Santhoshi Natarajan

Vue.ai

Senior Product Marketer

Mad Street Den

Peak Community

Member

Dataflo

• Manage cross-functional teams to create and implement innovative go-to-market strategies for Dataflo product
• Conduct extensive market research and competitive analysis to identify opportunities and refine positioning
• Develop compelling marketing collateral, including ebooks, and sales enablement materials
• Collaborate with sales, customer success, and product teams to ensure alignment and optimize marketing efforts
• Establish framework for tracking and measuring marketing KPIs, resulting in data-driven decision-making and improved campaign performance

Product Marketer

Hippo Video

• Secured a lateral promotion to Product Marketer based on outstanding performance as a Content Strategist
• Orchestrated product launches and managed webinars and promotional campaigns to increase user engagement and acquisition
• Worked closely with product and engineering teams to stay informed on product updates and ensure seamless communication to customers

• Crafted engaging and informative content, including blog posts, web copy, video scripts, ebooks, and case studies that drove brand visibility and customer engagement
• Developed a content calendar and managed the editorial process to ensure consistent messaging and timely publication
• Collaborated with the design team to create visually appealing and shareable content assets
• Analyzed content performance metrics and utilized data to optimize future content initiatives
• Implemented SEO best practices to increase organic search traffic by 35% and improve keyword rankings

Content Strategist

Manya - The Princeton Review

Sr. Verbal Faculty

RELX Group

Management of a Journal lifecycle by taking complete onus of journal workflow (online and print) starting from the editorial,production, planning to publication. Preparing and maintain reports, outline publication timeline, allocate and monitor journal publication within the specified budget.

Journal Manager

Amazon

Senior Catalog Specialist

Responsible for auditing website detail pages to fix data quality issues, sourcing, processing and uploading product information. Involved in smart, analytical execution of concepts to increase productivity. Directly interacting with the fulfillment centers and sellers to understand and fix customer issues and catalog errors. Write SOP’s and document other process improvements initiatives. 
Mentoring and guiding new team members and bring them up to speed with the new process and ensure quick ramp-up.

Catalog Specialist

Good Eastern Co.Pvt. Ltd

Assistant Manager

TDP Technologies Pvt.Ltd

Web Designing and Content Writing
Developing SOP
Research and Analysis on generic drugs
Retouching web layouts
Business development through vendor communication

Web Designer

Product Marketer | Passionate Narrator | Mom | Ex-Amazon

Creative Product Marketer with a knack for turning even the most mundane software features into a thrilling experience. 

My product narratives are a hearty blend of market analysis, customer empathy, and the occasional perfectly timed meme to pique customer curiosity. 

I strive to create user-centric content and campaigns that drive product adoption, put the "fun" in brand awareness, and fuel business growth faster than a caffeine-fueled startup team. 

Always in pursuit of understanding customer needs and showcasing product value, I'm on a quest to make the tech world a more engaging and delightful place, one product at a time.

DevRev

Founding GTM

Zohort

- Introduction to SaaS industry 
- Identification of ICP
- Email copywriting 
- Sequencing using SEP
- Scripting cold calls 
- Social Selling

SaaS Bootcamp

Unacademy

- First POC for the subscription-based product on core engineering education
- Identification of Needs and Pain points after profile segmenting using probing techniques.
- Matched pain points with unique value offering by deep demonstration of product
- 10+ opportunities were created in 2 months from a chunk of low intent signup leads
- Doing competitor analysis to position the product effectively
- Being part of the core BD undergone various challenges in the sales process to learn and iterate my daily KPIs in a fast-paced environment.

Senior BDE

Skill-Lync

• Cold Calling, Prospecting, Probing, Value Selling, Demand Creation, Urgency Creation, Objection Handling, Demo Conduction, Negotiation, and Closing the Sales 
• Worked in Computational Fluid Dynamics and Data Analytics Domain to handle inquiries from working professionals and students from various geographical areas.
• Using Leadsquared as CRM to create and manage efficient sales pipeline
• Technical Demonstration of product with its USP and proposed the value offerings
• Over Achieved MoM Assigned Targets by hitting cumulative target Achievement of 161% for Q1 
• Helped team members and motivated them to achieve their goals.
• Been there in Wall of Fame for consecutive three months and got work name as Closure King.

Inside Sales

Outbound @ DevRev | Accidental Engineer | I curate memes

Accidental engineer who writes cold emails
makes cold calls, does social selling 
and creates memes.

haven't you seen my memes yet? 
get ready for a laughter ride.

Sabari Prasanth ☯️

Sales & Q4 — the never-ending love story ❤️

Buckle up, fellow SDRs. We’re prospecting into our first real Q4 after MCP, the Agentic AI shift, a trillion-dollar US market correction, and the tokenization wave across AI models. If we navigate this right, it’s going to pay off.

See you on the other side.
(Yeah — at this point, I feel like Furious Tom… running through no-shows, reschedules, “no budget”, "we are building internally with GPT models", Black Friday chaos, Christmas vacations, year end closing and still trying to keep the pipeline consistent.)

Speaking to myself saying control the controllables - consistency, effort, timing on followups, and how we show up daily

Made this meme in the middle of a cold-calling block — had to post it for my fellow hunters and farmers.

#coldcall #sdr #prospecting #sales

DevRev (Backed by OpenAI’s Investor) | Memer

Email writing post GPT era:

In 2023, I was always skeptical with choosing AI to work on my daily prospecting tasks (draft persona messaging, taking meetings note, crafting on high touch email followups, studying more about business and market) 

Indeed it was time consuming when it's done manual but totally worth it as I was able to generate high qualified meetings with decision makers through email as channel and eventually move across the stages (discovery, pipeline, validate, negotiate and closed won) 

I was barely writing 15+ emails / per day & spending more time on drafting followups but I always had one question in my mind 

How can I scale this with delivering same quality experience to prospects across the channel?

I allyed with GPT models and suprisingly after DevRev's Computer launch. I started using it heavily for mundane and repetitive tasks like 

- DevRev built SDR account research agent which gives pitch hypothesis in seconds
- Writing first two lines "Love how <company> ...." using pitch hypothesis in milliseconds 
- Writing email paragraph below the picture "At your scale ...." using linkedin scraper prompt instructions which i discovered (I do not write code but i can speak to machines now as non coder)
- Downloading transcripts and running post meeting prompts to write "MOM"

High quality SDRing at scale. This is absolute banger :) 
My day was never running like a clockwork before using AI. 
After using AI, it freed me up so i focused more on learning & coaching

Thanks to this AI era. You beauty, you just made the life of knowledge workers very easy and predictable!

Have you started allying with AI? I mean truly ally it not just for sake of using it

Had to crush Q4 with only 42 days left. See you soon with another meme! 

#ai #sdr #sales

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sabari Prasanth ☯️'s LinkedIn Performance

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