Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

With 100K+ followers, 14 years controlling $ Billion buying budgets generating $200M+ for corporates

Plus $10M+ growth for purpose led founder results and $50M+ in positioned expansion - I built the organic growth system for entrepreneurs I wished existed when I needed it most.

My $150K Lesson:

2007: Co-founded Sharkah Chakra, world's first award-winning impact jeans brand. Featured in Vogue, GQ. Winner/ 30 team members.

The insight: As a $Billion Dollar buyer, I saw what made offers succeed at scale. When I built my own brand, I realized most entrepreneurs don't think like buyers - they think like sellers.

The breakthrough: I stopped asking "What expert should I hire?" and started asking "What would make ME approve this budget?"

The answer: ONE Category of One business - fully integrated, perfectly aligned, impossible to ignore.

That shift changed everything

Impact Innovator OS - The Integrated Growth System

I built ONE system that integrates everything a Purpose Led Entrepreneur needs to scale:

Strategy - Your custom path to scale
Offer - Your Category of One Offer
Sales - Your revenue engine
Mindset - Your breakthrough leadership

Everything in-house. Everything you own. Forever.

My System Results:

£0 to £300K in 12 months without agencies
100K+ organic following through owned systems
Multiple 6-figure months, 40-hour weeks
Zero debt, 100% profitable

Founding Member Results Using This System:

Eugenie & Luis: $1M+ additional revenue
Ami: 0- $300K launch
Carol: $200K Sell out launches and scaling to $30MN
Rachel: $500K funding round achieved 
Jo: $2MN -$4MN Sales Increase 
Marie & Jason: Eliminated $144K agency costs
Alexandra: Closed $75K funding deal 
Paula: Scaled and exited in 12 months
Elizabeth: Ideal to Launch and 18 International Awards, plus Amazon Prime Distribution
Simon: High Ticket Offer launched in 90 days and Best Selling Author of his niche


Founding Member Access (Limited):

▸ Foundation: $15K - Build Your Category of One (12 months)
▸ Scale: $30K - Scale Your Growth System (12 months)
▸ Empire: $60K - Full Integration & Implementation (12 months)

(All programs replace $150K+ in agency costs with ONE in-house system you own forever)
(Limited spots)

For purpose-led entrepreneurs ready to scale to $1M, $50M and beyond as a Category Of One:

▸ Next Masterclass: "5 Systems to Build Your Category of One Business"
▸ Newsletter: Weekly buyer intelligence insights
▸ Strategy Session: 45-min Category of One assessment

→ DM 'SYSTEM' for founding member details
→ DM 'MASTERCLASS' for registration link
→ DM 'NEWS' for newsletter

Business Mentor

I Just Got Back From 5 Incredible Weeks In Argentina and Uruguay 

I went from not knowing one single person in the country

To build a Dream 100 network In 30 days

Don't get me wrong, there were moments when I felt super lonely

One of them was arriving on an island at a tiny town 

where hardly anyone spoke English

It was right at that moment, my mum called me (her intuition working big time)

Are you ok? she asked. "Well, maybe I am a bit lonely, but we all get lonely, I said."

The difference is how we choose to handle it

I decided there and then to apply my Dream 100 network building principles

One of the key foundations I teach here at Impact Innovator OS

It's the idea of One to Many

Put yourself in the right environment (I was in Jose Ignacio, Uruguay fabulous place)

Next Step 

Be super focused on who you want to connect with and why

Then allow your own unique power and light to shine

And allow yourself to receive more ...

Here is how this worked in ACTION 

I followed my intuition to a relaxed, beautiful beach bar

And most importantly, did not look myself away when I felt lonely and vulnerable

And wanted to just give up

I kept going, putting myself out there

I sat at the bar - alone and embraced the moment

Got into the vibe, relaxed, and let go

Then heard some fellow English speakers

Stood up, took action, went over, said Hey, I'm Sara great to meet you, I'm here on my own and would love to connect

The rest is history

Amazing people introduced me to amazing people, who invited me to incredible events

And I built not only a new dream 100 network in Uruguay, but also in Buenos Aires.

Connection is all you need, with yourself first and then with those around you

It's time to Shine Your Light

Together, we will transform our world

Love Sara

Founder Impact Innovator OS | The #1 Buyer Intelligence Growth System for Purpose Led Entrepreneurs to Scale to $1M-50M as a Category Of One Leader In Their Niche

Together We Will Transform Our World 

How I overcame My Fear Of Being Out Of Control 

Climbing this glacier I was truly terrified.

I got over it - by applying my 3 steps to let go of control

As a Purpose Led Founder 

I used to try and control everything  

But that just led to burnout and working 247 getting nowhere fast

5 years ago i started hiking seriously ( turning a once in 10 years to once every two weeks)

Business, Mindset and Energy are all intertwined

And success is systemizing Business, Mindset and Energy

Life is Circular

Winning Systems Are Holistic 

And that is EXACTLY How I overcame my fear of being out of control

Step 1 - Think of Your Energy as a system - only so much mental, physical and emotional energy

Step 2 - Thinking of yourself as Social - your not meant to do things alone 

Step 3 - Set Big Audacious Goal - Focus on the present take one step forward each day


Climbing this glacier i was totally scared - now Im laughing but it was not funny at the time

I had set the goal, and guess what had not worried about it at the time

I prepared

I showed up with the right mindset

And I let myself be social and ask for help

I did not try to do this alone

I did this with experts

I let them hold my hand when I walked up

I let them hold my hand when I walked down

I listened to their expertise - I did not try to take selfies whilst walking on ice that is razor sharp

The Result - I followed a system, managed my energy, allowed myself to be supported

Succeeded - Climbed to the peak of the glacier without falling down

Success happens - one relationship, one system and one step at a time.

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Talks about #impact, #entrepreneurship, #productinnovation, #businessinnovation, and #businessmentorship

MY CFO Sophia, said to me on Saturday (when we met IRL)

Sara, I love your Simple System to Scale 

One roadmap

It works wherever the team is in the world

They can scale without you

We just proved it, after I was away on a remote trekking expedition 

The team was scaling without. me

And I could relax, and let go, feeling fully supported 

Sophia Shared this

These are the 3 elements we as a  team all understand clearly

1. What Our Category of One Positioning IS

( We help Purprose Led Founders Scale to $1-$50MN)

2. What our High Impact offer is

(One In house sustainable growth system that gives our founders category of one results in 30 days)

3. WHO our ICP IS

( Purpose led founders, conscious leaders, and innovators)

And HOW to sell without you

Using One Team Process, everybody understands: One Team Chat, One Team Meeting

The good and bad  problem today is that teams can be remote

At Impact Innovator, our team is from

London
Texas
Miami
Bangalore
Bali 

We are across continents, yet everyone understands that our positioning, offer, and system are simple

Today, I have one word for you

SIMPLIFY

Simplify All you do

To One Roadmap, One System, One Mentor

Simplicity =  Success

If you would like to unlock your One System To Scale

Join Me live next Tuesday in my masterclass, where I will lay out the simple 5 step roadmap to sustainable scale.

This is an intimate cameras on session, where I answer how you can get buyers to buy from you as the ONLY choice 247.

Join us, link below to sign up

https://lnkd.in/dqNVxTFy

Together, we will transform our world

Love Sara

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So excited, I just heard one of our members signed a multi billion dollar partnership... 

(90 days ago, they were treading water)

Here is my Billion Dollar Buyers Guide

That empowered them to achieve this goal (after years of trying)

Growing a business with a purpose with a founder who has a heart

Isn't easy ... Let's be real

In my Live masterclass yesterday, someone shared this

"Sara, with so many competitors today, business is hard, but your systems make it easy to stand out and scale."

Being overlooked is a real problem today for founders

And here's the thing, it's no one's fault

Buyers will love you, they just got to understand these 7 things

Sara's Billion Dollar Buyers Guide

1. Your Unique Business Hook

2. How your Offer changed your world first

3. How your Offer changes others' worlds second.

4. Why you are a must have now and forever

5. How to sell you in one sentence 

6. Who your followers are

7. Why are you the number one in what you do

This list is the game changer for 2026, to stand out, get seen, get sell in, and get sell out

Give buyers instant clarity on your unique power and purpose

Let your brilliance shine

If you'd like to know more billion dollar buyer secrets, sign up for my newsletter here:

https://lnkd.in/dsVQABvv

Together we will transform our world

Love Sara

7 BILLION DOLLAR BUYER SECRETS

How I Stopped Being Overlooked And Became A Category Of One 

One of my favourite words is "Cringey" or "to Cringe."

Do you use it in the US?

We use it here in London, to Cringe means to look fine on the outside

But to be feeling totally naked, exposed, and seen on the inside for who you really are, or are not, or think you are.

The problem today is trying to be like everything else - we all do it, even if we think we are being our REAL AUTHENTIC SELF, we are not

We are all trying to look and be like other people

But buyers don't want to buy from lookalikes

They want to buy from trailblazers, pioneers, buccaneers, innovators, stars

They want to buy from founders who have become so incredibly comfortable 

With their own quirks, own uniqueness, no matter how out of the box that is, and their own story

Buyers want to buy from founders who LOVE, and OBSESS over the GREATNESS of their own offer

I have a catch phrase I say to our members, "Your Real Power Is YOU."

That catchphrase comes from me having to face myself in the mirror and follow my own category of one roadmap

Because here is the thing

If you "cringe" at ANYTHING about your positioning, offer, story, or packaging, people feel it

If you're "trying too hard" to be the same, or to be different, or to be an innovator, or to be radical 

The game changer for me was following my own formula to strip away anything I was doing that was not authentic

To create my own language, to polish my offer, my packaging, and how I show up in the world

To be uniquely Sara AKA Stara

To let go of fitting in, and to embrace standing out

Your Real Power is YOU

The quicker you embrace being uniquely you, the faster you scale, the faster you make a real impact

To find out my 5 step roadmap to unlock how you can lead as a Category Of One Join me in my Live Masterclass Next Tuesday

Link is here to sign up: https://lnkd.in/dqNVxTFy

Together we will transform our world

Love Sara

BECOME CAT OF ONE IN 30 DAYS

Yesterday I was talking About The Importance Of Trusting Yourself

You can have the best innovation, the best business, the best purpose

But if you don't trust yourself to cross the river

You never will 

You will stop just at the edge of certainty

How do I know that?

Because that used to be me

I would put in motion a great innovation or a great system

But I would not give it time for the innovation or the great system

To cross the river to success

I would get scared, I would freak out with the uncertainty of it all 

Here is what I learnt 

What I do 

And a key system I teach our members

You want to go SLOW in the foundation you are building

Take your time building your High Impact Offer Foundation

Breathe,

Give yourself the grace to BELIEVE IN Yourself

And Honour Your Innovation that is uniquely yours, without abandoning this or copying others

From fear

And

You want to

Go FAST in Implementing without waiting to be perfect

Because you ONLY become perfect through repetition of your actions and your process

You only become perfect by doing

You don't become perfect by waiting on the sidelines

My message for today: Just Do IT

Whatever you dream of for yourself this year

Commit and Trust Yourself To Make It a Reality

Life IS Short, Make Each Day Count

Together we will transform our world

PS. If you would like more insights on how to lead an impactful life, sign up for my newsletter here:

https://lnkd.in/dsVQABvv

Founder Impact Innovator OS | The #1 Integrated Growth System for Purpose Led Entrepreneurs to Scale to $1M, $50M and Beyond as a Category Of One Business

Cross The River With Me

Hey, Sara Simmonds here. Welcome to the Impact Innovator Community.

Here is a story about Carol, one ofthe  members

Carol is an awesome ex-Harvard, Cartier Award winner, and brilliant innovator. 

Despite her credentials and working harder than anyone I know, her sales were inconsistent. 

Some months are great, others scaling felt impossible.

Sound familiar?

Using my $Billion Dollar Buyer System

In 30 days, we helped Carol close $200K in a sell-out launch. 

No massive following. 

No chasing attention.

No "Send me an email."

 Just a complete change in how we helped Carol package and optimise her offer.

How? 

I spent years as a billion-dollar buyer controlling $100M+ budgets. 

My success secret?

I chose less than 1% of what I saw. The other 99%? Filtered out. Invisible.

The formula the1% have? 

These Five things:

One: They were Category-of-One. Competition became irrelevant.

Two: One clear offer. Not five confusing ones.

Three: A movement, not just customers.

Four: Mindset mastery. Success is 90% psychology.

Five: They owned their system. No agency dependency.

Here's the truth: knowing these secrets is step one. 

Understanding HOW to implement them is step two.

That's what I break down in my free live masterclass. 

I keep it intimate, just 25 founders, so I can address your specific challenges.

If you're tired of being overlooked while others get all the attention, click below and reserve your spot.

https://lnkd.in/dqNVxTFy

See you there.

Last Night I Had Dinner With One Of My Mentors PETER SAGE And Our Awesome Friends

Peter helped me get out of my comfort zone and made me see WHY mentorship is the game changer

For every entrepreneur 

I met Peter 10 years ago

He helped me shift my mindset from being "Comfortable" playing small 

To be "Uncomfortable" with the status quo 

Here are the 5 shifts being uncomfortable changed in my life

1. I started to focus 10X more on the present - what changes I could make each moment

2. I let go of GOOP - One of Peter's favourite phrases, listening to "The Good Opinion Of Other People

3. I stopped listening to "the noise" of the media

4. I started listening to my own heart - and hearing the impact it wanted to make

5. I worked my a**s of to "DO the work" and realise my true path 

Being a top 1% mentor myself ( because I experienced the transformation in my life first)

Having a top 1% mentor changed my trajectory to live a life of meaning, impact and legacy

Because I stopped being afraid and started to show up in my unique brilliance

Imagine what having a top 1% mentor can do for yours?

Together we will transform our world

Love and Gratitude Sara

There IS A SECRET Formula To Sell Out

Today I'm sharing this formula with you LIVE

But this is not for everyone

It is ONLY for you if you're a purpose led founder

With a mission to make an IMPACT

And you are tired of waiting for a breakthrough

You are ready for a proven system to 

Get noticed by buyers

As the ONE 

Get instant buy in and instant sell out

We have had over 150 sign ups, and my team told me

We have just 3 spots left to join us LIVE today

The link is below to sign up:

https://lnkd.in/dqNVxTFy

Drop a READY below, and I will look forward to answering your questions live

How to transform your purpose, to sales, and to legacy

Together we will transform our world

Love Sara

TODAY UNLOCK THE 5 SECRETS TO BUILD YOUR LEGACY

My category of one purpose connects with people faster than AI ever will 

(If you want to scale faster in 2026 ready my 5 secrets below)

I realised in my temple last week with my community

People don't deeply connect with you through words

I mean deep like wanting to build a friendship, relationship, or sale with you

They don't connect with you through numbers

(Although great numbers are impressive)

And

They don't actually connect with you through status

(status sounds good, but it either attracts fake friendships or followers, or rubs people up the wrong way)

The Truth: In HOW people ACTUALLY connect with you

It's through the FEELING you give them when they meet you

That feeling is an inner feeling

They want to be part of your tribe

I always say to our members here at Impact Innovator OS

The fastest way to gain new business

Is to OBSESS over your Ideal Client

That's the first step

The Gold is the second step that builds the REAL connection is 

To become a Category Of One 

I have built and refined the Category Of One formula over the last decade 

The formula applies to you as a person, you as a founder, you as a brand ...

And your brand itself

People connect to people who are a Category Of One

They become drawn to you and your business and your brand

Like a magnet

So if you want to skyrocket your sustainable growth in EVERY area of your life this 2026

Across ALL your relationships, do this:-

Sara's  5 Step Category Of One Formula 

1. Unlock your unique power and embrace the real you

2. Stop burying your unique power, hiding it, or pretending it does not exist

3. Shine your unique light from your heart in all that you do

4. Show Up In Your Unique Power Consistently

5. Stop chasing and allow yourself the space and time to connect to people who truly value what you do

It's time to unleash your unique brand magnetism on the world

If you would like to find out HOW DM light below to join us

Or sign up for my live masterclass next Tuesday, where I will share the 5 secrets to stop chasing and start leading as a Category of One Founder, Brand, and Business.

https://lnkd.in/dqNVxTFy

Together, we will transform our world

Love Sara

5 STEPS TO BECOME A CAT OF ONE

So I'm about to jump on the Closers.IO podcast, and honestly? I'm a bit nervous.

Not because I don't know my zone of genius - how to scale your unique purpose!

But because I'm walking into a room of professional salespeople... and I didn't grow up in sales.

I grew up in buying - and learning $Billion Dollar Buying Intelligence

Which is precisely why Closers.IO invited me on as their expert today

Because here's what I DO know: 

If you want to sell and scale in the world of endless competitors today

You've got to know how to become a category of one.

Here's what most people miss: Category of one isn't ONE thing you do.

It's EVERYTHING you do -

SIMPLE. Systemised and aligned into one roadmap.

That's how I close $15K to $150K deals at a 40% conversion rate.

Not through tactics. Through absolute clarity.

When you own your category, you don't compete. You convert.

The moment you become a category of one, price becomes irrelevant 

If you want the inside track on what that roadmap is, join me in my live masterclass next Tuesday. 

Link below to sign up 👇

https://lnkd.in/dqNVxTFy

Together we will transform our world

Love Sara

Most founders believe they need a louder brand, a better-looking website, or a “more unique” offer.

That’s exactly why they stay overlooked -
while less capable competitors get picked.

I’ve spent years inside billion-dollar buyer rooms, watching how real decisions actually get made.

Here’s the uncomfortable truth:

Buyers don’t choose the “best” offer.
They choose the one that aligns with five specific decision criteria most founders never see.

On January 20th at 1:00 PM EST,
I’m hosting a private masterclass where we break down all five.

No surface-level tactics.
No marketing tricks.

Just the real buyer levers that make decision-makers see you as the only obvious choice, and confidently say yes.

Here’s a preview:

Why “trying to be different” often works against you, and what top buyers actually use to decide who wins.

How purpose-led founders sell out $200K launches in 24 hours, without ads or agencies.

The two hidden mechanisms that turn unpredictable growth into sustainable momentum you own.

This is the same framework I used to approve and greenlight over $100M in buying decisions.

Founders have applied it to scale from $1M to $50M+:
→ Without bloated agencies
→ Without stacked systems, they don’t control
→ And without burning out

Seats are limited, and this won’t be made public.

Register now to unlock the private pre-training before we go live.

🔗 Save your seat: https://lnkd.in/dqNVxTFy

Ten years ago, I made myself a promise.

One day, I would walk the trails of El Chaltén, Patagonia - not as an escape, but as a reminder of why I chose this path.

Last year, I did.

That hike wasn’t just about mountains.
It was about walking the path of innovators who refused to compromise what mattered.

The one who carried me through the hardest years was Yvon Chouinard - founder of Patagonia, the billion-dollar brand that was never meant to be one.

Yvon wasn’t a businessman chasing wealth.
He was a broke mountain climber who wanted better gear.

So he taught himself blacksmithing.
Made tools for his friends.
Sold them from his car for $1.50 each.

He didn’t set out to build a unicorn.
He just refused to betray his values.

When being a purpose-led founder nearly broke me 
when every part of me wanted to quit 

I remembered his words:

“Impossible is the lamest of excuses.”

And I realised something important:

Quitting doesn’t make life easier.
It just postpones the dream.

Because dreams don’t quit.
They wait.
And they come back louder.

What stopped me from walking away was understanding this:

Everything is figurable-outable including sustainable growth.

Just as Yvon built for climbers, I spent the last 10 years building for purpose-led founders.

When there was no roadmap, I created one.
And that work became Impact Innovator OS.

So here’s the question I keep coming back to:

What would change if you realised your purpose isn’t the obstacle, it’s the path?

Most founders think they need a louder brand, a prettier website, or a “more unique” offer.

That’s why they stay invisible...
While weaker competitors get chosen.

I spent years inside billion-dollar buyer rooms watching how real decisions are made.

And here’s the uncomfortable truth:

Buyers don’t choose the “best” offer.

They choose the offer that aligns with 5 specific buyer decision criteria almost no one understands.

On January 20th at 1:00 PM EST,
I’m running a private masterclass.

We’re revealing all 5.

Not surface-level tactics.
Not marketing tricks.

The real buyer levers that make someone see you as the only obvious choice and confidently say yes.

Here’s a taste:

1. Why “being different” actually backfires, and what top buyers use instead to decide who wins the deal.

2. How certain purpose-led founders sell out $200K launches in 24 hours with zero ads or agencies.

3. The 2 hidden mechanisms that turn random growth into sustainable momentum you actually own.

This is the same playbook I used to approve and greenlight over $100M in buying decisions.

Founders have used these frameworks to scale from $1M to $50M+:

→ Without hiring bloated agencies,
→ Without stacking systems they don’t control,
→ And without burning out.

Seats are limited.
This masterclass will not be public.

Register now to unlock the private pre-video series before we go live.

Save your seat: https://lnkd.in/dqNVxTFy

Krystal Lopez, Gabriela Longhi and 31 other attendees

5 Billion-Dollar Buyer Secrets Masterclass | Make Customers Choose YOU!

If you want to learn how to be the only choice in your niche

Join my Live Today in my $Billion Dollar Buyer Secrets Masterclass

If you are a founder with a burning mission inside you

To make a difference in the world, this is for YOU

Here is why

This year, we are sitting at an amazing crossroads

We are in the middle of the biggest wealth transfer in history

It is the generational wealth transfer to millennials and Gen Z 

$87 Trillion Wealth Transfer

And this generation cares about one thing more than anything

That is buying with purpose

They know that what you buy defines who you are, and your legacy

But here is the thing

Buyers are overwhelmed with choice right now

And they don't want more choice

What they want is The ONLY Choice

So if you are a Founder, Coach, or Consultant who

Is tired of being overlooked or undervalued

And want one simple roadmap to become The Only Choice

Join me today, this is not a recording, this is LIVE with me, Sara Simmonds

These secrets are making founders over $7 Figure increases to their business

So if you want this year to be the year you break through and scale

Join me today, click this link: https://lnkd.in/dqNVxTFy

Together we will transform our world

Love Sara

BECOME THE ONLY CHOICE TODAY

Why I Never Talk About Business On Saturdays

One Reason:

We need space each day and each week to zoom out

Think about it

How much of your time do you spend zoomed in?

Hyper focused on the nitty gritty of your day?

Hyper focused on getting that result?

Here is what I learned

Results do not come from

Hyperfocusing on the goal
Obsessing over the goal
Worrying about the goal

Results come from

Hyperfocusing on your process
Obsessing over your system
Joyously expecting the realisation of your goal

Learning to Zoom out resets your mind

Taking time every day and each weekend to zoom out and get lost in nature

It's a great way to do this

Remember this

Balance is the way to win

Together we will transform our world

Love Sara

Have you started the New Year trying to fix your brand, your website, or your offer, thinking that’s why sales feel slow?

That’s exactly why most founders get overlooked while weaker competitors close faster.

After years inside billion-dollar buyer rooms, here’s the real truth:

Buyers don’t choose the best offer.

They choose the one that activates 5 specific psychological switches.

We’re going live TOMORROW

📅 January 6 at 12 PM CST

We’re excited to have you tomorrow for this private masterclass, where I’ll break down exactly what those switches are and how to use them to make buyers say yes, fast.

No fluff.

No theory.

Just real decision-making levers.

153 founders already registered

Only 7 spots left

Start your year with the skills that actually drive revenue.

Book your seat here: https://lnkd.in/dqNVxTFy

How I Sold A Billionaire a 50K Offer in 7 days (using my buyer intelligence framework) 

I was talking to one of my team members the other day, explaining my buyer intelligence framework

That I teach Founders

Sara's 5 steps in Sustainable scale

1. Transform to a Category Of One
2. Focus on what you deliver that is a High Impact Offer
3, Implement a Social Selling Game Plan
4. Build a "Real Power Is You" Mindset
5. Stemise everything

And we got talking about step 3 Implement a Social Selling Game Plan

The first time I used this method, I built a $300K launch from scratch

The second time, I sold a Billionaire a $50K High Impact Offer in 7 days

The secret sauce of HOW I did that - I will reveal in my LIVE Masterclass Next TUESDAY

If you want to lift the veil on digital marketing, that is so simple that anyone can do this

And on what buyers really want to buy today to close 5, 6, and 7 figure deals

Join me LIVE:

https://lnkd.in/dqNVxTFy

Link Below to Sign UP

Hexdon

Hexdon is a customer retention consultancy. We help Marketing & Sales leaders to increase their impact with customer & market insight that spotlights where to play and how to win.

• Customer & Market Research that delivers strategic and operational insight on where to play and how to win.
• CX & Engagement initiatives that deliver meaningful ROI
• Increase your credibility with the board

Client List: Samsung, Evans UK, City Chic (ASX:CCX), Bioniq, The Sydney Marathon, SPRHRA, The DMA

Founder & Director, Customer Retention Officer

Samsung Electronics

Enabling People, Data and Insight at the heart of Samsung Europe so their flagship launches acquire and retain customers while growing market share.

DataIQ 100 Alumni, and 2x DataIQ Awards.

Increasing data literacy was at the heart of my motivation to succeed in this role. I lead data innovation with the European Office in collaboration with Samsung country markets as part of the the European Consumer & Market Insights team.
 
* Support Samsung Europe flagship product launches from S8 through to Note10, with consumer centric data driven best practice, partnering with the best in the industry (Google, Starcom, Kantar, Cheil, Adam&Eve etc).
* Define and deliver against the European Consumer & Market Analytics Roadmap.
* Scope, design, develop, deliver & lead the European Business Intelligence Platform called smartBI (powered by QlikSense) and rolled it out across Europe.
* Implemented solutions for Samsung President and teams across Executive, Retail, Commercial, Consumer, Market and Product Campaign pillars
* Implemented Samsung's Knowledge Management Platform called smartHub. 
* Increase data literacy through transformation programmes across our European Subsidiaries.
* Work with agencies to deliver a consistent consumer segmentation framework, informing product design through to campaign execution through the line.
* Support the European Consumer Data Strategy project in readiness for GDPR coming into effect in May 2018.
* Lead governance with the European DMP, increasing ROI across the markets.
* Keynote speaker at Qlik's annual Data Revolution Tour.

European Head of Data Innovation

Havas helia

An exciting move to marketing and advertising agency land. This is an opportunity to exercise my craft, implementing best practice with key clients - easyJet and Westfield.

At Havas helia, we use data, technology, intuition and creativity to connect people to brands in a meaningful way.

We call this a smarter art.

Planning Director

Super Retail Group

Australia's largest and most loved sports & leisure group. Initially appointed Customer Insight & Data Strategy Manager, in November 2013 I was promoted to Head of Digital & Data with accountability for the development of strategy and execution across SRG Sports with a focus on iconic sports brands. I delivered customer insights and identified profitable multi-channel customer segments to maximise ROI and delivered econometric modelling solutions to shift spend towards digital channels. I was also responsible for supporting marketing integration following the acquisition of Rebel Group and leading the implementation of SAP. Providing leadership to 30+ reports, I developed KPIs and team dashboards to drive a high performance culture, improve campaign performance and revenue. 


•	Realised significant performance improvements during my tenure including 91% growth in online traffic, 27% active member growth and eDM ROI of over 1500%;
•	Delivered Web and Customer streams as part of an enterprise SAP implementation, successfully managing significant transformation affecting people, process and systems;
•	Led the Customer Service Team through high intensity ecommerce trading periods and expanded the team by 600% to meet SLA expectations as defined in the customer charter.
•	Owned the closed loop customer feedback program and in collaboration with Retail Operations, grew NPS from 10% to 50% within 3 years.

Head of Digital & Data - Sports Retailing

In this role, I manage eCommerce, CRM Insights and Analytics and Customer Service teams. 

This role also includes responsibility as the Business Lead for the SAP CRM / Web project stream, which falls in-line with the wider SAP integration into Super Retail Group.

Customer Insight & Data Strategy Manager

Specialty Fashion Group

Starting as Data Analyst reporting to the GM – Marketing, I progressed to Group Data Strategist in March 2010 and was promoted to Group Loyalty & Analytics Manager in January 2012. Responsible for the Customer data strategy, analytics and insights across the Brands, I was also accountable for the implementation of brand loyalty programmes across the business. I also consulted with Brand GMs on delivering direct and digital marketing strategies to improve commercial performance. Providing expert knowledge and guidance to Brands across the Group, I developed strategic roadmaps detailing recommendations on programme launches, customer engagement and IT infrastructure to support timely campaign delivery and maximise ROI. A key focus in this role was building strong relationships across business functions to successfully manage the shift towards omni-channel retail and ecommerce.

•	Delivered omni-channel capability that enabled the analysis of campaigning for 7 million brand loyalty members;
•	Improvement of campaign analytics and utilisation of insights delivered a 50% reduction in distribution, whilst maintaining sales and margin targets;
•	Implemented data utilisation best practice and data governance resulting in eDM campaign ROI surpassing 1900%;
•	Winner of the 2012 Cross Channel Analytics Retail Touch Points Customer Engagement Award.

Group Loyalty & Analytics Manager

Group Data Strategist

Data Analyst

Sterling Financial

In this operations role, I took full responsibility for leading the set-up of a BPO entity for Sterling called “Canto” managing all aspects including recruitment, client management and process development. My mandate was to realise operational cost savings and tap into local and international market opportunities for the wider company by facilitating the transfer of work to a lower cost location, whilst establishing an APAC presence. 

•	Increased accuracy of client work to 98% whilst reducing London-Chennai turnaround time to 4 hours;
•	Achieved operational cost savings to reduce client costs by 28% which secured our competitiveness and stable revenue performance at a time of print market decline.

Head of Operations - Canto

Crossword Graphics Ltd / Digital Creative Services

Leading the production operations of a Financial Services print and publishing company, I was accountable for managing client relationships to secure the existing and future performance of the business. With a shared ownership for P&L, I also contributed to sales, negotiations, account management and business development strategies. 

•	Built new IT infrastructure, implementing a package that realised 40% faster delivery to clients;
•	Increased and diversified client base by identifying and securing large clients and upselling work across the existing client portfolio.

Director

I Help Consumer Brand Leaders Boost the 'R' in CRM | Retention » Relationships » Revenue | DTC, eCommerce, Retail

Hello ► Marketing & Sales leaders come to me to help them fix their CRM woes and turn it in to business value.

At Hexdon, we address this challenge with our focus on customers, data, insight and action at the heart.  And Technology. Clay, OpenAI, Anthropic, LinkedIn, HubSpot etc are at the core.

Example results (B2B) utilising HexdonIQ’s tech stack:

📈 Delivered 403 warm leads to a client in 3 months
📈 Scored 20k accounts with relevant tiering & value in 24 hours
📈 Mapped out GTM strategy and operations
📈 Applied research agents so sales can focus on high value relationships.

Expanding on the challenge ►
Your CRM data is going stale as you read this.  Bad CRM data = bad sales. 
This means you need to:

1. Place customer centricity at the heart. 
2. Leverage data & technology to enrich & enhance.
3. Create intent based actions to increase sales pipeline velocity.

⚡️ DM me and share your challenge. 
🤝 I'll share my framework for you to do it yourself.
🚀 And if you need help, I'm here to help you accelerate to win.

Recognition ► After a successful stint as European Head of Data Innovation at Samsung Europe where I led the European Marketing team to 2x DataIQ Awards and featured in the DataIQ 100, it felt like the time to do more: take my passion for customers and data and apply my energy to help B2B businesses to win.

Customer Centric ► At Hexdon, we've worked with organisations large and small between London and Sydney over 20 years and know that when you truly love your customers, they love you back. This is why understanding them and the market in which your Brand meets them is so important.

Follow Me ► We share common challenges that leaders like you face along with fuel for thought on how to overcome them.

Let's Talk ► Scroll to the Top Of Page, or the Featured Section or Email me at hello@hexdon.com.

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