Santhoshi Natarajan

Vue.ai

Senior Product Marketer

Mad Street Den

Peak Community

Member

Dataflo

• Manage cross-functional teams to create and implement innovative go-to-market strategies for Dataflo product
• Conduct extensive market research and competitive analysis to identify opportunities and refine positioning
• Develop compelling marketing collateral, including ebooks, and sales enablement materials
• Collaborate with sales, customer success, and product teams to ensure alignment and optimize marketing efforts
• Establish framework for tracking and measuring marketing KPIs, resulting in data-driven decision-making and improved campaign performance

Product Marketer

Hippo Video

• Secured a lateral promotion to Product Marketer based on outstanding performance as a Content Strategist
• Orchestrated product launches and managed webinars and promotional campaigns to increase user engagement and acquisition
• Worked closely with product and engineering teams to stay informed on product updates and ensure seamless communication to customers

• Crafted engaging and informative content, including blog posts, web copy, video scripts, ebooks, and case studies that drove brand visibility and customer engagement
• Developed a content calendar and managed the editorial process to ensure consistent messaging and timely publication
• Collaborated with the design team to create visually appealing and shareable content assets
• Analyzed content performance metrics and utilized data to optimize future content initiatives
• Implemented SEO best practices to increase organic search traffic by 35% and improve keyword rankings

Content Strategist

Manya - The Princeton Review

Sr. Verbal Faculty

RELX Group

Management of a Journal lifecycle by taking complete onus of journal workflow (online and print) starting from the editorial,production, planning to publication. Preparing and maintain reports, outline publication timeline, allocate and monitor journal publication within the specified budget.

Journal Manager

Amazon

Senior Catalog Specialist

Responsible for auditing website detail pages to fix data quality issues, sourcing, processing and uploading product information. Involved in smart, analytical execution of concepts to increase productivity. Directly interacting with the fulfillment centers and sellers to understand and fix customer issues and catalog errors. Write SOP’s and document other process improvements initiatives. 
Mentoring and guiding new team members and bring them up to speed with the new process and ensure quick ramp-up.

Catalog Specialist

Good Eastern Co.Pvt. Ltd

Assistant Manager

TDP Technologies Pvt.Ltd

Web Designing and Content Writing
Developing SOP
Research and Analysis on generic drugs
Retouching web layouts
Business development through vendor communication

Web Designer

Product Marketer | Passionate Narrator | Mom | Ex-Amazon

Creative Product Marketer with a knack for turning even the most mundane software features into a thrilling experience. 

My product narratives are a hearty blend of market analysis, customer empathy, and the occasional perfectly timed meme to pique customer curiosity. 

I strive to create user-centric content and campaigns that drive product adoption, put the "fun" in brand awareness, and fuel business growth faster than a caffeine-fueled startup team. 

Always in pursuit of understanding customer needs and showcasing product value, I'm on a quest to make the tech world a more engaging and delightful place, one product at a time.

klamp.io

Senior Marketing Lead 

RevGenius

SaaS Marketing and Analytics

Online Geniuses

Animaker Inc.

Handled DIY Graphics design platform Picmaker (Product of Animaker)
- Responsible for increasing the targeted traffic and improving the quality of leads been generated 
- Performed Technical audits regularly to maintain an error-free website
- Increased the impression by 10X (300K to 3M - per month).
- Worked with the content team and produced intent-based content to target the audience
- Increased the CTR of pages by adding FAQs, and Schema along with AB experimenting with the Title tags.
- Prepared a complete plan for Outreach and attained a 100% increase in referring domains
- Analyse the data and take appropriate actions to reach the next level

Senior Digital Marketer

Hippo Video: Video CX Platform

•	Creating, Executing and Managing innovative data-driven lead generation campaigns using PPC advertisements on Google, Facebook, Linkedin, etc for Video Personalized and Distribution Platforms(VaaS).

•	Executed digital brand building campaigns for SaaS products devising Demand generation, Content marketing, SEO, and Social media strategies.

Digital Marketing Executive

Solverminds Solutions & Technologies Pvt Ltd

•	Worked on-page and off page optimization to rank the keyword on google 1st-page.
•	Implemented an email campaign to 8k users as per the marketing calendar using marketing automation tools like mail chimp.
•	Website performance monitoring and maintaining the industry standard bounce rate which is 26% to 70%  and also, posting a blog using WordPress software. 
•	Competitor analysis and keyword research.

Marketing Associate

Vembu Technologies

•	Taking ownership of customer issues reported and see problems through to resolution and scored 4-star rating for the resolved issues.
•	Followed standard procedures for proper escalation(Level 2 and Level 4) of unresolved issues to the appropriate internal teams.
•	Asked customers targeted questions in a 1st email to quickly understand the root of the problem.
•	Properly escalated unresolved issues to appropriate internal teams (Level 2) (e.g. software developers).
•	Referred to the internal database or external resources to provide accurate tech solutions.
•	Document technical knowledge in the form of notes and manuals and maintained jovial relationships with clients.

Product Support Engineer

•	Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
•	Developed marketing strategies and campaigns each quarter (15K budget per month) and analyzed the performance of all marketing programs to identify the best opportunities for optimization.
•	Prepared detailed marketing forecasts on a daily, weekly and quarterly basis.
•	Analysing Email campaign and social media reports using Google Analytics on a weekly basis.
•	Create and submit a press release in 300+ sites, backlink creation, social sites accounts and regular updates with special tags for off page optimization.
•	Played important role in Social Media Marketing, Blog posting, Creating Facebook ads, LinkedIn ads Increasing followers to 100%.

As a Senior Digital Marketer at Animaker Inc., I manage the organic growth and customer acquisition marketing for Picmaker, a DIY graphics design platform. I have increased the website traffic by 10X, the lead quality by performing technical audits, and the CTR by adding FAQs and Schema. I have also prepared a complete plan for outreach and attained a 100% increase in referring domains.

I have over 5 years of experience in digital marketing, with a Master of Computer Applications (MCA) degree from Adhiyamaan College of Engineering. I am skilled in on-page and off-page SEO, Google Analytics, keyword research, and web-based campaign optimization. I use various tools, such as MailChimp, WordPress, SEM Rush, HubSpot, and LinkedIn Sales Navigator, to execute and analyze my marketing strategies. I am passionate about exploring new ways to generate more traffic, leads, and brand awareness, and deliver the best output.

taplio

The Battle

Santhoshi Natarajan

Pradeep Kumar.M

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