Show Up In Your Unique Power Consistently

5. Stop chasing and allow yourself the space and time to connect to people who truly value what you do

It's time to unleash your unique brand magnetism on the world

If you would like to find out HOW DM light below to join us

Or sign up for my live masterclass next Tuesday, where I will share the 5 secrets to stop chasing and start leading as a Category of One Founder, Brand, and Business.

https://lnkd.in/dqNVxTFy

Together, we will transform our world

Love Sara

5 STEPS TO BECOME A CAT OF ONE

So I'm about to jump on the Closers.IO podcast, and honestly? I'm a bit nervous.

Not because I don't know my zone of genius - how to scale your unique purpose!

But because I'm walking into a room of professional salespeople... and I didn't grow up in sales.

I grew up in buying - and learning $Billion Dollar Buying Intelligence

Which is precisely why Closers.IO invited me on as their expert today

Because here's what I DO know: 

If you want to sell and scale in the world of endless competitors today

You've got to know how to become a category of one.

Here's what most people miss: Category of one isn't ONE thing you do.

It's EVERYTHING you do -

SIMPLE. Systemised and aligned into one roadmap.

That's how I close $15K to $150K deals at a 40% conversion rate.

Not through tactics. Through absolute clarity.

When you own your category, you don't compete. You convert.

The moment you become a category of one, price becomes irrelevant 

If you want the inside track on what that roadmap is, join me in my live masterclass next Tuesday. 

Link below to sign up 👇

https://lnkd.in/dqNVxTFy

Together we will transform our world

Love Sara

Why I Never Talk About Business On Saturdays

One Reason:

We need space each day and each week to zoom out

Think about it

How much of your time do you spend zoomed in?

Hyper focused on the nitty gritty of your day?

Hyper focused on getting that result?

Here is what I learned

Results do not come from

Hyperfocusing on the goal
Obsessing over the goal
Worrying about the goal

Results come from

Hyperfocusing on your process
Obsessing over your system
Joyously expecting the realisation of your goal

Learning to Zoom out resets your mind

Taking time every day and each weekend to zoom out and get lost in nature

It's a great way to do this

Remember this

Balance is the way to win

Together we will transform our world

Love Sara

Most founders believe they need a louder brand, a better-looking website, or a “more unique” offer.

That’s exactly why they stay overlooked -
while less capable competitors get picked.

I’ve spent years inside billion-dollar buyer rooms, watching how real decisions actually get made.

Here’s the uncomfortable truth:

Buyers don’t choose the “best” offer.
They choose the one that aligns with five specific decision criteria most founders never see.

On January 20th at 1:00 PM EST,
I’m hosting a private masterclass where we break down all five.

No surface-level tactics.
No marketing tricks.

Just the real buyer levers that make decision-makers see you as the only obvious choice, and confidently say yes.

Here’s a preview:

Why “trying to be different” often works against you, and what top buyers actually use to decide who wins.

How purpose-led founders sell out $200K launches in 24 hours, without ads or agencies.

The two hidden mechanisms that turn unpredictable growth into sustainable momentum you own.

This is the same framework I used to approve and greenlight over $100M in buying decisions.

Founders have applied it to scale from $1M to $50M+:
→ Without bloated agencies
→ Without stacked systems, they don’t control
→ And without burning out

Seats are limited, and this won’t be made public.

Register now to unlock the private pre-training before we go live.

🔗 Save your seat: https://lnkd.in/dqNVxTFy

Ten years ago, I made myself a promise.

One day, I would walk the trails of El Chaltén, Patagonia - not as an escape, but as a reminder of why I chose this path.

Last year, I did.

That hike wasn’t just about mountains.
It was about walking the path of innovators who refused to compromise what mattered.

The one who carried me through the hardest years was Yvon Chouinard - founder of Patagonia, the billion-dollar brand that was never meant to be one.

Yvon wasn’t a businessman chasing wealth.
He was a broke mountain climber who wanted better gear.

So he taught himself blacksmithing.
Made tools for his friends.
Sold them from his car for $1.50 each.

He didn’t set out to build a unicorn.
He just refused to betray his values.

When being a purpose-led founder nearly broke me 
when every part of me wanted to quit 

I remembered his words:

“Impossible is the lamest of excuses.”

And I realised something important:

Quitting doesn’t make life easier.
It just postpones the dream.

Because dreams don’t quit.
They wait.
And they come back louder.

What stopped me from walking away was understanding this:

Everything is figurable-outable including sustainable growth.

Just as Yvon built for climbers, I spent the last 10 years building for purpose-led founders.

When there was no roadmap, I created one.
And that work became Impact Innovator OS.

So here’s the question I keep coming back to:

What would change if you realised your purpose isn’t the obstacle, it’s the path?

Most founders think they need a louder brand, a prettier website, or a “more unique” offer.

That’s why they stay invisible...
While weaker competitors get chosen.

I spent years inside billion-dollar buyer rooms watching how real decisions are made.

And here’s the uncomfortable truth:

Buyers don’t choose the “best” offer.

They choose the offer that aligns with 5 specific buyer decision criteria almost no one understands.

On January 20th at 1:00 PM EST,
I’m running a private masterclass.

We’re revealing all 5.

Not surface-level tactics.
Not marketing tricks.

The real buyer levers that make someone see you as the only obvious choice and confidently say yes.

Here’s a taste:

1. Why “being different” actually backfires, and what top buyers use instead to decide who wins the deal.

2. How certain purpose-led founders sell out $200K launches in 24 hours with zero ads or agencies.

3. The 2 hidden mechanisms that turn random growth into sustainable momentum you actually own.

This is the same playbook I used to approve and greenlight over $100M in buying decisions.

Founders have used these frameworks to scale from $1M to $50M+:

→ Without hiring bloated agencies,
→ Without stacking systems they don’t control,
→ And without burning out.

Seats are limited.
This masterclass will not be public.

Register now to unlock the private pre-video series before we go live.

Save your seat: https://lnkd.in/dqNVxTFy

Krystal Lopez, Gabriela Longhi and 31 other attendees

5 Billion-Dollar Buyer Secrets Masterclass | Make Customers Choose YOU!

If you want to learn how to be the only choice in your niche

Join my Live Today in my $Billion Dollar Buyer Secrets Masterclass

If you are a founder with a burning mission inside you

To make a difference in the world, this is for YOU

Here is why

This year, we are sitting at an amazing crossroads

We are in the middle of the biggest wealth transfer in history

It is the generational wealth transfer to millennials and Gen Z 

$87 Trillion Wealth Transfer

And this generation cares about one thing more than anything

That is buying with purpose

They know that what you buy defines who you are, and your legacy

But here is the thing

Buyers are overwhelmed with choice right now

And they don't want more choice

What they want is The ONLY Choice

So if you are a Founder, Coach, or Consultant who

Is tired of being overlooked or undervalued

And want one simple roadmap to become The Only Choice

Join me today, this is not a recording, this is LIVE with me, Sara Simmonds

These secrets are making founders over $7 Figure increases to their business

So if you want this year to be the year you break through and scale

Join me today, click this link: https://lnkd.in/dqNVxTFy

Together we will transform our world

Love Sara

BECOME THE ONLY CHOICE TODAY

Have you started the New Year trying to fix your brand, your website, or your offer, thinking that’s why sales feel slow?

That’s exactly why most founders get overlooked while weaker competitors close faster.

After years inside billion-dollar buyer rooms, here’s the real truth:

Buyers don’t choose the best offer.

They choose the one that activates 5 specific psychological switches.

We’re going live TOMORROW

📅 January 6 at 12 PM CST

We’re excited to have you tomorrow for this private masterclass, where I’ll break down exactly what those switches are and how to use them to make buyers say yes, fast.

No fluff.

No theory.

Just real decision-making levers.

153 founders already registered

Only 7 spots left

Start your year with the skills that actually drive revenue.

Book your seat here: https://lnkd.in/dqNVxTFy

How I Sold A Billionaire a 50K Offer in 7 days (using my buyer intelligence framework) 

I was talking to one of my team members the other day, explaining my buyer intelligence framework

That I teach Founders

Sara's 5 steps in Sustainable scale

1. Transform to a Category Of One
2. Focus on what you deliver that is a High Impact Offer
3, Implement a Social Selling Game Plan
4. Build a "Real Power Is You" Mindset
5. Stemise everything

And we got talking about step 3 Implement a Social Selling Game Plan

The first time I used this method, I built a $300K launch from scratch

The second time, I sold a Billionaire a $50K High Impact Offer in 7 days

The secret sauce of HOW I did that - I will reveal in my LIVE Masterclass Next TUESDAY

If you want to lift the veil on digital marketing, that is so simple that anyone can do this

And on what buyers really want to buy today to close 5, 6, and 7 figure deals

Join me LIVE:

https://lnkd.in/dqNVxTFy

Link Below to Sign UP

⏳ Two days to go.

Most founders think they need a louder brand, a better-looking website, or a more “unique” offer.

That belief is why they stay invisible -
while objectively weaker competitors keep getting chosen.

After years inside billion-dollar buying rooms, I can tell you the real reason:

Buyers don’t choose the best offer.
They choose the offer that aligns with a small set of buyer decision criteria most founders never see.

This Sunday at 12:00 PM EST, I’m hosting a private masterclass where I break down all five.

No surface-level tactics.
No marketing hacks.

Just the real buyer levers that make someone see you as the obvious choice and confidently say yes.

What we’ll cover:

Why “being different” often backfires and what top buyers actually use to decide who wins

How purpose-led founders quietly sell out $200K launches in 24 hours without ads or agencies

The two hidden mechanisms that turn random growth into momentum you actually own

This is the same framework I used to approve $100M+ buying decisions.

Founders using it have scaled from $1M to $50M+
without bloated agencies, tool overload, or burnout.

⚠️ Limited to 25 business owners. Not public.

👉 Save your seat before doors close: https://lnkd.in/dqNVxTFy

Noemi Kis✨

Founder, CEO

Serial Entrepreneur / AI enthusiast / TEDx speaker

Hey there! 👋

I write about ideas for building a microbusiness.

I used this model to build a 7-figure company and grow a community of 160K+ on LinkedIn. Now, I help non-techie execs and founders do the same.

Get the 50 high margin business ideas FREE when you join.

Join here: https://stan.store/NoemiKis

Brands & sponsorship inquiries: hello@noemikis.com

AquaQuote is a global digital marketplace for buying and selling industrial water treatment products in the aftermarket space.  Brands have an opportunity to digitize their catalog and offer their products to a wider audience, while end users can easily find and purchase products via a self-service dashboard.  We focus on fast and excellent customer service and sourcing products from the best suppliers with the shortest lead times. 

Society taught us to value time over expertise.

But we’ve been measuring value all wrong.

We’ve always been taught:

→ Count the hours, not the skill
→ Pay for the process, not the outcome
→ Fast usually means carelessly done

I used to have a similar mindset before I got into business. 

That if something didn't take hours, it wasn't valuable.

But when I actually started hiring people who were both good AND fast at their job, I realized how wrong I was.

I once hired a developer who fixed a problem in 20 minutes that I'd been stuck on for 3 weeks.

And those 20 minutes weren’t just 20 minutes.

They were years of him:

→ Breaking things
→ Fixing them
→ Breaking them again

…until he could spot the issue before I even finished explaining it.

I wasn't paying for 20 minutes. I was paying for the 10 years it took him to solve my problem that fast.

So next time you hire an expert:

1. Pay for the outcome, not the hours. 
2. Ask about problems solved, not time taken.
3. Value the years of expertise, not the speed of delivery

When someone solves your problem in 30 minutes, you're not paying for 30 minutes.

You're paying for every hour they invested before you showed up.

You owe them for those years, not the minutes.

Found this valuable? Please reshare with your network! ♻️ 

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Microbusiness Ideas / AI enthusiast / TEDx speaker

Most people avoid risk because they overestimate the risk.

They don't start that business.
They don't apply for their dream job.
They don't ask out someone they're interested in.

But here's what they miss:

The downside is temporary discomfort.
The upside can change your entire life.

Think about it:

You apply for your dream job and get rejected?
→ You feel bad for a week. Then you move on.

But if you get it?  
→ You build a career you actually want.

You ask someone out and they say no?
→ Awkward for a day. So what.

But if they say yes?
→ You could meet your future partner. Build a life together.

You start a business and it fails?
→ You learn and try again smarter.

But if it works?
→ Financial freedom. Purpose that makes you excited to wake up.

This is clear:

Worst case: temporary pain, valuable lessons, you try again.
Best case: life-changing results.

Most risks aren't risky at all.

They're asymmetric bets with minimal downside and unlimited upside.

So why not just go for it.

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The hardest part of growing isn't the work.

It's leaving people behind on the way.

I've had friends criticize me for hiring a coach. 
Make judgements about "always working." 
Comment about me "changing".

The criticism is almost never coming from people ahead of you.

It's coming from people who feel left behind.

Sometimes you outgrow people and life takes you in different directions.  

You know who your people are when:

• They cheer you on when you win.
• They push you to keep going when you want to quit
• They celebrate your growth instead of feeling threatened by it.

Protect those relationships with everything you've got.

And the ones who judge you for trying?

Wish them well. And keep moving.

Your growth is a gift, and your true friends will celebrate it with you.

♻️ Share this if you needed to hear it today.

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Hard pill to swallow:

The room you're in determines the person you become.

Most people think growth is about working harder.

But growth isn't about effort. It's about environment.

→ Sit with people who gossip, you'll start gossiping
→ Sit with people who complain, you'll start complaining
→ Sit with people who dream small, you'll shrink your vision

But sit with people who:

→ Talk about ideas, not people
→ Discuss growth, not drama
→ Build futures, not excuses

And suddenly, you're not the same person.

The conversations you're in shape the thoughts you think.

The thoughts you think shape the actions you take.

The actions you take shape the life you build.

Most people are stuck because they're in the wrong rooms. I used to be same 10 years ago.

Talking about:

→ Who did what
→ What went wrong
→ Why things are unfair
→ Who's to blame

Meanwhile, the people actually winning are in rooms talking about:

→ What's possible
→ How to execute
→ Where to invest
→ What to build next

Same 24 hours.

Different conversations.

Different outcomes.

But you can't grow in rooms that talk small.

You can't build big surrounded by people who think small.

So if you want to level up, here's what to do:

1/ Audit your rooms:

↳ Where do you spend most of your time?
↳ What are the dominant conversations?
↳ Are people building or just talking?

2/ Exit the wrong rooms:

↳ Stop showing up where gossip is the currency
↳ Leave group chats that drain your energy
↳ Distance yourself from people who only discuss problems

3/ Find bigger tables:

↳ Join communities where your goals are normal
↳ Invest in rooms where growth is the baseline
↳ Surround yourself with people 5 steps ahead

Your network isn't just who you know.

It's who you become by knowing them.

So stop sitting at tables that make you smaller.

Find the room that talks about God, universe, growth, money, dreams, and goals.

Not people.

That's where your next level lives.

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Taking things personally is exhausting.

For years, I did it constantly.

Someone didn't text me back? I assumed they were mad at me.

This is called cognitive distortion where your brain convinces you of something that isn't true.

Here's what helps to break the pattern:

1. Label your story

↳ It's not the event that upsets you. It's the story you tell yourself about it.

2. Questioning isn't rejection

↳ When someone challenges you, your ego translates it as an attack. Reframe it.

3. Use the 2-second buffer

↳ Give yourself space between someone's reaction and your response.

4. Focus on what you control

↳ You can't control if someone replies. You can control your next move.

Their reaction is about their world.

Not yours.

♻️ Repost if this hit home.

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Underrated growth hack:

Make mistakes at full speed.

That's where you learn to drive.

Here's what separates people who grow from people who stall:

→ Fast learners make 100 mistakes in a year
→ Slow learners make 10 mistakes in a year
→ Non-starters make zero mistakes in a year

Guess who's furthest ahead in 3 years?

The one who failed the most.

Because every mistake is a lesson you can't unlearn.

Every failure is data you didn't have before.

Every crash teaches you what the theory never could.

Think about it:

→ You don't learn sales from reading. You learn from the 50 calls that went wrong.
→ You don't learn leadership from books. You learn from managing badly and adjusting.
→ You don't learn business from courses. You learn from launching, failing, and trying again.

The pattern is always the same:

Do the thing → Fail → Learn → Do it better → Repeat

But most people get stuck at step one.

Because they're terrified of looking stupid.

Of being wrong.

Of failing publicly.

So they wait.

They prepare.

They research.

They plan the perfect approach.

And while they're perfecting their strategy in the parked car...

Someone else already crashed twice, rebuilt, and is miles ahead.

So if you want to grow faster, here's what to do:

1/ Set a failure quota:
↳ Commit to 10 failures this month
↳ Track each one and what it taught you
↳ Celebrate hitting your failure goal

2/ Build a rapid testing system:
↳ Launch weekly, not monthly
↳ Get feedback within 48 hours
↳ Iterate immediately based on what broke

3/ Stop researching, start doing:
↳ Give yourself 1 week max to plan
↳ Ship the messy version
↳ Learn from real users, not hypothetical ones

The businesses that scale fastest aren't the ones with perfect launches.

They're the ones that launched 10 times while everyone else was still planning version one.

The creators who grow aren't the ones with flawless content.

They're the ones who posted 100 times while others were perfecting their first post.

The people who win aren't the ones who never failed.

They're the ones who failed fastest and learned the most.

So stop waiting for the perfect moment.

Stop trying to avoid mistakes.

Start making them at full speed.

Because you can't learn to drive in a parked car.

You learn by crashing a few times and figuring out how not to.

That's the game.

Play it fast.

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It's easy to confuse motion with direction.

You're on a path. It's moving fast. You feel productive. 

You are going somewhere.

But you never stopped to check if it's taking you where you actually want to go.

People stay in jobs that drain them because they're "making progress" in their career. They're getting promotions, raises, new titles.

It feels like progress.

People stay in relationships that don't fit because they've invested so much time. 

They're building a life together, checking boxes, moving forward.

But movement isn't the same as progress.

Progress means you're getting closer to where you want to be. 

Movement just means you're going somewhere.

The hardest thing to do is stop a moving train.

It feels like failure. It feels like starting over. It feels like admitting you were wrong.

But staying on the wrong path doesn't get easier. It just takes you further from where you need to be.

I've done this. Stayed in situations way too long because I confused momentum with meaning.

The real question isn't "Am I moving?"
It's "Am I moving toward something I actually want?"

Sometimes the bravest thing you can do is to switch direction.

P.S. Save this for later.

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I'm 12 years in to my business, and I'm not "successful" by traditional standards.

I don't wake up at 5am.
I don't have 50 employees.
I don't feel like I've made it.
I don't know my 5-year plan.
I don't have a $10M in revenue.
I don't have a morning routine.
I don't always focus on the right things.
I don't have a fancy office... I work from home.

My business and life isn't what I imagined.

But in many ways, it's better.

Because I am...

The most peaceful I've ever been.
I take vacations without guilt.
I built something that runs without me.

This is your reminder:

Build the business & life YOU want.
Not what others expect you should want.

♻️ Repost if this resonates.

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Bamboo can grow 35 inches in a single day.

But before that, it spends years underground.

Just building roots.

This is exactly how growth works in life.

---

Phase 1: The Invisible Work

You're showing up. Doing the reps. Taking action.

But nothing is happening above the surface.

Just tiny roots spreading underground where no one can see.

Most people quit here.

---

Phase 2: The Small Wins

A sprout breaks through.

You land a client. A new opportunity opens up.

Not many people notice yet. 

But you keep watering. Keep doing the work.

---

Phase 3: Explosive Growth

The big client comes through.
The investor calls back.
The opportunity you've been building toward finally lands.

People call it "overnight success."

They didn't see the time underground.

They didn't see the tiny roots.

They only see the "overnight success"

Growth is never linear.

It's invisible, then slow, then all at once.

If you're in the underground phase right now, keep building roots.

The surface will come.

♻️ Repost if this resonates

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The Japanese have this art called kintsugi.

When a ceramic bowl breaks, they don't throw it away.

They repair it with gold-laced lacquer, turning the cracks into something more beautiful than the original.

The breaks become the most striking part.

I think about the people I love most. It's never their perfection that draws me in.

It's their quirks. 
The way they stumble over words when they're nervous.
How they laugh too loud at their own jokes.

The scars from things that broke them.

That's what makes them real.
That's what makes them human.

We spend so much energy trying to hide our cracks.

Pretending we have it all together.
Smoothing over the rough edges.
Presenting this polished version of ourselves that doesn't actually exist.

But your imperfections are your story.

↳ A business failing publicly
↳ Burnout that forces you to stop everything
↳ Realizing you wasted years on the wrong path

The good that comes out of that:

• Clarity on what actually matters
• Confidence because you survived it
• A story that inspires others
  
Those aren't flaws to hide.

They're best part.


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A top life skill is getting along with people you don't like.

And most people never develop it.

Stanford professor Robert Sutton studied this for years.

His finding: dealing with difficult people drains your cognitive resources.

That's energy you could use for creative problem solving. 

You can't avoid difficult people. But you can learn to work with them.

Here's how to actually do it:

1. Find common ground in shared goals

↳ You don't need to like someone to work well together
↳ Focus on the outcome, not the personality

2. Separate personality from competence

↳ Someone can be annoying and still be good at their job
↳ Respect their skills even if you don't enjoy their company

3. Focus on what you can learn

↳ Every difficult person teaches you something
↳ Communication. Patience. Conflict resolution.

4. Keep things professional without being fake

↳ You don't have to pretend to be best friends
↳ Just be respectful and direct

Your network isn't just the people you like.
It's the people who can help you grow.

And growth rarely happens without conflict.

And that's how you level up.

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What changed my life wasn't waiting for the perfect moment.

It was starting messy.  Getting uncomfortable.

Here's what I've learned:

The gym is uncomfortable.
↳ But so is being out of breath climbing stairs.

Asking for a raise is uncomfortable.
↳ But so is watching others get promoted.

Starting a business is uncomfortable.
↳ But so is wondering "what if" for 20 years.

Having hard conversations is uncomfortable.
↳ But so is a relationship built on things left unsaid.

Just show up. Made mistakes. Learn. Repeat.

You're going to suck at first.  
Everyone does.

But here's the thing: that awkward phase where you feel like an imposter is where the growth happens.

You're learning faster than you ever have before.

The first 90 days are brutal.
You'll want to quit. 
You'll wonder if you're cut out for this.

Keep going anyway.

Picture yourself December 2026.

You've built something real. 
You've become someone different.

You're not the person who "wanted to" anymore. 
You're the person who did.

2026 is your year if you decide it is.

------

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