Santhoshi Natarajan

Product Marketer | Passionate Narrator | Mom | Ex-Amazon

Creative Product Marketer with a knack for turning even the most mundane software features into a thrilling experience. 

My product narratives are a hearty blend of market analysis, customer empathy, and the occasional perfectly timed meme to pique customer curiosity. 

I strive to create user-centric content and campaigns that drive product adoption, put the "fun" in brand awareness, and fuel business growth faster than a caffeine-fueled startup team. 

Always in pursuit of understanding customer needs and showcasing product value, I'm on a quest to make the tech world a more engaging and delightful place, one product at a time.

Product Marketer

Business Storyteller | Fractional GTM Consultant for HRTech, Startups, SaaS | LinkedIn Creator Program Top 200 Creator | Interests - Career Pivots, Books, Personal Branding for Founders & Sales, and Parenting |

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I see organisations and leaders want to communicate in a way that their audience remembers and be inspired enough to take action.  

But not always everyone is able to do that, while a few of them do it well. The difference, stories, and the way it is told – storytelling.

Over the course of my professional journey, I have realised that storytelling in business is a powerful tool for organisations and leaders.

It has helped me in my sales and marketing roles. 

My business narratives are shaped by a deep understanding of the business world combined with my experience in leading marketing, supporting leaders in crafting their communication and employer branding over the last 15+ years.

I blog about business storytelling in my blog www.storytellingcorp.com.

I am a passionate writer. I was awarded by the US Consulate in Chennai for a blog on US – India relations (www.harleymangotango.wordpress.com). The name of the blog also got me some brownie points.

I have spoken at Indian Institute of Technology Madras in their start-up events, VIT University, TA Pai Management Institute and my thought leadership on marketing and telecom industry are published in Economic Times – Brand Equity, ET Telecom, Yourstory Media, Start-up Business News, Entrepreneur, Voice and Data Magazine.

I love business thrillers, no wonder John Grisham and Ravi Subramanian are my favourite authors in fiction. In non-fiction, I enjoy reading Morgan Housel, Adam Grant, Shiv Shivakumar and Mihir Dalal to name a few.

More recently, my thoughts are shaped by Dr Paul Kalanithi’s When Breath Becomes Air and Viktor Frankl’s Man’s Search for Meaning.

I enjoy conversations around marketing, books, writing, new themes emerging in the business world, personal finance, stock markets, kids and parenting!

During my school and college days, I was passionate about quizzing, and that inquisitiveness to learn and read about new things is a trait I carry to this day.

Have been part of the Telecom, Media & Technology industry since 2008. I have a proven track record in setting up and scaling teams in marketing, demand generation and inside sales functions.

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Santhoshi Natarajan

Krishna Kumar N (KK) Business Storyteller

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