Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

With 100K+ followers, 14 years controlling $ Billion buying budgets generating $200M+ for corporates

Plus $10M+ growth for purpose led founder results and $50M+ in positioned expansion - I built the organic growth system for entrepreneurs I wished existed when I needed it most.

My $150K Lesson:

2007: Co-founded Sharkah Chakra, world's first award-winning impact jeans brand. Featured in Vogue, GQ. Winner/ 30 team members.

The insight: As a $Billion Dollar buyer, I saw what made offers succeed at scale. When I built my own brand, I realized most entrepreneurs don't think like buyers - they think like sellers.

The breakthrough: I stopped asking "What expert should I hire?" and started asking "What would make ME approve this budget?"

The answer: ONE Category of One business - fully integrated, perfectly aligned, impossible to ignore.

That shift changed everything

Impact Innovator OS - The Integrated Growth System

I built ONE system that integrates everything a Purpose Led Entrepreneur needs to scale:

Strategy - Your custom path to scale
Offer - Your Category of One Offer
Sales - Your revenue engine
Mindset - Your breakthrough leadership

Everything in-house. Everything you own. Forever.

My System Results:

£0 to £300K in 12 months without agencies
100K+ organic following through owned systems
Multiple 6-figure months, 40-hour weeks
Zero debt, 100% profitable

Founding Member Results Using This System:

Eugenie & Luis: $1M+ additional revenue
Ami: 0- $300K launch
Carol: $200K Sell out launches and scaling to $30MN
Rachel: $500K funding round achieved 
Jo: $2MN -$4MN Sales Increase 
Marie & Jason: Eliminated $144K agency costs
Alexandra: Closed $75K funding deal 
Paula: Scaled and exited in 12 months
Elizabeth: Ideal to Launch and 18 International Awards, plus Amazon Prime Distribution
Simon: High Ticket Offer launched in 90 days and Best Selling Author of his niche


Founding Member Access (Limited):

▸ Foundation: $15K - Build Your Category of One (12 months)
▸ Scale: $30K - Scale Your Growth System (12 months)
▸ Empire: $60K - Full Integration & Implementation (12 months)

(All programs replace $150K+ in agency costs with ONE in-house system you own forever)
(Limited spots)

For purpose-led entrepreneurs ready to scale to $1M, $50M and beyond as a Category Of One:

▸ Next Masterclass: "5 Systems to Build Your Category of One Business"
▸ Newsletter: Weekly buyer intelligence insights
▸ Strategy Session: 45-min Category of One assessment

→ DM 'SYSTEM' for founding member details
→ DM 'MASTERCLASS' for registration link
→ DM 'NEWS' for newsletter

Business Mentor

My client just sold out a $280K launch in 24 hours (Yes for real)

She achieved this: Using my Buyer Intelligence Systems.

Not fancy ads. Not a huge following. Just billion-dollar buyer psychology applied to her offer.

Here's what she had before we worked together:

Innovative product
Pioneer credentials
Mission-driven vision

Here's what was missing:

Clarity on which offer buyers actually want
How to connect credentials to influence
A system that converts at scale

We fixed all three in 90 days.

The formula? It's the same system I used when I controlled $100M+ in retail buying decisions.

I know what makes buyers say yes at scale. 

Because I WAS the buyer saying yes at scale.

If you're brilliant, purpose-driven, and stuck figuring out what buyers want—this is for you.

I'm sharing the exact formula in my masterclass: 

5 Virtual Unknown Buyer Secrets Monday, November 17th | 12pm CT

https://lnkd.in/dqNVxTFy

This is 10+ years of billion-dollar buyer intelligence in 90 minutes.

Because the world needs what you're building.

Love Sara

Founder Impact Innovator OS | The #1 Integrated Growth System for Purpose Led Entrepreneurs to Scale to $1M, $50M and Beyond as a Category Of One Business

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How I learnt the secret of success: Is celebrating each step you make

I used to never celebrate the journey

Until I realised success is one step at a time

Yesterday I was hiking in preparation for Patagonia, and something hit me hard.

I realized the exact moment I learned what real resilience actually means.

It wasn't when I was strong. It wasn't when everything was working.

It was when all I could do was take one more step.

Not the next ten. Not the summit. Just one.

One foot in front of the other. My process. My pace. Nobody else's.

That's when I learned: resilience isn't about being strong enough to see the whole mountain.

It's about being brave enough to just take the next step when that's all you can see.

My business didn't grow because I had it all figured out. It grew because on the days I couldn't see the path, I trusted my process anyway. 

One client. One call. One small decision at a time.

Your breakthrough won't come from having the whole map. It won't come from being where someone else is.

It comes from taking your next step. Even when - especially when - that's all you can manage.

The summit takes care of itself when you honor the step in front of you.

𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐎𝐧𝐞: 𝐇𝐨𝐰 𝐃𝐨𝐢𝐧𝐠 𝐋𝐞𝐬𝐬 𝐂𝐫𝐞𝐚𝐭𝐞𝐬 𝐌𝐨𝐫𝐞 𝐈𝐦𝐩𝐚𝐜𝐭

It’s easy to feel overwhelmed by everything on your plate.

But here’s the truth: 𝐝𝐨𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐢𝐬 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐚𝐧𝐬𝐰𝐞𝐫.

We live in a world obsessed with 𝘮𝘰𝘳𝘦.

Do more.

Be more.

Try more.

Buy more.

But 𝘮𝘰𝘳𝘦 doesn’t make you happy.

It doesn’t bring wealth.

It doesn’t bring peace.

It brings 𝐞𝐱𝐡𝐚𝐮𝐬𝐭𝐢𝐨𝐧.

And it distracts you from your soul’s real opportunity to make an impact that only 𝘺𝘰𝘶 can make.

Because right now, this moment,

is your moment.

Don’t waste it chasing what doesn’t matter.

𝐓𝐡𝐞 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐏𝐨𝐢𝐧𝐭

I’ll never forget the moment I realised this.

I was about to close a $10 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐝𝐞𝐚𝐥 

buying the collection of a world-famous luxury brand.

Sitting in a beautiful townhouse in Mayfair, London,

pen in hand, ready to sign.

And suddenly, it hit me:

this isn’t 𝘳𝘦𝘢𝘭 luxury.

This is just stuff.

True luxury, real success 

comes from 𝐭𝐡𝐞 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 that changes everything:

The one thing you do.

The one thing you buy.

The one thing you offer.

The one thing you say.

The one mountain you choose to climb.

That 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 transforms your life

and the lives of those around you.

As the buyer responsible for that $10 million budget,

I realised I was only buying the 1% of what I was shown.

The rest? Waste.

That was the day I walked away from meaningless luxury

and began my journey toward meaningful impact.

𝐓𝐡𝐞 𝐎𝐧𝐞 𝐓𝐡𝐢𝐧𝐠 𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞

As a founder, learning to apply the 𝘖𝘯𝘦 𝘛𝘩𝘪𝘯𝘨 𝘗𝘳𝘪𝘯𝘤𝘪𝘱𝘭𝘦

can transform your life faster in 12 months than in 12 years.

Because people don’t want 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 you do

they want the 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 you do brilliantly.


With that one thing, you can:

Transform your wealth.

Transform your business.

Transform your impact.

Transform your life.

𝐀 𝐑𝐞𝐚𝐥 𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐂𝐡𝐚𝐧𝐠𝐞

One of the entrepreneurs I mentor told me recently:

“I spent 10 years doing more — until I discovered my one thing.”

By unlocking that one, unique part of their offer,

their business grew by $1 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐣𝐮𝐬𝐭 12 𝐦𝐨𝐧𝐭𝐡𝐬.

That’s the power of focus.

𝐘𝐨𝐮𝐫 𝐓𝐮𝐫𝐧

Today, give yourself permission to rebalance.

To do less and achieve more.

To focus on the one thing you do exceptionally well

and let go of the rest.

If you’re ready to discover your “one thing” —

join me 𝐥𝐢𝐯𝐞 𝐨𝐧 𝐌𝐨𝐧𝐝𝐚𝐲 17𝐭𝐡 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 👉 https://lnkd.in/dqNVxTFy

I’ll be sharing 𝐭𝐡𝐞 𝐨𝐧𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 to unlocking your 𝘖𝘯𝘦 𝘖𝘧𝘧𝘦𝘳

so you can scale as the 𝘰𝘯𝘦-𝘰𝘧-𝘰𝘯𝘦 leader you’re meant to be.

Meaningful freedom awaits.

You’ve got this.

𝐒𝐚𝐫𝐚

DO THE ONE THING THAT MOVES YOUR LIFE FORWARD

Commit to what you hate, not just what you love

I used to hate content.

Not because I couldn't do it. Because it felt like a waste of time.

My ego told me: "You're a buyer. A business woman. Not a content creator."

I was ready to throw it in. Get AI to do it. Outsource it to an assistant.

And then I said my mantra:

NO.

Show up for yourself first.

Learn for yourself first.

Build ALL the parts of your system for yourself first.

Because I know that not doing that is the fastest way to failure.

And also because I AM my product.

I don't just say things to my clients. I do what I say, not just say what I do.

So I committed. 30 days straight. Even though I resisted every single day.

The moment I got it done - even though it wasn't brilliant - everything shifted.

New scale-up ideas flowed.

Opportunities opened up.

Everything clicked.

But most importantly?

I realized I had let go of imposter syndrome.

Because doing that "dirty work" - the thing I resisted, the thing my ego said was beneath me

 - THROUGH THE PROCESS, I HAD BECOME.

Not by outsourcing it.

Not by AI-ing it.

Not by avoiding it.

By DOING it.

Here's what I know now:

The thing you're resisting in your work? That's not a block. 
That's your breakthrough.

The thing your ego says you're "too good for"? 
That's where you become who you need to be to scale.

The work you want to delegate before you've mastered it yourself? 
That's the exact work that will transform you.

Commitment isn't just about showing up for what you love.

It's about showing up for what you hate - because that's where you become.

I became the founder who could scale by doing the content I resisted.

What are YOU resisting that's actually your breakthrough?

Together we will transform our world.

Commit to what you hate as well as what you love 

Packing for Patagonia made me cry this morning.

Not because I'm sentimental.

Because my suitcase just showed me the living visual proof of the impact I make

And we make here at Impact Innovator OS

I'm taking 6 of our founders with me - not literally, but packing their genius in my case

Six founders. Six category-of-one brands. All are coming with me to the edge of the world.

I have in my suitcase: products, books, and coaching from the innovators I mentor.

Let's have a look at the IMPACT inside out:  

Carol Chyau - Carol's Category Of One Premium Yak Jumpers - to keep warm and stylish hiking

A year ago, Carol was "just" making sustainable jumpers. Now her yak wool is having $200K sell out launches, and is worn by the worlds to influencers 

Kristi Mayfield,- Kristi's Wine as a social power skill coaching wheel - to taste the best of Argentina

Kristi was "a brilliant wine educator" when we met, and now, 60 days later has launched

The number 1 network for wine as a social power skill in the US..

Vanessa Marshall - Vanessa's B CORP Impact shampoo in a bar - so I can travel light 

Vanessa had a brilliant impact beauty brand Jack59, figuring out how to scale to the next level. 90 days later, we have her game plan in place to double sales next year!

Simon Luthi - Simon's Personal Transformation book of the year - Rocket Shaman

Simon, when we met, was pioneering a brand new method of energy based executive coaching, together we simplified his innovation, now he is scaling 5 figure deals, and selling his services to the world's top 1%.

Jeannie Barsam - Jeannie's Not for Profit Gifing Brands - Collections from brands all sales go to charity

Jeannie had been running a not for profit for a few years, figuring out the best way to scale her genius. Together in 90 days, we have helped Jeannie scale to attract billion dollar partnerships, and have a roadmap in place to scale donations by millions    

Alexandra Merlino - Alexandra B Wild Play Longer  Outside Impact Sunscreen 

Alex is a passionate diver, hiker, and skin cancer survivor, we bonded over love of the outdoors and the lack of brilliant sunscreen - high quality and high impact. Together through Impact OS Alexandra has already raised £340K in funding and is set for an awesome launch next year in 2026!   

I am so proud to be taking each founder's genius with me, and proud to be part of their brilliant scaling impact. 

This is the transformation I help purpose led founders create:

Our members become friends together with each other and with me.

Because we all believe

Together we will transform our world

Love Sara

Ready to join us? DM Tribe to find out more

Out of office. Zero Slack. Zero client calls. Zero "quick questions."

My business is scaling without me.

Today is my first official day hiking in Patagonia, and this post is going out without me touching a thing.

Here's what's happening while I'm off-grid:

My team of 5 is running Impact Innovator OS.

My masterclass funnel is converting at 40%.

My clients are getting transformed through our frameworks.

My content is going out on schedule.

All without me touching a single thing.

This isn't a flex. This is what systems are actually FOR.

Most founders build systems to do MORE work.

I built systems so I could completely CHECK OUT.

Here's the billion-dollar buyer intelligence  Category-of-one founders know:

Your business isn't scalable if it can't run without you for a week.

Not "kind of run."

Not "survive."

Actually SCALE.

So here's my challenge for you:

Could your business scale for a week without you?

If not, you don't have a business. You have a job with extra steps.

The frameworks that make this possible:

✓ Masterclass funnel that converts without you on the call
✓ Team that owns outcomes, not just tasks
✓ Content systems scheduled weeks in advance
✓ Client delivery that doesn't depend on YOUR calendar

This is what 7-figure operations actually look like.

Not busier. FREER.

Enjoy this post. It went out while I was watching the sunrise over the Andes. 

If your business can't run without you, it will never scale beyond you 

DM Masterclass to find out how it's done

Why Amazon rejected me (and why I'm so glad they did)

Years ago, I interviewed at Amazon.

Final round.

They loved my buyer intelligence - the deep intuition to know WHAT in a brand or founder makes them sell and scale.

But in the end, they said no.

Why?

They wanted someone "data-driven."

I was "intuition-driven."

I even told them in the interview: "You need more high-impact offers with strong visual appeal - not just more stuff for stuff's sake."

They wanted rules. Systems. Data models that could be replicated.

I wanted to trust the intuition I'd been building since I was 5 years old - helping my Dad choose his sell-out brands.

That intuition isn't pointing a finger in the wind and praying.

It's buyer pattern recognition built over decades. It's billion-dollar buyer intelligence that sees what data misses.

Here is what I see data misses:

The cultural shifts before they show up in numbers
The founder energy that creates movements
The purpose that makes brands irreplaceable
Quality over quantity - high-impact over endless SKUs

Amazon chose data over intuition.

I walked away grateful.
Two weeks ago proved I was right.

Amazon laid off 14,000 people.
Most of them were brilliant at their jobs. That's not why they got cut.

Here's what actually happened:

They got cut because of commoditization.
The exact thing I warned them about in that interview.
When you optimize for "more stuff for stuff's sake," everything becomes replaceable. Including the people making it.

When your business model is built on endless commoditized products, AI can do that. Systems can do that. You don't need human intuition or judgment.

But when you build high-impact, Category-of-One offers with purpose?

You become irreplaceable.

The Old Way: Corporate Reality

Even "good" employees are getting cut
AI + "bureaucracy reduction" = you're expendable

Commoditization = anyone can do your job

The New Way: Purpose-Driven Reality

YOUR mission can't be replaced by AI
YOUR vision IS the business
You're building something that MATTERS, not just margins

Category-of-One = only YOU can do this

The Difference:

Amazon: 14,000 people woke up expendable
Purpose-driven founders: Wake up ESSENTIAL to their mission
Corporate: Optimize for quarterly profits
Purpose: Optimize for impact + sustainability
Commoditized business: Replaceable
Category-of-One business: Irreplaceable

This is why I chose to build my own purpose-driven business instead.

Because I knew I'd always be expendable there.

Those 14,000 Amazon employees? Talented. Skilled. Committed.

But they were building someone else's commoditized dream.

I chose to build my own Category-of-One mission.

And now I help purpose-driven founders do the same: become so essential to their market that they can never be replaced.

Not just another business. A mission only YOU can lead.

Ready to become irreplaceable? Join my masterclass Monday, November 17th, 12pm CT: 

https://lnkd.in/dqNVxTFy

Trust Your Intuition 

People often ask me my secret to helping founders sell out (here it is in 60 seconds)

People decide whether to buy you (or not) before they meet you.

My job for over a decade was to hunt out cool founders and brands and give them 6, 7, and 8 figure orders in the process.

Thousands of founders would bang on my door, and I would ignore them.

The one secret that made me buy - those who had a community of raving fans.

When you build that community, people hunt the world for you.

That's why I hunted out the coolest founders from the basements of Berlin (and your clients will too).

Those Berlin basement founders weren't trying to be seen everywhere. 

They had cult status among the buyers who mattered. 

That's what made them irresistible - and expensive.

This is exactly what I teach my clients to build. Not mass visibility. Cult status with your Dream 100.

The Dream 100 Formula:

Element 1: Category-of-One Thought Leadership

Become THE voice your Dream 100 follows (not one of many)

Element 2: Movement Building

Create strategic content and events - they feel part of something bigger

Element 3: Strategic Partnership Network

Credible leaders amplify your reach 24/7 - network effects compound your authority

Element 4: Founder-Led Sales System

Everything connects: your leadership → your movement → your partnerships → 24/7 inbound sales

When these 4 elements integrate, you stop chasing. You build a movement that sells 24/7.

Real status isn't about being seen by everyone. It's about being found by the right people.

Your Dream 100 is hunting for you right now.

Sign up to my newsletter to discover how to make sure they find you.

https://lnkd.in/dsVQABvv

Build Your Raving Fans In 60 Seconds

My client https://lnkd.in/d4TNyHCu Simon Lüthi just hit Best Personal Transformation Book of 2025.

We met on Zoom. Him in Seattle. Me in London.

And within the first 15 minutes, I felt it.

That energy that says: this founder is going to change the world.

Simon had created something pioneering - Transmutation Design™. Bringing energy work to corporations. Teaching leaders how to lead without burning out.

He'd lived the journey. Corporate executive → cancer → self-healing → building an entirely new methodology.

But here's what he told me on that call:

"I can't get people to understand what I do. I know it works. I've transformed my own life and my clients' lives. But I can't simplify it."

30 days later, we had it.

His Category-of-One. Crystal clear.

Not through a course. Not through an accelerator.

Through personal 1-1 work with me and the Impact Innovator OS peer group community

Where I could see him, feel his energy, and pull the thread that made everything click.

The breakthrough in 30 days:

Transmutation Design™ - defined and scalable
How to develop Intuitive Intelligence for executive decision-making
The framework Top 1% leaders trust
The positioning that opened global doors

The results in 60 days:

Best Personal Transformation Book of 2025
#1 New Release
High-ticket deals flowing
Top global partners reaching out

This is why I only invite 2 new founders to join Impact Innovator per month.

Because this level of breakthrough clarity doesn't come from templates or group coaching

It comes from personal 1-1 work where I can see YOUR specific genius and help you make it scalable.

Simon is now transforming how corporations lead.

And it started with one Zoom call where I saw what was possible.

Want to see what transformation looks like?

Read Simon's book "Becoming the Rocket Shaman": https://a.co/d/hGUzIGK

Then join my masterclass to build YOUR Category-of-One: Monday November 17th, 12pm CT: https://lnkd.in/dqNVxTFy

Together we will transform our world.

A friend calls me 'Stara' - Sara + star. I light up every room I enter. 

Not because I'm performing, but because I stopped proving.

Here is how I started to operate from self love rather than self loathing, proving or trying

I used to think magnetism came from doing more, being more,  or trying more

I thought if I just worked harder or closed that next deal

I would feel worthy, but it never happened

The more I tried to feel worthy by achieving, the less I achieved    

Then I realised: buyers don't choose you

UNTIL YOU CHOOSE YOURSELF

When I began to choose myself

Buyers choose me  because they FELT I was honouring my own light

Here are my 7 light warrior mastery tips for you

Implement them (and thank yourself later) 
 
1. Make decisions from your throne, not the gallery. You're not trying to earn the seat - you're already in it.

2. Stop treating your spiritual practice like a side hobby. 

My 1-2 hours of Buddhist chanting daily isn't "woo woo" 

It's the foundation that enables me to shine my light on the world.

3. Build relationships that nurture you, and do not extract from you.

Real radiance attracts =  real relationships. 

My top 1% network exists because we elevate each other, not use each other.

4. Understand that elevating your  consciousness and results aren't separate. 

Make time to do more elevating and receive more results = Simple Math

5. Stop asking "Am I enough?" and start asking "Is this a match for my frequency?" 

Not everyone gets access to your light; protect it.

6. Become known as number one in your purpose. Not by shouting louder, but by integrating your own light deeper.

7. Realise: the work you do on yourself IS the work that scales your business. 

They're not two paths. They're one becoming.

The moment I stopped proving my worth and started operating from it? 

My Results upgraded. My team upgraded. My entire reality shifted.

Not because I learned a new strategy. Because I let go and allowed my light to shine

This weekend, allow yourself permission to let go and allow your light to shine.

And ask yourself 

What would change if you stopped proving and started being? 

For more insights, sign up for my Impact Innovator newsletter here:

https://lnkd.in/dsVQABvv

Together, we will transform our world

Love Sara

My 7 Light Warrior Tips To Scale

Agencies charged me $150K to guess what buyers wanted. Plot twist: I knew

As a Buyer, I'd spent 10 years approving billion-dollar budgets. 

As a Founder, I thought other "done for you" experts knew better, until 

I realised my own missing link: Buyers want clarity of why you are 

The must have for their world:

Here's the insanity:

For 10+ years, I sat on the other side of the table making million-dollar buying decisions across 4 continents. I approved less than 1% of what I was shown.

Then I became a founder.

And suddenly I was paying "experts" to theorize about buyer psychology while I literally HAD the buyer psychology.

The wake-up call came when I lost $150K to agencies that were guessing.

They'd present strategies like: "We think buyers want authenticity..."

I'd think: "I rejected 99% of pitches. I know EXACTLY what made me say yes."

The 4 triggers that made me approve budgets instantly:

Clear Unique Power - I could explain why you in 10 seconds

Category-of-One positioning - You weren't "better," you were different

High-impact value - The transformation was obvious

Owned systems - You could deliver your brand clearly across all channels

When these aligned, price became irrelevant.

Here's what changed everything:

I stopped asking "What agency should I hire?"

Started asking, "What would make ME approve this if I were still the buyer?"

Built my own complete growth system using billion-dollar buyer intelligence.

The results in 12 months:

→ $0 to $300K revenue (zero agencies)

→ 80K+ organic following (owned systems)

→ 40-hour work weeks (no agency dependency)

→ Investment: <$50K (vs. $150K+ annual agency costs)

While other coaches teach what worked for THEM:

I teach the universal decision criteria that made me approve $100M+ across hundreds of industries.

The real truth: There's a 3-year window where conscious consumers are actively seeking Category-of-One leaders.

Every month you wait, someone else claims that position using owned systems while you're stuck in agency dependency.

Ready to stop paying people to guess what buyers want?

→ Subscribe to my newsletter: https://lnkd.in/dsVQABvv

→ Join my free masterclass: https://lnkd.in/dqNVxTFy

→ Apply for a strategy session: https://lnkd.in/dtiNbpJZ

Stop renting growth. Start owning it.

Your Purpose Is Your Compass To Success When The World Feels Like It's Spinning Out Of Control (Like Now)

Read the news, and you'd never get out of bed.

(That's why I stopped reading it years ago.)

With the right formula to share your purpose with the world, you thrive and scale 24/7, no matter what is going on

Even if the zombies come! :)

Here is my advise: Proven over 20 years choosing which brands people buy and don't buy

If you want to scale, go INWARD to the heart of your unique innovation - and simplify it, that is what your dream buyers want.

Stop listening to the jungle drums of uncertainty and fear from the media, from well meaning friends, from family.

Start listening to really hard facts on purpose-driven data.

Here's what the data shows:

Purpose-driven businesses: 31% hit double-digit growth

Everyone else: 21% PWC

And this was WHILE the market dropped from 43% to 25% overall, PWC

Translation: When things get harder, the purpose gap gets WIDER.

Why purpose wins in chaos:

IBM's purpose: "Make a connected world smarter" 

Result: This mission became the focus of 25% of their research in year one - salesforce

Their Smarter Cities mission innovation delivered:

Stockholm: 22% traffic reduction + $92M revenue gain Salesforce
Malta: 15% water savings, 25% energy reduction salesforce
100+ cities transformed
Here's what billion-dollar buyer intelligence taught me:

When you can't see the path forward, purpose becomes your decision filter.

Most founders spin-chasing every lead, every trend, every "strategy."

Category-of-one founders ask ONE question: "Does this align with my unique purpose?"

That keeps you moving forward while everyone else panics.

Your unique purpose is your secret sauce to 7 and 8 figures.

Not your framework.

Not your funnel.

Your PURPOSE is what buyers actually want.

If you want to supercharge your results, the data is clear:-

Stop listening to the jungle drums of fear.
Start leaning into what makes you a category-of-one.

To get clarity on your unique purpose, DM "CLARITY" and I'll send you a private invitation to our upcoming masterclass.

The world wants YOUR purpose, turned up loud FACT

Purpose Your Key To Success

This is what purpose looks like in action. 💚

Together we will transform our world

Love Sara

Why do brilliant founders stay invisible, while others with weaker offers become no.1?

I have spent years uncovering what makes billion-dollar buyers choose one purpose led business over every other.

On November 17 at 12 PM CST, I'm hosting a live private masterclass revealing the 5 virtually unknown secrets that make customers choose your offer instantly

AND actually buy what you’re selling.

Here's what you'll learn:

1.⁠ ⁠Why being “different” keeps you stuck and what buyers really use to decide who wins the deal.

2.⁠ ⁠How some founders sell out $200K launches in 24 hours (without ads).

3.⁠ ⁠The 2 hidden secrets that make growth sustainable instead of a one-time spike.

This isn’t just another boring marketing class.

This is a live behind-the-scenes breakdown of the exact buyer psychology I've used to approve $100M+ in deals.

It's the same frameworks that have helped hundreds of purpose-led founders have the roadmap to scale to $1M to $50M and beyond without the need for outside experts.

👉 Seats are limited.

Register now and get the pre-video series before the live session.

Save your seat here: https://lnkd.in/daGbCRjA

Hamza Abuqalbeen, Damini Chomal and 13 other attendees

5 Billion-Dollar Buyer Secrets That Make Customers Choose You

This time next week, I will be starting a hike in El Chalten Patagonia Fulfilling a life Dream

To walk the path of innovators

I made myself this dream 10 years ago when I wanted to quit being a purpose led founder

Here is what saved me

The Innovator: Yvon Chouinard who founded Patagonia the $Billion Dollar Brand

Chouinard was a broke mountain climber not a business person with a desire to get rich

He simply had a dream to climb mountains

So he taught himself blacksmithing and made awesome mountain equipment.

His friends wanted them. He sold them from his car for $1.50 each.

He didn't set out to build a billion-dollar company.

He just refused to compromise what mattered to him.

When being a purpose led founder got tough for me,

And every bone in my body wanted to quit

I remembered Yvon famous words

"Impossible is the lamest of excuses" Yvon Chouinard

And I realised quitting does not make life easier

It just delays your dreams from being realised - because your dreams don't quit

They keep going back to haunt you - until you realise them

What stopped me from quitting was realising

Everything is "figurable outable" - Including how to build sustainable growth

Like Yvon for mountain climbers, I did the same for purpose led founders

When there was no roadmap for what I wanted to achieve, and help founders achieve

I figured out the roadmap over 10 years

And build the solution - Impact Innovator OS

What would you do if you knew your purpose was the path not the obstacle?

My Systems = Permission To Let Go

Systems aren't about control.

They're about permission to let go.

Most founders think systems mean MORE structure, MORE rules, MORE micromanaging.

They're building prisons, not processes.

Here's what I know with billion-dollar buyer intelligence:

The best systems don't need you watching them.

They need you TRUSTING them.

I just spent a week in Patagonia. Zero Slack. Zero check-ins.

My team ran the business.

My masterclass converted at 40%.
My clients got a transformation.
My content went out flawlessly.

Not because I had cameras on everyone.

Because I built systems that give my team permission to OWN their outcomes.

The difference between control systems and freedom systems:

Control systems: "Here's exactly how to do it, check with me before every decision"
Freedom systems: "Here's the outcome we need, here's the framework, you own the how"

Control systems: Team waits for your approval
Freedom systems: Team makes decisions and moves forward

Control systems: You're the bottleneck
Freedom systems: You're irrelevant to daily operations

That last one? That's the goal.

This is the shift:

Stop asking: "How do I build systems so I know what's happening?"
Start asking: "How do I build systems so I don't NEED to know what's happening?"

Your business will scale the day you become irrelevant to its daily operations.

Not because you abandoned it.

Because you built systems that give everyone else permission to own it.

That's not losing control. That's gaining freedom.

You have the power to protect your peace

I knew my billion-dollar buyer secrets were powerful (Join me at 12 PM CT time today LIVE)

I will be sharing all 5 secrets with you:

How you can get more customers to buy your purpose led offer ( while doing less) 

Why?

Your success is what drives me. 

Watching you break through, exit successfully, own your positioning, regain your confidence, this is why I built these systems.

Here are some of our recent 5 Star Trust pilot  Reviews

"I used Sara's knowledge to fine-tune elements which were decisive for the sale. I exited successfully while taking my company to the next level."
– Paula

"With Sara's support, we confidently stepped into a 'category of one' position—owning what makes our brand distinct and valuable. Within weeks, we were executing with focus and seeing measurable traction."
– Vanessa

"Sara's guidance helps you regain confidence back in your very own unique business value proposition."
– Sarita

"Sara's focused guidance helped me reconnect with the deeper purpose behind my work and articulate my value with much more confidence."
– Pramila

If you want the same results, join us today at 12 PM CT.

I'm teaching the 5 Billion-Dollar Buyer Secrets that get more customers to buy your purpose-led offer.

https://lnkd.in/dqNVxTFy

Sara

Mountains don't apologize for taking up space.

Neither should you.

Before I start working with founders many feel like this 

(and its natural by the way, its an old in built operating systems that needs to change)

They shrink their offers to feel "more accessible."

They soften their prices to avoid "being too much."

They dim their genius to not "intimidate" people.

Here is why that old operating system needs to change:

Working as a  billion-dollar buyer taught me this:

The most magnetic founders never apologize for taking up space.

Not because they're arrogant.

Because they know their PRESENCE is their value.

Mountains don't say:

"Sorry for being so tall."

"Maybe I should be smaller so you're more comfortable."

"Let me make myself less imposing."

They just ARE.

Solid. Unmovable. Unapologetic.

Today embrace this: You are allowed to:

Charge premium prices without justifying them

Have standards that eliminate 90% of people

Take up space in your industry

Be too much for some people

Shine without dimming for anyone's comfort

Stop asking permission to take up space.

Just take it.

Most founders think they need better branding, more content, or a “stronger niche” to convert buyers.

But that’s not why they’re being ignored.

Meanwhile, competitors with weaker offers…
smaller audiences…
and zero differentiation…

Are closing deals faster.

After spending years in high-level rooms where multi-million-dollar buying decisions happen, I learned something most founders never hear:

Buyers don’t choose the most impressive offer.

They choose the offer that triggers 5 specific psychological buying switches.

And almost no one is using them.

On December 8 at 12 PM CST, I’m hosting a private masterclass where we’re breaking down these 5 buyer switches in detail.

Not theory.
Not generic “positioning advice.”
But the exact mechanisms top buyers use to say yes - fast.

Here’s a preview of what you’ll learn:

1. Why “standing out” is often the reason you’re NOT getting chosen, and what buyers actually look for instead.

2. The strategy behind founders who sell out 200K launches in a single day without ads, funnels, or giant teams.

3. The hidden systems that turn unpredictable sales into steady, compounding growth.

These are the same frameworks I used to greenlight over $100M+ in deals, and founders have used them to scale from $1M to $50M without burning cash or hiring bloated agencies.

This masterclass is not public, and seats are extremely limited.

Everyone who registers gets access to the pre-training video series before we go live.

🔗 Reserve your spot: https://lnkd.in/dqNVxTFy

If you sell expertise, transformation, or innovation, don’t miss this. This one session could change how buyers see you forever.

Don't Fake It Till You Make It"

Starbucks just admitted what most brands won't:

Their purpose strategy misfired.

CEO Brian Niccol told Axios: "We had this strategy that was just a misfire of a purpose-driven store. It's like, well, the purpose is community connection. I think that's what got us off our game." TheStreet

Wait.

A $103B company with 40,000+ locations worldwide just said their PURPOSE got them OFF their game?

Here's what happened:

Starbucks tried to be everything to everyone.

Purpose became so broad it meant nothing.

Community connection? Great. But if your baristas can't make coffee fast enough, you've lost the plot.

Niccol's fix?

Go back to basics. "Above all else, a coffee company." Craver

This is the billion-dollar buyer intelligence lesson:

Purpose isn't about adding MORE missions to your business.

Purpose is about knowing your ONE thing so clearly that every decision flows from it.

The difference between purpose-washing and purpose as your operating system:

Say No To:- Brands trying to save the world while their core product suffers

Say Yes To: Brands whose purpose IS their product excellence

Look at Patagonia:

They don't talk about being a clothing company that cares about the environment.

They're an environmental company that makes clothing to fund the mission.
See the difference?

One is purpose bolted ON.

One is purpose built IN.

Most founders make Starbucks' mistake:

They add purpose to their pitch deck, their website, and their social posts.

But their operations? Still running on old systems that contradict everything they claim to stand for.

Category-of-one founders don't fake purpose till they make it.

They BUILD their entire business FROM purpose.

Every hire. Every offer. Every client decision.

Either it aligns with your purpose, or it doesn't belong in your business.

Don't fake it till you make it.

Make it real, or don't make it at all. 

Sign up to my newsletter here, for weekly strategic  on how to Be Impactful

https://lnkd.in/dsVQABvv

Ericom

Founding national Solutions Executive for 'Signs of Life' - Australia's first contactless 24/7 vital sign monitoring solution.

Signs of Life aims to radically improve the quality of care of aged care & health providers by tracking vital signs and more without wearables or cameras, enabling: 

 - real-time insights that help care teams detect & predict deterioration 
 - rapid response to acute events & minimising prolonged harm
 - greater quality of care, augmented capability and less stress for clinical & nursing staff

My role is to become the trusted technology partner of Aged Care, Health & Corrections service providers, working with executives & clinical leaders to modernise their digital health practices and deliver Signs of Life to ageing and vulnerable Australians who need it most.

Future Technologies Solutions Executive - Health

Tech Sales Academy

Tech Sales Academy is my elite Technology Sales Community & Courses custom-built to transform non-Technical sellers into Trusted Technology Advisors.

I'm on a mission to empower the next generation of tech seller with the elite skills, knowledge & guidance I wish I had when I started my career in Tech Sales 10 years ago.

I do so by:
 - Leading a free Tech Sales community where you can connect with me and other ambitious sellers
 - Providing over 40 free fundamental tech sales lessons in my 'Tech Sales Mentorship' in the community
 - Giving you everything you need to succeed as a Tech AE with my courses 'The Account Executive's Toolkit' & 'Tech Sales OS'
 - Providing personalised support & mentoring through 1:1 coaching
 - Setting the standard for Tech Sales excellence through my Sales team group coaching

Founder & Mentor

PreSales Collective

Guest Lecturer & Presenter to PreSales APAC region for sales & soft skills for technology sellers.

Guest Lecturer

Cisco

- Data Centre Infrastructure & Software Account Executive servicing Australia & New Zealand 
- Portfolio of over 500 Mid-Market and Enterprise customers, main verticals: Local Government, Private Education, Manufacturing, Legal & Financial Services
- Consulted and designed Hybrid Cloud infrastructure strategies & solutions
- Developed channel enablement programs, product sales initiatives & drive sales to close

Highlights: 
 → Cisco's #1 Mid-Market Seller Worldwide 2023 with 3 Global Top Sales Performance Awards
 → Club Cisco 2023 - Top 1% Seller Globally out of 20,000 sellers
 → 133% Hardware & SaaS quota achieved FY22, 182% Hardware & 167% SaaS quota achieved FY23
 → 2 x Mentor in Cisco's 'MentorMe' program mentoring emerging Women in IT
 → Contributor to internal cultural programs in Asian diversity, LGBT+ and more

Cloud Infrastructure & Software Account Executive

Aussie Comedy Network

Aussie Comedy Network is a start-up organisation whose purpose is to empower the next generation of Australian comedians, digital creators and entertainers.

It seeks to unite and strengthen the Australian comedy community by providing a central platform that is easily accessible to the Australian public and sharing our creators' best work with the largest digital audience possible.

It will be a central resource for the comedy industry, allowing for opportunities to collaborate and grow like never seen before.

Most importantly, Aussie Comedy Network will entertain and create joy for as much of the community as possible.

Founder, Producer & Comedian

Telstra

• Portfolio of Mid-Market and Enterprise customers worth 18m, main verticals: NFP, Health, Financial & Legal Services, Wholesale & Construction
• Selling data networks & connectivity, cloud infrastructure, collaboration and UC, cybersecurity, professional & managed services + more
• KPIs in Sales, NPS and Behaviours & Contribution
• Relationship management, technology strategy development and consultative selling

Highlights:
• Telstra Enterprise 'Accelerate Lead' - national senior sales rep coaching colleagues on Miller-Heiman sales methodology supporting +$100m new business sales above growth target
• Published Telstra Enterprise Case Study for Hybrid Networks, Microsoft Teams Calling & COVID support for Save the Children Australia
• Member of Telstra Cloud Guild and Cyber Security Evangelist program
• Over $15m sold and 130% Sales achieved in FY2021 despite Victoria COVID lockdown
• Created and delivered the technology strategy for LinkedIn Australia's #1 Startup of the Year - Sayers

Senior Business Solutions Lead

• Portfolio of Mid-Market and Government customers worth 20m, main verticals Water Utilities, Local Government, NFP and Health 
• KPIs in Revenue, Sales, NPS and Behaviours & Contribution
• Relationship management, technology strategy development and consultative selling
• Coordinator of ‘Technology Advisory Board’ for Water Utility industry, focusing on Industrial IoT capability with market value of $200m+
• Telstra Enterprise ‘Culture Champion’ and ‘TPAMS’ Government Telecommunications Procurement Subject Matter Expert
• 140% Achieved in Sales, 105% Revenue, 130% for Behaviours & Contribution

Client Executive

Account Manager responsible for 45 mid-market Enterprise customer portfolio worth 8m across various verticals with KPIs in Sales, Revenue and NPS
• Relationship development, strategic selling, pipeline planning and execution
• Specialising in managing complex customer relationships and customer experience
• 182.4% Incremental Sales and 106.3% Revenue achieved FY19
• 135.4% Sales and 100.75% Revenue achieved FY18
• Enterprise Top Achievers Club award FY19 for sales and revenue
• Published Nutanix case study for hybrid cloud solution in Health industry

Account Executive

•	Complex billing, account support and NPS lead for Managed Accounts team
•	Engaged internal and external resources to deliver customer-centric outcomes
•	Taken on extra responsibility in reactively managing vacant portfolios, developing and closing strategic sales opportunities

Account Specialist

Sales: 
 - Customer-facing role, single and multiple sales cycles for Personal and Business customers, specialising in Solution Selling
 - Providing technological advice as well as problem-solving complex billing and system issues
 - Brand development through customer experience and expectations management, measured through NPS system
 - Known for repeat and referred business, as well as achieving top sales awards multiple times over 2013-15

Training and Development:
 - Regularly train new team members in sales technique and CRM systems.
 - Provide coaching and feedback for overall skill development, as well as provide classes and guides
 - Given additional responsibility in daily operational management and EFM
 - Collaborating with management to refine and coordinate sales promotions and incentives for staff and customers
 - Content Manager for official Social Media pages

All facets of Training and Development are above and beyond the role requirements and were taken upon my own initiative.

Senior Customer Advisor

Vita Group Limited

B2B Telecommunication Sales
Mobility Account Manager for various SMBs

Local Business Expert

Vice Music Entertainment

- Performing Musician at various venues in CBD and statewide
 - Partial manager of Vice cover band
 - Handled Venue and Agency relations, Marketing and Promotion

Performer/Manager

Future Health and Fitness

- Proscribed and trained fitness programs to clients, managed client database
 - Supervised gym floor and managed business full-time as required
 - Membership and supplement sales, visual merchandising and inventory management
 - Developed marketing and promotion strategies, successfully increasing overall sales

Gym Instructor

Tech Sales Mentor & Educator | 2 x Top 1% Tech Seller & Cisco #1 Virtual Seller '23 | LinkedIn Top Tech Sales & Account Management Voice

I'm a multi-dimensional human: conscious technologist, emerging health technologies executive, comedian, musician, & mentor teaching tech sales to non-technical sellers.

During the day I'm transforming the future of Australian healthcare as the National Solutions Executive for Signs of Life - Australia's first TGA-approved 24/7 contactless vital sign monitoring solution.

Signs of Life aims to positively impact Australians by enabling remote & scalable clinical care using cutting-edge radar technology, allowing providers to immediately respond to acute health events in aged care, corrections and healthcare-in-the-home.

If you're interested in learning more please feel free to send me a message!

At night I coach & mentor emerging tech sales talent through my business Tech Sales Academy - transforming non-technical sellers into trusted technology advisors.

With over 10 years of unbeaten B2C and B2B Tech Sales & Account Management experience, I have been recognised by some of the world's leading tech companies including: 

 → Microsoft
 → Cisco
 → AWS
 → Nutanix 
 → Telstra Enterprise

Some of my Tech Sales career highlights include: 

 → Cisco's #1 Mid-Market AE Worldwide in 2023
 → Club Cisco 2023 - Top 1% Seller Globally out of 20,000
 → Top 1% in Sales & Leadership at Telstra Enterprise in 2020
 → Never missing quota in 10 years of sales, average quota achieved 152%
 → Coaching 50+ Tech AEs & BDMs
 → Featured in Business Insider, Daily Mail UK, Channel 7 Australia, New Zealand Herald and more

But what's more important is where I came from:

 → NO IT background
 → NO B2B Experience
 → NO Account Management Experience

I give you authentic and unfiltered insights into how to master the game of sales consciously, level up in life and build your abundant future.

Here's how I can help you (links in Featured section):

1️⃣ Get my free Vibe Selling - Emotional Intelligence in Sales Masterclass. A free 7-day email course that teaches you the fundamentals of EQ and how it applies to every step of a B2B sales process.
2️⃣ Check out my fun Cisco's President's Club Vlog, showing you all the perks of being a Top 1% tech seller!

Jameel Rehman

I am no longer in the tech sales business.
 
I’m in the life-saving business.
 
My new role as a Future Technologies Solutions Executive at Ericom is a whole new level of complexity and potential.
 
I’m no longer just a cog in the vendor sales machine, I’m leading the building and launch of an Australian-first Healthtech solution that will positively impact our community for years to come.

It's called Signs of Life - Australia's first remote contactless vital sign monitoring solution.

A TGA-listed, clinically-accurate, privacy-preserving radar solution that can track vital signs in people without touching them.

Cutting-edge technology in partnership with Xandar Kardian Inc. intentionally designed to meet Australia's desperate need for remote & scalable healthcare.

When Nathan Tremlett approached me with the radar solution they were incubating at Ericom, I sensed its immense potential.
 
When I experienced it, I was 100% convinced that this was going to protect our most vulnerable and save lives.
 
In fact it already has globally, we’re just adapting it to the Australian market.
 
The most fulfilling parts of my tech sales career to date have been mentoring new talent and leading digital transformations in the not-for-profit and health space.
 
Knowing that the solutions I’ve consulted, designed & delivered have made an impact in the community filled me with joy.
 
My teams have created trusted partnerships with NFPs and have built solutions that have helped people at their most vulnerable, connected families through tough times and even given people education for the first time.
 
That’s cool as shit and I’m goddamn proud of it.
 
I may have a sales target to hit but that’s not what’s driving me to succeed.
 
My quota is people served and lives saved.
 
In fact, me and my awful handwriting will be keeping count like any other sales metric.
 
We’re probably some months away from it happening, but I know in my heart we will.
 
For now we keep building on our vision and serving our people with impact in mind.
 
If you’re a health or aged care organisation that wants to know how we can help you, please reach out!
 
I’m in the life-saving business, and it’s a damn good place to be.

Matty Redpath Kyle Page Justin Browne Sam Yang Linda Mayhue

Building 🇦🇺’s remote healthcare ecosystem | Tech Sales Mentor for non-Tech People

I've been quiet on LinkedIn lately and many of you know of the struggles I've had over the last year, so I thought I'd share a little life update.

It was too big for a post, so now it's an article.

Thank you all for your unbelievable, heart-warming support through the turmoil! ❤️ 🙏

I’ve been quiet on LinkedIn lately, here’s a life update: Many of you know that I’ve faced significant personal turmoil over the last 12 months dealin

Open article: Life update - from Tech Sales to Signs of Life by Jameel Rehman • 3 min read

Life update - from Tech Sales to Signs of Life

I’m eating my own dog food with Signs of Life.
 
I believe we’re onto something big with our contactless vital sign solution and am happy to be a guinea pig for it.
 
We’re able to track people’s resting heart rate, respiratory rate, sleep quality and more with clinical-grade accuracy, without any breach of privacy with a camera.

I’ve got one of our radars in my bedroom tracking my heart rate, respiratory rate and sleep quality every night.
 
This will help me populate real data into our demo environment to showcase our capabilities,
 
as well as give me some useful data about the quality of my own sleep.
 
Professionally this solution is mind-blowing in vital monitoring capabilities and trend analysis but needs actual data to see it in action.
 
Personally I’m obsessive about personal optimisation but have always had a gap in understanding sleep quality because I don’t like wearing watches and wearables to bed.
 
Many people feel the same, so the radar is a great alternative for non-intrusive monitoring.
 
There’s no breach of privacy as there’s no cameras, you simply set and forget.

In late 2026, we’ll also be also to track sleep apnea - pretty cool!
 
We can also aggregate this data into our partner AI health analytics platform AiCarer, or pipe it via API into a health system of choice.
 
Once I’ve got a baseline of data across both daytime via a Garmin wearable and night-time with the radar, I’ll show you the analytics and potential of Signs of Life.
 
It’s going to provide an entirely new dimension of health data and capability never seen in the Australian Healthtech space.
 
A perfect entryway into scalable health analytics for remote patient care.
 
If you’re in the health and aged care space and don’t want to wait for my results, reach out to me and we can organise a proper demo!

Here’s my classic example of ‘Always Be Closing’:
 
Recently I very stupidly cut my right index finger and damaged a tendon that required day surgery.
 
The surgery only required a local anaesthetic, so I was completely awake whilst they stitched me up.
 
Since I’m intending to sell Signs of Life to hospitals and want to learn more about the clinical value of our radars, why not ask the people at the coalface who would benefit the most?
 
I started talking to the anaesthesiologist and nursing staff about what Signs of Life can do and asked how they would find it beneficial.
 
Whilst the surgeon was tugging away with the stitches (away from my eyesight because I’m squeamish), the nurses were intrigued by the radars and informed me that determining trends in vital data is highly valuable to clinical staff.
 
By identifying trends that lead to deterioration, it allows for more proactive and preventative care before they become acute health events.
 
Fantastic – that is something we can do now with UTIs, a leading indicator of falls in the elderly, and anecdotally we can track elevated vitals days before people become symptomatic.
 
The great new frontier for healthcare is using AI and ML to map vital trends to common illnesses, allowing us to move from reactive to proactive & preventative care.
 
The downstream benefits are prevention of deterioration and acute health events that lead to hospitalisation and more.
 
This means:
 
-    	Healthier, happier Australians
-    	Less strain on our public health system
-    	Reduced cost to serve in our aged care and health systems
 
Just what Australia needs!
 
It was a very valuable insight, but I wouldn’t pay the price of my finger to learn it again 😉

Can you help me with my Clinical Immersion?
 
I’ve recently jumped from tech sales to Healthtech and I’m taking it seriously.
 
In my new role as a Future Technologies Solutions Executive I’m leading the launch of Signs of Life - Australia's first contactless remote vital sign solution built for the Australian remote healthcare ecosystem.
 
As part of that role I need to be able to speak the language of Clinical decision-makers and effectively communicate our solutions’ value in the medical space.
 
It is critical to our success that I understand the clinical world, our customers’ clinical journeys and where we add specific value to improve those journeys,

to show we aren’t just some blow-ins trying to crowbar tech in without any actual insight.
 
If I don’t, we will get dismissed by clinical leaders and everyone loses on the immense potential of what we’ve got with Signs of Life.
 
From experience, this is also one of the most consistent problems of new tech sellers that I’ve had to solve for - both in myself and my students at Tech Sales Academy.
 
Most tech sellers barely have any IT knowledge and it shows when facing into IT leaders, who then instantly lose credibility.
 
I faced this problem when I started in tech sales, and I got past it by immersing myself in the world of tech and learning functional knowledge of the solutions I sold.
 
That knowledge would evolve into thought leadership, and I would eventually strategise, design & deliver multi-million dollar digital transformations for Mid-Market & Enterprise organisations.
 
Now I’m in Healthtech the cycle repeats and it’s time to dive into this new world.
 
I’ve already done some deep-dives into the new aged care and public health regulations, now I want to get into the weeds of the industry and its daily challenges.
 
Now I’m looking to meet with: 
 - Clinical Leaders
 - Nurses Unit Managers 
 - Heads of Digital Health and Innovation, 

basically whoever is keen to give me clinical insights and help build my foundational knowledge.
 
I’d be happy to buy you lunch in return for picking your brain and getting insights on how we could improve the system for the benefit of the community.
 
If this is you or you know someone who could help please send me a message!

I haven't missed quota in 10 years of tech sales.
Top 1% performer at two global tech companies.
Coached and mentored for free for over five years.

Now I'm writing a modern sales PhD with Vibe Selling.

I'm documenting and structuring every step of my unbeaten sales process to pass onto the next generation of seller.

Building what I wish existed when I began: a complete education for tech sales professionals.

The frameworks, systems, and tools that actually create elite account executives.

Most sales training gives you a piece of the puzzle but never the whole solution.

I'm giving you EVERY best-practice step of the full-stack sales funnel:

→ Principles, Values & Mindset
→ Ideal Customer Persona & Unique Value Proposition
→ The 3P’s of Sales Planning Systems
→ Lead Generation
→ Discovery & Qualification
→ Developing Opportunities & Demonstrating
→ Propose & Close
→ Post Sale & Delivery
→ Expansion & Retention

PLUS an entire masterclass on emotional intelligence & 'The Vibe' to teach you how to sell like an authentic human, not a corporate cog.

Curious? Check out my free Vibe Selling email masterclass - Click 'Visit my website' above or link in bio!

Thanks to Shimark Ghaffoor for the chat!

I got zero training formal training in my first 3 years in tech sales.
No sales structure. No product knowledge. Nothing.

Just a ton of grind, curiosity, and painful feedback.

When I joined Telstra Enterprise, I assumed there’d be world-class product and sales training.
Nope.
Where I started to learn my craft was 18 months in a support role,
cleaning up billing issues and account problems that AEs didn’t want to deal with while quietly learning everything I could.

It was a trial by fire of:

→ How B2B sales actually works
→ How internal systems and processes fit together
→ What the products really do
→ What NOT to do by all the messes I had to clean up

By year four in tech sales, I’d gone from “clueless non-technical AE” to senior BDM coaching other sellers on Miller-Heiman methodology.

Sadly the massive gap in tech sales education hasn't changed since I started tech sales 10 years ago, and the problems I'm solving for my students are the exact same I had last decade.

This is why I built Tech Sales Academy and teach sales - because no-one is solving the problem at the root cause.

Thanks to Shimark Ghaffoor for the chat!

~~~

Want to learn how to sell millions in tech as a trusted authentic human? 

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

We're leading the way in creating Australia's most trusted and secure digital healthcare ecosystem! 

Great to be recognised by iTnews and techpartner.news for our work in securing the Healthcare sector.

Very soon we will be transforming Australian healthcare with Signs of Life, Australia's first remote vital sign monitoring solution.

A trusted technological network built by a trusted human network.

We’re proud to share that Ericom was named a finalist in iTnews and techpartner.news' 2025 Benchmark Security Awards for our work in the Healthcare sector.

This finalist spot highlights our focus on helping healthcare providers overcome challenges like legacy systems, low cyber literacy, and escalating threats, while also embracing innovation that improves patient care. Beyond cyber security, we’re driving transformation through solutions like Signs of Life, a remote monitoring platform that delivers privacy-preserving, predictive health insights. From protecting sensitive data to enabling proactive health monitoring, our approach embeds security into business goals, not against them, supporting organisations in building resilience without disrupting care.

A big thank you to our Horizon365 and Digital Health and Infrastructure teams for driving these outcomes, and a big congratulations to the other finalists who are helping raise the bar for security across critical sectors.

Discover the strategies behind our healthcare success: https://lnkd.in/g-VM7dvz

#Ericom #iTnews #techpartnernews #CyberSecurity #DigitalHealth  #CyberResilience #AustralianHealthcare

No one tells you the real skill set required to succeed in tech sales.
There’s no fundamental education for what we do.

99% of sales enablement is fluff, fractured processes and product decks.

When I left Telstra and joined Cisco, I thought the lack of training I got was a Telstra problem.
Turns out, it’s an industry problem.

Cisco has mentorship programs and “sales accellerator programs” for new sellers but they all focused on product, not process.
Nothing on sales frameworks, structure of a deal, or how to actually sell.

When I won global sales awards and visited the US and Europe, I met the people implementing these programs.
They all said the same thing: “We know we should be teaching process and soft skills… but the execs just want product, product, product.”

And that’s the problem.
Most new reps don’t even see the tech they sell - it’s either hidden away in the cloud or a data centre.
Hard to sell something you don’t feel.

The advice: if you’re in tech sales, stop waiting for the system to teach you. It won't.
Invest in your own knowledge, study what works, understand why people buy.
That’s what will shift you from 'order taker' to 'order creator'.

Do the work that others don't to get the rewards others won't.

Thanks to Shimark Ghaffoor for the chat!
~~~

Want to learn how to sell millions in tech as a trusted authentic human? 

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

Authenticity is an energetic frequency.

People can feel when you’re regulated, grounded, and operating from integrity.
That’s what defines your vibe - it’s what builds trust before a single word is said.

→ Know your principles and live by them
→ Be upfront when something isn’t a fit
→ Focus on helping, not hustling

I’ve never cared about squeezing the most money out of a customer.
I care about solving problems, leaving people better than I found them, and operating with an abundance mindset.

That’s what authentic confidence looks like, a calm nervous system that says:
“I’m either going to help you or point you in a direction that will. Either way, you’ll get value.”

In Vibe Selling, I call this energetic alignment - your inner state matching your outer message.
That alignment is what people feel when they decide to trust you.

Thanks to Shimark Ghaffoor for the chat!

~~~

Want to learn how to sell millions in tech as a trusted authentic human?

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

Performative' selling needs to end.

→ Drop the customer service voice
→ Drop the “sales persona”
→ Drop the corporate veneer

Nobody trusts the person "trying" to be trustworthy, trust me! 😉

When you’re real you can throw in some self-deprecating humor, acknowledge the elephant in the room and make them laugh,

the “stranger danger” dissolves and trust is being built.

In a first meeting with a customer and my SE I will literally say, “I’m the guy that talks bullshit. He’s the guy that verifies it."
It disarms people instantly because it acknowledges the sub-context of expecting to be BS'ed to by salespeople.

Trust isn’t built through formality - it’s built through familiarity. Human to human understanding.
Be okay being you first to invite a more authentic conversation and relationship from the jump.

Thanks to Shimark Ghaffoor for the chat!

~~~

Want to learn how to sell millions in tech as a trusted authentic human?

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

One of the fastest ways to improve as a seller?
Get better at qualification.

→ The industry standard for sales is a 3:1 pipeline-to-close ratio
→ That means 66% of their time is wasted chasing the wrong opportunities

If you want to go from average to elite,
you need to shift your focus from more pipeline
to better pipeline.

Great sellers don’t try to close everyone.

They spend time with the right people:
→ The ones with a real problem
→ The ones who actually want to solve it
→ The ones where your solution fits

Average sellers close at 33%,
Competent sellers close at 50%
Elite Sellers close at 70-80%.

At the elite level, you not only exponentially increase your quota attainment and commissions,
you also save your precious energy and sanity for the things that matter.

The best way to improve your qualification skillset:
→ Get good at a qualifying framework: BANT for SMB, MEDDPICC for Mid-Market & above
→ Learn emotional intelligence and master tools like exteroception and empathy

I can help you with both, and I've got your complete EQ toolkit in my bio!

We're leading from the front at Ericom, innovating from our core to protect Australians in new and exciting ways!

It's a lot of fun to be at the cutting-edge of tech, and in our Future Technologies team we're venturing into Robotics, Healthtech, IoT and much more.

The successful launch of Astro the robotic hazard sensor dog is testament to the team's vision & passion for tech, and it's future impact is very bright!

If you're curious about how emerging tech could work for your business, we have an 'innovation catalyst' service where we prototype & build MVPs for you, helping you experiment & de-risk your new tech initiatives like these.

Send me a DM to learn more!

Matty Redpath Justin Browne Ben Schmid Mario Galea Warrick Forbes Kyle Page

Astro might not fetch sticks, but Telstra Enterprise's robot dog is helping keep workers safe. 👇
 
Built in collaboration with Ericom, Astro uses environmental sensors and 5G to explore tunnels and tricky areas, sending real-time data back to the team above. The result? Safer working conditions and faster, smarter insights.
 
Astro was recently trialed with John Holland on the Metro Tunnel Project in Melbourne, giving teams a clear picture of air quality and potential hazards before anyone stepped inside.
 
It’s an exciting example of how connectivity and robotics can work together to solve real-world safety challenges and shape the future of industry.
 
Good boy, Astro! 🐶

Australian innovation at it’s finest, and it’s right here at Ericom 📈

Chief Customer Officer - Telstra Enterprise | Graduate of Australian Institute of Company Directors

“What happens when you mix 5G innovation, collaboration, and a robot dog? 🐕✨ 
 
You get Astro – and a fantastic partnership between Telstra Enterprise, John Holland, and Ericom that’s helping make worksites safer and smarter.
 
This trial showed how 5G connectivity, IoT, and robotics can help solve age-old challenges in construction – getting into tight, underground spaces where it’s not always safe to send people. Even more exciting, it opens the door to possibilities like 5G slicing for critical use cases – delivering tailored performance where it matters most.
 
I’m so proud of what our teams achieved together. This is Together Builds Better in action – our teams and our partners all pulling in the same direction to make a real impact. To keep our family and friends out there in risky environments safe 🚧 
 
Want to dive deeper? Check out the full customer story here: https://lnkd.in/gb27K-7J

And a big personal thank you to Steve Butcher! I had fun getting to know you and filming this one together 🙏 
 
#TogetherBuildsBetter #Innovation #Safety #TelstraEnterprise #5G #IoT #Teamwork”

There’s no real education for tech sales.
You just get thrown in, told your number, and left to figure it out.

If you’re lucky, you shadow someone half-decent and piece together a system that “sort of works.”
But most sellers are winging it behind closed doors - afraid to share their process because they’re scared it’s wrong.

→ No clear frameworks
→ No consistent standards
→ No external validation that says, “Yes, you’re doing it right.”

I’ve coached sellers all the way from new grads to 15-year veterans, and most of them have never been taught what an actual sales process is.

That’s why I’m building a new standard for technology sales.

One clear roadmap for mastering:

→ The complete B2B sales process
→ The meta-skills that set you apart from the 'order takers'
→ How to sell with integrity & authenticity

Curious? Check out my Vibe Selling email masterclass - link in bio or click 'visit my website' above!

Salesforce sucks.

Salesforce is NOT for salespeople.

Salesforce is middle-ware stitching data from internal legacy applications together to give visibility to sales ops & executives.

Updating Salesforce & other sales CRMs is one of the biggest painpoints between sellers and managers,

the disconnect being the prodding of managers to update pipeline without assisting in the inefficient process to actually update it.

Pipeline dashboards are often cluttered with:

- old opps from the previous account team they pushed out instead of closing off
- random 'leads' from Marketing (if any lol)
- duplicates of opps created for god knows what reason

This leaves actual pipeline difficult for AEs to get a handle on,

unable to see a clear runway to quota or even what opportunities they should focus on closing.

I solve this for my AE students by providing them a pipeline template that allows them to see:

- what opportunities to focus on each quarter
- their actual values towards their quota
- their next best actions to closing the deal

This allows them to focus on what actually matters daily (developing & closing deals) and then updating Salesforce as required,

usually in a block of admin time on a Friday.

This keeps them on track to smash quota whilst keeping their sales managers off their back!

That template and 9 more to run your portfolio is available here: https://lnkd.in/g-ZfycwE

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