Santhoshi Natarajan

Vue.ai

Senior Product Marketer

Mad Street Den

Peak Community

Member

Dataflo

• Manage cross-functional teams to create and implement innovative go-to-market strategies for Dataflo product
• Conduct extensive market research and competitive analysis to identify opportunities and refine positioning
• Develop compelling marketing collateral, including ebooks, and sales enablement materials
• Collaborate with sales, customer success, and product teams to ensure alignment and optimize marketing efforts
• Establish framework for tracking and measuring marketing KPIs, resulting in data-driven decision-making and improved campaign performance

Product Marketer

Hippo Video

• Secured a lateral promotion to Product Marketer based on outstanding performance as a Content Strategist
• Orchestrated product launches and managed webinars and promotional campaigns to increase user engagement and acquisition
• Worked closely with product and engineering teams to stay informed on product updates and ensure seamless communication to customers

• Crafted engaging and informative content, including blog posts, web copy, video scripts, ebooks, and case studies that drove brand visibility and customer engagement
• Developed a content calendar and managed the editorial process to ensure consistent messaging and timely publication
• Collaborated with the design team to create visually appealing and shareable content assets
• Analyzed content performance metrics and utilized data to optimize future content initiatives
• Implemented SEO best practices to increase organic search traffic by 35% and improve keyword rankings

Content Strategist

Manya - The Princeton Review

Sr. Verbal Faculty

RELX Group

Management of a Journal lifecycle by taking complete onus of journal workflow (online and print) starting from the editorial,production, planning to publication. Preparing and maintain reports, outline publication timeline, allocate and monitor journal publication within the specified budget.

Journal Manager

Amazon

Senior Catalog Specialist

Responsible for auditing website detail pages to fix data quality issues, sourcing, processing and uploading product information. Involved in smart, analytical execution of concepts to increase productivity. Directly interacting with the fulfillment centers and sellers to understand and fix customer issues and catalog errors. Write SOP’s and document other process improvements initiatives. 
Mentoring and guiding new team members and bring them up to speed with the new process and ensure quick ramp-up.

Catalog Specialist

Good Eastern Co.Pvt. Ltd

Assistant Manager

TDP Technologies Pvt.Ltd

Web Designing and Content Writing
Developing SOP
Research and Analysis on generic drugs
Retouching web layouts
Business development through vendor communication

Web Designer

Product Marketer | Passionate Narrator | Mom | Ex-Amazon

Creative Product Marketer with a knack for turning even the most mundane software features into a thrilling experience. 

My product narratives are a hearty blend of market analysis, customer empathy, and the occasional perfectly timed meme to pique customer curiosity. 

I strive to create user-centric content and campaigns that drive product adoption, put the "fun" in brand awareness, and fuel business growth faster than a caffeine-fueled startup team. 

Always in pursuit of understanding customer needs and showcasing product value, I'm on a quest to make the tech world a more engaging and delightful place, one product at a time.

Dealfront

Formerly Leadfeeder! 
Leadfeeder is now Dealfront! 👉 learn more: dealfront.com/about/

- Own the product launch and feature launch process, from creating launch plan and determining launch objectives to distilling the features into benefits, managing stakeholders, and analysing the launch outcomes. 
- Create and execute product marketing strategies that drive awareness, engagement, and product adoption.
- Audit and take ownership of the product positioning and messaging for Leadfeeder, Promote and Google Connector products, including auditing and optimising website and landing page copy, in-app messaging, and email communications, suggesting improvements, and liaising with the Growth Manager in designing and executing A/B tests to increase conversion rates, both website and trial-to-paid.
- Running competitive analysis and working on sales collaterals to empower our sales team in the sales process. 
- Auditing and improving the trial experience to boost trial-to-paid conversion rates.
- Collaborating with stakeholders across the company, including marketing, sales, customer success, and support to harmonise product marketing activities.

Product Marketing Manager

All About B2B Marketing

It’s my YouTube channel (All About B2B Marketing)

I interview global marketing experts & leaders in areas like product marketing, demand generation, video marketing, and content strategy.

Link to learn more and join - https://www.youtube.com/c/allaboutb2bmarketing/videos

I will be over the moon if you show your support for me (by subscribing and spreading the word out)

YouTuber

Hippo Video: Video Personalization and Distribution Platform

Website: Spearheaded the creation of all the pages on our website that aligns with our buyer personas. Measured month-on-month traffic, signups, conversions and optimized the pages accordingly by working alongside the SEO team

Lead gen through content: Developed content strategy for all our gated content (ebooks, mini-courses, survey, reports, webinars) & blogs

Product Marketing: Have worked on GTM strategies, ICP/Product-market fit, persona research, positioning, competitive intelligence, surveys, sales enablement collaterals, customer marketing, product & feature launches, acquisition & adoption campaigns

Affiliates & Reseller Partnerships: Worked with our integrations partners & influencers to onboard them as affiliates and resellers and created co-marketing initiatives to drive brand reach

Webinars and Podcast: Host of Limitless podcast and webinar series. I have interviewed 80+ sales and marketing leaders from the US & Europe on our podcast, webinars & created ground-breaking MoFU and BoFU campaigns to drive brand reach & conversions

Social media: Contributed to the creation of company’s social media strategy & increased engagement MoM

Video marketing and Video selling: Experienced video marketer with proven expertise in running video marketing campaigns

Achievements

- The GTM influencer: Received an award for playing a pivotal role in 2020's GTM strategy

- Close to 10 of my blogs I wrote for Hippo Video are showing up on the first page of Google Search. Of which, one of my blogs went viral in the month of March, 2020 and increased the CTRs by 1000% and brought 1500+ signups to the product in a span of 2 weeks

- Winner of MVP 2019 for the best article on Customer Success awarded by CEU selected from world-wide participants

- I created a rap video along with the team to convince sales and marketing leaders to partner with us for a webinar. It became a huge hit among the influencers and gave us a huge lift in email response rates from 10% to 80%

Zarget

Content Strategy
Planning and framing strategies for Inbound marketing channels, executing them to perfection and measuring the results. 

Content and Copy Writing
Creating original, educational and engaging content that drives traffic and brings in leads. Content writer | Copywriter | Content strategist | Storyteller | SEO writer | Guest Blogger

Branding:
Generate brand awareness about our product with well thought out marketing strategies.  PR | Interviews | Thought leadership 

Lead Generation:
Creating marketing collaterals in the form of blogs, guest posts, infographics, video scripts, case studies, newsletters, brochure, social media posts, white papers, ebook etc for lead generation.

Content Marketer

InfoFaces, Inc

1. Created engaging and interesting posts related to Business Intelligence (BI) and Information Analytics (IA) in both written and visual forms with SEO Keywords and published the content in blog

2. Created multiple marketing and sales presentations and marketing documents to showcase our expertise to the clients

3. Created and maintained InfoFaces Blog 

4. Promoted InfoFaces’ products and services and marketing events in Social Media such as LinkedIn, Facebook, Twitter, Google+ and YouTube

5. Analyzed, wrote, revised, edited and proofread content for InfoFaces website, white papers, case studies, success stories and brochures

6. Worked with Marketing Team and SEO Team to produce quality website and brochure content

7. Prepared Press Releases in coordination with Top Level Management, Business Development Team and Technical Team.

8. I also started providing freelance content writing services to worldwide clients while working at this company.

Content Writer

Hello there 👋🏻

I am a result-oriented B2B Product Marketing Specialist with 9+ years of extensive experience. 
I specialize in product marketing, content marketing and video marketing.

Check out my YouTube channel (All About B2B Marketing) to up your marketing game and learn from other B2B marketing experts - https://www.youtube.com/c/allaboutb2bmarketing/videos

I speak at different networking events online & offline including LinkedIn Local Chennai, MSME India, Peak community, B2B rebellion, Hellomeets, RevGenius, Ampliz, Marketing Rapid Fire Quiz Show, Saastitute, etc. 

Side hustle 💰 - 

Content writing freelancer - I provide freelance content writing services to B2C, B2B and IT services companies. From SaaS platforms to healthcare companies, publicly traded companies to independent business owners –- I’ve partnered with all types of businesses to create memorable content that deliver results. 

Consulting - If you need help with your marketing career or exchange ideas about product marketing, content and video marketing, then book a call with me here - https://topmate.io/sanjana_murali

I value intelligent conversations more than anything else. If you're a marketing expert, I'd love to connect with you.

Sanjana Murali

Lately, I’ve noticed a clear shift in what actually works in content marketing. 

Shorter, more opinionated posts
 → People don’t have time for fence-sitting. Clear stances cut through the feed.

A strong POV instead of safe messaging
 → “Neutral” content blends in. A perspective creates trust or at least attention.

Leading with the real problem, not the solution
 → When you start where the customer starts, the content naturally becomes more relevant.

Long-form deep dives over quick tips
 → When someone gives you 5 minutes of attention, you earn a different kind of credibility.

Using actual customer examples
 → Nothing beats real language, real pain points, real workflows. It’s where the best content is hiding.

Simpler funnels with fewer steps
 → Every extra click or CTA is friction. When you remove the noise, the best prospects move faster.

What I’m learning:
People don’t need more content.
 
They need content that helps them understand faster.

Clarity, not volume is the competitive advantage 

This is my takeaway from 2025. 

#b2bmarketing

Product Marketing Manager at Dealfront | YouTuber (All About B2B Marketing)

December is quieter.

And that’s exactly why it’s the most important month of the year for me.

While everything slows down, I spend this time:
- auditing my habits
- refining my goals
- simplifying my systems
- planning strategically instead of reactively

January doesn’t create momentum. December does.

#b2bmarketing

Product marketing is, at its core, an exercise in translation.

You’re constantly turning:
 • features into value — not what the product does, but why it matters
 • data into narrative — numbers become stories people can actually remember
 • complexity into clarity — removing jargon until the message finally lands
 • product language into customer language — replacing internal terms with the words users naturally say

When people don’t understand a product, it’s rarely because the product is flawed.

It’s because the story around it doesn’t bridge the gap between how it works and why it matters.

That bridge is positioning 🎯 

#b2bmarketing

Which drives growth more in today’s market: brand or product marketing?

Brand builds pull.
Product builds conversion.

Brand earns you the benefit of the doubt.
Product earns you the right to win.

Brand gets people to stop scrolling.
Product gets them to stop comparing.

Some companies are winning because their brand creates a gravitational field.

Others are winning because their product story is unbelievably sharp.

Both are valid.
Both are powerful.

But usually, one becomes the bottleneck.

So which one is the bottleneck for you right now?

#b2bmarketing

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Santhoshi Natarajan

Sanjana Murali

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sanjana Murali's LinkedIn Performance

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