Santhoshi Natarajan

Vue.ai

Senior Product Marketer

Mad Street Den

Peak Community

Member

Dataflo

• Manage cross-functional teams to create and implement innovative go-to-market strategies for Dataflo product
• Conduct extensive market research and competitive analysis to identify opportunities and refine positioning
• Develop compelling marketing collateral, including ebooks, and sales enablement materials
• Collaborate with sales, customer success, and product teams to ensure alignment and optimize marketing efforts
• Establish framework for tracking and measuring marketing KPIs, resulting in data-driven decision-making and improved campaign performance

Product Marketer

Hippo Video

• Secured a lateral promotion to Product Marketer based on outstanding performance as a Content Strategist
• Orchestrated product launches and managed webinars and promotional campaigns to increase user engagement and acquisition
• Worked closely with product and engineering teams to stay informed on product updates and ensure seamless communication to customers

• Crafted engaging and informative content, including blog posts, web copy, video scripts, ebooks, and case studies that drove brand visibility and customer engagement
• Developed a content calendar and managed the editorial process to ensure consistent messaging and timely publication
• Collaborated with the design team to create visually appealing and shareable content assets
• Analyzed content performance metrics and utilized data to optimize future content initiatives
• Implemented SEO best practices to increase organic search traffic by 35% and improve keyword rankings

Content Strategist

Manya - The Princeton Review

Sr. Verbal Faculty

RELX Group

Management of a Journal lifecycle by taking complete onus of journal workflow (online and print) starting from the editorial,production, planning to publication. Preparing and maintain reports, outline publication timeline, allocate and monitor journal publication within the specified budget.

Journal Manager

Amazon

Senior Catalog Specialist

Responsible for auditing website detail pages to fix data quality issues, sourcing, processing and uploading product information. Involved in smart, analytical execution of concepts to increase productivity. Directly interacting with the fulfillment centers and sellers to understand and fix customer issues and catalog errors. Write SOP’s and document other process improvements initiatives. 
Mentoring and guiding new team members and bring them up to speed with the new process and ensure quick ramp-up.

Catalog Specialist

Good Eastern Co.Pvt. Ltd

Assistant Manager

TDP Technologies Pvt.Ltd

Web Designing and Content Writing
Developing SOP
Research and Analysis on generic drugs
Retouching web layouts
Business development through vendor communication

Web Designer

Product Marketer | Passionate Narrator | Mom | Ex-Amazon

Creative Product Marketer with a knack for turning even the most mundane software features into a thrilling experience. 

My product narratives are a hearty blend of market analysis, customer empathy, and the occasional perfectly timed meme to pique customer curiosity. 

I strive to create user-centric content and campaigns that drive product adoption, put the "fun" in brand awareness, and fuel business growth faster than a caffeine-fueled startup team. 

Always in pursuit of understanding customer needs and showcasing product value, I'm on a quest to make the tech world a more engaging and delightful place, one product at a time.

Business Storyteller | Fractional GTM Consultant for HRTech, Startups, SaaS | LinkedIn Creator Program Top 200 Creator | Interests - Career Pivots, Books, Personal Branding for Founders & Sales, and Parenting |

Thanks for looking up my profile!

I see organisations and leaders want to communicate in a way that their audience remembers and be inspired enough to take action.  

But not always everyone is able to do that, while a few of them do it well. The difference, stories, and the way it is told – storytelling.

Over the course of my professional journey, I have realised that storytelling in business is a powerful tool for organisations and leaders.

It has helped me in my sales and marketing roles. 

My business narratives are shaped by a deep understanding of the business world combined with my experience in leading marketing, supporting leaders in crafting their communication and employer branding over the last 15+ years.

I blog about business storytelling in my blog www.storytellingcorp.com.

I am a passionate writer. I was awarded by the US Consulate in Chennai for a blog on US – India relations (www.harleymangotango.wordpress.com). The name of the blog also got me some brownie points.

I have spoken at Indian Institute of Technology Madras in their start-up events, VIT University, TA Pai Management Institute and my thought leadership on marketing and telecom industry are published in Economic Times – Brand Equity, ET Telecom, Yourstory Media, Start-up Business News, Entrepreneur, Voice and Data Magazine.

I love business thrillers, no wonder John Grisham and Ravi Subramanian are my favourite authors in fiction. In non-fiction, I enjoy reading Morgan Housel, Adam Grant, Shiv Shivakumar and Mihir Dalal to name a few.

More recently, my thoughts are shaped by Dr Paul Kalanithi’s When Breath Becomes Air and Viktor Frankl’s Man’s Search for Meaning.

I enjoy conversations around marketing, books, writing, new themes emerging in the business world, personal finance, stock markets, kids and parenting!

During my school and college days, I was passionate about quizzing, and that inquisitiveness to learn and read about new things is a trait I carry to this day.

Have been part of the Telecom, Media & Technology industry since 2008. I have a proven track record in setting up and scaling teams in marketing, demand generation and inside sales functions.

taplio

The Battle

Santhoshi Natarajan

Krishna Kumar N (KK) Business Storyteller

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