Santhoshi Natarajan

Vue.ai

Senior Product Marketer

Mad Street Den

Peak Community

Member

Dataflo

• Manage cross-functional teams to create and implement innovative go-to-market strategies for Dataflo product
• Conduct extensive market research and competitive analysis to identify opportunities and refine positioning
• Develop compelling marketing collateral, including ebooks, and sales enablement materials
• Collaborate with sales, customer success, and product teams to ensure alignment and optimize marketing efforts
• Establish framework for tracking and measuring marketing KPIs, resulting in data-driven decision-making and improved campaign performance

Product Marketer

Hippo Video

• Secured a lateral promotion to Product Marketer based on outstanding performance as a Content Strategist
• Orchestrated product launches and managed webinars and promotional campaigns to increase user engagement and acquisition
• Worked closely with product and engineering teams to stay informed on product updates and ensure seamless communication to customers

• Crafted engaging and informative content, including blog posts, web copy, video scripts, ebooks, and case studies that drove brand visibility and customer engagement
• Developed a content calendar and managed the editorial process to ensure consistent messaging and timely publication
• Collaborated with the design team to create visually appealing and shareable content assets
• Analyzed content performance metrics and utilized data to optimize future content initiatives
• Implemented SEO best practices to increase organic search traffic by 35% and improve keyword rankings

Content Strategist

Manya - The Princeton Review

Sr. Verbal Faculty

RELX Group

Management of a Journal lifecycle by taking complete onus of journal workflow (online and print) starting from the editorial,production, planning to publication. Preparing and maintain reports, outline publication timeline, allocate and monitor journal publication within the specified budget.

Journal Manager

Amazon

Senior Catalog Specialist

Responsible for auditing website detail pages to fix data quality issues, sourcing, processing and uploading product information. Involved in smart, analytical execution of concepts to increase productivity. Directly interacting with the fulfillment centers and sellers to understand and fix customer issues and catalog errors. Write SOP’s and document other process improvements initiatives. 
Mentoring and guiding new team members and bring them up to speed with the new process and ensure quick ramp-up.

Catalog Specialist

Good Eastern Co.Pvt. Ltd

Assistant Manager

TDP Technologies Pvt.Ltd

Web Designing and Content Writing
Developing SOP
Research and Analysis on generic drugs
Retouching web layouts
Business development through vendor communication

Web Designer

Product Marketer | Passionate Narrator | Mom | Ex-Amazon

Creative Product Marketer with a knack for turning even the most mundane software features into a thrilling experience. 

My product narratives are a hearty blend of market analysis, customer empathy, and the occasional perfectly timed meme to pique customer curiosity. 

I strive to create user-centric content and campaigns that drive product adoption, put the "fun" in brand awareness, and fuel business growth faster than a caffeine-fueled startup team. 

Always in pursuit of understanding customer needs and showcasing product value, I'm on a quest to make the tech world a more engaging and delightful place, one product at a time.

Tata Consultancy Services

Domain - Consumer Packaged Goods.
Nature of the project - Sustain Activities

Responsibilities:
- Understanding and analyzing the client's business requirements.
- Handling and resolving production issues related to Trade Funds Management (TFM),Trade Promotion Management (TPM) and Trade Claim Management (TCM).
- Collaborating with other teams for faster issue resolution.

SAP TPM Functional Consultant

Product Marketing Alliance

eGrabber

- Lead Prospecting through LinkedIn Sales Navigator. 
- Send personalized LinkedIn messages and Emails to cold prospects.  
- Qualify prospects as sales Qualified Leads. 
- Schedule demos with Business Development Managers.

Outreach Marketing Associate

City Union Bank Ltd.

- Prospecting and Identifying new leads. 
- Marketing Banking products like CASA, Advances, Credit cards, Insurance etc.. 
- Nurturing relationship with existing customers to generate new business. 
- Timely resolution of customer queries.

Senior Associate

SAP CRM Functional Consultant at Tata Consultancy Services

Welcome to my Profile 👋

I'd like to tell you a little about myself in the hopes we can strike up a conversation. I love to meet new people and observe the human mind, so it's no wonder I've ended up in Marketing. I help people fall in love with products. 

I love what I do - job! 

Love to connect over a cup of hot coffee to brew discussion around Retail marketing, B2B marketing, Lead Generation, prospecting & Cricket.

Strictly a Bibliophile.. I always drool for books📚

Also I write.. if you're interested to know what I write, then take a look -->
https://pradhvin.wordpress.com/

Self-published a short story "The Day we Met" in Amazon KDP

taplio

The Battle

Santhoshi Natarajan

Pradhvin K S

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